Consumer Buying

5/15/2023 Behavior on
Purchase of
Laptops
Project on Consumer Buying Behavior

By: Saviya Maharjan

BBIS (II)
Roll No: 7
LITTLE ANGELS’ COLLEGE OF MANAGEMENT
HATTIBAN, LALITPUR
 ACKNOWLEDGEMENT

I would like to express my gratitude to Mr. Indra Kumar Shrestha for providing this
opportunity to work on this research. I would like to acknowledge the participants who
generously gave their time and effort in participating in this study. Additionally, I would like
to give thanks to everyone who provided me with support and guidance throughout this
research.

Saviya Maharjan

Roll No: 7

May 2023

I
 ABSTRACT

This research project aims to investigate the factors that influence consumer behavior when
purchasing laptops. The study will employ both quantitative and qualitative research methods
to collect data from a sample of laptop buyers. The research will focus on understanding the
role of product features, brand, price, and other variables in the decision-making process. The
findings of this research will provide valuable insights into the consumer decision-making
process and inform marketing strategies for laptop manufacturers and retailers.

II
 EXECUTIVE SUMMARY

This research project aims to investigate the consumer behavior patterns in the purchase of
laptops. The study will use a mixed-method approach that will involve both quantitative and
qualitative data collection methods to obtain a comprehensive understanding of consumer
preferences, motivations, and decision-making processes.

The research will cover a broad range of variables, including demographic factors,
psychographic factors, perceived benefits, price sensitivity, brand loyalty, product features,
and environmental concerns. The data collection methods will include surveys with laptop
buyers.

The research findings are expected to contribute to the understanding of consumer behavior
in the purchase of laptops and inform marketing strategies for laptop manufacturers and
retailers.

III
 TABLE OF CONTENTS
ACKNOWLEDGEMENT......................................................................................................................I
ABSTRACT..........................................................................................................................................II
EXECUTIVE SUMMARY..................................................................................................................III
CHAPTER 1: INTRODUCTION..........................................................................................................1
1.1 Definition of Consumer Behavior..........................................................................................1
1.2 Importance of Consumer Behavior........................................................................................1
1.3 Reasons for introducing a model of Consumer Buying Behavior..........................................2
1.4 Major Influencing Factors on Consumer Behavior................................................................3
1.4.1 Economic Factor:..................................................................................................................3
1.4.2 Personal Factor.....................................................................................................................3
1.4.3 Social Factor.........................................................................................................................4
1.4.4 Psychological Factor.............................................................................................................4
1.5 Buying Decision Process.......................................................................................................5
1.6 Importance of Branding.........................................................................................................6
1.7 Brand Awareness and its effect on consumer buying.............................................................7
1.8 Perceived Quality and its effect on consumer buying behavior.............................................8
1.8.1. What is perceived quality?.............................................................................................8
1.8.2. Perceived quality effect on consumer buying.................................................................8
CHAPTER 2: LITERATURE REVIEW.............................................................................................10
CHAPTER 3: RESEARCH METHODOLOGY..................................................................................11
3.1 Research Objectives...................................................................................................................11
3.1.1. Primary objectives.............................................................................................................11
3.1.2. Secondary Objectives.......................................................................................................11
3.2 Sample Design...........................................................................................................................11
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION..........................................................12
CHAPTER 5: FINDINGS...................................................................................................................14
CHAPTER 6: CONCLUSION............................................................................................................15
CHAPTER 7: RECOMMENDATION................................................................................................16
REFERENCES....................................................................................................................................17
APPENDIX.........................................................................................................................................18
Questionnaire...................................................................................................................................18
List of Participants:..........................................................................................................................20
 CHAPTER 1: INTRODUCTION

1.1 Definition of Consumer Behavior

Consumer behavior refers to the actions and decisions that consumers make when
purchasing goods or services. It involves the study of how people choose what to buy,
where to buy it, how much to pay for it, and why they make those choices.

Consumer behavior is the actions and decisions that people or households make when
they choose, buy, use, and dispose of a product or service. 

According to the American Marketing Association, consumer behavior can be defined

as "the dynamic interaction of affect and cognition, behavior, and environmental
events by which human beings conduct the exchange aspects of their lives."

Consumer behavior can be defined as the totality of consumers’ decisions with respect
to the acquisition, consumption, and disposition of goods, services, time, and ideas by
human decision making units.

1.2 Importance of Consumer Behavior

The consumer behavior has a huge impact on the organization’s marketing strategies.
The importance of consumer behavior are:

i. Helps companies understand what their customers want and need.

ii. Helpful for businesses who want to expand their reach into new markets or
demographics.

iii. Helps the companies identify the right combination of product, price, place,
and promotion.

[1]
1.3 Reasons for introducing a model of Consumer Buying Behavior

There are several reasons for introducing a model of consumer buying behavior,
including:

1. Understanding customer needs: A model of consumer buying behavior helps

businesses to understand the needs, wants, and preferences of their target
customers. This information is vital in developing products and services that
meet customer needs and preferences.

2. Developing effective marketing strategies: By understanding consumer

behavior, businesses can develop marketing strategies that effectively target
their customers. For example, if a business knows that its target customers
value environmental sustainability, it can develop marketing campaigns that
highlight the eco-friendliness of its products.

3. Identifying market trends: A model of consumer buying behavior can help

businesses identify market trends and shifts in consumer preferences. This
information can be used to adjust business strategies, develop new products or
services, and stay ahead of competitors.

4. Improving customer satisfaction: By understanding the factors that influence

consumer behavior, businesses can develop products and services that better
meet customer needs and expectations. This can lead to increased customer
satisfaction and loyalty.

5. Increasing sales and revenue: A model of consumer buying behavior can help
businesses to identify opportunities to increase sales and revenue by
developing products and services that are in line with customer needs and
preferences.

[2]
1.4 Major Influencing Factors on Consumer Behavior

1.4.1 Economic Factor:

The economic condition of a consumer effect its purchasing decision and choice of a
specific brand or product. There are several economic factors including Personal
Income, Family income, Income expectations, Savings, Consumer credit and other
economic factors. The economic situation of the nation also tend to influence the
consumer behavior. Consumers react to most of the change in the economic situation
around them by changing their consumption. People become scared to spend and too
careful with what they do with their money. The whole buying process can be
changed from being a more limited decision-making buying behavior to become an
extensive decision-making buying behavior.

1.4.2 Personal Factor

Personal factors can also affect the consumer behavior. The personal factor consists of
age & stages of life cycle, occupation, personality, lifestyle and values which affects
the consumer buying behavior.

Consumer buying behavior is always dynamic and change at the different stages of
age and different stages of life cycle or different stages of relationship. A person
changes the taste of buying goods at different ages of life.

Occupation is a part of personal factor which affect the consumer buying behavior.
Companies should focus on occupation of consumer during the making of pricing of a
product or develop a product. A consumer occupation affects its buying behavior
towards any goods or services.

When a consumer purchases a specific branded product instead of other branded

product, it indicates the personality of the consumer. Most of the marketers focus on
consumer personality and make strategies to influence the consumer towards its goods
or services.

[3]
Lifestyle of a person create a different image in the society. A customer doesn’t buy
only a product, he buys a lifestyle as well. The companies can take the advantages
from the study of consumer lifestyle. The companies can make the marketing strategy
after the study of consumer’s lifestyle.

1.4.3 Social Factor

The social factor is one of the most affected factor which effect on consumer buying
behavior. The social factor includes the group, social network, online social network
and family of a person. The word-of-mouth is also a part of social factor which
influenced the consumer buying behavior. The word-of-mouth is the strongest factor
which influence the consumer buying behavior. A person can influence more by
his/her family or friends rather than the other persons such as salesperson of a
company and so on. Nowadays, the peoples are more spending time on online social
media and they also enhance the social network. These factors act as major
influencing factors on consumer behavior.

1.4.4 Psychological Factor

The psychological factor also affects the consumer buying behavior. It is also known
as internal factor. The psychological factor includes four factors motivation,
perception, learning and belief.

Every person has different needs such as physiological needs, biological needs, social
needs etc. The nature of the needs is that, some of them are most pressing while others
are least pressing. Therefore a need becomes a motive when it is more pressing to
direct the person to seek satisfaction.

Perception is the action of the motivation. When a motivated person gives a good
response in favor of the product then the perception towards that product called
positive perception. If a motivated person gives a bad response for any product then
the perception towards that product called negative perception. Perception is the most
important part of the psychological factor. The companies should clear its product

[4]
specification and companies should focus on creating a positive perception of the
products.

Learning is the process in which a person response at a given situation. A person

action indicates what he/she learnt in past. A consumer may or may not purchase
certain product based on their past experiences.

Customer possesses specific belief and attitude towards various products. Since such
beliefs and attitudes make up brand image and affect consumer buying behavior
therefore marketers are interested in them. Marketers can change the beliefs and
attitudes of customers by launching special campaigns in this regard.

1.5 Buying Decision Process

Buying decision process is the process by which consumers evaluate making a

purchasing decision. The buyer decision process also called the consumer decision
process, helps markets identify how consumers complete the journey from knowing
about a product to making the purchase decision. The consumer buying decision
process consists of 5 stages. They are explained below:

i. Need Recognition: Need Recognition is the first stage of the buying decision
process. It appears when the consumer recognizes a perceptible and big
enough difference between the actual level of satisfaction of a certain need and
the amount of satisfaction that he longs for. In the need recognition, the
companies can find out the need of the consumer and creates marketing
strategies

ii. Information Search: It is the second stage of consumer decision-making

process. Information is fundamental for the future buying decision. The more
the product or the service has a higher value and a reduced buying frequency,
the more researched information tends to be more thorough, from multiple
sources, as compared to the products or services that any consumer buys on a
regular basis.

[5]
 iii. Evaluation of Alternatives: After information research and the identification of
possible alternatives, the consumer goes to the next phase of the decision
buying process, the evaluation of the existent alternatives. The identification
of the attributes is the first aspect of the evaluation process. The second aspect
in the evaluation of alternatives is the consumer’s beliefs and attitudes. The
beliefs about the attributes and benefits of a product influence the consumer’s
buying decision. If the companies understand the evaluation process of
consumer then the companies can take the benefit from the consumer
evaluation of alternatives process.

iv. Purchase Decision: This is the fourth stage of consumer buying decision-
making process. The consumer has decided to buy a product after collecting
information from several sources, evaluate it and decided for the where to
purchase and what to purchase. Consumer purchase the brand or product
which he/she gives the highest rank in the evaluation stage.

v. Post- purchase behavior: The buying decision process does not end with the
purchase decision, but with the post-purchase evaluation. In this phase, the
consumer analyses the extent to which his purchase decision was good or not
which depends in the relationship between the consumer’s expectations and
the product’s perceived performance. If the consumer expectation meets the
product which he/she perceived, then consumer may satisfy. If the consumer
expectation does not meet the product which he/she perceived, then consumer
will dissatisfy.

1.6 Importance of Branding

The function and art of branding is a major contributor to the success of a product or
service sold by the company that markets it. Branding plays a crucial role in
marketing, and some of the reasons are as follows:

1. Builds brand recognition and awareness: Effective branding helps your target
audience to recognize your brand and remember it.

[6]
 2. Enhances customer loyalty: Consistent branding that resonates with your
customers will help to increase customer loyalty and encourage repeat
purchases.

3. Supports marketing efforts: Strong branding can support marketing efforts by

providing a cohesive message across all marketing channels.

4. Increases perceived value: Effective branding can increase the perceived value
of your products or services, allowing you to charge higher prices.

5. Attracts new customers: A strong brand can help you to attract new customers,
especially when they are recommended by your satisfied customers.

6. Enables brand extensions: A strong brand can be extended to new product

lines or services, allowing you to expand your business more easily.

1.7 Brand Awareness and its effect on consumer buying

Brand awareness is the fundamental and foremost limitation in any brand related
search. Brand awareness refers to the degree to which consumers are familiar with
and recognize a particular brand. When a consumer is going to buy something he
considers a brand. It is an important factor in consumer buying behavior as it can
influence their decision-making process. Some the ways that brand awareness can
affect consumer buying are:

1. Brand recognition: Consumers are more likely to buy products or services

from a brand that they recognize or are familiar with. This is because they
associate the brand with positive experiences or attributes.

2. Trust and credibility: When consumers are aware of a brand, they may
perceive it as more trustworthy and credible. This can give them more
confidence in their purchasing decision.

3. Repeat purchases: If consumers have had positive experiences with a brand,

they are more likely to become loyal customers and make repeat purchases.

[7]
 4. Decision-making process: Brand awareness can also impact the consumer's
decision-making process by influencing their consideration set. Consumers
may be more likely to consider a brand they are aware of when making a
purchase decision.

5. Price sensitivity: Consumers may be less price-sensitive when purchasing

from a brand they are aware of. This is because they may associate the brand
with higher quality or value, which justifies the higher price.

Thus, it is important for businesses to invest in building brand awareness to increase

the likelihood of success in the marketplace.

1.8 Perceived Quality and its effect on consumer buying behavior

1.8.1. What is perceived quality?

Perceived quality refers to the customer's perception or subjective evaluation of the

quality of a product or service. It is based on the customer's personal experience,
expectations, and beliefs about the product or service.

Perceived quality is defined as the consumers’ judgment about an entity’s (service’s)

overall excellence or superiority. Perceived quality of service is a type of attitude,
related to but not the same as satisfaction, and resulting from comparison of
expectations with a perception of performance.

Perceived quality is an important factor in consumer behavior as it can influence their

buying decisions, satisfaction with a product or service, and their willingness to
recommend it to others. Businesses can improve their perceived quality by
consistently delivering high-quality products or services, improving their branding
and marketing efforts, and addressing customer feedback and concerns.

1.8.2. Perceived quality effect on consumer buying

Perceived quality can have a significant impact on consumer buying behavior. When
consumers perceive a product or service to be of high quality, they are more likely to

[8]
purchase it and become loyal customers. Here are some ways that perceived quality
can affect consumer buying:

1. Brand loyalty: When consumers perceive a brand to have high quality

products or services, they are more likely to become loyal customers and make
repeat purchases.

2. Higher price tolerance: Consumers may be willing to pay a higher price for a
product or service that they perceive to be of higher quality. This is because
they may believe that the product or service is worth the extra cost.

3. Positive word-of-mouth: Consumers are more likely to recommend a product

or service that they perceive to be of high quality to others, which can result in
positive word-of-mouth and increased sales.

4. Increased customer satisfaction: When consumers perceive a product or

service to be of high quality, they are more likely to be satisfied with their
purchase, which can lead to repeat purchases and positive reviews.

5. Competitive advantage: Perceived quality can also provide a competitive

advantage for businesses in the marketplace. If a brand is perceived to have
higher quality products or services than competitors, it can attract more
customers and increase market share.

[9]
 CHAPTER 2: LITERATURE REVIEW

Wahida Farzana (2012) this study is to explore how consumers’ psychological factors
(Motivation, perception, and attitude) are associated with brand equity (brand loyalty,
brand association, perceived quality, and brand awareness) of laptop. The result
revealed that, consumers’ motivation to use laptop and brand association criteria work
separately. They consider battery lifetime (brand association) as important feature
while satisfying those purposes.

Annamalai Solayappan, Jothi Jayakrishnan (2010) their research showed that branded
laptop play a prestigious role in the consumer segment. Due to the computer world
everything is in the hands of the consumer. Everything in the world seems to be
digital will try to safeguard the competitive race. So, the various factors discussed
may determine the consumer to purchase branded computers.

Miss Photjanaporn Wongwan (2007) study about factors affecting consumers’

purchasing decision for laptop in Muaeng district. The finding that the purpose of
using related only the age of laptop, laptop using frequency, time duration, location
it’s not related to education, income, occupation and sex.

Mr. Narongchai Sutheeprasert (2005) study about purchasing behavior on laptop in

Bangkok found that the laptop usage behavior totally where at internal shop,
university and residence with the purpose of doing the report, for entertainment and
internet.

Mr. Thanaphat. Huansuriya (2003) study about the factor determining choice of
buying laptop. The finding indicates that the major factor stipulating consumes choose
are gender, term of payment, price of the computer, income and occupation.

[10]
 CHAPTER 3: RESEARCH METHODOLOGY

3.1 Research Objectives

3.1.1. Primary objectives

The primary objectives of this research are as follows:

i. Acquire new knowledge or understanding about consumer behavior

ii. To study how various factors affecting consumer behavior while
purchasing laptops.

3.1.2. Secondary Objectives

The secondary objectives of this research are as follows:

i. Understanding the underlying factors that drive consumer behavior.

ii. To evaluate the customer experience.

3.2 Sample Design

For this study students as well as adults were selected using convenience sampling.
The sample size selected was 50. Self-administered questionnaires were given to
respondents through email and Facebook.

[11]
 CHAPTER 4: DATA ANALYSIS AND INTERPRETATION

The purpose of this data analysis and interpretation is to gain insight into the behavior
of consumers when purchasing laptops. The data was collected from a survey of 50
individuals in different demographic groups. The survey focused on the factors that
influence laptop purchasing decisions, including brand, price, features, and marketing.

Data Analysis

Demographics:
The survey respondents were diverse in terms of age, income, education, and
occupation. The age group with the highest representation was between 18-25 years.
In terms of income, the majority earned between Rs. 20,000- 80,000 annually. The
highest education level attained by most respondents was a Bachelor's degree
(53.8%). The majority of respondents were employed full-time, and the remaining
were either students.

Brand:
When asked about their preferred laptop brand, the majority (40%) chose a brand
based on its reputation and quality. 30% chose a brand based on price, and 30% based
on features.

Price:
When asked about the effect of price on their decision to purchase a laptop, the
majority (45.5%) were of the view that price is not their main priority. 18.2% of the
people were willing to go for lower price while others were neutral about the price.
Though, people were more likely to purchase laptops when provided with additional
discount and offers.

[12]
Features:
The features that were most important to respondents were processing speed, battery
life and storage capacity. Other features, such as touchscreen and physical looks were
less important to respondents.

Marketing:
When asked about the marketing channels that influence their laptop purchasing
decisions, the majority chose recommendations from friends and family. Others were
influenced by ads on social media and their personal experiences.

Data interpretation

Based on the data analysis, we can infer that consumers consider brand reputation and
quality as the most important factors when purchasing a laptop. Price was also an
important factor, with consumers willing to pay average prices for a laptop and when
provided with discounts and offers.. Processing speed, battery life, and storage
capacity were the most important features for consumers when selecting a laptop.

Online reviews and recommendations from friends and family were the most
influential marketing channels for laptop purchases, indicating that consumers rely
heavily on social proof when making decisions. Ads on social media and traditional
marketing also played had less impact in purchase of laptops.

Conclusion

The data analysis and interpretation suggest that laptop manufacturers should focus on
building a strong brand reputation and quality, while also offering competitive pricing
and focusing on key features such as processing speed, battery life, and storage
capacity. Online reviews and recommendations from friends and family are crucial
marketing channels that should be leveraged to increase brand awareness and drive
sales. By understanding these consumer behaviors and preferences, laptop

[13]
manufacturers can develop targeted marketing strategies to improve their sales and
grow their market share.

CHAPTER 5: FINDINGS

The findings on consumer behavior regarding the purchase of laptops suggest that
there are several factors that influence their decision-making process. Here are some
key insights:

1. Price: The price of the laptop is a crucial factor for consumers when making a
purchasing decision. They tend to compare the price of different models before
making a final decision.

2. Brand: Consumers often have a preference for a particular brand when

purchasing a laptop. They consider the brand's reputation, perceived quality, and
reliability.

3. Features and specifications: Consumers look for laptops with specific features
and specifications, such as processor speed, RAM, and storage. They also
consider factors like battery life, and design.

4. Online reviews and recommendations: Consumers consult online reviews and

recommendations from close ones before making a purchase. Positive reviews
and high ratings can influence their decision.

5. Demographics: Age, gender, and income can also affect consumer behavior when
purchasing a laptop. Younger consumers tend to prefer laptops with high
performance and features, while older consumers may prioritize reliability and
ease of use.

Overall, the findings suggest that consumers consider a variety of factors when
purchasing a laptop, and the decision-making process can be influenced by factors

[14]
such as brand reputation, price, features and specifications, and online reviews and
recommendations.

[15]
 CHAPTER 6: CONCLUSION

After analyzing the consumer behavior on the purchase of laptops, it can be concluded
that several factors influence a consumer's decision to buy a laptop. These factors may
include the brand, price, features, design, durability, and customer service, among
others.

Additionally, the consumer's personal characteristics such as age, gender, income,

education, and lifestyle also play a crucial role in determining their purchase decision.
For instance, younger consumers tend to value the latest technology and design, while
older consumers may prioritize ease of use and reliability.

Therefore, companies that produce laptops must understand their target audience and
develop products that meet their specific needs and preferences. Effective marketing
strategies that focus on the unique selling proposition of the product, such as
emphasizing the latest technology or superior customer service, can also help to
influence the consumer's purchase decision.

Overall, by understanding the consumer behavior on the purchase of laptops,

companies can develop more effective marketing strategies and products that better
meet the needs and preferences of their target audience, ultimately leading to
increased sales and brand loyalty.

[16]
 CHAPTER 7: RECOMMENDATION

Based on the analysis of consumer behavior on the purchase of laptops, here are some
recommendations for companies that produce laptops:

1. Conduct market research: Companies should conduct regular market research to

gain insights into their target audience's needs, preferences, and buying
behaviors. This information can be used to develop products that meet the
unique needs of different consumer segments.

2. Offer competitive pricing: Consumers consider pricing to be an essential factor

when purchasing a laptop. Therefore, companies should offer competitive
pricing strategies, including discounts, promotions, and special offers, to attract
consumers.

3. Focus on product design and features: Consumers place great importance on the
design and features of a laptop, especially the latest technology. Therefore,
companies should focus on developing innovative designs and features that set
them apart from their competitors.

4. Provide excellent customer service: Consumers value excellent customer service

when purchasing a laptop. Companies should invest in training their customer
service representatives to provide prompt and efficient service to customers,
both before and after the sale.

By implementing these recommendations, companies can improve their marketing

strategies, increase their market share, and establish long-term brand loyalty among
their target audience.

[17]
 REFERENCES

Hardesty, D. M., & Bearden, W. O. (2009). Consumer behavior and retailing. Journal

of Retailing, 85(3), 239.
Gajjar, N. B. (2013). Factors affecting consumer behavior. International Journal of
Research in Humanities and Social Sciences, 1(2), 10-15.
Muniady, R., Al-Mamun, A., Permarupan, P. Y., & Zainol, N. R. B. (2014). Factors
influencing consumer behavior: A study among university students in
Malaysia. Asian Social Science, 10(9), 18.
Qazzafi, S. (2020). Factor affecting consumer buying behavior: a conceptual
study. International Journal for Scientific Research & Development, 8(2), 1205-1208.
Qazzafi, S. H. E. I. K. H. (2019). Consumer buying decision process toward
products. International Journal of Scientific Research and Engineering
Development, 2(5), 130-134.
Munthiu, M. C. (2009). The buying decision process and types of buying decision
behaviour. Sibiu Alma Mater University Journals. Series A. Economic Sciences, 2(4),
27-33.
Phillips, P. (2006). The importance of branding. Business Corner Strategies &
Analysis.
Hupp, J. R. (2019). The importance of branding. Journal of Oral and Maxillofacial
Surgery, 77(8), 1525-1526.
Shahid, Z., Hussain, T., & Zafar, F. (2017). The impact of brand awareness on the
consumers’ purchase intention. Journal of Accounting & Marketing, 6(01), 34-38.
Snoj, B., Korda, A. P., & Mumel, D. (2004). The relationships among perceived
quality, perceived risk and perceived product value. Journal of product & brand
management, 13(3), 156-167.
Gajjar, N. B. (2013). Factors affecting consumer behavior. International Journal of
Research in Humanities and Social Sciences, 1(2), 10-15.
Quantitative and Technical Economics, 11. 33-37. Bellman, Lohse, G., & Johnson, E.
(1999). Predictors of online buying behavior. Communications of the ACM, 42(12).
32-38.

[18]
 APPENDIX

Questionnaire

Consumer Information: 

Name:

Sex:

Age:

Education:

Occupation: 

Income:

Product Information:

The answer that respond most to the participant’s opinion is selected.

Strongly Disagree Neutral Agree Strongly

Disagree Agree

1. Which brand?

2. Why did you choose that brand?

3. I buy mostly from the shop which is closest to me.

4. I buy mostly from the shop which is located where transportation or transiting is
easier (access convenience).

5. I buy mostly from the shop where the needed items can easily be located (search
convenience).

6. I buy mostly from the shop which offers low prices.

7. I buy mostly from the shop where I am treated with respect

[19]
8. I buy mostly from the shop which offers additional services for free

9. Processors (i5, i7, i9 or any other) is considered as important aspects while

purchasing laptop

10. Physical looks matter while purchasing laptops

11. Battery life is considered while purchasing laptops.

12. Storage capacity is considered while purchasing laptops.

13. Popular brand in considered while purchasing laptops.

14. Price is more important than another feature available in laptops.

15. Other features you consider while purchasing a laptop.

[20]
List of Participants:

1. Sylvia Maharjan
2. Shristika Maharjan
3. Dhan Shakya
4. Jean Raven Ranjitkar
5. Bandana Timalsina
6. Shailendra Ranjitkar
7. Simita Ranjit
8. Sudan Maharjan
9. Nischal Bk
10. Robin Ranjitkar
11. Shashwat Ranjitkar
12. Lasta Bajracharya
13. Chandra Bahadur Ranjitkar
14. Smarika Shrestha
15. Indra Kumar Shrestha
16. Rupesh Shrestha
17. Mary Garampil
18. Shanti Shrestha
19. Krishna Rathore
20. Mahesh Shakya
21. Aien Longkumster
22. Mrityunjaya Bhandari
23. Kritisha Shrestha
24. Bhanupriya Kumpawat
25. Nishan Shrestha
26. Anish Maharjan
27. Prayash Maharjan
28. Sarun Maharjan
29. Shreeya Shrestha
Few other participants have chosen to stay anonymous.

[21]