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Chapter 28

Facebook
Marketing
services
by David Asarnow

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David Asarnow

Chief Monetization Officer

Funnel Marketing Agency

Businessnitrogen.com

David Asarnow is a visionary entrepreneur, digi-

tal marketing leader and author of the book “The
Competition.” David is passionate about helping
entrepreneurs create massive value, leverage and
profits through his proprietary monetization strate-
gies. So much so that several of his clients call him
“The Monetizer!”
David has an MBA in business results! In his 20’s
David built a $45 million new division for a 50-year-
old $60 million company over five years. In his 30’s

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David launched a National Franchise company that
was ranked in Entrepreneur Magazine’s Franchise
500 in less than three years and was rated a TOP 15
HOT Franchise in less than five years.
After this success, David wanted to help more
businesses than he could within his franchise and
decided to conquer his fear of stage fright and be-
come a business speaker.
In less than two years David was speaking for
business icons Tony Robbins and Chet Holmes. From
there he combined his passions and formed the digi-
tal marketing agency Business Nitrogen, where he
has become the go-to expert for entrepreneurs, ex-
ecutives and small business owners looking to mon-
etize and accelerate their business results through
Funnel Marketing.
David is a four time Click Funnels Two Comma
Club 2018 8-Figure Award Winner.
David loves to laugh and create connections wher-
ever he is. According to David, “I feel blessed to start
every day with my wife Jen, and torment my two
kids Maddie and Josh with dad jokes.”

I Took The 30-Day Challenge Myself

What you’re about to read is real. It’s not just some theory on what I
might do to make 6 figures in 30 days—it’s what I did do. Even though
I have four 2 Comma Club awards and one 8 Figure Club award, I de-
cided I could not tell you what I would do without trying it out myself.
So the steps I’m sharing below are the same exact ones I used myself
to create an additional multiple six figures in revenue in less than 30

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days, while simplifying my business. At the end of this chapter, I will
share with you a way to get more insight into my day-to-day activi-
ties. Enjoy!

From Corporate To Crushed I’m about to tell you something I

don’t really talk about.
The scenario this book is based on isn’t new to me. Ten years ago,
this WAS me. I’d lost pretty much everything. My back was against the
wall, and I had nothing left but the knowledge inside my head. And
when I say “lost everything,” I mean like the shirt off my back, my wife’s
gonna leave with the kids, and the late notices are addressed “urgent.”
At that point, I had no choice but to start over…and it HAD to work.
I had built a very successful career in corporate America. But I al-
ways had a desire to be self-employed, to be an entrepreneur, so one
day, I just resigned.
I spent the next year and a half finding myself, going on a perpetu-
al journey of self-sabotage. I didn’t know what to focus on and burned
through A LOT of money in the process.

The Reality Check You know the story of “I was down to my last
dollar…”? Well, that was me. I had nothing, zilch, nada, zero in my
bank account, NOTHING left in my savings. Oh, and my credit cards?
Yeah, those bills were in the hundreds of thousands.
You’d think I would have figured this out before burning through
cash like a summer wildfire, but here I was, sitting in the ashes of my
dreams when I suddenly said to myself, “Holy cow!” (I may have used
stronger language.) “What am I going to do? I’ve got car payments.
I’ve got mortgage payments. I’ve got a family to take care of!”
Then it clicked. I already knew what to do. I had already grown a
division of a previous business to $45 million annually and built an-
other to a Top 15 Hot Franchise as its CEO. How? By helping solve a
need. I liked my job in corporate America, but I felt constrained by all
the rules and limitations. I wasn’t passionate about building someone
else’s empire. But helping people? That part I loved.
That epiphany helped me begin to redesign my life. I vowed to only

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help businesses I felt aligned with. I vowed to stop feeling sorry for
myself. I vowed to be grateful every day for the opportunity to help
others. And not only did my bank account grow, so did my happiness.
Over the next 30 days, I laid the groundwork for a six-figure busi-
ness of my own, and I’ve replicated those practices over and over since
then for multiple six- and seven-figure businesses.
The things I did in those 30 days are things you can do, too, right
now. And you’re already way ahead of me—ten years ago, ClickFun-
nels didn’t even exist.
All right, you ready to dive in? Here’s what I would do now.

Day 1
Get Clear The first thing is to forget about the phone ringing. For-
get about the creditors. Forget about whatever setbacks or failures
I’ve experienced.
Now is the time to get clear and FOCUS. When I KNOW I can help
someone else, all of a sudden—BOOM! I can turn my whole life around
very quickly.
I will make the commitment to spend at least five minutes every
day getting clear with a walk, yoga, or just deep breathing. When
my mind is clear, amazing things just flow into it. I also believe that
things can drastically change within the next 30 days.
And when I change my life, I’ll have an opportunity to change
the world.

Focus Exercise These questions will help shape my next 30 days.

I know if I get this part right, the rest will come more easily. So I dig
really deep and write it all down on paper.

• What am I passionate about?

• What am I good at? What do other people say I’m amazing at?
• Where have I had the greatest successes in my life?
• What do I want to do?
• What’s most important to me?
• If I could wave a magic wand right now to get anything, be any-

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thing, or do anything, what would that be?
• How can I use all of that to help others?
• Who do I want to serve?
• What is my end goal?

Day 2
Set My Goal I’m going to think about what I want to achieve in the
next 30 days then set a purposeful goal. I will write it out so it’s clear
and staring me in the face. I can’t just make a mental note of it. I know
all too well that if I don’t write it down, it will be too easy to dive in to
self-sabotaging behavior when the going gets tough.
In fact, I will write it out by hand, in cursive, every morning and
every night over the next 30 days. That simple act of writing will
help me focus and remind me to be open and grateful for all I have in
my life. It will also help me be more aware of those around me who I
might be able to help.
The Goal-Setting Formula
Here’s my goal-setting formula:
By <DATE> or sooner, I will achieve <GOAL> or greater.
This is what I believe I want; however, I am open to receiving some-
thing greater.

Day 3
Pick My Niche Today, I will determine WHO I can best help using
ClickFunnels, my unique set of skills, and my knowledge. Currently, I
have no money and no list, so I’ll need to go out and find an individual
or business that needs my help.
Identifying a profitable niche is simple—and free! All I need are a
few free tools and what is in my brain. Here’s the process I’ll use:

1. Brainstorm a few different niches where I know I can provide a

client with a 2x–10x return on investment (ROI) in 45 days or less.
2. Use Google Keyword Planner to identify some high-value key-
words for those niches. This will show me what the pain points
and needs are, making it easy for me to provide solutions for cli-

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ents in this niche.
3. Create an ROI calculator that will show my prospective clients
how their investment in my knowledge and skills will pay off.
4. Qualify my niche by asking myself the following questions:
a. Do they need what I have to offer?
b. Do they want what I have to offer?
c. Can they afford what I have to offer?
d. Are they willing to invest in what I have to offer?

If I can’t answer yes to those four questions, then I’ll choose anoth-
er niche. I can get a few good clients within 30 days to start generating
income and then reevaluate my niche later on if I need to.

ROI Calculator Here’s an example of what I would use to help cli-

ents see the value of my services.

Day 4
Qualify, Qualify, Qualify I recently walked into a med spa while
on vacation. When I arrived, the owner’s wife and I exchanged the usu-
al small talk.
“So, what do you do for a living?” she asked.
“Well, actually, I help doctors grow their practices,” I replied.
She looked me straight in the eye and said, “We need to talk.”
It soon became clear that her and her husband’s interest in what
I do was genuine. I told them stories about my business and asked
them questions about theirs. It didn’t take long to see that I could help

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them fix their business struggles.
I can qualify my connections on the spot in four easy steps:

1. Be open. I never know when I’ll come across someone I can help.
2. Be prepared to share information about my skills.
3. Be willing to ask questions about their needs.
4. Be ready with how I can offer a solution.

I will use this process today and every time I have the opportunity.

Qualification Questions How do I know if someone would be a

good fit as a client? It’s all in the questions I ask. Here are some of my
favorites:

• What are you doing in your business to achieve success?

• What are the pains, problems, and struggles your business
is facing?
• How did you start your business? How long has it been since
you started?
• What have you done to market your business?
• What are your goals for your practice?
• If you could wave a magic wand right now, what is the one thing
you would want?
• How close are you to getting it?
• What one thing would you most like to improve in your business
right now?

Day 5
Remove The Resistance Today is the day I’ve been waiting for—
time to build a funnel! I take all the research I’ve done on my niche
and everything I know about what I can do and build a funnel that will
show ANY prospective client in my niche what I can do to help them.
Having a sample funnel that shows the basic concepts I use to help
my clients gives prospects something concrete to look at. It goes a
long way toward breaking down the internal objections people natu-

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rally have when it comes to parting with their money and changing
up the way they do things.

Search And Rescue Time to go find some more people to help—

and I don’t even have to leave my house to do it. I just go to Facebook
and find a group full of people in my niche. In the ClickFunnels group
alone, hundreds of people a day are coming in asking for help.
They are asking for help… and I can help them.

Day 6
Plan My Proposals After hearing me talk about using funnels to
drive traffic and converting people into paying clients, and after see-
ing my sample funnel, my prospective client is blown away. I’ve hit on
their pain points by asking the questions from Day 4. They know they
need my help, and I can tell they’re a good fit.
It’s time to plan out a proposal. Here’s how I plan to write one that
will land that first (and next) client:

1. Personalize it. I’m not afraid to put myself into my proposals. I

talk a bit about what I do and why.
2. Customize it. This is no time for a one-size-fits-all proposal. Per-
sonalized proposals leave a memorable impression.
3. Be detailed. I lay it all out for them, step-by-step and day-by-day,
so they know what to expect.
4. Ask for a down payment. If I require a payment up front, they’re
a heck of a lot more committed to the project. I figure out the
investment they will have to make for the project and break it up
into three parts: a down payment plus two equal payments for
the remainder.

Putting Myself Into My Proposals When crafting my propos-

als, I’m not afraid to talk about why I do what I do, what makes me
stand out from others, and why I’m there to serve them. In fact, that’s
what sells me best.
Today, I’ll take a few minutes to write it out. This is something I can

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have ready in advance and then add in to proposals as I create them.

Day 7
Design My Ultimate Life It’s time for a check-in. I’ve been at this
for a week now, so I’ll take a step back and evaluate how things are
going. I ask myself these questions:

• Why am I doing what I’m doing?

• Am I on the right path?
• What positive, happy, healthy, and wealthy steps am I taking to-
day to make me the best version of myself?
• Is the business I’m building now aligned with my vision, mission,
and goals, or is it just a means to an end?

Does that last question strike a nerve? Building a business aligned

with my vision, mission, and goals is better for long-term sustainabil-
ity. Anything else is just another roller coaster that will land me back
at Day 1 in short order.
Over the next 21 days, I’ll be building this business to be the vessel
or vehicle that can take me where I want to go over the next decade.
I’m not just talking about getting to six figures. I’m talking about set-
ting myself up for wild success, whatever that means to me. And to do
that, I have to take moments like this to assess and reflect where I am
and where I want to be over the next week and the next and the next.
I will take a few minutes and write down my answers to these two
questions:

• What does my ultimate life look like?

• What does achieving my ultimate life mean to me?

Day 8
Make First Contact It’s time to make first contact with the people
I found in Facebook Groups on Day 5 who need my help. I remember
to choose people in my specific niche, and I send them a private mes-
sage (PM). I let them know that I read their post and have a few ideas

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that could help them. Then I invite them to join me on a call.
I always try to use video calls because they give me the opportunity
to meet with people face-to-face, see their reactions, and bond on a
more personal level. Face-to-face nurturing moves them to a place of
decision so they take action faster.
Today, I draft an intro message to use as a template when I make first
contact. Having the basic framework for the message ready not only
saves time but also saves me from those “What do I say? How do I say
it?” moments. I type it up, save it in a file, and pull it out when I need it.
The template intro message is just a guide. It’s VERY IMPORTANT
to make sure I personalize each message for the person I’m contacting
and the need they face.

Day 9
Remove Pricing Objections So I’m getting calls scheduled and
it’s going great. Then it happens…I get the standard price objection.
“That sounds great, but I cannot afford that right now.”
Now what? Well, business strategist Roy Cammarano says, “You
can always have your way if you have more than one way.” I modify
this slightly and tell people, “You can always win when there is more
than one way to win!”
While I still have them on the call, I ask them a couple of key ques-
tions. These questions will give me more information to work with
so I can still make this a win—for both me and the prospective client.

• If money were not an object, would you want to work with me?
• If I can come up with a way for us to work together and make it so
that you could move forward, would you do so right away?

If they say yes, I schedule another video chat in a few days. Then
I get to work finding a way to make it a win. Whether I incentivize
the offer with more value bonuses or provide payment-plan options,
I can still turn this around while showing my dedication to helping
them succeed.

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Sell Small, Win Big Another effective strategy is to provide ser-
vice on a lesser scale for a set amount of time. If the prospective client
believes they can’t afford to have me build out a full-on launch, what
if I just offer to build a funnel for the lead magnet for now? Once the
leads start pouring in, they can reevaluate and move on to the next
level of service.
I think about creative ways I can divide up my proposal into more
financially manageable chunks. I want them to see results and feel
comfortable bringing me on for more.

Day 10
Sign And Onboard My First Client Today’s task is to follow
up on my first round of proposals. When I have that signature on the
dotted line, I celebrate. I’m on my way! I use ClickFunnels to set up a
funnel to automate the client payment process and send my new cli-
ent the link.
Woo-hoo! I just got paid. Now I repeat the same process for the next
client and the next.

Create A Client Intake Form In order to get started doing the

client work, I need access to their platforms, ad accounts, Google and
Bing accounts—all the platforms I need in order to serve them well.
To keep this process streamlined, I sit down and create a client intake
form that explains what I need from them and how they can give me
access. I keep a template version and save it in a file with the first con-
tact message template for later use.

Day 11
Set Up For Long-Term Success Up to this point, my sole focus
has been on selling and getting clients. Now that I have a client (or
two or three), I have to be careful. The temptation lurks to let up on
the gas and turn my focus to the client’s project. I can’t wait around to
start looking for more clients until the project is done.
I must keep pushing on the gas to set myself up for long-term suc-
cess. Yes, this makes for long days in the beginning. But when I start

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to get worn down and tired, I think about a turbo jet. They need full
throttle to take off, and then once airborne, the pilot can let up on the
power. I’m in takeoff mode right now, so I need full acceleration.

Stage My Day For Success In order to keep momentum going, I

have to devote time to all areas of my business each day. The only way
to accomplish this is to be purposeful about my time. My challenge
today is to sit down with a planner or calendar and break my days
into stages. Here’s an example:

• Getting clear and focused; setting my happy, healthy, and

wealthy goals > 1 hour
• Process and strategy > 2 hours
• New client gathering/lead generation > 4 hours
• New potential client presentations > 3+ hours
• Current client calls > up to 1.5 hours
• Building funnels and assets > 4+ hours
• Happy and healthy goals >.5+ hours

Day 12
Map Out The Campaigns Things are going to get hectic, espe-
cially when I start running projects for multiple clients. I need a good
system to keep all the parts in order. I start by mapping out each cam-
paign with the following:

• A funnel (of course)

• A follow-up process, including a remarketing plan for buyers
and non-buyers
• Email nurturing sequences
• Facebook and Google pixels installed in funnel
• Facebook and Google ads and ad assets, including images, video
content, and copy

As I create this campaign map, I make sure I have a very clear un-
derstanding of the client’s target market and a plan for which kinds

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of Facebook Ads will be most effective.

Take A Break For Fun I’ve been working hard, so today I’m go-
ing to get out there and have some fun. I’m going to do something just
because I enjoy it, to give my brain a break for an hour or two.

Day 13
Check In With The Client While I’m building funnels and de-
signing the ad campaigns, there’s one thing I don’t want to forget:
my client.
I make sure to keep the client updated on their project. It doesn’t
have to be an elaborate report, just a simple email giving them an
update and letting them know how excited I am to be working with
them. Now is a great time to ask them for anything else I need, like
graphics or video.

Get Those Referrals I keep my foot on the gas and pop back into
Facebook Groups to look for people who need my help. I also want to
ask for referrals.

Day 14
Keep Building The Base The base of my business is my clients.
During this first 30 days, I must be committed to building my client
base. By now, I’ve talked to a number of people about how I can help
them. So I follow up on all the proposals I’ve sent.
I find out if they have any questions or concerns. If they’ve verbally
agreed to work with me but I haven’t received a signed agreement
and payment yet, I ask when I might expect to receive it. I continue
to get them excited about working with me by setting up a follow-up
launch call the next day.

Talk It Up I commit to having conversations with three new pro-

spective clients today. I make it a goal to book at least one video call.
Then I do it!

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Push Warm And Lookalike Traffic I ask my client for a .csv file
with an email list of their best 1,000–5,000 customers. Why? Because
warm traffic converts faster and cheaper than cold traffic. I use their
email list to create a custom audience for Facebook.
Once I create the custom audience, I can also tell Facebook to create
a Lookalike Audience based on the email list. Facebook’s algorithm is
powerful! It has an amazing engine that will help me identify other
potential customers for my clients.

Check Myself I’m halfway there. How’s it going? I take a few mo-
ments to ask myself:

• Where am I today compared to where I was 15 days ago?

• Where do I want to be 15 days from now?
• Am I doing everything I can to make that happen?
• If not, what can I start doing today in order to get there?

Day 16
Teamwork Makes The Dream Work Today, I think ahead to
the future of my business. If I’m building a business with real reve-
nue, I will eventually need a team. I evaluate what I do well and what I
might need help with. Then I ask people who they know with skills in
areas where I’m weak or may want additional support.

• Automation
• Copywriting
• Design and graphics
• Facebook
• Google/Bing/Yahoo
• Video
• Webinars

When I create strategic alliances or partnerships with people I can

help and vice versa, it’s a win-win for everyone.

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Find A Tribe I am not alone. There are other entrepreneurs out
there who will walk beside me as I build this business. Facebook
Groups are a great place to connect with others like me, grow my
knowledge base, and share ideas and strategies. Today, I find one that
resonates with me.

Day 17
Plan For My Team When someone is a good referral source, I pro-
vide an ongoing monthly recurring revenue for anything that they
bring to us. For example, other funnel consultants often bring us
business because it’s easier for them to bring us the clients and have
us do all the work. Today, I brainstorm a referral system that is win-
win-win all the way around.
I think about who might make good referral partners, make a list,
and reach out to them.

Stack My Successes I take stock of what I’ve accomplished thus

far and stack those successes. I write my accomplishments down so
I can use them to create a win stack that will attract more prospec-
tive clients.
A win stack is a social media post that celebrates the things I’ve ac-
complished for my clients and invites others to learn how I can help
their businesses get similar results. I include things like:

• Created a new business.

• Created new clients who will become raving fans.
• Helped many people by providing advice on the Facebook forum.
• Set up payment processing and received payment.
• Launched a funnel for a new client.
• Set up ad campaigns.
• Set up automation.
• Reviewed progress and started optimizing for success.

Day 18
Check In Daily My clients are essentially trusting me with the

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growth of their businesses. I can show appreciation for that by send-
ing short daily updates on their projects. They will feel important
and included, and that will lead to them being more involved in
the process. They’ll be more excited about what I’m doing, which
means they’re more likely to respond quickly if I need something
from them.
Sending short daily updates also builds in an extra layer of ac-
countability—for them and for me. One of the biggest regrets I have
from my earlier days in business is not giving clients a daily update on
what we were doing for them. The client felt isolated and it was easier
for things to fall through the cracks. So I build 30 minutes into my (or
my team’s) day to reach out with an email or message.

Practice Gratitude Sometimes when my nose is to the grindstone,

it’s easy to forget to look up and be grateful for the people and things
around me. Today, I challenge myself to do two things to help nurture
a sense of gratitude in my life:

1. Make a list of 18 things I’m grateful for.

2. Call three people out of the blue and let them know why I’m
grateful for them.

Day 19
Stay Visible By now, things are really shaping up for the projects
I’m working on. It’s time to share that with my audience. After all, no
one will know what I do and how awesome my results are if I don’t tell
them. So I hop in to Facebook and get ready to share.
Here are my two favorite methods for communicating wins:

• Do a funnel review via Facebook Live. I walk through what I’ve set
up and why. I remember to share the results the client is having.
• Type up a text post with my client’s success so far. I make it about
them—celebrating their progress publicly with them.

Remember My Morning Clarity Session! If I’ve forgotten

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to take five minutes every morning to get clear on my goals, I reset
that practice today. I remind myself who I’m serving and why. I also
set one big goal to accomplish each day along with my daily happy,
healthy, and wealthy goals.

Day 20
Multiply My Progress I’ve been working hard, and I’m starting
to see results for my clients. If I’ve helped one business owner to be suc-
cessful, there’s no telling how many lives I’m touching through them.
And that’s just one business. How many lives do I want to change?
I keep making connections with people who need my help. I stick
with the process of sending the initial contact message, booking vid-
eo calls, and following up. Not every prospect will bite immediately,
so I follow up every week or so with those who don’t book at first.

End My Day Well Ending my day well makes a big difference in

moving forward with my goals. I take a few minutes at the end of each
day to debrief and set focus for the next day.

• What went well today? What didn’t?

• What should I do more of tomorrow? What should I avoid?
• What is one big thing I can do tomorrow to keep moving the nee-
dle forward in my business?

Days 21–29: The Final Stretch

I’m in the home stretch now! It’s important I continue to stay fo-
cused in order to keep making progress and getting great results
for my new clients and my own business. The #1 way I’ve found to
continue producing steady, continuous growth is to block sched-
ule my days.
By blocking out my day for specific activities at specific times, I
can really dial in on that ONE THING. Many times, if something is not
scheduled, it will never happen. The phone will ring or I’ll get side-
tracked by emails. I can’t fall for that trap. I’m amazed at how efficient
I become when I do this consistently.

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Here’s an example:

Work On My Business
> 1 hour Turn off my phone and work only on my own
business development.

Process And Strategy

> 2 hours Turn off my phone and work only on my clients’
processes and strategy.

New Client Gathering

And Lead Generation
> 4 hours This doesn’t have to take place in one huge four-
hour chunk, but it’s most effective if I do at least 30
minutes at a time.

Revenue-Generating Activities
I set aside time for new potential client
> 3+ hours presentations and short 20-minute video call
meetings.

Current Client Calls And

> 1.5 hours
Follow-Up

Tactical Tasks And Testing

This is the time I spend building the funnels and the
> 2-6 hours assets. I align with or hire those who can help me.
Then I set up a process to test everything and make
sure all the elements are operating smoothly.

> 1+ hours Me Time And Family Time

Keep It Simple In the past, I have created some pretty complex

funnels, but the ones that have converted the best were simple. They
were very focused and targeted, and they had a plan to build value
and created a message-to-market match. When in doubt, it’s best to
keep it simple.
Today, I review my schedule. If something seems jumbled or com-

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plicated, I consider ways I can simplify.

Day 30
The Finish Line…Or The Starting Line? Congratulations to
me! I’ve arrived! I am well on my way to having the six-figure business
I desire.
However, this is really only the first step on the journey. Building a
successful business takes time, planning, and perseverance. It takes
saying yes to success and forgetting excuses. If I’ve learned one thing
in the past 30 years in business, it’s this:
Those who achieve the highest of highs focus on how and why they
can SUCCEED and waste little time complaining or discussing the rea-
sons for lack of success.

Final THoughts
No matter where you are, no matter what your goals, I wish you
massive success. Building a business may not be easy, but it is cer-
tainly rewarding.
If you follow me through the course of this 30-day journey, you
will dig deep—and not just in terms of the time and energy it takes
to create a 6-figure business in 30 days. You will delve deep into your
purpose and your plan and begin designing your ultimate life. Being
aligned internally with what you want to achieve is key to not only
your well-being but also to the external success of your business. This
makes your business sustainable in the long term. And I want you to
know something…
The sky’s the limit, seriously.
So many people remain in jobs, careers, and even relationships that
aren’t working for them. The status quo is more comfortable than the
fear of the unknown. Remember, excitement and fear are the same

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emotions with a shift in perspective.
You can be, you can do, and you can have all that life has to offer.
You are worth it.
Take little steps (or big), one at a time, and surround yourself with a
tribe of like-minded people who are rising together. Believe amazing
things will happen and, when obstacles appear, realize they are just
challenges testing your commitment to the future and the life you
want to create.
I wish you all the success in the world.
David

RESOURCES
• ClickFunnels

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