Alfayo K Ayabei
Alfayo K Ayabei
Alfayo K Ayabei
BY:
ALFAYO K AYABEI
INDEX NUMBER: 552105-2631
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DECLARATION
DECLARATION BY THE CANDIDATE
As appertains to the rules and regulations of the KENYA NATIONAL EXAMINATIONS
COUNCIL, I ALFAYO K AYABEI , present this business plan as a true writing emanating
from the knowledge I acquired during my studies at RIFT VALLEY INSTITUTE OF
SCIENCE AND TECHNOLOGY and has never been presented for the award of a DIPLOMA
IN BUILDING TECHNOLOGY in any other institution of higher learning.
SIGNATURE…………………….. DATE………………………….
NAME OF CANDIDATE: ALFAYO K AYABEI INDEX NO: 552105-2631
SUPERVISOR
NAME: MICHAEL CHERUIYOT
SINATURE: ………
DATE: ………………………………………
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II
DEDICATION
I dedicate this work to my beloved brother together with the entire family for the moral support
throughout the period I have been compiling this work and the academic pursuit at RIFT
III
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ACKNOWLEDGEMENT
Congratulations to all whose efforts were employed for the successful writing of this business
plan especially my parents for financing my entire coursework and the production of this work.
I would like to extend my thanks to the part played by my subject supervisor MR. MICHAEL
CHERUIYOT for her efforts in guiding me throughout the period I have been compiling this
work. Special thanks to MR. PETER GICHARU the HEAD OF DEPARTMENT in charge of
BUILDING AND CIVIL ENGINEERING DEPARTMENT for the co-ordination between
lectures and students for successful completion of the course.
To you all may God bless you.
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EXECUTIVE SUMMARY
BUSINESS DESCRIPTION
This chapter shows the Name, location and Address of the business. This Chapter also explains
how customers will access my goods, activities carried out in the firm, business objectives entry
and growth.
OUTSPAN PRECAST CONCRETE PRODUCTS is a sole proprietorship type of business
whose work is to sell precast concrete products such as culverts, concrete blocks ,paver blocks,
concrete slabs and road kerbs.
MARKETING PLAN
This chapter explains the goals achieved in the business. It also shows how the business will
carry out marketing of precast units to customers and suppliers, sale tactics, employment
qualifications, market growth strategies and determine process of various precast units in the
firm.
The firm intends to sell precast units to individuals, institutions etc.
ORGANISATION AND MANAGEMENT PLAN
For any effective business, the organization and management plays a vital role. This chapter
shows the management team and other personnel, how recruitment is done and their roles in
general.
The business should build teamwork to maintain the business tactic.
MANAGER
ASSISTANT MANAGER
CASHIER
STORE KEEPER
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OPERATION/PRODUCTION PLAN
This chapter states the business objectives, expectations, how the firm will be run by the
manager and employees.
FINANCIAL PLAN
This include all financial activities involved in coming up with the business. It also shows the
source of financing to support and sustain the business which will be from owners savings;
amounting to ksh 650,000
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Contents
BUSINESS DESCRIPTION .............................................................................................................................. 10
1.1 BUSINESS NAME................................................................................................................................ 10
1.2 BUSINESS LOCATION AND ADDRESS ................................................................................................. 10
Figure 1: Business location...................................................................................................................... 11
1.3 FORM OF OWNERSHIP ...................................................................................................................... 11
1.4 TYPE OF BUSINESS............................................................................................................................. 11
1.5 PRODUCT AND SERVICES .................................................................................................................. 12
1.6 JUSTIFICATION OF THE OPPORTUNITY ............................................................................................. 12
1.7 INDUSTRY .......................................................................................................................................... 12
1.8 BUSINESS OBJECTIVES AND GOALS................................................................................................... 12
1.9 ENTRY AND GROWTH STRATEGY ...................................................................................................... 13
1.9.1 Entry strategy ............................................................................................................................. 13
1.9.2 Growth strategy ......................................................................................................................... 13
CHAPTER TWO: MARKETING PLAN ............................................................................................................. 14
2.1 CUSTOMERS ...................................................................................................................................... 14
2.1.1 Domestic customers .................................................................................................................. 14
2.1.2 Commercial customers .............................................................................................................. 14
2.1.3 Institutional customers .............................................................................................................. 14
2.2 MARKET SHARE ................................................................................................................................. 14
Outspan precast = 50000x 360 ........................................................................................................ 15
2.3 COMPETITORS ................................................................................................................................... 16
2.3.1 COMPETITORS SWOT ANALYSIS................................................................................................. 16
2.4 METHODS OF ADVERTISEMENT AND PROMOTION.......................................................................... 17
2.4.1 Advertisement............................................................................................................................ 17
2.4.2 Promotion .................................................................................................................................. 17
2.5 PRICING STRATEGY............................................................................................................................ 18
2.6 SALE TACTICS..................................................................................................................................... 18
2.7 DISTRIBUTION STRATEGY .................................................................................................................. 18
3.1 MANAGEMENT TEAM ....................................................................................................................... 19
3.2 MANAGEMENT PERSONNEL AND THEIR DUTIES .............................................................................. 19
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3.3 RECRUITMENT, TRAINING AND PROMOTION................................................................................... 20
3.4 REMUNERATION AND INCENTIVES ................................................................................................... 20
3.5 LICENCE PERMITS AND BY- LAWS ..................................................................................................... 21
3.6 SUPPORT SERVICES ........................................................................................................................... 21
3.6.1 POSTAL SERVICES ....................................................................................................................... 21
3.6.2 Banking services ......................................................................................................................... 22
3.6.3 Insurance services ...................................................................................................................... 22
CHAPTER FOUR: PRODUCTION OPERATION PLAN..................................................................................... 23
4.1 PRODUCT / SERVICE DESIGN AND DEVELOPMENT ........................................................................... 23
4.2 PRODUCTION FACILITIES AND CAPACITY .......................................................................................... 23
4.2.1 Items requisition in the business ............................................................................................... 23
4.2.2 Equipment required (items) ....................................................................................................... 23
4.2.3 REPAIR AND MAINTENANCE ...................................................................................................... 24
4.3 PRODUCTION / OPERATION STRATEGY ............................................................................................ 24
4.4 PRODUCTION PROCESS ..................................................................................................................... 25
4.5 REGULATIONS AFFECTING OPERATIONS; ......................................................................................... 25
All National Environmental Management Authority (NEMA) rules and regulations concerning
environment will be observed so as to ensure success running of the project. The business also
acquires permits and license to ensure that the business is legally operates........................................ 25
5.1 PRE –OPERATIONAL COST ............................................................................................................ 26
5.2 WORKING CAPITAL............................................................................................................................ 26
5.3 WEKOTIOUS PRECAST CONCRETE UNITS PROFORMA CASH FLOW PROJECTION FOR THE 1ST 12
MONTHS.................................................................................................................................................. 27
5.4WEKOTIOUS PRECAST CONCRETE UNITS PROFORMA INCOME STATEMENT PROJECTION FOR
THREE YEARS ........................................................................................................................................... 29
5.5 EXPECTED PROFITABILITY RATIO ...................................................................................................... 30
5.6 BREAK EVEN POINT ........................................................................................................................... 30
5.8 DESIRED FINANCING ......................................................................................................................... 32
5.9 PROPOSED CAPITALIZATION ............................................................................................................. 32
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CHAPTER ONE
BUSINESS DESCRIPTION
KABARNET.
The business will be dealing with molding of precast units that will be used in construction of
houses and roads by the people around and Baringo County at large, the business also will be in
good co-operation with other sole-proprietorship making the goods. Kabarnet Sub-county being
an area rich with sandy soil that is used to carry out molding, and has enough space to carry out
molding activities, the business decided to start working on the precast after the research which
was carried around the area for good improvement and development of the area.
Due to availability of water, enough space for molding activities and good road network to
satisfaction of the customers to access the business anytime they want the bricks.
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Figure 1: Business location
EMINING STONES
The owner enjoys the profit made from the business alone
Decision making is easy as the owner can decide on what activity to do in the business and
on the flexibility
The owner of the business is the boss and no one is to control the owner on how to operate
the business
Owners bears all the losses
Illness and death may close down the business
Owner may lack skill and abilities to run the business
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1.5 PRODUCT AND SERVICES
The products found in the business are bricks, cabros, culverts, footings, beams, slabs, walls,
staircases and landings balconies and are being molded in different sizes to increase the customers
and make the business to be attractive on what are supposed to be bought by the customers, the
products from the business will encourage buying and selling of the products in high quality like
to the high population found in the country and the demand of the products, the services will be
available on working hours 7am to 6pm from Monday to Sunday and it will be full time, Sunday
the business will be up to 2pm.
1.7 INDUSTRY
The business is under the Construction Industry. The business engages in both production and
services industry eg. Transport and installation, for strength to customers enjoy and find the
products readily available for them, customers will also be able to find ready made products easily
to avoid straining much on search for the products. The infrastructure will also attract many
customers for the business to promote the income and contribution in building more comfort zone
for the customers. The business will capture almost 60% of the entire population due to insufficient
product of the entire population due to insufficient product production by the existing industry in
the area.
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To create job opportunity within the area
To open up and grow several outlets beyond the
To ensure there is steady supply of building material
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CHAPTER TWO: MARKETING PLAN
2.1 CUSTOMERS
They are the main buyers of the products from the business. The business targeted customers from
around the Baringo County and around the area hence improving the growth and development of
the area where the business is situated. The business is situated where it can be easily accessed by
the customers and it is open 24 hours improving the growth and development of the area.
Institution
Domestic
Commercial
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people. Since approximate number of the potential customers is 80000 and the business intends to
serve 60% of the population which translate to50000 people.
100% = 80000
Competitors unit
The research carried out by the proprietor revealed the actual distribution as shown below
80000
=850
80000
= 510
= 224˚
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Sales
2.3 COMPETITORS
Due to the research carried out around the area there is only one major competitor, although it has
been existing for around 5 years ago but the market coverage was lower due to the situation of the
business and the products were available in small quantity. According to the research most
domestic customers poses new modern products in terms of modified goods and services and they
offer varying competition to OUTSPAN PRECAST PRODUCTS this competitor are situated
away from the area. As a sole proprietor business, the boss will always have the direct contact with
the customers, this will allow the boss to know on needs of the customers as they will be buying
their products and employing other staff to help in the service of the business. The business shall
have two competitors who are EMINING STONES and ROYAL CONCRETE
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Customer loyalty Unfriendly
Good experience person
OUTSPAN Offer discount Has modern High turnout of Competition
PRECAST after buying equipment customers from other firms
PRODUCTS goods Has good Offer quality
Goal oriented customer product
Experienced and relation
skilled
2.4.1 Advertisement
I came to understand the procedure that mainly be used to advertise the business, we find that
some of our people from the area are less educated and they cannot read and know what is going
on in the business, I sat down with staff and just gave out the procedure that can be used to pass
the information to the people and get right thing to be done and follow the instruction, the business
information was to be passed through posters whereby a paper is written is pinned in the electric
post to pass the information and some contact on it to direct the customers, we also looked at
passing the information through the drown or use of sign board showing direction where the
business is located and also through newspapers, magazines, radio stations, land marks and
journals.
2.4.2 Promotion
The business will be promoting the worker in different ways and also through the customers that
buys the goods in bulky, the business also will give discounts allowances to their customers who
buy or purchases products in large quantity. At times the business can promote the customers with
the reflectors, gumboots, and identified by the business and regulate the customers and allow them
to take good credit. Also the business will be offering after sell services like transporting units to
nearby customers using business Lorries.
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2.5 PRICING STRATEGY
The business will price the products economy frame work of market forces of demand and supply,
the price of competitors will also affect the price of the commodity and services of the business to
ensure perfect competition. The price will also be determined by calculating the expense plus the
labour cost to determine the cost price.
PRODUCER
SURPPLIER
CUSTOMERS
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CHAPTER THREE
ORGANIZATIONAL PLAN
Assistant manager
Cashier
Store keeper
Duties
Recruitment of workers
Allocating duties and responsibilities to workers
Laying rules and regulations to govern the business
Supervise employees
Give personal attention to employees
Making policies and decision of the business
Providing all finances for the business.
Assistant manager
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The second owner of the business can be a family member.
Duties
Should be at the cashier receiving the customer and taking the cash from the customers.
Duties
A person who takes care of the store and keeping the records of the bricks being molded.
Duties
Arranging store
Keeping store records
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House allowance
Medical allowance
Manager 1 30,000 House allowance
Medical allowance
Sitting allowance
Cashier 2 35,000 House allowance
Medical allowance
Store keeper 2 32,000 House allowance
Medical allowance
This is the permit that allows a business to operate within the region; this permit shall be given by
the municipality revenue office.
TRADE LICENCE
The business shall acquire the trade license from the ministry of trade and industry at the office of
county revenue authority in Kabarnet town at a cost of 10,000 annually.
HEALTH PERMIT
This is the permit that allows trade to use water smoothly without polluting the rivers since it will
be located along the river Gucha.
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make payment or receive payment through the post office through money order. These services
shall be provided by the postal corporation of Kenya.
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CHAPTER FOUR: PRODUCTION OPERATION PLAN
4.1 PRODUCT / SERVICE DESIGN AND DEVELOPMENT
WEKOTIOUS PRECAST UNITS will be selling precast products to all customers who will be
coming for them in the firm and by doing so will attract more customers and this will reduce the
cost of transport.
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Molding box Buying Constructed at Setting concrete to desired shape
workshop
Shovel 5 Buying @500 Scooping ingredients while mixing
Safety gear Buying Gloves @550 Protecting body from minor injuries
Helmet@1200
overall@900
safety boots @3400
Vibrators 2 Buying 30,000 Compaction
Water Plenty Pumping from Ingredients of concrete and curing
river
Cement 2tonnes Buying @13400per tonne Ingredients of concrete
Sand 4tonnes Buying @1300 per tonne Ingredients of concrete
Ballast 3tonnes Buying @1100 per tonne Ingredients of concrete
These are the items required and their cost for making effective running of the business making
higher production of goods hence increasing the customers rate, this encourages the income
generation hence increasing the development of the business and also making it to be known with
other developing countries and promoting the OUTSPAN PRECAST CONCRETE PRODUCTS
to be known all over the country due to good quality products.
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good quality products and making a lot of customers, during the production strategy the business
require good communication technology which will provide the business with a lot of customers
and knowledge on how to handle and protect the security to the customers. Due to the technology
used the business will be avoiding time wastage providing high production of good and product,
this also increases the production system in the business and the business producing a lot in a
shorter time possible.
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CHAPTER FIVE: FINANCIAL PLAN
Expenditure 400,000
Short term loan 950,000
Creditors 120,000
Total liabilities 1,470,000
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=4,043,000-147,000
=2,573,000
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Electri 200 200 200 200 200 200 200 200 200 200 200 200 2400
city 0 0 0 0 0 0 0 0 0 0 0 0 0
Teleph 100 100 100 100 100 100 100 100 100 100 100 100 1200
one 0 0 0 0 0 0 0 0 0 0 0 0 0
Adverti 500 500 500 500 2000
sement 0 0 0 0 0
Insura 100 1000
nce 000 00
Station 150 150 3000
ery 00 00 0
Repair 400 4000
00 0
Transp 500 500 500 500 500 500 500 500 500 500 500 500 6000
ort 00 0 0 0 0 0 0 0 0 0 0 0 0
Medic 500 500 300 1800
al 0 0 0 0
Licens 250 2500
e 00 0
Credit 150 500 100 2100
ors 000 00 00 00
Gener 200 200 200 200 200 200 200 200 200 200 200 200 2400
al 0 0 0 0 0 0 0 0 0 0 0 0 0
office
Loan 100 500 100 102 101 101 5540
repay 000 00 000 000 000 00 00
ment
Total 103 129 129 284 134 139 229 184 229 231 233 235 3195
out 900 000 000 000 000 000 000 000 000 000 000 000 000
flow 0
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A-B 960 871 988 108 686 766 204 481 130 145 413 986 1118
00 000 100 790 200 000 500 300 658 630 900 500 4680
0 0 0 0
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5.5 EXPECTED PROFITABILITY RATIO
Gross profit percentage = gross profit x 100%
Sales
Sales
= 5,866,000 x 100
8,213,000 = 71.4%
1964000-682000 /19400×100
1282000 /1964000
= 65%
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BEP = 65/100×303,000
= 196,950
2ND year
196,950-59,000 ×100%
303,000
= 45.5%
= 139,230
3rd year
306,000-69,000/306,000×100
=75%
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Insurance 100,000
Medical 18,000
Electricity / water 24,000
Advertisement 20,000
Total 306,000
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