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    MCM401 Spring Assignment 1 2023

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    Rooh Pakistani
    The document discusses planning a PR campaign for a soft drink company. It recommends activities like engaging with media outlets and influencers through a brand ambassador program, community events, and collecting customer testimonials to build trust. The PR campaign should avoid false claims, ignoring customer feedback, and controversial tactics. If done well, the PR activities would increase brand awareness, enhance reputation and trust, and help the soft drink company compete better in the market.

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    MCM401 Spring Assignment 1 2023

    Uploaded by

    Rooh Pakistani
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    The document discusses planning a PR campaign for a soft drink company. It recommends activities like engaging with media outlets and influencers through a brand ambassador program, community events, and collecting customer testimonials to build trust. The PR campaign should avoid false claims, ignoring customer feedback, and controversial tactics. If done well, the PR activities would increase brand awareness, enhance reputation and trust, and help the soft drink company compete better in the market.

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    Mcm 401 mid term past paper

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    MCM401 SPRING ASSIGNMENT 1 2023

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    The document discusses planning a PR campaign for a soft drink company. It recommends activities like engaging with media outlets and influencers through a brand ambassador program, community events, and collecting customer testimonials to build trust. The PR campaign should avoid false claims, ignoring customer feedback, and controversial tactics. If done well, the PR activities would increase brand awareness, enhance reputation and trust, and help the soft drink company compete better in the market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    45 views2 pages

    MCM401 Spring Assignment 1 2023

    Uploaded by

    Rooh Pakistani
    The document discusses planning a PR campaign for a soft drink company. It recommends activities like engaging with media outlets and influencers through a brand ambassador program, community events, and collecting customer testimonials to build trust. The PR campaign should avoid false claims, ignoring customer feedback, and controversial tactics. If done well, the PR activities would increase brand awareness, enhance reputation and trust, and help the soft drink company compete better in the market.

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    FUNDAMENTALSOFPUBLICRELATIONS MCM401

    Department of Mass Communication

    Virtual University of Pakistan

    SEMESTER: SPRING 2023 Assignment No.1

    A PR campaign is a series of planned activities that have a specific goal. The goals of the PR campaigns
    are to increase the reputation and goodwill of any brand, company, or institution. Task: Suppose you are
    asked to plan a PR campaign for a soft drink company. The purpose of your campaign is to build the trust
    of people for the product so that the company could increase the chances of its sale and trust in the
    market

    1. Explain what activities you will plan for the PR campaign of the soft drink company?
    2. What things you will avoid in your PR activities?
    3. How your activities will benefit the company?

    Activities of a PR.Media campaign for soft drink company:

    Media relation:

    engage with media outlets to generate positive coverage and press release about soft drink companies
    product

    Social media engagement:

    create and manage social media platforms to interact with consumer

    Brand ambassador program:

    partner with influential individuals who align with the company values and have a strong presence in
    the target market

    Community engagement:

    organized events sponsorships or partnership with community organization to demonstrate soft drink
    companies commitment and social responsibility

    Customers testimonials:

    collect and showcase authentic testimonials from satisfied customers who enjoy this soft drink
    Things should avoid during PR. activities:

    False or misleading claims:

    transparency and honesty are necessary to maintain trust in customer mind.avoid making false or
    exaggerated claims about the soft drink's benefit and effects

    Ignoring consumers feedback:

    avoid ignoring or dismissing consumer feedback whether positive or negative activity listen to consumer
    concerns address them promptly and take steps to improve the product or services.

    Controversial marketing tactics:

    steer clear of controversy marketing tactics that may harm them friends reputation or friend
    consumers

    Benefits of the PR activities for the company:

    Increase bread the PR compared will help raise awareness of something company and it's products
    reaching avoid audience and increase brand recognition

    Enhanced reputation and trust through positive media coverage testimonials and community
    engagement.

    Competitive interactive well executed PR.companies will differentiate the soft drink company from its
    competitor. highlighting its unique selling points quality and commitment to consumer satisfaction

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