Scribd Logo
Upload

Welcome to Scribd!

  • 680 views

    LALA

    Uploaded by

    Gerry Jr Laynesa
    Lala Chocolates was founded in 1979 in the Philippines by Salvacion Belaro. He named it after his four children - Louie, Arlet, Luisa, and Arlene (LALA). It became very popular and affordable, selling individual pieces for 5-6 pesos. As the largest chocolate manufacturer in the Philippines, Lala targets children and people of all ages. However, factors like inflation, competition from other brands, climate change impacting cocoa production, and ensuring food safety standards pose challenges to their marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    LALA

    Uploaded by

    Gerry Jr Laynesa
    680 views4 pages
    Lala Chocolates was founded in 1979 in the Philippines by Salvacion Belaro. He named it after his four children - Louie, Arlet, Luisa, and Arlene (LALA). It became very popular and affordable, selling individual pieces for 5-6 pesos. As the largest chocolate manufacturer in the Philippines, Lala targets children and people of all ages. However, factors like inflation, competition from other brands, climate change impacting cocoa production, and ensuring food safety standards pose challenges to their marketing strategy.

    Original Description:

    Lala Chocolate Description

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Lala Chocolates was founded in 1979 in the Philippines by Salvacion Belaro. He named it after his four children - Louie, Arlet, Luisa, and Arlene (LALA). It became very popular and affordable, selling individual pieces for 5-6 pesos. As the largest chocolate manufacturer in the Philippines, Lala targets children and people of all ages. However, factors like inflation, competition from other brands, climate change impacting cocoa production, and ensuring food safety standards pose challenges to their marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    680 views4 pages

    LALA

    Uploaded by

    Gerry Jr Laynesa
    Lala Chocolates was founded in 1979 in the Philippines by Salvacion Belaro. He named it after his four children - Louie, Arlet, Luisa, and Arlene (LALA). It became very popular and affordable, selling individual pieces for 5-6 pesos. As the largest chocolate manufacturer in the Philippines, Lala targets children and people of all ages. However, factors like inflation, competition from other brands, climate change impacting cocoa production, and ensuring food safety standards pose challenges to their marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 4

    Company Background

     LALA Chocolate Started on the Year 1979


     Lala Chocolates is the invention of her father, Salvacion Belaro. From Bicol,
    his family moved to Manila, and then set up shop in Bulacan. In a barong-
    barong, he started making molido, a delicacy from Bicol made with kamote and
    sugar, before conjuring up Lala.
     Why Lala you may ask? It’s an acronym of his four children, Louie, Arlet,
    Luisa, and Arlene. When the product hit relative success, they named their fifth
    child after the chocolate: Lala.

    Marketing Mix:
    Product: Lala Milky Chocolate is an affordable yet high-quality chocolate treat
    from the Philippines. It does not melt easily making it a perfect treat even
    during warm weather. In the Philippines, people do not refrigerate this to keep
    its shape. It tastes sweet but has the distinct taste of chocolate. The good
    thing about Lala milky chocolate is, it is not fat-based, so no oil is
    incorporated. It is purely made of cocoa and milk. 

    Price: The Price Ranges from 5-6 Pesos per pack, 72 pesos per 12 pcs.

    Market: Our target markets are children and all age groups, but most of all, to be
    aimed is become the largest manufacturer of chocolates in the whole
    PHILIPPINES. The customers to whom our products will be supplied as retailers,
    wholesalers, and traders not only in Bulacan but also in the whole Philippines.

    Environmental Scanning: PESTLE ANALYSIS


    Environmental Scanning: Political Factor
    Discuss how the "political" factor would affect your marketing Strategy.

    One of the Political factors that might affect our marketing strategy would be, Tax
    policy, if we are going to promote our product through advertisements and on different
    social media platforms the taxes would be the maximum rate on income subject to final
    tax (usually passive investment income) is 20% which also leads to increase of the price
    of our product.

    Environmental Scanning: Economic Factor


    Since we are promoting our product and selling LALA Chocolates, the economic
    factor that affects our business would be inflation and interest rates, According to
    the Philippine Statistics Authority, the YOY inflation rate for sugar, confectionery,
    and desserts was 37 percent, and the highest inflation rate for all items in the
    consumer price index or CPI as of March 2023.

    Environmental Scanning: Social Factor


    The social factor that might affect our Chocolate Business would be age
    distribution since our target market is children, there are a lot of competitors in
    the market selling the same product which would be hard to compete and
    advertise in the Market.

    Environmental Scanning: Technological Factor


    Technological Factor factors Production techniques, information and
    communication resources, production, logistics, marketing, and e-commerce
    technologies are examples of technological factors. These influence how a
    company operates sells its products, interacts with, and gathers information
    about its customers, suppliers, and competitors.

    Environmental Scanning: Legal Factor


    Food poisoning may result in Legal factors, Chocolate has been associated with
    foodborne outbreaks including Salmonella and Escherichia coli. Outbreaks related
    to chocolate are rare, but the combination of various ingredients and the
    resistant nature of pathogens like Salmonella elevates the risk. So in every pack of
    chocolate that we released, we assure the consumers that our products are clean
    and safe to eat following to Section 14 of the Sanitation Code of the Philippines.

    Environmental Scanning: Environmental Factor

    Climate Change has been one of the major problem that is affecting our business,
    since our main ingredient on making our product is Cocoa, Cocoa productivity has
    rapidly declined due to climate change, pests and poor soil health, as well as
    consumer demands for sustainable cocoa necessitating increased investment in
    its production. A growing number of smallholders have abandoned cocoa
    production.

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy