THE IMPACT OF SOCIAL MEDIA ON COMMUNICATION SKILLS OF GRADE

11 CSS STUDENTS OF STA FE STAND ALONE SENIOR HIGH SCHOOL

Introduction

Social media has changed the way we interact forever. It has proven itself to be a lasting

communication tool and has managed to capture a worldwide market. it offers users access to

a global audience with an amplified voice. Social media has the ability to connect with almost

anyone in the world, but it can also change the way brains form new social relationships.

Background of the study

Social media has some damaging effects on communication skills and, unfortunately,

lasting damaging effects when used in excess or obsessively. Social media and internet

interactions offer a veil between the person sending and the person receiving the message.

The interactions are no longer face-to-face, and this can lead to some unfiltered conversations

as people feel they can say anything with no repercussions. Social media has turned out to be

one of the most important means of communication in recent times. Despite the fact that

social media initially existed to provide communication among different people irrespective

of their location, it can easily share information, pictures, files, videos, and even send

messages and create vlogs.

Statement of the Problem

1
 This quantitative study purposely examine the impacts of social media on

communication skills of Grade 11 CSS students of Sta Fe Stand Alone Senior High School.

SPECIFIC QUESTIONS

1. What is the impact of social media on communication skills among students?

2. What social media platforms do the respondents use?

3. Is there any relationship between social media and communication skills?

Significance of the study

The significance of the study is the justification for its importance and its effects on

the field of research, its contribution to new knowledge, and how it can benefit others.  The

result of this study can help the following:     

DepEd The result of the study will let the school administrator know that grade 11 CSS

students of Sta Fe Stand Alone Senior High School has lack of communication skills due to

online or social media addiction.

2
School Administrator The result of the study will let the school know and be aware of how

social media influence the students in everything they do.

Future Researchers This research can serve as their future reference.

Scope and Delimitation

Two components of a research paper are the scope and delimitation of the research,

which tell the reader what information is used in the research and explain why the author

chose that information. This study focuses on the impact of social media on the

communication skills of Grade 11 CSS students at Sta Fe Stand Alone Senior High School.

Theoretical Framework

With regard to theoretic frameworks that address the phenomenon of social media,

this study adopted three theories that are closely related to the main subject. These theories

are the diffusion of innovations theory, the social network analysis theory, and the strong

media effects theory. Diffusion of innovations is one of the most important theories in

communication studies to assess the effectiveness and spread of inventions in a specific

social framework. These innovations include new technological devices, ideas, channels,

applications, social platforms, and communication systems. The theory of diffusion of

3
innovations depends on a number of assumptions that explain and articulate the process of
Process

adopting the new innovation by users and the development of its popularity over time.

▪ Survey

Distribution

Rogers (2003), who developed the diffusion of innovations theory in the early 1960s,
▪ Data collecting
argues that most new innovations and technologies have been adopted based on certain
and processing
standards or criteria that determine the popularity and efficacy of these news or practices
▪ Data
among individuals.
interpretation and

analysis

Therefore, the first characteristic that should be taken into consideration is the ability

of innovation to achieve the special goals and needs of adopters. Each innovation is

distinguished from other competitors in terms of speed, efficiency, performance, cost, quality,

and ease. So it can be said that social media platforms are more popular than traditional

media outlets because these new platforms significantly allow users, whether individuals or

institutions, to easily interact, share, communicate, and generate content.

CONCEPTIONAL FRAMEWORK

Input Output

The impact of ▪ Result

social media on
▪ Conclusion
communication

skills of Grade 11

4 CSS students of

Sta Fe Stand
 The conceptual framework used input-process-output to process the study. The input

is the title of the study, The Impact of Social Media on Communication Skills of Grade 11

CSS Students at Sta Fe Stand Alone Senior High School. The next box is the process, which

includes survey distribution, data collection and processing, and data gathering. The last box

is the output, which includes the results and conclusion.

Definition of Terms

Social Media- Are interactive technologies that facilitate the creation and sharing of information,

ideas, interests, and other forms of expression through virtual communities and networks. While

challenges to the differentiation of social media arise due to the variety of stand-alone and built-in

social media

Communication Skills - The ability to convey or share ideas helps people overcome

obstacles and feelings effectively. Several experts agreed that communication skills include

5
conveying messages without misinterpretation or misleading others. In addition,

communication skills help people overcome differences, build trust and respect, and create

conditions for sharing creative ideas and solving problems.

Input/Output - is the communication between an information processing system, such as a

computer, and the outside world, possibly a human or another information processing system.

Inputs are the signals or data sent from it. The term can also be used as part of an action; to

perform I/O is to perform an input/output operation.

Process- A process is a series of actions or steps taken in order to achieve a particular end.

Chapter II

Review of Related Literature

This chapter provides a summary of the various articles, journals, and dissertations

used as references and guides throughout the study. The various documents serve as the

foundation for giving initial ideas and/or knowledge about related subject matter.

6
Local literature

Mass media in the present age play a large role in societies. They represent political,

economic, and social patterns in a way that can directly affect individuals. The new

communication systems have the ability to remarkably affect and influence the audience

based on assumptions related to psychology, sociology, and other sciences. Mass

communication systems play an influential role in controlling society, in which individuals

receive information, opinions, and attitudes from the media that aim to shape selective

attention, interpretations, and perceptions. The media affect the cognitive process because

they provide information in a way that can convince the target audience of certain facts. In

other words, the media are one of the most important tools that contribute to manufacturing

the consciousness of individuals in a particular environment and making them able to acquire

information about the society they live in (Jakubowicz & Plamer, 2002). Also, Garbner et al.

(1979) discussed that mass media are the source of most images and widely exchanged

messages. The symbolic world presented by mass media is an important source of knowledge

and contributes to the development of meanings and behaviors among individuals. The

contribution of media to changing values is homogenous within the various social groups.

The media also change these perceptions of social reality and modify them with other forms

and patterns.

Mecheel's study (2010) aimed to identify the impact of the use of social networks on

social relations. The study was applied to a sample of 1,600 young users of social access

7
networks in Britain. The results showed that more than half of the adults who use sites

including Facebook and YouTube have admitted that they spend more time on the Internet

than they spend with their true friends or family members. The study also showed that they

talk less on the phone, do not watch television much, play fewer computer games, and send a

large number of text messages as well as mail. The study also found that about 53% of the

sample demonstrated that online social networks have already changed their lifestyles. Half

of Internet users in the UK are members of a social networking site, compared to 27% in

France, 33% in Japan, and 40% in the US.

Kujath (2011) also conducted a study that aimed to reveal whether social networking

is complementary to or a substitute for real-world relations. The study sample consisted of

183 undergraduate students in Washington, DC, and all of them had a Facebook account. To

measure the degree to which this platform contributed to maintaining existing personal

relationships, specific questions were asked about the number of friends they did not meet

personally. The results indicated that individuals tend to use social networks to stay in touch

with people they already know. Oh et al. (2014) also selected a sample of 339 participants to

investigate the relationship between supportive interactions on social networking sites and

people's perceptions of social support, feelings of belonging, and satisfaction with life. The

study also investigated the relationship between social support and the direct impact of social

media on individuals over 5 days. The analysis revealed a positive relationship between

supportive interaction and positive impact after interaction.

8
 In addition, there is an important study aimed at revealing the relationship between

the use of the Facebook platform and self-esteem and satisfaction, as well as social and

emotional compatibility. The study used 70 students from Boston universities. The

researchers used questionnaires that included measures of the nature of communication on

Facebook, such as the number of friends and intensity of use, as well as measures of self-

esteem and social and interpersonal compatibility. The results of the study indicated that there

is a negative relationship between the number of friends on Facebook and the social and

academic compatibility of the first-year students, and that excessive time spent on the

platform is associated with low self-esteem. Also, the results of the study indicated that the

number of friends online among the master's students is positively associated with social

harmony, and this is due to the improvement of social relations among these students after

spending years in the university (Kalpidouet et al., 2011).

Moreover, a study by Valenzuela et al. (2009) aimed to investigate the relationship

between the use of Facebook by students and attitudes and behaviors that improve their social

relations. The study sample consisted of 2603 university students in Texas, selected by

random selection. The researchers developed a measure of the use of Facebook. They also

used four criteria to check satisfaction with life, social confidence, and civil and political

participation and applied these measures to the study sample by using the survey analysis

method. The study found a positive correlation between the use of Facebook and the

satisfaction level of life, social confidence, civic participation, and political participation. The

researchers recommended ignoring concerns about the negative effects of Facebook.On the

other side, Karbinsiki (2010) conducted a study in New York to identify the impact of using

9
Facebook on the academic level of students. The researcher adopted the social survey method

and the questionnaire as a tool for collecting information. The study found that the grades

obtained by students who are addicted to use Facebook, the largest social network on the

Internet, are much lower than those obtained by their classmates who do not use this website.

The results also showed that the more time a student spends on the site, the lower his grades

in the exams, since the addiction to Facebook negatively affect their academic achievement.

On the other side, Karbinsiki (2010) conducted a study in New York to identify the

impact of using Facebook on the academic level of students. The researcher adopted the

social survey method and the questionnaire as a tool for collecting information. The study

found that the grades obtained by students who are addicted to use Facebook, the largest

social network on the Internet, are much lower than those obtained by their classmates who

do not use this website. The results also showed that the more time a student spends on the

site, the lower his grades in the exams, since the addiction to Facebook negatively affect their

academic achievement.

Local Studies

In this digital age, everyone seems to make his or her presence felt in the virtual world

to validate his or her existence. Getting connected through social networks and blog sites

seems to be the norm, not just among individuals but also among companies, businesses, and

schools. There are 24 million Internet users in the Philippines, 51% of whom use social

10
networking sites. Social media is an effective platform for information dissemination and

engagement.

As we move into the 21st century, more and more government agencies are working

to improve their web presence to include social networking, which is now more than just a

new buzzword thrown around in meetings. The information that was disseminated across

various demographics at EDSA II shows that it’s not just the students you can reach with

technology. Older generations will not be left behind. The sites are becoming increasingly

easy to use, and the convenience is starting to outweigh the alternatives.

The internet is information, it is convenience, and it is here. You had better embrace

it, or you’ll be the only one waiting in line.

Foreign Studies

Professor Anjali Abhyankar (2011) from Symbiosis Institute of Business

Management in Pune, Maharashtra, 412115, India, pointed out that from the beginning,

human beings have always associated themselves with some form of social structure that

evolved across generations. According to Professor Abhyankar, a social network is an online

community where people across the globe can develop networks with different organizations

or individuals for specific purposes. It creates a chain of connected entities like a tree with

11
multiple branches and nodes. These branches are the various groups, communities, forums,

etc. that an individual intends to join. Hence, a social network represents relationships

between nodes (people) and flows between branches (groups, communities, forums,

organizations, etc.).

Moreover, the study of Nwazor, Joseph Chukwudi (Ph.D.) and Godwin-Maduike,

Chinwe, on the Department of Vocational Education, Nnamdi Azikiwe University, Awka,

Anambra State, Nigeria, Constance revealed that students have effectively keyed into the

capabilities and potentials of social media, especially Facebook. About 95 percent of the

sampled population uses the Facebook platform for social relationships and interactivity.

However, it is a matter of concern that only 28 percent of the respondents use Facebook for

academic Journal of Education and Practice purposes. In view of the fact that the platform

was created by a student and for the use of fellow colleagues, one would have expected

students to consolidate and expand the platform for the exchange of academic materials.

On the other hand, there is research entitled "Effects of Facebook Usage" by

undergraduate students at Lulea University of Technology in Sweden, which tests the

perceived effect of self-regulation, trust, and personality traits on student achievements. The

research suggests the negative mediating effects of social networking sites such as Facebook,

Twitter, Skype, etc. The concluding remarks are that a decrease in the student’s academic

performance has a positive effect on their satisfaction with life.

12
 Chapter 3

Methodology

This chapter profess the discussion of the research methods and process that the

researchers will use in order to answer orderly the specific challenge engrossed for

investigation. This chapter contains the specific research method, population, and samples,

research instrument used, data gathering procedure, and the statistical treatment of the data

used for a precise data analysis and clarifications will be explained in this chapter.

Research Design

The research design is descriptive, and it will use survey questionnaires that focus on

the impact of social media on communication skills of Grade 11 CSS students at Sta. Fe.

Stand Alone Senior High School.

Respondents of the Study

13
 The respondents of the study are the Grade 11 CSS students of Sta Fe Stand Alone

Senior High School, of which there will be 50 respondents. These respondents are the ones

who have enough knowledge to answer the problem posed in the present study. They

answered the questionnaire that the researchers gave them, which supplied the information

that the researchers needed.

Sample and sampling technique

The researcher will conduct the study at Sta Fe Stand Alone Senior High School,

where the selected Grade 11 CSS students of the school will be the respondents to the said

study. The researcher will select respondents according to their academic strand. 10 students

per section will be selected randomly in order for the researcher to come up with 30

participants or respondents for the study. The respondents must have experience with a lack

of communication skills for them to answer the questionnaires without hesitation.

Research Locale

This study was conducted at Sta. Fe Stand Alone Senior High School. This school

comprises senior high school and offers two tracks, which are academic and technical

vocational tracks. Under the Academic Track are the General Academic Strand (GAS) and

14
Accountancy and Business Management (AMB), and under the Technical Vocational Track

are Computer System Servicing (CSS), Computer Programming, Caregiving, and Organic

Agriculture. It is located at Brgy. Pilit Sta. Fe, Leyte.

Research Instrument

                    This study was a quantitative type of research. The researcher used a survey

questionnaire that the selected respondents would answer. Those questionnaires are about the

impact of social media on the communication skills of Grade 11 CSS students at Sta. Fe.

Stand Alone Senior High School.

Data Gathering Procedure

15
                       The researcher made a letter of request asking permission to conduct the study.

The letter was forwarded to the Sta. Fe Stand Alone Senior High School Principal. The

researcher will distribute the letter of consent to 30 respondents, which comes from the

researcher. With the approval of the respondents, the researcher will give a 14-item survey

questionnaire to the respondents. Lastly, the researcher will gather data from the respondents.

Statistical Treatment

 The following tools and techniques will be used in the study to identify the impact of

social media on the communication skills of Grade 11 CSS students at Sta. Fe. Stand Alone

Senior High School. The researcher will use Slovin’s formula.

FORMULA:

%=F/n (100)

% - is the percentage

F – is the frequency

N – is the total number of respondents

100 – is a constant value

Method of Scoring

16
 The scale used for weighted mean is:

NUMERICAL RANGE VERBAL INTERPRETATION

4 3.51- 4.00 STRONGLY AGREE

3 2.5 - 3.50 AGREE

2 1.51 - 2.50 DISAGREE

1 1.01 - 1.50 STRONGLY DISAGREE

17