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    Entrep W5

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    claudine
    1. The document provides an overview of a 12th grade entrepreneurship lesson on market analysis. 2. It discusses methods for generating new products/services like focus groups and brainstorming. 3. A survey of market size and value is presented including sample questions to analyze consumer preferences, demand, and market value. 4. A SWOT analysis template is given as an example to identify strengths, weaknesses, opportunities, and threats for a new business compared to competitors.

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    Entrep W5

    Uploaded by

    claudine
    21 views1 page
    1. The document provides an overview of a 12th grade entrepreneurship lesson on market analysis. 2. It discusses methods for generating new products/services like focus groups and brainstorming. 3. A survey of market size and value is presented including sample questions to analyze consumer preferences, demand, and market value. 4. A SWOT analysis template is given as an example to identify strengths, weaknesses, opportunities, and threats for a new business compared to competitors.

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    1. The document provides an overview of a 12th grade entrepreneurship lesson on market analysis. 2. It discusses methods for generating new products/services like focus groups and brainstorming. 3. A survey of market size and value is presented including sample questions to analyze consumer preferences, demand, and market value. 4. A SWOT analysis template is given as an example to identify strengths, weaknesses, opportunities, and threats for a new business compared to competitors.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    21 views1 page

    Entrep W5

    Uploaded by

    claudine
    1. The document provides an overview of a 12th grade entrepreneurship lesson on market analysis. 2. It discusses methods for generating new products/services like focus groups and brainstorming. 3. A survey of market size and value is presented including sample questions to analyze consumer preferences, demand, and market value. 4. A SWOT analysis template is given as an example to identify strengths, weaknesses, opportunities, and threats for a new business compared to competitors.

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    GRADE LEVEL: 12 WEEK: 5

    SUBJECT: ENTREPRENEURSHIP LESSON: 1


    TOPIC: MARKET ANALYSIS
    OBJECTIVES:
    1. Identify the Methods of Generating New Products/Services
    2. Discuss the Survey of Market Size and Value
    3. Develop a SWOT ANALYSIS

    LESSON PROPER

    Methods of Generating New Products/Services

     Focus Group – a moderator leads group of 8-14 participants through an open, in depth discussion in a directive or
    nondirective manner. This is an excellent method for generating and screening ideas and concepts.
     Brainstorming–goods ideas emerge when the brainstorming effort focuses on a specific product or market area.

    Survey of Market Size and Value


     A different set of questions is needed when assessing the size of the market for particular type of product and the value of the
    market (the amount of money spent on each month or year).
     The information gathered from potential consumers can be analyzed by the entrepreneur to get good idea of the quality
    characteristics of the product that consumer prefer, the total demand for the product and the total value of the market.

    Sample Questionnaire about market size and value


    Questions Answers
    About the market size:
    How often do you buy this product? Daily Weekly Monthly
    Do you buy different amounts at different times of the year?
    When are the times you buy the most?
    How much do you buy each time? ____pc.
    When are the times you buy the least?
    What is the amount of food in the pack?

    SWOT ANALYSIS – a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its
    external opportunities and threats.

    Example of a SWOT ANALYSIS of a New Business in Relation to Competitors

    My proposed business Competitor A Competitor B


    Production likely to be sited close to Good brand image and range of Product is cheaper than A and
    Strengths retailers than can deliver at short notice. products. sells well. They offer good
    margin to retailers.
    Difficult to find good packaging Products more expensive than Poor quality product, poor label
    Weaknesses B. uses synthetic colors and design. I’m told by retailers
    preservations. that supplies are irregular and
    not always the amount ordered.
    Retailers say demand for products without Strong promotion by A. Appears to be expanding
    Opportunities additives is increasing. I can produce deliveries to new areas
    without added colors. according to newspaper reports.
    There are few wealthy consumers and Cheaper products than B. May have over-expanded
    Threats price is most important factor. I am not yet distribution network and failing
    sure of production costs. to make deliveries.

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