Case Study
Case Study
Marketing
King I. Geda
Hannah Pauline M. Jamito
Kaye O. Bravo
Rovie Joy Q. Villegas
Jovy Ann Lausin
2022
CASE STUDY
I. INTRODUCTION
Philippines. Based on the article of Aris Acosta in Veterinaria Digital, about 55% of
the of the total animal industry accounts making it as the biggest contributor.
Additionally, the Philippine Statistics Authority (PSA) released report of the swine
situation in our country from the month of April to June, 2022. Hog production in the
span of 3 months from April to June in the current year was recorded at 418.40 thousand
metric tons, liveweight, which indicates that there was an increase of about 3% relative
to its previous year’s level of 406.07 thousand metric tons. Moreover, according from
the PSA data, the total swine inventory as of June 2022, it reached 9.94 million heads
which is also 3% higher compared to last years record. 70% of the country’s swine
population came from backyard farms, while the remaining 30% is from the
commercial farms.
The industrial sector has helped in contribution to the Gross Domestic Product of
the Philippines, government are still making its efforts to attract foreign direct
investment by improving the infrastructures. In addition, there are two major industries
in the Philippine country including the manufacturing and agribusiness. Therefore, the
world bank considers the Philippine as a developing country having relatively lower
process, and lower human capital index (HDI) in comparison to core state countries.
of the Gross Domestic product (GDP). The local food supply has benefits for different
aspect of society, including social, economy and environmental. Locally grown food
provides several benefits such as improved nutrition for delivering a high nutrient
content, improves food safety as a major concern for people as it is risky if the food is
contaminated and pass to several hands before it reaches the food consumers.
Moreover, it helps in preserving the small land farmers, attracting other types of
economic aspect, it keeps the money in the community as the small-scale vendors are
prospering due to community people’s support. Furthermore, local farmers make more
Entering the new administration under Marcos leadership and the ongoing effect of
the pandemic greatly affects the livelihoods of the local hog raisers and sellers. One of
it is the high inflation which rises up to 8%, feed prices increased and high vaccine
Thus, having improved communication can build trust and can increase effectiveness
improve their skills and be knowledgeable on how to properly take care of hogs and
mitigate the possible risks from ASF or African Swine Fever as it may affect their day
to day lives.
establishments are located such as malls, convenience stores, business firms, public
markets, etc. Thus, residents from other towns tend to go in there to buy meat products
for their consumption, some are for their businesses whereas meat is the main dish.
having an increase income as well as for the capital used for raising hogs. Therefore,
meat as one of the foods being consumed mostly by people, the main reason for
conducting this case study is to have an access in the pork industry of Daet, Camarines
Norte that will try to identify the strength, weaknesses, threats and opportunities among
The purpose of this case study is to determine the following to improve the
• To determine the challenges faced by the pork sellers and hog raisers in
in Daet Municipality.
and marketing.
This case study focused on the pork industry of Daet Camarines Norte
which will benefit the following such as consumers because they will have a better
understanding behind the increasing prices of meat products in the market and will
be able to know the challenges hog raisers and sellers faced in this kind of
livelihood. In addition, this will be of great benefit to the local hog farmers as this
production, they also play a vital role in the food resources and businesses as part
of the basic needs of people, also local hog farmers who uses traditional raising of
hogs as they will benefit in this study through acquiring knowledge to improve
production of high-quality meat products. Further, this will also benefit the pork
sellers as it will help them in choosing market because it has an impact on producers
specifically in health aspect. Moreover, this study will be of great benefit to the
Town of Daet, Camarines Norte because it is one of the largest places where people
buy or consume pork or meat in the establishments. Lastly to future researchers as
The following terms used in the case study are conceptually defined to have a
deeper understanding of the study as a whole. Pork refers to the fresh or salted flesh
of swine when dressed for food (Merriam Webster dictionary, 2022). Pig industry
or Pork industry refers to the people and activities involved in making pork products
(Collins Dictionary, 2022). Small scale vendors refer to less capital investment, a
business. Small scale Industries or small business are the type of industries that
produces goods and services on a small scale. (BY JU’s, 2022) Furthermore, ASF
define as a highly contagious viral disease of pigs. In its acute form the disease
generally results in high mortality. ASF is a different disease to swine flu. The virus
does not affect people and there is no impact on human health. (DAERA, 2022).
II. BODY
predicts that the pork production in the Philippines will reach 1.025 million MT
cause of hindrances in the hog sector. In relation to the present study, according
to the gathered data, pork seller expressed their dismay whenever there is
disease which can affect their livestock as well as their livelihood. Because they
save money for the capital and for the feeds of the hogs, but due to spreading
diseases, it could result in loss of profit. The Central Luzon region, historically
the Philippines’s top pork producer, plunged 71%, heavily affected by ASF.
consumer, 8th largest producer, and 7th largest importer of pork worldwide.
according to the literature of Pilmico (2020). Filipinos are indeed loves to eat
and can consume a lot of meat; it is part of their daily dish as they love to eat
Long before the country was called the Philippines, pork was already a well-
favored food source. Pigs are known to be indigenous in our country. The word
“baboy” in Tagalog resembles Indonesian and Malaysian names for pork such
as “babi” and “bawi” respectively. This proves that pork is a pre-colonial food
ensuring the country’s food security by providing about 60% of the total animal
Development, 2022). The farmers are eager to know the latest practices in
raising hogs as well as the technologies that may help them in their livelihood,
they are willing to attend seminar or training which will equip them with the
necessary skills and knowledge, also how to mitigate the potential risks of
spreading diseases for their animals. In relation to the study, one of the
respondents suggested that LGU must implement more programs, seminars and
Philippines is a P191-billion industry and is the largest among the livestock and
poultry industries of the country. It ranks next to rice with 18.28% contribution
role in ensuring the country’s food security by providing about 60% of the total
eighth in the world in terms of the volume of pork production and number of
breeding sows. However, majority or about 65% of the pigs in the Philippines
are kept by small hold pig raisers. (DOST-PCAARRD, 2022) Despite of living
in the technological world, Philippine country is not that much outdated when
it comes to technology however, the local pig industry is still confronted with
tool. This relates to the present study as the result of the conducted interview in
Daet, Camarines Norte, one of the respondents suggested to improve the use of
technology in helping them in raising hogs. “FAS Manila maintains 2022 pork
vaccine,” the agency said in its latest Global Agricultural Information Network
(Gain) report. Because of this, the Philippines will rely more on imported pork
products to plug the domestic supply shortfall and temper rising prices for the
second consecutive year. (Business Mirror, 2022) One of the objectives of this
26 Male =I Backyard=III
29
45
Sellers 4 28 Female = II
18 Male = II
59
30
As shown in the data above are the relevant elements in the pork industry.
farmers are from 26 years old to 51 years old, three of the farmers are female
while the other one is male. Based on the record, three of the farmers are raising
their hogs in their backyard while one of them are raising hogs in the farm.
Moreover, sellers are also included as the target participants for conducting this
study, there are also four participants ages from 18, 28, 30 and 59 years old,
Farmers were asked regarding on how ASF affects their business, the
summary of their answers are it could affect other farmers when the diseases
started to spread due to lack of mitigation process, moreover, the climate change
also affects the health of their hogs. Aside from that is the profit loss, and the
market. Most of the seller answered that their income is affected by the ASF for
Moreover, the high price of feeds for the hogs are painful for the farmers as it
cost too much in raising hogs. The sellers bring their pigs in the slaughter house
to chop the pig and sell it in the market. In addition, they also face challenges
based on the behavior of their consumers. Aside from that is the continuous
importation of foreign meats which affects the market of pork industry in Daet,
Camarines Norte.
The following are the response of the target participants for the present case
study, as well as the relevant information from the LGU of Daet, Camarines
Norte.
III. CONCLUSION
Upon interviewing both the farmers and sellers, the different perspective was
presented. Based on their responses, labor is one of the challenges when raising
hogs as the feces in the backyard have to be clean up to remove the foul odor as
well as for the neighborhood to not complain about it as it would also affect the
business. Most of the participants are raising hogs in their backyard, one of them
uses traditional way, some uses feeds. However due to increasing prices of the
products, sustaining this kind of business is costly. Both sellers and farmers
expressed that importation of meats from foreign countries must be lessen in order
to maintain the affordable price of the meat. Therefore, it would be beneficial for
both the sellers and consumers, as meat is the most common used for cuisines.
LGU must encourage local farmers to engage in the activities relating to agri
information must be executed so that everyone who are willing to join can
participate. There should also be support from the local government to help farmers
in terms of using advance technologies, or vitamins that would help domestic pigs
to become healthy to produce a quality meat in the market. Educate the farmers
regarding the diseases in raising hog to help them mitigate the risk and sustain the
b.) Conclusion
meat for their meals, some changed their course of dish into chickens as it is less
costly than pork’s in the market. Support from the government is indeed necessary
because of the climate change, it affects the domestic pigs, therefore proper housing
The Local Government Unit must strengthen the communication and adapt
Therefore, they know what they need and they know what measures should be
farmers whether small- or large-scale farming as they envision the same goal in
Adapt technological advances as both farmers and consumers will benefit from
it.
References:
https://psa.gov.ph/content/swine-situation-report-april-june-
2022#:~:text=Total%20swine%20inventory%20as%20of,percent%20and%207.7%20
percent%2C%20respectively.
https://www.tradechakra.com/economy/philippines/food-processing-industry-in-
philippines-255.php
https://arrowquip.com/blog/animal-science/top-benefits-buying-locally-grown-food/
https://www.collinsdictionary.com/dictionary/english/pig-industry
https://www.thepigsite.com/articles/impact-of-pork-industry-on-rural-communities-
community-perceptions-of-environmental-economic-and-social-impacts-of-livestock-
production
https://byjus.com/commerce/meaning-nature-and-types-of-small-business/
https://www.daera-ni.gov.uk/articles/african-swine-
fever#:~:text=African%20Swine%20Fever%20(ASF)%20is,no%20impact%20on%2
0human%20health.
https://www.pilmico.com/exploring-filipinos-love-of-meat/
http://www.pcaarrd.dost.gov.ph/home/portal/index.php/quick-information-
dispatch/2681-philippine-pork-to-the-world
https://businessmirror.com.ph/2022/06/20/report-pork-output-likely-to-stay-flat-this-
year/