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    ORS Assignment

    Uploaded by

    Mayank Sinha
    This document contains answers to four questions about Mahindra & Mahindra's (M&M) Integrated Design and Manufacturing (IDAM) process for developing the Scorpio vehicle. [1] It describes how IDAM involved cross-functional teams for product design, development, and manufacturing, taking a more integrated approach than other manufacturers. [2] It notes risks of outsourcing parts production include loss of quality control and potential delays. [3] The business strategy for Scorpio prioritized customer focus through market research, while the operations strategy supported this through IDAM and an efficient supply chain. [4] While Scorpio is an SUV and Innova is a MUV,

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    ORS Assignment

    Uploaded by

    Mayank Sinha
    18 views3 pages
    This document contains answers to four questions about Mahindra & Mahindra's (M&M) Integrated Design and Manufacturing (IDAM) process for developing the Scorpio vehicle. [1] It describes how IDAM involved cross-functional teams for product design, development, and manufacturing, taking a more integrated approach than other manufacturers. [2] It notes risks of outsourcing parts production include loss of quality control and potential delays. [3] The business strategy for Scorpio prioritized customer focus through market research, while the operations strategy supported this through IDAM and an efficient supply chain. [4] While Scorpio is an SUV and Innova is a MUV,

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    This document contains answers to four questions about Mahindra & Mahindra's (M&M) Integrated Design and Manufacturing (IDAM) process for developing the Scorpio vehicle. [1] It describes how IDAM involved cross-functional teams for product design, development, and manufacturing, taking a more integrated approach than other manufacturers. [2] It notes risks of outsourcing parts production include loss of quality control and potential delays. [3] The business strategy for Scorpio prioritized customer focus through market research, while the operations strategy supported this through IDAM and an efficient supply chain. [4] While Scorpio is an SUV and Innova is a MUV,

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    18 views3 pages

    ORS Assignment

    Uploaded by

    Mayank Sinha
    This document contains answers to four questions about Mahindra & Mahindra's (M&M) Integrated Design and Manufacturing (IDAM) process for developing the Scorpio vehicle. [1] It describes how IDAM involved cross-functional teams for product design, development, and manufacturing, taking a more integrated approach than other manufacturers. [2] It notes risks of outsourcing parts production include loss of quality control and potential delays. [3] The business strategy for Scorpio prioritized customer focus through market research, while the operations strategy supported this through IDAM and an efficient supply chain. [4] While Scorpio is an SUV and Innova is a MUV,

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    Name: Mayank Sinha

    Roll No. - 2K21/BMBA/14


    Subject - Operation Research and Strategy

    Q1 - What is so unique about the IDAM process adapted by M&M? Which


    process do other car manufacturers follow while designing new products?

    A1 - Unique about the IDAM process adapted by M&M:-


    ● IDAM stands for Integrated Design and Manufacturing.
    ● IDAM was responsible for product design, development, manufacturing,
    purchase and so on.
    ● IDAM is a multifunctional project team which consists of people from
    different functional departments.
    ● IDAM was divided into 19 cross functional teams which made the decision
    making process easy and fast.
    ● They went to customers to find what they are looking for. Taking feedback
    from customers helps them to design the car with more customer focus.
    ● They have used QFD(Quality Function Deployment), which measures
    customers satisfaction with products.

    Process other car manufactures follows to design new products:-


    ● Developing the expertise.
    ● Manufacturing the product.
    ● Testing and Validation.
    ● Marketing the product based on features of the product.

    Q2 - What kind of risks does M&M face by outsourcing the designing of


    various parts of Scorpio to vendors?

    A2 - Risk associated with outsourcing the designing of various part are:-


    ● Lack of control - as the company has given control to the vendors there can
    be an effect on the quality of products or parts which the vendors are
    responsible for.
    ● Vendors fail to deliver or delay - if the vendor has any complication in
    timely delivery, it will be difficult for the company to make the product on
    schedule time. It can result in overall delay to the reach to its customers.
    ● Quality - as M&M has a lot of vendors which are international, importing a
    large number of products will be costly and time consuming.

    Q3 - Which business strategy was followed by M&M while developing the


    Scorpio? Was the company's operations strategy in line with this business
    strategy?

    A3 - Business strategy by M&M


    ● Customer focused car - IDAM has conducted market research and found a
    customer satisfaction index.
    ● Developing an efficient supply chain - as the whole process is supported by
    vendors.
    ● Developing competitive advantage - as they want to make a car which is
    customer oriented which helps them to achieve competitive advantage.

    Yes, the operation strategy is in line with the business strategy because they do not
    have expertise in automobile manufacturing. They have formed a business strategy
    which gives them a better customer focused car which was achieved by correct
    operational strategy such as forming IDAM as cross functional department to ease
    decision making process, selecting vendors and designing a product all done by
    them.

    Q4 - Mahindra Scorpio and Toyota Innova belong to two different categories


    of cars, namely SUVs and MUVs respectively. Are these cars still cutting into
    each other's market share?

    A4 - Yes Scorpio have cut into Innova market share even being from the other
    categories.
    ● As Toyota introduced Qualis, an old version model to India and without any
    competition it did well.
    ● But later the sales get steady and face competition from Scorpio.
    ● After Toyota introduced the Innova which was behind Scorpio’s
    performance.
    ● With more performance power Scorpio takes market share from Toyota.

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