ĐỀ THI MÔN PUBLIC SPEAKING 2023

1. Lee Iacocca, a businessman, former Chrysler chairman, former Ford president,

said: “When the product is right, you don’t have to be a great marketer”. To
what extent do you agree with this saying? Support your ideas with examples or
case studies.

Instruction:
Main idea: good product vs. marketing
Main points:

 Explain the meaning of the saying

 State your agreement or disagreement with the saying and give reasons.
 Support your ideas with evidence, examples or case study.

2. Today, Artificial Intelligence (AI) technology is considered as one of the leading

important technologies, helping people to solve many problems in life. This field is
attracting great attention globally thanks to progressive innovations with so many
modern and outstanding features. Therefore, many people believe that the rise of AI
can bring many benefits to businesses. In your opinion, what benefits can AI bring to
businesses? Explain your ideas with examples and case studies.

Instruction:
Main idea: Benefits of AI to businesses
Main points:
 Define the AI technology with examples
 State benefits of AI to businesses.
 Support all ideas with case studies and examples.

3. Great companies are built on great products.” (Elon Musk). What do you think
about this saying in terms of business? Support your ideas with examples and/or case
studies.

Requirements
a. Thesis Statement: The importance of products in the success of a company
b. Explanation of the saying  Products play an important role in the
survival and success of a company. Explain “great companies” “great
products” and the relation between them.
 c. Case studies: Great products by great companies. (Apple, Tesla,
Microsoft, Google, Facebook, Nike, Adidas….)

d. Recommendations or lessons learned.

4. Discuss the negative effects of using KOLs in advertising on a business

Requirements

a. Thesis Statement: Negative effects of using KOLs in advertising

b. Explanation of the saying:

i. Definitions of KOLs and their influences in advertising
ii. Negative effects of KOLs on a business

c. Case studies: Students must supply examples to illustrate the accuracy of

the saying. Students can use any KOL and any company as long as relevant
to the topic to support their ideas.

d. Recommendations or lessons learned.

5. Steve Jobs, a co-founder and former CEO of Apple Inc., once said: “Innovation
distinguishes between a leader and a follower.” Do you think this saying is good
advice for you as changing for new incentives to become an innovative leader? Give
your opinion and examples / cases to support your ideas.
Instructions:
Main idea: Innovation for effective leadership
- Students should explain innovation and how innovation creates an effective
leader in practice.
- Based on the explanation, students should give examples to illustrate the
correctness of the saying. Students are recommended to utilize any practical
organization(s) / leader(s) as long as relevant evidence related to innovation to
support their ideas.
- Students can withdraw lessons from the case study or examples they have used.
 6. More people should be informed of the value of studying a business administration
major to a higher level at school or university. A business education can be very
advantageous. Therefore, the guidance given to young people should emphasize the
benefits of choosing business administration. Do you agree or disagree with this
assumption? Support your ideas with examples and case studies.
Instructions:
Main idea: The critical-thinking ideas for choosing business administration major
- Students explain/define business administration major and its connections to
their future careers
- Based on the above explanation, students should identify advantages and
disadvantages of their business administration selection, and then agree or
disagree with the assumption.
- Students can utilize any relevant critical thinking evidence to support their
ideas.

7. Brian Halligan, the co-founder and executive chairman of HubSpot, said "It's not
what you sell that matters as much as how you sell it!" Support your ideas with
examples and case studies.
Instruction:
Main idea: The importance of sale skills in doing business.
Main points:
 Explain the meaning of the saying.

 Clarification of the saying: Students should base on the following messages:

a. Good salesmen have some skills: Effective Communication, Product Expertise,

Relationship-Building, …
b. They also have innovative products, outstanding services, …
c. They also know how to apply marketing technology into selling
goods/services.
 Case study: Students are required to select a specific case/cases of a practical
firm/firms that clearly exemplifies/exemplify the key message of the saying.
 8. In our modern market, being a pioneer in a new branch of the market is a vital
strategy. State your opinion and support the ideas with examples and case studies.
Instruction:
a. Explanation of key concepts: Students should clearly define the concept of “pioneer”:
include anyone who is the first to do something (that is developing a new technique or
being the first member of a group to achieve a specific accomplishment).
b. The importance of being a pioneer to a business’s sustainable success.
 Reducing competition in the market -> creating opportunities for business
development.
 Helping businesses try out new ideas.

c. Case study: Students are required to select a specific case/cases of a practical

firm/firms that clearly exemplifies/exemplify the key message.

9. “Great content is the best sales tool in the world.” - Marcus Sheridan. What do
you think about this saying in terms of business? Support your ideas with examples
and/or case studies.

Instruction:
- Main idea: content marketing
- Main points:
 Explanation of the quotation  content marketing in business
 Reasons to agree/ disagree  how content marketing has impact on
business (good/bad)
 Case studies/ Recommendations
10. It is reported that the performance of staff can have a significant impact on the
success of a company. What is your opinion? What can companies do to increase staff
productivity? Give reasons and examples from your own experience or observation to
support your point of view.
Instruction:
- Main idea: staff productivity
- Main points:
  Opinion & explanation
 Reasons to agree/ disagree  how the performance of staff can lead to
company’s success/ failure
 Recommendations  best ways to increase staff productivity.

11. Richard Branson famously said, "Train people well enough so they can leave,
treat them well enough so they don't want to." How should employee development and
retention be prioritized in a business?
Instructions:
Opening
Start by introducing Richard Branson's quote and how it has become a mantra for
many successful businesses around the world. Students are encouraged to use
effective opening techniques.
Body:
1. Explain the terms employee development and retention and how they are
related.
2. Emphasize the benefits of investing in employee development and retention,
such as increased productivity, lower turnover, higher morale, and higher job
satisfaction.
3. Explain Richard Branson's quote and how his philosophy emphasizes the
importance of employee training and treatment in order to foster loyalty and
commitment.
4. Outline some of the effective strategies that businesses can use to prioritize
employee development and retention, such as providing opportunities for
training and development, creating a positive work culture, offering
competitive compensation and benefits, recognizing and rewarding outstanding
performance, and providing opportunities for advancement.
5. Provide examples of companies that have successfully prioritized employee
development and retention, as well as the positive outcomes that have resulted.
6. Highlight a business case for investing in employee development and retention,
including long-term cost savings and benefits to the company's bottom line.

Closing:
 Summarize the main points of the presentation and highlight the key takeaways,
emphasizing the importance of prioritizing employee development and retention in
building a successful and sustainable business. Students are encouraged to use
effective closing techniques.

12. In today's fast-paced and ever-changing business environment, what are some
effective strategies businesses can adopt to adapt to change and remain competitive?
Provide examples and case studies to support your ideas.
Instructions:
Opening:

Begin by introducing the topic and emphasizing the importance of adaptability in today's
business environment. Students are encouraged to use effective opening techniques.

Body:

1. Describe the current business environment, highlighting key trends and

challenges.
2. Outline the risks of failing to adapt and the benefits of successfully navigating
change to emphasize the importance of adaptation for businesses to remain
competitive in the market.
3. Investigate some of the effective strategies that businesses can use to navigate
change and remain competitive, including agile methodologies, lean management,
customer-centric approaches, and innovation.
4. Use examples and case studies of businesses that have successfully adapted to
change, such as Apple, Amazon, and Netflix, to illustrate your ideas.
5. Highlight the key challenges that businesses may face when implementing change
adaptation strategies, such as change resistance, a lack of resources, and
organizational inertia.
6. Discuss effective communication, employee engagement, leadership, and
continuous improvement as some of the best practices for implementing change
adaptation strategies.
Closing:
 Emphasize the topic's relevance and the importance of businesses embracing
change and innovation in order to achieve long-term success and sustainability.
Students are encouraged to use effective closing techniques.

13. “Growth is never by mere chance; it is the result of forces working together.” said
by James Cash Penney. What do you think about the role of teamwork in an
organization to grow the business? Give your opinion and case studies to support your
ideas.
Instruction
a. Explanation of the saying. Students are able to demonstrate their opinion but
should focus on the key message: Teamwork is critical to the growth of an
organization, especially coordinates efforts of organizational members to achieve
the overall objectives.
b. Real life experience/Practical case study: Students should base on the
following messages:
Students are required to select a specific case/cases of a practical firm/firms that
clearly exemplifies/exemplify the key message of the saying: either positive or
negative examples or both
c. Lessons learned from the saying:
- Organizations should help employees recognize the benefits/importance of
teamwork
- Organizations should encourage teamwork in a number of ways

14. Some people think that investment in knowledge undoubtedly builds up a strong
workforce as well as helps organizations become more competitive in the current
business context. What is your opinion? Support your ideas with examples and case
studies.
Instruction:
a. Explanation of key concepts: Students should clearly define the concept of
“organizational learning”, “training”, “competitive advantages” and where
relevant/possible.
b. The importance of focus on upgrading knowledge of organizational members to
compete rivals
c. Case study: Students are required to select a specific case/cases of a practical
firm/firms that clearly exemplifies/exemplify the key message

~~~ Good luck!~~~