Cainiao Social Responsibility
Cainiao Social Responsibility
Cainiao Social Responsibility
CAINIAO SOCIAL
RESPONSIBILITY
REPORT
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Contents
internet company driven by customer value." Industrialization,
globalization, and digital intelligence are the three pillars of our strategy.
Address by CEO 01
We have been investing in green logistics, relief support, rural Stakeholders 14-15
revitalization, and community services since 2021. We have also
implemented green and sustainable logistics practices across the supply
chain to ensure that each parcel is delivered in an eco-friendly way.
Meanwhile, we have made an ongoing effort to promote the overall
sustainability of the entire industry.
Cainiao
Business Overview
About Cainiao
Founded in 2013 by Alibaba Group, Cainiao is a global industrial internet company
focused on delivering customer value.
02 Quality services for consumers
Consumer logistics
After nearly 10 years of investment in logistics infrastructure, we now have five core
business segments to serve merchants, consumers, and logistics partners. They
are global logistics, smart supply chain, consumer logistics, global smart logistics
☉ Cainiao Post
infrastructure, and logistics technology.
☉ Cainiao Guoguo
With extensive experience in digital technologies and within the logistics, we strive to
☉ Cainiao Rural
integrate smart technology into every aspect of logistics, from operations and real-life
applications to facilities. We are committed to developing innovative digital intelligence
solutions, increasing market share, delivering inclusive services, and creating win-win
opportunities for the common good. 03 Infrastructure services for logistics enterprises
We aim to be a company that can serves the country and the people by using our Global smart logistics infrastructure Logistics technology
logistics abilities to support national strategies and socio-economic development.
Global Express
Cainiao provides cross-border delivery services for merchants, especially export-focused
SMEs, on AliExpress and Lazada to facilitate their participation in international trade. Our
network covers more than 200 countries and regions. Merchants can ship parcels to every
corner of the world for the price of a cup of coffee. For example, it costs USD 2 for 20-day Place-of- Brand Direct
delivery, USD 5 for 10-day delivery, and USD 10 for 5-day delivery.
Origin Supply Supply Delivery
Chain Chain (Danniao)
In 2021, Cainiao Post launched an on-demand home delivery service Domestic Logistics Infrastructure Air Transport Infrastructure
jointly with Tmall and Taobao, and we are expanding the service to
Provide integrated warehousing and distribution service for Build a global air cargo terminal network to provide digital,
more cities.
customers in the social service sector. smart, and secure air cargo service, and customized
development, construction, and operation of air logistics
Cainiao Post on Campus parks.
Global Logistics Infrastructure
Cainiao Post provides professional, secure and convenient logistics
solutions for campuses, as well as innovation and entrepreneurship
Develop global logistics capabilities through eHubs and
Digital and Smart Assets
opportunities for students.
cHubs across Southeast Asia, Europe, and North America.
Management
We are the first to use autonomous logistics robots on campuses. By Industrial Parks Provide universal or customized digital and smart
assets management solutions by tapping on rich asset
the end of 2021, we deployed more than 350 logistics robots in over
Provide high-quality office space, operation management, management experience and cutting-edge digitalization
200 universities.
and industrial support services for new economy logistics capabilities.
companies.
Cainiao Rural Cainiao Guoguo
Cainiao is extending its distribution network into the countryside Cainiao Guoguo picks up goods for return or exchange
and reshaping the local agriculture supply chain. By the end of 2021, for Tmall and Taobao consumers within one hour. As of
Cainiao built close to 45,000 distribution centers in more than 1,000 February 2022, it had more than 360 million users.
counties across China.
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Our Business
Logistics Technology Cainiao has built the largest smart warehouse in Southeast Asia for Flash Express, a leading logistics and courier
delivery company in Thailand. Cainiao provides technical support for the place-of-origin warehouse in Shangrao.
Cainiao is dedicated to the R&D and application of new logistics technologies and products to digitalize logistics with advanced
technologies such as IoT, AI, and big data. Our independently developed electronic shipping labels, autonomous logistics robots,
and smart warehouses have been widely applied in logistics scenrios.
In 2021, the "VRP algorithm-powered express delivery service" led by Cainiao was selected as a finalist for the Franz Edelman Award.
AGV robots Cainiao Lemo barcode scanners Digital supply chain products Cainiao autonomous delivery vehicles
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Cainiao and UN
Sustainable
Development Goals Sustainable Development Goals (SDGs) Cainiao responses
☉ Cainiao facilitates business and trade development across the world with a global logistics system.
☉ It provides over 300 kinds of training, as well as a perfect compensation system and promotion channel
☉ Cainiao develops innovative logistics technologies like automated warehouses, e-shipping labels,
SDG9: Industry, innovation, and infrastructure autonomous logistics vehicles, smart voice robots, green packaging algorithms, and route management
algorithms.
Sustainable Development Goals (SDGs) Cainiao responses ☉ Cainiao launches an online customer service program to support the employment of disadvantaged
groups.
☉ Cainiao delivers parcels, establishes service stations, and promotes employment in rural areas. SDG10: Reduced inequalities
☉ It expands its rural logistics systems to more than 1,000 counties, so as to provide equal services in
☉ It sets up place-of-origin warehouses and promotes agricultural products outside rural areas to increase urban and rural areas.
SDG1: No poverty farmers' incomes.
☉ It launches digital logistics systems in key counties in China's rural revitalization strategy to improve rural
☉ Cainiao holds a green recycling festival, becoming a trendsetter in green express consumption and
logistics infrastructure. facilitating environmental protection in communities.
☉ It promotes packaging with original boxes, allowing millions of stores to receive "green parcels" and
☉ Cainiao provides emergency logistics services in many cities to ensure the supply of daily necessities, such as SDG11: Sustainable cities and communities
contribute to the establishment of "waste-free cities".
food and drinking water, during the pandemic.
☉ It establishes Xiaocaihua service liaison stations for the elderly to create a healthy and harmonious
SDG2: Zero hunger ☉ It ensures the transportation of supplies between urban and rural areas by launching rural logistics systems environment in communities.
and connecting supply chains for agricultural products.
property rights.
☉ Cainiao establishes rural libraries to bring knowledge to rural kids.
SDG4: Quality education
☉ It teams up with colleges and universities to carry out school-enterprise and industry-university cooperation. ☉ Cainiao rolls out a carton recycling program, taking the lead to propose the recycling of waste packages.
☉ It sets up a carbon asset management system to help customers overhaul their carbon footprint.
SDG13: Climate action
☉ "Her Power" facilitates women's employment. Approximately 60% of the entrepreneurs who started their own ☉ It builds a green supply chain to push for carbon neutrality with its customers.
SDG5: Gender equality
businesses at Cainiao Post are women.
☉ Cainiao launches a closed loop for rapid disposal of prohibited items to prevent the trade and circulation
SDG14: Life below water
☉ Cainiao provides its campuses worldwide with healthy and clean drinking water. of wild animals and plants.
SDG6: Clean water and sanitation SDG15: Life on land
☉ It sticks to safe and strict disinfection measures during the pandemic.
SDG16: Peace, justice and strong institutions ☉ Cainiao carries out compliance governance to enhance internal integrity.
☉ Cainiao establishes green logistics parks to use clean energy.
SDG7: Affordable and clean energy
☉ It embarks on joint delivery in rural areas to offer intensive logistics services. ☉ Cainiao adheres to opening-up and win-win collaboration by working closely with global partners.
SDG17: Partnerships
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Stakeholders
Stakeholders Expectations of stakeholders Cainiao responses Stakeholders Expectations of stakeholders Cainiao responses
☉ Cainiao strictly abides by relevant laws and regulations. ☉ Cainiao sets up post stations to increase job opportunities.
Protection of basic interests and rights Job opportunity creation
☉ It provides cloud customer services and promotes equitable employment.
Employees Modern management ☉ Afternoon Tea with CEO Wanlin, Face-to-face with Managers, and Live from the
Contributing to the development of local communities
Society
President's Office. ☉ It offers charitable services in communities.
Providing a pleasant work environment Participating in poverty alleviation and disaster relief
Maintaining high work morale ☉ Easy and comfortable office environment. ☉ It provides emergency support in logistics.
☉ Employee Experience Committee, The Voice of Cainiao, and Cainiao CNY Concert.
Enabling fair competition ☉ Supplier conferences and 910 Customer Day ☉ Green recycling
Environmental pollution reduction
Markets Capability improvement ☉ Global Smart Logistics Summit ☉ Green supply chain
Environment Reducing energy consumption
Leading technologies ☉ Innovation of logistics technologies ☉ Green parks
Organizing environmental improvement activities
Market expansion ☉ Overseas market expansion ☉ Green homes
Social Responsibility
GREEN
LOGISTICS
Cainiao is one of the first logistics companies in China to launch green initiatives. By
promoting the use of electronic shipping labels, AI-based packaging algorithms, smart
route planning, recycling bins, and solar-powered logistics parks, we have developed an
end-to-end green logistics solution covering the value chain from the point of purchase
to parcel delivery.
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Nearly 4 million people participated in this campaign at further encourage consumer engagement in green logistics.
87,000 Cainiao Post stations across China, contributing to an Consumers can search "package recycling" on Taobao and
70% emissions reduction of 53,000 tons. Cainiao apps, and enter the green Double 11 initiative page
Packaging with original or Packaging algorithms PV power generation to view their carbon reductions since November 1, 2020,
recycled boxes and generate a personalized carbon reduction report. Thirty
million people viewed their personal carbon reduction
report during Double 11 this year. By showing consumers
their contribution to green logistics, we aim to inspire them
to do more.
菜鸟装箱算法,通过优化纸箱型号和推荐合理的装箱方案,让箱型更
匹配,装箱更经凑,减少“大材小用,过度包装”的现象。
这一技术已经面向全行业推广。
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3000 20 90 84
Number of on-campus Advocate for green Number of green Length of the tape
post stations: logistics: million packages Cainiao used Cainiao reduced in
college teachers during Double 11 in use during Double million
and students 2021: million 11 in 2021: meters
Cainiao Post in ECJTU promotes green Government speaks highly of Cainiao's Cainiao promotes shipping in original Cainiao's carbon asset management
logistics on campus green logistics practice packaging system helps customers overhaul their
carbon footprint
Cainiao sets up recycling stations in East China Jiaotong On 11 November 2021, an inspection team comprising Cainiao partnered with LST, a one-stop shopping platform
University (ECJTU) to sort and recycle packaging materials. representatives from the Department of Transportation of for offline retail stores, to launch a low-carbon packaging Cainiao has developed a carbon asset management system
These stations have motivated teachers and students to Jiangxi Province, Jiangxi Provincial Postal Administration, program. Based on a packaging algorithm, small orders for merchants. The system provides a variety of corporate
engage in green logistics and allowed more than 80% of and Department of Commerce of Jiangxi Province, visited are packed together for shipping to a retail store so as to carbon asset services such as carbon emissions forecasting,
express delivery packages to be recycled effectively. the Cainiao Post in ECJTU. Zhang Hongxing, a member reduce extra packaging. Cainiao also encourages the use of carbon rating reports, carbon accounting statistics, and
of the CPC Standing Committee of Jiangxi Province, recycled packaging. By recycling a carton box, a retail store third-party certification of carbon emissions.
commended the station for its green logistics practice and will get a certain reward, which significantly reduces the use
Carton recycling becomes popular on sound operation of autonomous delivery vehicles. of new boxes. At present, more than 70% of the goods are
campus shipped in recycled boxes.
87000 kWh
January 2018
32
built six green logistics parks
nationwide.
million kWh
EMERGENCY
LOGISTICS
Cainiao has built an emergency logistics system, covering disaster preparedness, emergency
transportation, transit and allocation, to unite all parties to deal with emergencies. Cainiao
has undertaken the tasks of transporting COVID-19 vaccines, medical supplies, and daily
necessities across the world several times.
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supplies Cainiao has Cainiao delivered green channel within 2 hours, and set up a 24-hour hotline
emergency distribution in Wuhan, Xi'an, Tianjin,
delivered since 2020: in Q1 2022:
+ +
50 150
(400) to receive donations from people and organizations
Zhengzhou, and Hangzhou, to ensure the delivery
260 10
in China and around the world. Working with more than 50
of medical supplies and daily necessities. Since the
global logistics service providers, we transported more than
beginning of 2022, Cainiao has distributed more than companies
260 million pieces of medical supplies to over 150 countries
10 million pieces of emergency supplies. million million
and regions for free.
荷兰
丹麦
德国
挪威
瑞典
芬兰
俄罗斯 加拿大
阿富汗 韩国
约旦 日本
After the COVID-19 resurgence in Xi'an in January 2022, Cainiao upgraded the pandemic prevention measures in its business facility
几内亚 科特迪瓦
利比里亚 加纳多哥 喀麦隆
中非
曼谷 eHub
斯里兰卡
哥伦比亚
苏里南
圭亚那
圣多美和普林西比
乌干达
肯尼亚
索马里
吉隆坡 eHub
印尼
马尔代夫 厄瓜多尔
加蓬 刚果(金)卢旺达
in Xi'an, and organized an emergency team within 12 hours to ensure the distribution of daily necessities.
科摩罗 秘鲁 巴西利亚
安哥拉
赞比亚
霍桑比科
毛里求斯
津巴布韦 马达加斯加 玻利维亚
澳大利亚
博茨瓦纳 莫桑比克
Meanwhile, Cainiao allocated 5,000 square meters of warehouse space for the sorting and dispatching of daily necessities, and of international routes," said Amir Mahmoud Abdulla, the
set up a working team to ensure that 2 tons of vegetables were loaded and shipped per hour. Nearly 400 tons of vegetables were Deputy Executive Director of the United Nations World Food
delivered to more than 80 communities with over 100 rides, benefiting nearly 150,000 people. Programme.
150 Cainiao warehouses participate in the Cainiao transports vaccines across the Cainiao sends vaccines to countries in
fight against COVID-19 globe to support the Olympics Asia, Africa, and Latin America
During the COVID-19 pandemic, more than 150 Cainiao-owned and In June 2021, the first batch of Chinese COVID-19 vaccines In July 2021, 800,000 doses of Chinese COVID-19 vaccine
third-party e-commerce parks participated in the fight against the provided by the IOC for Olympic athletes arrived in purchased by the government of Trinidad and Tobago
pandemic. In particular, the three logistics parks in Jiaxing City in Asuncion, the capital of Paraguay, from Beijing by way of were sent by Cainiao to Port of Spain, the capital city of the
Zhejiang Province (East China), Wuqing District in Tianjin City (North Madrid. These vaccines were transported using Cainiao's country.
China), and Zengcheng District in Guangzhou City (South China) international cold chain and temperature-control
served as the core reserve areas for the park in Jiangxia District in technologies. Cainiao is the first Chinese logistics company Since March 2021, Cainiao has successfully shipped
Wuhan City (Central China), continuously transporting supplies to to transport COVID-19 vaccines for the IOC. Chinese COVID-19 vaccines to many Asian, African, and
Hubei Province. Cainiao's warehouse employees remained at their Latin American countries, including El Salvador, Trinidad
posts to ensure the normal functioning of these parks. and Tobago, Kuwait, and Suriname. More than one million
doses were transported in total.
Our Hong Kong team set up a dedicated working group to Cainiao immediately arranged vehicles with transportation
ensure that donated materials were listed on the inventory permits to undertake the task. At 7:30 p.m. on the same day,
and ready for delivery within one working day after they Cainiao successfully delivered 330,000 pieces of pandemic
arrived in the warehouse. relief materials to Changchun University within less than 12
hours after receiving the request.
In one month, Cainiao's warehouse handled 7.4 million
donations for more than 60 organizations including the
Government Logistics Department of the Government of
the Hong Kong Special Administrative Region, Sun Hung
Kai Properties, and China Power International Development
Limited.
中国社会福利基金会爱小丫基金
杭州市慈善总会
Social Responsibility
SOLUTIONS FOR
MANUFACTURERS
Cainiao is extending services to the upstream of the supply chain. We have gone deep into the
manufacturing, commerce, and agricultural industrial belts to set up warehouses. By delivering
goods directly from factories to consumers, and adopting smart order consolidation to combine
parcels for deliveries, we help businesses to reduce inventory, increase turnover, and control
costs. We also help them to sell industrial and agricultural products across China and even
around the world.
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Cainiao has built more than 70 warehouses in 30 industrial belts to provide fully-managed logistic services for factories. The goods
are sent directly from factories to consumers, and 80% of them are delivered the next day. With the help of Cainiao, most merchants
managed to shorten the delivery time by 5 hours, and reduced average logistics cost by 15%.
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30 70 5 15% hours
Cainiao's place-of-origin warehouse helps factories in Baoding cut logistics costs by
20%
Cainiao has built four warehouses in Mancheng District of Baoding City in Hebei Province. The factories only need to send the paper
towel orders to the warehouse, and Cainiao will take charge of warehousing, shipping label printing, and transportation, helping the
factories cut logistics costs by more than 20%.
On the eve of Double 11 2021, hundreds of factory managers from industrial belts partnered
Cainiao to serve as ambassadors for China's manufacturing products.
Helping Domestic Products Go Global Cainiao helps Chinese brands go Changsha Saikang's logistics information
upload rate:
global faster
Cainiao helps e-commerce exporters to sell to overseas markets. We have more than 200 charter flights to key markets around the
world every month, and have established eHubs and seven overseas distribution centers to enable fast delivery. Cainiao is helping a number of Chinese brands grow faster
with its global logistics capabilities. For example, Anker
90% 99%
Cainiao has also opened 7 warehouses in 5 provinces, including Guangdong, Zhejiang, and Shandong, to offer fully-managed Innovations has most of its cross-border orders on AliExpress Alpha's inventory management
efficiency has been improved by around:
cross-border logistics services for sellers. We provide storage, quality control, labeling, assembly, and repackaging services, as well shipped from Cainiao's warehouses, without having
as automatic order status update, rapid logistics fulfillment, and automatic customer service, allowing sellers to focus on product
design and overseas marketing.
to tap on their own warehouses; Changsha Saikang's
logistics information upload rate has been increased from
90% to 99%, gaining more exposure for its new products
15%
and potential hot sellers; Alpha, an animation and Alpha's growth rate in Brazil tops:
entertainment company, has improved its overall shipment
and inventory management efficiency on AliExpress by
about 15%, and attained more than 700% growth in the
Brazilian market during Double 11 in 2021 alone.
700%
Time previously needed for delivery
between China and Latin America:
In March 2022, Cainiao teamed up with Qatar Airways to
start a cargo charter flight between Hong Kong, China
and Sao Paulo, Brazil, increasing its charter flights to Latin
America to eight flights per week to meet the demand for
40-50 days
12 days
Social Responsibility
SUPPORTING RURAL
REVITALIZATION
Cainiao has invested heavily to support rural revitalization by building smart logistics service
stations, agricultural product warehouses, and agricultural supply chains.
So far, Cainiao Rural team has provided logistics services in more than 1,000 counties, including
90 key counties for the national rural revitalization program. Cainiao has built more than 40,000
logistics service stations in the above 1,000 counties, to fulfill the last-mile delivery of packages
and first-leg transportation of agricultural products. Cainiao rural logistics service personnel, with
a deep understanding of rural areas, agriculture, and agricultural products, are helping to source
agricultural products and bring quality agricultural products out of the countryside.
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Extending express delivery to villages to boost rural Cainiao creates online shopping craze Cainiao brings affordable delivery
consumption in mountain village service to Tibet
Cainiao has built over 40,000 service stations in more than 1,000 counties, including 90 key counties, to support rural revitalization. Yangla Township, Deqin County, Yunnan Province is located Burang County in Tibet's Ngari Prefecture lies in the canyon
With express delivery extended to villages, Cainiao is in a stronger position to boost rural consumption. at an altitude of nearly 3,000 meters amidst the snow- between the Kailash Range and the Western Himalayas,
capped Hengduan Mountains. A 24-year-old Yangla with an average altitude of 3,900 meters.
native named Lurong Peichu noticed that local villagers
had to perform the tedious task of traveling several dozen According to Chang Jipeng, the head of Cainiao's rural
kilometers to pick up their parcels. After retiring from active service station in Burang, locals had to visit Sengge Zangbo
military service, Lurong returned home and opened the (the center of Ngari Prefecture), about 350 km away, to buy
only express delivery station in the village. Since then, he things they could not find in the county market. The round
has been traveling more than 100 km every day to serve trip would take 10 hours and cost over RMB 300, which was
the 500-odd Yangla residents. "For most of the year, the more trouble than its worth. Since there weren’t any delivery
winding mountain roads leading to this village are covered company in Burang, there wasn’t a logistics option for
in snow. According to Lurong, for convenience and safety, picking up online orders until Cainiao station was built. With
all parcels outside the village are collected first by Cainiao Cainiao comes a surge in online shopping. As it happens, a
rural service station that he manages. If he shuts down one rosy shade is growing on the swarthy cheeks of local girls
day, nobody here will ever get their parcels. “Doing this line who received skin care products from Chang. People call
of work makes me feel needed by my countrymen," said Chang "the boy who removes the plateau red".
Lurong. “The living standards of villagers have improved
since the service station was built. What is more exciting is
that online shopping has been all the rage in Yangla over
the past year as large merchandise like disinfection cabinets
and cupboards kept pouring in.”
Cainiao puts all-women delivery team in place for rural Hunan In 2019, Cainiao upgraded its rural logistics system in Jiangjin District (Chongqing).
In early 2021, Cainiao launched a pilot campaign to extend express delivery to villages. Six months on, express delivery accounted for where it built an automated distribution center along with 200 standardized
70% of parcels entering Leiyang, a county-level city in Hunan Province, compared with less than 1% before the campaign. Cainiao's and digitized rural service stations. These stations have been improving their
rural service station in Leiyang is run by a 100-strong all-women team, who travels a total of 2,000 km each day along country roads management efficiency, user experience, and commercialization ever since.
and field paths to deliver tens of thousands of goods to villagers, including household appliances, clothing, and seafood from cities.
The Cainiao station in Youxi Town draws more than 3,000 customers a day. Although
they come mainly to pick up or drop off parcels, stationmaster Liu Mengmeng
believes more can be done to improve local life. He started by adorning the station
with a coffee table and grocery section. As a result, the station has become a new
town center.
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rural areas: warehouses:
SOLUTIONS FOR
COMMUNITY SERVICES
Community service is one of Cainiao's core business. Both Cainiao Post and Cainiao
Guoguo are in close proximity to communities and consumers. With upgraded
scenarios and technology, Cainiao constantly improves and enriches its community
service to make life easier and better for local residents. And not just the companies.
Cainiao's employees are also keen on community engagement and social welfare.
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In 2022, Cainiao Post in more than 200 cities kept the lights on through
Community Service the Spring Festival. 100,000 Cainiao Post station crew stayed on duty to
ensure that community residents could receive their holiday purchases
in time.
For community residents, Cainiao Post has become part of their lives. These stations routinely provide express delivery, group
purchase, laundry service and other types of lifestyle services. During the pandemic and other emergencies, they stand ready to
Across the country, more and more Cainiao Post stations are providing
ensure supply of daily necessities. Like all other Cainiao members, each station manager feels honored to help build a harmonious
services within the local communities. For example, Zhao Le, a
and healthy community.
community station manager in Zhengzhou, made sure that an aged
and ailing resident who lived alone got enough food for the upcoming
Cainiao Post: 1,000 Experience Officers wanted Spring Festival. Yet food turned out to be the least of their worries. A few
nationwide days later, the elder found out that the balance on his water ATM card
has ran out of credits. Furthermore, the top-up vendor was not available
In August 2021, Cainiao Post set up a customer experience task force to at that time. As soon as he heard about this, Zhao brought one of his
collect advice on station improvement. own barrels of purified water to the elder's home.
The task force is responsible for recruiting 1,000 Experience Officers
nationwide, developing an online user experience feedback mechanism,
and organizing regular community surveys. Online feedback and
community surveys will serve as direct communication channels with
Cainiao's social media-worthy bus-turned-
consumers. To establish itself as a community service provider, Cainiao
station serves thousands of teachers and
Post is building a 15-minute community radius to bring convenience to
students a day
more consumers.
Cainiao Post upgraded as digital community bus on campus has reinvented itself as a Cainiao Post. The station sits
service provider right in front of the hostel complex, which saves the 3,000 residential
students a lot of time and trouble.
In 2021, Cainiao Post expanded its community service from free storage
to on-demand home delivery, group purchase, recycling, and laundry Prior to this, students had to walk more than 10 minutes to the delivery
services. So far, the laundry service has been launched in Chengdu, lockers or the pick-up point at the school gate numerous times a day.
Suzhou and some other cities with the help of professional laundry
businesses. The cleaned clothes are then delivered to consumers' doors. Proximity aside, the station also runs in an orderly manner. Students
No additional fee will be charged in the event that delivery takes longer enter the station from the front door, pick up their parcels, and have
than stipulated. There is also a hassle-free return policy in the event that them scanned at the back door. It is no wonder the station has become
the laundry is not clean enough. an internet sensation.
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Cainiao's autonomous delivery vehicle doubles Cainiao provides "deliver to dorm" 350 autonomous delivery vehicles in
as anti-fraud campaigner service for 1,000 colleges service of millions of college students
In November 2021, an autonomous vehicle was crisscrossing the campus of Xi'an Mingde Institute of Technology in Shaanxi. Besides In May 2021, Cainiao started delivering parcels to the dorm By the end of 2021, Cainiao sent 350 autonomous delivery
parcels, this vehicle had a special task of delivering an anti-fraud message. Because the message was delivered in a comedic gates at 1,000 colleges across China. Campus delivery used vehicles named "Xiaomanlv" to more than 200 colleges in
manner, teachers and students lined up along the campus roads to get a better listen. The message, prerecorded by Officer Cao at to be a pain point for teachers, students, and couriers alike. over 70 cities across the country. During the past Double
Xi'an Public Security Bureau Lianhu Sub-Bureau, had been played in a loop since 29th October by Cainiao's autonomous vehicle, Calls went unanswered during classes, and the pick-up 11, Xiaomanlv went the extra mile and delivered parcels
which was introduced to the campus for Double 11 delivery. With the message, Officer Cao aimed to raise awareness about scams points were usually out of the way. In view of this, Cainiao to the dorm gates. The 350 vehicles constitute the largest
and call upon students to download the mobile app developed by the National Anti-fraud Center. Post allows teachers and students to select the 2-hour time autonomous delivery fleet in China's logistics industry.
slot(s) when they are free to pick up their parcels. Couriers will
Echoing the message, the on-campus station manager printed a slogan on each side of the vehicle. On one side, it reads: "Double bring the parcels to the dorm gates at the specified period, An autonomous vehicle can deliver up to 400 parcels on an
11 anti-fraud class is open. Beware of click farms and money transfer scams." On the other side, it reads: "Watch your money." which saves a lot of trouble for all. 8-hour day. Based on the number of delivery requests and
road conditions, the vehicle will automatically figure out the
optimal route. Also, it is smart enough to avoid people and
vehicles, and use the blinkers before turning. Isn't it a sight
to behold?
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In September 2021, a Cainiao-funded library was inaugurated at Wenhan Primary School in Zhongba Village, Liangshan Yi
Cainiao is expanding its presence in China and the rest of the world. On the one hand, it is getting closer to
Autonomous Prefecture, Sichuan Province. Covering an area of 81 square meters, the library houses 7,000 books including required
communities and serving local residents through its Cainiao Post, Cainiao Rural, and logistics facilities across the
reading for primary school students. In addition to the reading room and borrowing service, the library also has a handicraft display
globe. On the other hand, it is encouraging its employees and eco-partners to participate in community service.
area. Each week, students have a reading class in the library. The reading list is different for each grade. Borrowing is free for all.
Cainiao and Standard Liege donate Cainiao organizes friendly matches for
masks to schools the homeless
In Belgium, Cainiao joins hands with Standard Liege, a In Belgium, Cainiao organizes friendly matches for homeless
Cainiao finances village promenade Cainiao establishes community service football team, to support local communities. For example, people. Cainiao believes that sports can help them stay
in Fujian stations for senior residents during Omicron's spread across Europe, they donated 5,000 connected, positive, and strong. To make things more fun,
kids' masks to schools on Standard's doorstep, with a view Cainiao employees teamed up and played a match against
Located in Baishuiyang, a UNESCO Global Geopark, Since 2021, Cainiao Post and Hangzhou Market Supervision to helping local families in need. these trainees. They also donated warm clothing and other
Yanhou (Ningde) is one of Fujian's 16 villages with a and Administration Bureau have been jointly building winter supplies.
strong heritage. In September 2021, Cainiao dug into its the "12315 consumer rights protection liaison stations"
poverty alleviation fund and allocated RMB 300,000 for for community residents. Cainiao Post has also set up the
the construction of a promenade around Yanhou Village. "Xiaocaihua service stations" which organize Community
Measuring 800 meters in length and 1.5 meters in width, Service Day events and provide offline anti-fraud courses,
the entire scenic trail was to be paved with stone slabs. The information, and perks for senior residents.
promenade was completed and launched in December
2021. An improvement to existing infrastructure makes life
easier and travel safer for the villagers. To top it off, the
promenade fits perfectly into a rustic, scenic route, giving
local tourism a boost.
Social Responsibility
EMPLOYMENT AND
EMPLOYEE DEVELOPMENT
Cainiao is committed to providing fair career opportunities and development paths for its
global employees and eco-partners. It has set up the Employee Experience Committee and
built various communication channels (e.g. "Afternoon Tea with CEO Wanlin", "Live from the
President's Office", "Face-to-face with Managers") to spread the voices of employees.
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Cainiao employees are of different ages, genders, and ethnicities. They are performing logistics-related jobs in 19 Cainiao offers more than 500 online and offline courses covering logistics, the internet, talent and leadership
countries, including China, Belgium, Australia, Brazil, France, and the U.S. Cainiao places great emphasis on creating development, and other subjects, and 85% of these courses are developed by the company itself.
equal employment opportunities for women. Currently, female employees account for nearly 30% of its workforce.
They are playing a significant role in all the key logistics scenarios. Cainiao employees are known to be mission-driven. They can rise to challenges, strive for excellence, and deliver
customer-centric innovations.
☉ Kunpeng Class ☉ Tian Xing Jian ☉ Long Men Zhan ☉ I'm a Leading Goose
Scan the QR code for
more information
Management training
☉ Gong Shou Dao ☉ Xia Ke Xing ☉ Stray Birds ☉ I'm a Torch-bearer
aggression, sexual harassment, mental health issues, and emergencies, including but not limited to:
☉ Blue Cloud Workshop ☉ Post Station School ☉ International Supply Chain School ☉ CAI School
Professional training
☉ Rural School ☉ Xing Chao School ☉ M2C & Parcel Delivery School
Feature Category Approach
☉ Lunch allowances
☉ Cainiao provides employees with lunch and dinner allowances, which can meet
☉ Dinner coupons
their normal needs.
Employee Benefit Overview ☉ Midnight snack coupons
☉ Cainiao helps employees relieve their pressure on down payment in their first
Disease and accident risk prevention - care ☉ iHome
home purchase, so as to allow them to live and work happily. It also provides eligible
employees with interest-free housing loans.
☉ Social insurance, housing provident fund ☉ Cainiao pays social insurance and housing provident fund for all its employees.
☉ Commercial insurance ☉ In addition to the basic medical insurance, Cainiao also provides all its employees with
Supporting benefits at workplaces - transport
supplementary commercial insurance.
☉ Physical examination (pre-employment and
☉ Cainiao provides its employees with physical examination services on a regular basis and
during employment)
customizes targeted inspection items for them based on their specific positions. ☉ Taxi-hailing at night and weekends: To facilitate employees' commuting, Cainiao
☉ Taxi-hauling at night offers free taxi-hailing services for employees between 21:00 and 7:00 and during
Family and life care - birth ☉ Happy Bus weekends. Employees can enjoy such free services for work during these periods.
☉ A shuttle bus between Hangzhou and Shanghai every week
☉ Employees with children under three years old are entitled to 10 days of parental leave
☉ 10-day parental leave each year, so that they can better accompany their kids. Supporting benefits at workplaces - entertainment
☉ Maternity wear ☉ Employees will be provided with maternity wear during their pregnancy.
☉ Lactation rooms ☉ Cainiao has dedicated lactation rooms, where it provides sofa beds, pillows, and quilts
for mothers.
☉ Team building & outing
☉ Each Cainiao employee will receive an experience card as a special VIP.
☉ Cainiao employee experience cards
Family and life care - love
☉ A preferential shopping platform for employees
☉ Vegetable gardens
☉ Employees who are the only child of their families can take five days of paid time off each
☉ Parents-accompanying leave for a single child year if one of their parents is over 60, so that they can better accompany their parents.
☉ Paid health leave ☉ Employees can take five days of paid time off each year to take good care of their health. Cainiao provides its employees with characteristic benefits during China's traditional holidays,
Holiday benefits for employees such as the Chinese New Year (CNY) and Mid-Autumn Festival. It annually made and distributed
☉ Travel leave ☉ Employees who need to travel a long distance to see their parents, spouses, children, and more than 100,000 gift boxes to its employees on average from 2019 to 2021.
parents-in-law in other places will be provided with travel leave.
☉ Holding an annual group wedding has been a tradition in Cainiao. It is also a special way to
gather, pass on, and feel love.
☉ Group wedding
☉ When an employee and his/her family encounter a major natural disaster, an emergency
☉ Caring fund
incident, a critical illness, or any other misfortunes, Cainiao will provide certain assistance to
reduce the burden for the employee.
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In November 2021, Cainiao initiated an online customer service employment program in Long Yan, Fujian Province, helping nearly
100 local job seekers with disabilities become customer service agents.
+
15,000 600
Cainiao hosts a Family Day for all station managers, where Cainiao will arrange for a stand-in for the managers to allow them to
relax and enjoy a day out with their families.
On 8 March 2022 (International Women's Day), more than 30 female entrepreneurs managing Cainiao Post stations gathered in
Wuhu, Anhui Province at a roundtable titled "Her Power" to discuss topics such as diversification, consumer experience optimization,
and station development. This year, Cainiao Post has hosted various roundtables for station managers in many locations across the
country, providing a platform for networking and exchanging community-based entrepreneurship experiences. The proportion of
women in the station manager role has spiked to a notable 60%, and the percentage of female couriers in Cainiao parcel delivery
workforce has risen by over 20% in the past year.
CORPORATE
GOVERNANCE
Cainiao puts a strong emphasis on corporate compliance and conducts business in strict accordance
with relevant regulations and standards inside and outside China. Committed to creating a culture
of integrity, Cainiao strives to provide safe and honest logistics services to customers.
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To curb corruption outside China, Alibaba is building a compliance management system based on the Foreign Corrupt Practices Act Management System (PIMS), respectively. They detail the requirements for
(FCPA), which includes relevant regulations and training applicable to all employees engaged in international business (including establishing and implementing an ISMS and managing privacy compliance.
Cainiao). Cainiao has been awarded both ISO 27001 and ISO 27701 certifications. The
certification demonstrates Cainiao's enduring commitment to information
In the areas of privacy and data security, Cainiao strictly abides by the Data Security Law, the Personal Information Protection Law security and data protection by all means possible to safeguard customers'
and other applicable laws of China, enforces the Security Red lines Management Regulations and the Data Security Specifications interests.
(General) of Alibaba Group, and develops security regulations such as the Information Security Incident Management Regulations
of Cainiao to guide security control actions and build an end-to-end data security compliance management system. Cainiao takes
a firm stand on data security as an integral part of its social responsibility. It is committed to driving compliance with data security
regulations with industry partners and protects the privacy and lawful rights and interests of the consumers.
References
IoT device security. We are also working closely with our logistics related to prohibited and restricted goods at home and abroad, and
partners in improving logistics security to ensure end-to-end data has established libraries of rules and images concerning controlled
and system security in logistics services. Cainiao is committed to instruments, firearms and ammunition, intellectual property rights
This report is prepared with reference to the GRI Sustainability Reporting Standards (GRI Standards) issued by the Global
information security and data protection by all means possible. infringement, inflammable or explosive or goods, etc. An end-to-end
governance closed-loop is in place to integrate online recognition Sustainability Standards Board (GSSB), the United Nations' Sustainable Development Goals (SDGs), ISO 26000:2010 Guidance
Under the social governance pattern of co-construction, co- of prohibited goods, smart security check, delivery intercept,
on social responsibility, China's Guidance on Social Responsibility Reporting (GB/T 36001-2015), and the Guidelines on
governance and sharing, Cainiao cooperates with the Qingpu Branch communication with regulators, and quick response, which greatly
Corporate Social Responsibility Reporting for Chinese Enterprises (CASS-CSR4.0).
of Shanghai Municipal Public Security Bureau and other courier and improves the accuracy and efficiency of discovering and handling
delivery service providers to explore and adopt new technologies prohibited items in parcels.
and approaches to cybersecurity during the fight against security
risks and crimes.
Reporting period
The reporting period is from April 1, 2021 to March 31, 2022. Some content hereof is beyond the said time span.