BALI

SUPERHOST
INTEGRATED PROGRAM
BRAND BUILDING AND
TRAINING PROPOSAL

D&A Consulting - PT Darmawan Nagara Abiyasa

www.darmawan -assc.com
Prepared by: Y oke Darmawan.
yoke@darmawan -assc.com +62 8123 868 473
 Darmawan & Associates (D&A) is an established consultancy firm adding value to
your marketing and human resources departments. Operating in Bali since 2007,
we engage with your senior leadership and offer a wide range of services from
strategic marketing to brand development, events organization, media & public
relations and team training programs.

D&A provides consultations that assist clients’ brand image through effective
Marketing Communications and Human Resources actions. Maximizing people
talents and organizational growth is a commitment that we constantly keep in
About Us mind to ensure that our services have the best impact on clients’ internal
resources and related market stakeholders. D&A integrates and coordinates
D&A Consulting government, academics, media, communities, associations and influencers that
have now become so important in marketing strategy implementation. In short,
D&A creates blueprints for everyone to work towards shared visions by combining
talents and expertise.

Contracting Darmawan & Associates is a guarantee that your organization will

benefit from services delivered by Yoke Darmawan in person. Unlike most of the
consulting firms that limit principals’ intervention to initial presentations and
negotiations, D&A is proud to offer the expertise of a renowned founder who
remains active in the field of operations until mission is complete.

Considering Yoke’s long standing and successful career in Indonesia, her

experience in dealing with the highest-ranking government officials, company
owners and C-level executives ensures that your business is represented and
served with distinction.
 Yoke Darmawan is an eminent Indonesian marketing and human resources
consultant, trainer and presenter. Graduated in Business Management from
Swinburne University (Melbourne), Yoke started her professional career by
joining Tirian with a view to opening the Indonesian branch of the Sydney
awarded consulting firm. From year 2000 onwards, she expanded Tirian’s
business in Jakarta and delivered team building and leadership development
About programs on behalf of Fortune 500 clients. In 2007, Yoke created her own
Bali-based consultancy firm and started to manage an in-house team of young
Yoke Darmawan MarCom professionals. For the past 16 years, Darmawan & Associates has
performed a remarkable number of successful missions on behalf of public
institutions and private companies, notably in the creative economy, tourism,
hospitality and service industries.
Yoke Darmawan has been recognized as an inspiring communicator who
understands the importance of cultural knowledge and storytelling. She has
developed an outstanding ability to build strong brand image, create
impactful events and optimize media exposure. As an experienced trainer,
Yoke is widely known for her time management and problem-solving
competencies. Passionate and enthusiastic leader, she has a unique talent for
motivating team members and creating positive and engaging work
environments that make things happen.
“Our job is to motivate people for a journey that contributes to their own personal growth and yields benefits for
their organizations.“ Yoke Darmawan
 Scope of Work
OUR GOAL:
To provide an integrated Marketing Communications & Public Relations plan and to
monitor Human Resources Development

STRATEGIC OBJECTIVE – To associate the brand with the highest level of corporate culture and service,
enhanced with an authentic Balinese sense of hospitality, kindness and empathy

PR &
Workshops & Training
Media Relations Events Calendar
To upgrade employees’ communication
skills and review SOPs. To develop brand awareness To plan, develop, implement and monitor, in
through Media plan coordination with Event Organizers:
To develop a training action plan as a
Press conference Arts & Crafts Exhibitions
foundation for HR quality &
Press releases Charity Gala Dinners
consistency. Business Talk Shows
PR calendar

Vision Mission Values

To establish a company culture

Butler training
To communicate the brand’s quality
through its main human interface with
clients.
Fundamental indicators
of success
Repeat Business and Referrals: Repeat bookings and referrals from
satisfied guests demonstrate the success of villa management. Loyal
guests who return or refer others indicate that the management
company generates positive experiences and is able to build a
reputable brand image.

Online Visibility and Marketing: Tracking online metrics, such as

website traffic, social media engagement, and conversion rates,
indicates the success of marketing efforts. A strong online presence
and effective marketing strategies contribute to attract potential
guests and drive bookings.

Staff Performance and Training: Staff performance evaluated by

customer reviews is a key success indicator. Well-trained and
motivated staff members are essential for delivering superior
customer service, maintaining property standards, and efficiently
managing operations.
VISION, MISSION,
VALUES
Workshops and Training
VISION, MISSION (subject to approval)

• Vision: To be the leading property management company in Bali, renowned for delivering exceptional
service, creating unforgettable experiences, and exceeding client expectations in every aspect of villa
management.

• Mission: Our mission is to provide superior management services that optimize the value of our clients’
assets. We are committed to delivering personalized and tailored solutions, maintaining the highest
standards of professionalism, and ensuring the utmost satisfaction of property owners and guests.
8 CORE VALUES (subject to approval)

• Accountability: Holding team members accountable for their actions, commitments, and
outcomes fosters a culture of ownership and responsibility. Valuing accountability ensures that
everyone is held to high standards and promotes a sense of trust and reliability within the team.

• Adaptability: Embracing adaptability as a core value allows the team to be flexible, responsive,
and resilient in the face of change. Valuing adaptability fosters a culture of continuous learning,
agility, and the ability to navigate challenges effectively.

• Collaboration: Encouraging teamwork, open communication, and a collaborative mindset

enhances creativity, innovation, and problem-solving capabilities. Valuing collaboration fosters a
supportive atmosphere where diverse perspectives are welcomed, and cooperation is prioritized.

• Customer Focus: Placing the needs and satisfaction of customers at the center of the team's
efforts cultivates a customer-centric mindset. Prioritizing customer focus enables the team to
anticipate and exceed customer expectations, fostering long-term relationships and loyalty.
• Integrity: Promoting honesty, transparency, and ethical behavior within the team fosters trust,
reliability, and a strong sense of accountability. Upholding integrity as a core value establishes a
foundation of mutual respect and promotes a positive work environment.

• Innovation: Encouraging and valuing innovation inspires creativity, forward-thinking, and the
exploration of new ideas and solutions. Promoting an innovative mindset allows the team to stay
competitive, adapt to changing market conditions, and drive continuous improvement.

• Excellence: Striving for excellence in everything the team does reinforces a commitment to high
standards, continuous improvement, and attention to detail. Emphasizing excellence promotes a
culture of continuous learning, growth, and a dedication to delivering exceptional results.

• Sustainability: We are environmentally conscious and strive to promote sustainable practices. We

actively seek ways to minimize our ecological footprint and contribute positively to the communities
in which we operate.

> These core values can serve as a starting point for identifying the principles that are most important
to your team. It's crucial to directly involve team members in defining and refining this set of values to
ensure their ownership and alignment with employees’ goals and aspirations.
BUTLER TRAINING
Butler service requires a specific set of skills and training to provide exceptional service and meet the
expectations of high-end clients. Here are some areas of training that are typically beneficial for individuals
aspiring to work in the butler service industry:

• Hospitality and Service Skills: Training in general hospitality and service skills is essential for butlers. This
includes knowledge of proper etiquette, professional communication, personal grooming, and the ability
to anticipate and fulfill guests' needs. Training in areas such as customer service, conflict resolution, and
effective communication can enhance these skills.

• Fine Dining and Food Service: Butlers often handle tasks related to fine dining, including table setting,
silver service, wine pairing, and menu planning. Training in formal dining etiquette, food and beverage
service, and culinary knowledge can help butlers excel in these areas. Knowledge of dietary restrictions,
allergies, and special dietary requirements is also important.

• Housekeeping and Maintenance: Butlers are typically responsible for maintaining the cleanliness,
organization, and overall appearance of the property. Training in housekeeping techniques, laundry
care, proper handling of delicate items, and maintenance skills (e.g., basic repairs, equipment
maintenance) is beneficial. Familiarity with cleaning products, techniques, and eco-friendly practices
may also be included in the training.
• Communication and Interpersonal Skills: Effective communication and interpersonal skills are vital for
butlers to establish rapport with clients and understand their preferences and needs. Training in active
listening, conflict resolution, cultural sensitivity, and non-verbal communication can help butlers provide
personalized and exceptional service.

• Security and Safety: Butlers may be responsible for ensuring the safety and security of the property and its
occupants. Training in basic security protocols, emergency procedures, first aid, and CPR can be
valuable in handling unexpected situations and maintaining a secure environment.

• Wine and Beverage Knowledge: A comprehensive understanding of wines, spirits, and other beverages is
important for butlers. Training in wine selection, serving techniques, cellar management, and cocktail
preparation can enhance the overall dining and entertaining experience for guests.

• Personal Development and Etiquette: Butlers are often expected to have refined manners, poise, and a
polished appearance. Training in personal grooming, posture, body language, and social etiquette can
help butlers present themselves professionally and confidently in various situations
PROPOSAL
LOCATION Bali SuperHost
DATE & WORK PROCESS Proposed dates: July 17-18 or August 28-29, 2023
• Vision Mission Values (1 day)
• Introduction Butler Skills & Communication (1 day)

Program excludes:
- All venue related, audio visual and sound at the meeting room, LCD projector, screen,
white board and flipcharts, Tax 10% (PPN)
Booking 2 weeks prior to event - 50% deposit upon confirmation
PROJECT NAME Train the Trainer
GROUP SIZE 15 - 20 supervision/ manager/ director
SCOPE OF WORK All dedicated staffs – maximum 20 pax/ class/ module
PROGRAM PURPOSE To maximize the business potentials and competencies toward organizational success. By
helping leader’s ownership toward VMV of company, efficiency and business. Leaders can
add skills to identify their strengths and weakness, so that he/she can transform the energy
and focus it to result. Butler competencies can build the right attitude to support the team
growth and encourage teamwork toward a common goal.
PROGRAM FEES Published rate is 40,000,000 IDR for 20 participants / day/ program

SPECIAL RATE for Bali SuperHost :

One Day Program: 25,000,000 IDR for maximum 20 participants
Two Days Program: 40,000,000 IDR for maximum 20 participants
SUBJECT TO FURTHER DISCUSSION

CONTACT US

WA. + 62 812 3868 473

Email. info@darmawan-assc.com