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    Max Fashion - Wikipedia

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    Jaya Lakshmi
    Max Fashion is a fashion retail brand owned by the Dubai-based Landmark Group. It was launched in 2004 and has since expanded to over 500 stores across 20 countries. Max Fashion offers in-house designed clothing and is the largest fashion brand in the Middle East, North Africa, and Southeast Asia. It is known for its digital marketing campaigns and uses new technologies like interactive mirrors in its stores.

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    Max Fashion - Wikipedia

    Uploaded by

    Jaya Lakshmi
    188 views10 pages
    Max Fashion is a fashion retail brand owned by the Dubai-based Landmark Group. It was launched in 2004 and has since expanded to over 500 stores across 20 countries. Max Fashion offers in-house designed clothing and is the largest fashion brand in the Middle East, North Africa, and Southeast Asia. It is known for its digital marketing campaigns and uses new technologies like interactive mirrors in its stores.

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    Max Fashion is a fashion retail brand owned by the Dubai-based Landmark Group. It was launched in 2004 and has since expanded to over 500 stores across 20 countries. Max Fashion offers in-house designed clothing and is the largest fashion brand in the Middle East, North Africa, and Southeast Asia. It is known for its digital marketing campaigns and uses new technologies like interactive mirrors in its stores.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    188 views10 pages

    Max Fashion - Wikipedia

    Uploaded by

    Jaya Lakshmi
    Max Fashion is a fashion retail brand owned by the Dubai-based Landmark Group. It was launched in 2004 and has since expanded to over 500 stores across 20 countries. Max Fashion offers in-house designed clothing and is the largest fashion brand in the Middle East, North Africa, and Southeast Asia. It is known for its digital marketing campaigns and uses new technologies like interactive mirrors in its stores.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    Max Fashion

    Max Fashion is a fashion brand under the


    banner of the UAE-based Landmark Group.
    The brand was first launched in May 2004.
    [1] (https://www2.maxfashion.com/qa/en/
    about-us?gbraid=0AAAAADQfQlG3FdilunC
    dLg6exLGrHaOdF&gclid=Cj0KCQjwrs2XBh
    DjARIsAHVymmRs2c0i0y0sl2o182IWPMaY
    emWnIK5ZDdrgBtA39v6TANDaqob5gNoa
    AsdzEALw_wcB)
    Max Fashion

    Type Subsidiary

    Industry Retail

    Founded May 2004

    Headquarters Dubai, United Arab


    Emirates, United Arab
    Emirates

    Area served Worldwide

    Key people Kabir Lumba CEO


    Max & Director
    Landmark Group,
    Vasanth Kumar,
    Executive Director,
    Shital Mehta, CEO
    (India) [1]
    Number of employees 6000
    Parent Landmark Group

    Website Official Website (htt


    p://www.maxfashion.
    com/)

    History
    Max Fashion was first established in 2004
    in the Middle East, in Abu Dhabi. The year
    2006 saw the India launch of the brand
    with its first store in Indore.

    Max, at present, is the largest fashion


    brand in the Middle East, North Africa,
    South East Asia & India, with over 500
    stores encompassing 8.5 million sq.ft.,
    across 20 countries, including United Arab
    Emirates, India, Saudi Arabia, Kuwait,
    Jordan, Bahrain, Qatar, Oman, Kenya,
    Lebanon, Egypt, Algeria, Tunisia, Nigeria,
    Libya, Tanzania, Indonesia, Malaysia,[2] Iraq
    and Syria.

    Landmark Group
    The Landmark Group, with over US$6
    billion revenue, is a retail and hospitality
    conglomerate in the Middle East, Africa,
    and the Indian subcontinent. Currently
    based out of Dubai, the company was
    established in 1973, with its first store in
    Bahrain. The group's current employee
    base stands at 55,000 employees
    operating over 2,400 outlets, with a retail
    presence of over 30 million sq. ft. across
    21 countries.

    Landmark Group has multiple retail brands,


    including Centrepoint, Babyshop, Splash,
    Shoe Mart, Lifestyle, Iconic, Max,
    Shoexpress, Home Centre, Home Box and
    Emax. The group also holds franchise
    rights for many global fashion and
    footwear brands in the countries where it
    operates. Since its establishment, the
    group has diversified into the segments of
    leisure, food, hospitality, and healthcare
    with Landmark leisure, Balance Spa and
    Salon, Citymax Hotels, Fitness First, and
    Foodmark, the group's restaurant division,
    which operates the group's own franchise
    food outlets.

    Brand marketing
    Max Fashion is well known for frequent
    billboard collections in Dubai, and is
    referred to as leading innovation in the
    retail tech industry.[3] In December 2018,
    Microsoft and Ombori partnered with Max
    to install interactive bilingual voice
    activated mirrors in Dubai's Ibn Battuta
    Mall, bridging the online consumer
    experience with in-store applications.[4]

    Presence in India
    Max, a division of Lifestyle India Pvt. Ltd.,
    opened its 1st store in Indore in the year
    2006. In India, Max has more than 200
    stores across 80 cities. Max is a mono
    brand with its own label merchandise that
    is created by in-house designers for every
    season, and is currently growing at a 35%
    CAGR year on year.[5]

    References
    1. "Landmark Group rejigs top management;
    Shital Mehta joins Max Retail as CEO" (htt
    p://in.fashionnetwork.com/news/Landmar
    k-Group-rejigs-top-management-Shital-Me
    hta-joins-Max-Retail-as-CEO,889916.html
    #.W6qJJ3szbIU) . FashionNetwork. 10
    November 2017.

    2. "UAE's Max Fashion opens first store in


    Malaysia" (https://www.zawya.com/uae/e
    n/press-releases/story/UAEs_Max_Fashio
    n_opens_first_store_in_Malaysia-ZAWYA2
    0170704150827) . www.zawya.com.
    Retrieved 2021-09-29.

    3. OOH, INSITE. "Max Fashion Returns on


    UAE's Billboards Launching Their Latest
    Collection" (https://insiteooh.com/article/
    4867-max-fashion-returns-on-uaes-billboar
    ds-launching-their-latest-collection) .
    INSITE OOH Media Platform | Outdoor
    Advertising Campaigns. Retrieved
    2021-09-29.

    4. Baron, Katie. "The Bilingual Smart Mirror


    Satisfying Dubai's Ravenous Taste For
    Fashion Tech" (https://www.forbes.com/si
    tes/katiebaron/2018/12/17/the-bilingual-s
    mart-mirror-satisfying-dubais-ravenous-ta
    ste-for-fashion-tech/) . Forbes. Retrieved
    2021-09-29.

    5. Kazi, Zainab S (2016-06-15). "Success


    Story: Max India, democratizing everyday
    fashion - Indiaretailing.com" (http://www.i
    ndiaretailing.com/2016/06/15/fashion/su
    ccess-story-max-india-democratizing-ever
    yday-fashion/) . Indiaretailing.com.
    Retrieved 2017-12-11.

    Retrieved from
    "https://en.wikipedia.org/w/index.php?
    title=Max_Fashion&oldid=1149188876"

    This page was last edited on 10 April 2023, at


    17:50 (UTC). •
    Content is available under CC BY-SA 3.0 unless
    otherwise noted.

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