Hair and Beauty Salon Business Plan
Hair and Beauty Salon Business Plan
Hair and Beauty Salon Business Plan
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Executive Summary
Introduction
Trend Setters is a full-service beauty salon dedicated to consistently providing high customer
satisfaction by rendering excellent service, quality products, and furnishing an enjoyable
atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and
creative work environment, which respects diversity, ideas, and hard work.
Our Mission: To supply services and products that enhance our clients' physical appearance and
mental relaxation.
Our Motto:
The timing is right for starting this new venture. Patiently searching for six months for the
perfect location, one was finally found. The demand from the owner's clients, as well as the
ambitions of the owner to one day start her own salon, and the procurement of highly
professional and qualified beauticians to support the salon, has made this business one of great
potential.
Curley Comb, co-owner with Roller Comb, Jr., her husband, has worked in a prestigious, upscale
salon in MyTown, Texas for the past two years. Curley has created a large client following
through hard work and dedication. Curley, and her talented team of beauticians, has what it takes
to make this venture an extremely successful one. We expect our growing reputation to lead to
new clients and beauticians to support our anticipated growth.
To achieve our objectives, Trend Setters is seeking additional loan financing. This loan will be
paid from the cash flow from the business, and will be collateralized by the assets of the
company, and backed by the character, experience, and personal guarantees of the owners.
Chart: Highlights
Highlights
$240,000
$210,000
$180,000
$150,000 Sales
Gross Margin
$120,000
Net Profit
$90,000
$60,000
$30,000
$0
Year 1 Year 2 Year 3
Keys to Success
The keys to success in our business are:
Company Summary
Trend Setters will, upon commencement of operations, sell a wide range of beauty services and
products. We will provide quality hair, nail, and skin services, along with top lines of beauty
products. What will set Trend Setters apart from the competition is our commitment to providing
all of these services in one convenient location.
The salon will be located in a retail strip mall at 1234 Stylish Road, MyTown. The salon will
utilize 1,540 square feet. The location is strategically situated on one of the busiest streets in
MyTown. It is a high profile area, with easy access from all parts of town.
Start-up Summary
After spending several months searching for a salon to purchase, the owners decided to
start a salon from the ground up. The start-up capital will be used for the design, leasehold
improvements, and equipment of the salon.
Leasehold improvements will amount to approximately $32,500, and salon equipment will
cost about $27,000. The owner will invest $500 for cash-on-hand at starting date.
Table: Start-up
Start-up
Requirements
Start-up Expenses
Rent deposit $1,817
Other $0
Total Start-up Expenses $1,817
Start-up Assets
Cash Required $500
Other Current Assets $600
Long-term Assets $59,500
Total Assets $60,600
Start-up Funding
Start-up Expenses to Fund $1,817
Start-up Assets to Fund $60,600
Total Funding Required $62,417
Assets
Non-cash Assets from Start-up $60,100
Cash Requirements from Start-up $500
Additional Cash Raised $0
Cash Balance on Starting Date $500
Total Assets $60,600
Liabilities
Current Borrowing $0
Long-term Liabilities $61,917
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $61,917
Capital
Planned Investment
Owner $500
Investor $0
Additional Investment Requirement $0
Total Planned Investment $500
Start-up
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0
Expenses Assets Investment Loans
Products and Services
Trend Setters is considered an upscale full-service beauty salon. We will offer a wide range of
services that include:
Hair
Cuts
Relaxers
Perms
Colors
Shampoo
Conditioning
Curling
Reconstructing
Weaving
waving.
Nails
Manicures
Pedicures
Polish
Sculptured nails
Skin Care
European facials
Body waxing
Massage
Competitive Edge
Trend Setters wants to set itself apart from other beauty salons that may offer only one or two
types of services. Having come from such a salon, Curley has realized, from talking with her
clients, that they desire all of the services that we are proposing, but they remain frustrated
because they must get their hair done at one place, and nails done at another. Although the focus
of Trend Setters is hair services, we do wish to offer our clients the convenience of these other
services in one location.
There are a number of salons like ours, but they are mainly in the very high income parts of
MyTown and surrounding areas. We do not intend to compete with these so called "Day Spas."
We wish to offer a middle ground for those clients who can't quite afford those high-end luxury
salons.
Our business atmosphere will be a relaxing one where clients can kick back and be pampered.
Soft drinks will be offered to clients as they enter for service. Televisions will be located in the
waiting and hair-drying area.
Marketing Strategy
Our marketing strategy is a simple one: satisfied clients are our best marketing tool. When a
client leaves our business with a new look, he or she is broadcasting our name and quality to the
public. Most of our clients will be referrals from existing clients.
No major advertising campaigns are anticipated. Our research has shown that word of mouth is
the best advertising for this type of business. We will, however, run specials throughout the
week. We will also ask clients for referrals, and reward them with discounted or free services
depending on the number of clients they bring. We will also offer discounts to the new clients
who have been referred. There are plans for a lottery that will offer a free trip to, say, Cancun. A
client would simply refer new clients to us, and we will place a card in a box for each client he or
she brings. The more they bring, the more chances they have of winning the trip.
Sales Forecast
We anticipate the highest peak on the months of November and December in our sales forecast,
due to the holiday seasons. In November, there is Ramadan, and for non-muslim Malaysians and
Indonesians, it means vacation time. Approximately 1.5 million Indonesians visit Singapore each
year, mostly for shopping and dining. Then in December, we anticipate more tourists coming
into Singapore; this explains the jumped of sales in these last two months of the year.
Table: Sales Forecast
Sales Forecast
11 12
Year 1 Year 2 Year 3
10 Month
Sales
9 Month
Owner $49,600 $57,040 $65,696
8 Month
Stylist #1 $49,600 $57,040 $65,596
7 Month
Barber #1 $16,800 $19,320 $22,218
Stylist #2 $22,800 $25,622 $29,465
6 Month
Stylist #3 $0 $22,000 $24,000
Nails and massage $18,000 $20,000 $22,000
5 Month
Product sales $9,600 $10,000 $11,000
4 Month
Total Sales $166,400 $211,022 $239,975
3 Month
Direct Cost of Sales Year 1 Year 2 Year 3
2 Month
Product Costs $4,320 $4,300 $4,400
Other $0 $0 $0
Subtotal Direct Cost of Sales 1 Month
MonthMonth $4,320 $4,300 $4,400
Sales Monthly
$14,000
Owner
$12,000
Stylist #1
$10,000 Barber #1
$8,000 Stylist #2
$6,000 Stylist #3
$0
$240,000
Owner
$210,000
Stylist #1
$180,000
Barber #1
$150,000
Stylist #2
$120,000
Stylist #3
$90,000
Nails and massage
$60,000
Product sales
$30,000
$0
Year 1 Year 2 Year 3
Milestones
The milestones table and chart show the specific detail about actual program activities that
should be taking place during the year. Each one has its manager, starting date, ending date, and
budget. During the year we will be keeping track of implementation against plan, with reports on
the timely completion of these activities as planned.
Table: Milestones
Milestones
Milestones
Sample Milestones
Acquire Financing
Ah HA! Event
Grande Opening
Hire Employees
Training classes to help improve employee product knowledge and skills will be conducted on a
regular basis. As the business grows, the company will consider offering an employee benefit
package to include health and vacation benefits for everyone.
Personnel Plan
The personnel plan calls for a receptionist who will greet customers and receive payments for
services and products. There will be five hair stylists, one barber, one nail technician, one
facialist, and a massage therapist. Everyone but the receptionist will be contract workers, and
will be paid a sliding commission scale based on the amount of revenue created. Future plans
include the hiring of a shampoo technician as the business expands.
In the first year, assumptions are that there will only be three hair stylists, a barber, and part time
nail, facial, and massage technician until the business can build a reputation that will attract
others to work there.
Table: Personnel
Personnel Plan
To assure the start-up funds lender that the owners are financially stable, a personal financial
statement is enclosed illustrating other sources of income that include interest and dividend
income from investments ($2,840), salary income ($29,658), and commission income ($15,000).
Important Assumptions
The financials that are enclosed have a number of assumptions:
Revenues will grow at an annual rate of 15%, increasing 20% in November and December due to
a historical jump in revenues at this time of year. We anticipate this increase to stay steady
throughout the following year to account for the normal flow of new clients coming into the
salon. Estimates for sales revenue and growth are intentionally low, while anticipated expenses
are exaggerated to the high side to illustrate a worst case scenario.
We did not use cost of goods sold in our calculations of net service sales, but included all related
recurring expenses, such as payroll and supplies, in the operating expenses area of the profit and
loss table. The only direct costs in the sales forecast are for projected product sales.
Product sales are a minimal part of our market. We are not quite sure how much revenue will be
derived from products, so we took a low-ball approach and estimated sales of $800 a month.
Also in the sales projections table are services such as nails and massages. We are not quite sure
how much revenue these two services will generate. We are certain that in time these services
will be a large part of our revenue, but to err on the conservative side, we estimate revenues from
these services to be only $1,500 a month for the first year.
Cash
$9,000
$8,000
$7,000
$6,000
$3,000
$2,000
$1,000
$0
Month 1 Month 3 Month 5 Month 7 Month 9 Month 11
Month 2 Month 4 Month 6 Month 8 Month 10 Month 12
Table: Cash Flow
Break-even Analysis
$9,000
$6,000
$3,000
$0
($3,000)
($6,000)
($9,000)
($12,000)
$0 $4,000 $8,000 $12,000 $16,000 $20,000
$2,000 $6,000 $10,000 $14,000 $18,000 $22,000
Break-even Analysis
Assumptions:
Average Percent Variable Cost 3%
Estimated Monthly Fixed Cost $12,657
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$14,000
$12,000
$10,000
$8,000
$6,000
$4,000
$2,000
$0
Month 1 Month 3 Month 5 Month 7 Month 9 Month 11
Month 2 Month 4 Month 6 Month 8 Month 10 Month 12
$240,000
$210,000
$180,000
$150,000
$120,000
$90,000
$60,000
$30,000
$0
Year 1 Year 2 Year 3
Table: Profit and Loss
Expenses
Payroll $46,400 $52,520 $54,876
Marketing/Promotion $22,800 $24,000 $26,000
Depreciation $8,146 $8,146 $8,146
Rent $22,740 $22,740 $22,740
Utilities $4,200 $4,200 $4,200
Insurance $1,200 $1,200 $1,200
Payroll Taxes $0 $0 $0
Independently contracted stylists $40,400 $55,000 $69,000
Supplies $6,000 $6,000 $6,000
Other $0 $0 $0
$320
$280
$240
$200
$160
$120
$80
$40
$0
Month 1 Month 3 Month 5 Month 7 Month 9 Month 11
Month 2 Month 4 Month 6 Month 8 Month 10 Month 12
$30,000
$27,000
$24,000
$21,000
$18,000
$15,000
$12,000
$9,000
$6,000
$3,000
$0
Year 1 Year 2 Year 3
Balance Sheet
As shown in the balance sheet, we expect a healthy growth in net worth.
Long-term Assets
Long-term Assets $59,500 $59,500 $59,500
Accumulated Depreciation $8,146 $16,292 $24,438
Total Long-term Assets $51,354 $43,208 $35,062
Total Assets $60,914 $70,541 $88,209
Current Liabilities
Accounts Payable $9,057 $10,717 $12,230
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $9,057 $10,717 $12,230
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Industry
Profile
Sales Growth n.a. 26.82% 13.72% 7.35%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 97.40% 97.96% 98.17% 100.00%
Selling, General & 95.45% 88.50% 86.43% 67.01%
Administrative Expenses
Advertising Expenses 4.90% 3.86% 3.39% 2.18%
Profit Before Interest and Taxes 6.13% 15.60% 18.09% 4.59%
Main Ratios
Current 1.06 2.55 4.35 1.97
Quick 1.06 2.55 4.35 1.46
Total Debt to Total Assets 96.82% 68.94% 43.25% 53.38%
Pre-tax Return on Net Worth 239.86% 130.21% 80.34% 8.92%
Pre-tax Return on Assets 7.64% 40.44% 45.60% 19.14%
Activity Ratios
Accounts Payable Turnover 11.99 12.17 12.17 n.a
Payment Days 27 28 28 n.a
Total Asset Turnover 2.73 2.99 2.72 n.a
Debt Ratios
Debt to Net Worth 30.41 2.22 0.76 n.a
Current Liab. to Liab. 0.15 0.22 0.32 n.a
Liquidity Ratios
Net Working Capital $503 $16,616 $40,917 n.a
Interest Coverage 1.84 7.50 13.60 n.a
Additional Ratios
Assets to Sales 0.37 0.33 0.37 n.a
Current Debt/Total Assets 15% 15% 14% n.a
Acid Test 1.06 2.55 4.35 n.a
Sales/Net Worth 85.79 9.63 4.79 n.a
Dividend Payout 0.00 0.00 0.00 n.a
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Appendix
Sales Forecast (With Monthly Detail)
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 M
Sales
Owner 0% $3,600 $3,600 $3,600 $3,600 $4,400 $4,400 $4,400 $4,400 $4,400
Stylist #1 0% $3,600 $3,600 $3,600 $3,600 $4,400 $4,400 $4,400 $4,400 $4,400
Barber #1 0% $1,200 $1,200 $1,200 $1,200 $1,500 $1,500 $1,500 $1,500 $1,500
Stylist #2 0% $1,700 $1,700 $1,700 $1,700 $2,000 $2,000 $2,000 $2,000 $2,000
Stylist #3 0% $0 $0 $0 $0 $0 $0 $0 $0 $0
Nails and massage 0% $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Product sales 0% $800 $800 $800 $800 $800 $800 $800 $800 $800
Total Sales $12,400 $12,400 $12,400 $12,400 $14,600 $14,600 $14,600 $14,600 $14,600
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 M
Product Costs $360 $360 $360 $360 $360 $360 $360 $360 $360
Other $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost $360 $360 $360 $360 $360 $360 $360 $360 $360
of Sales
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Personnel (With Monthly Details)
Personnel Plan
Owner (Stylist) 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Receptionist 0% $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Total People 2 2 2 2 3 3 3 3 3
Total Payroll $3,200 $3,200 $3,200 $3,200 $4,200 $4,200 $4,200 $4,200 $4,200
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Profit and Loss Statement (With Monthly Detail)
Pro Forma Profit and
Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 M
Sales $12,400 $12,400 $12,400 $12,400 $14,600 $14,600 $14,600 $14,600 $14,600
Direct Cost of Sales $360 $360 $360 $360 $360 $360 $360 $360 $360
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $360 $360 $360 $360 $360 $360 $360 $360 $360
Gross Margin $12,040 $12,040 $12,040 $12,040 $14,240 $14,240 $14,240 $14,240 $14,240
Gross Margin % 97.10% 97.10% 97.10% 97.10% 97.53% 97.53% 97.53% 97.53% 97.53%
Expenses
Payroll $3,200 $3,200 $3,200 $3,200 $4,200 $4,200 $4,200 $4,200 $4,200
Marketing/Promotion $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900
Depreciation $633 $683 $683 $683 $683 $683 $683 $683 $683
Rent $1,895 $1,895 $1,895 $1,895 $1,895 $1,895 $1,895 $1,895 $1,895
Utilities $350 $350 $350 $350 $350 $350 $350 $350 $350
Insurance $100 $100 $100 $100 $100 $100 $100 $100 $100
Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0
Independently $2,700 $2,700 $2,700 $2,700 $3,700 $3,700 $3,700 $3,700 $3,700
contracted stylists
Supplies 15% $500 $500 $500 $500 $500 $500 $500 $500 $500
Other $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating $11,278 $11,328 $11,328 $11,328 $13,328 $13,328 $13,328 $13,328 $13,328
Expenses
Profit Before Interest $762 $712 $712 $712 $912 $912 $912 $912 $912
and Taxes
EBITDA $1,395 $1,395 $1,395 $1,395 $1,595 $1,595 $1,595 $1,595 $1,595
Interest Expense $508 $499 $491 $483 $474 $466 $458 $449 $441
Taxes Incurred $76 $64 $66 $69 $131 $134 $136 $139 $141
Net Profit $178 $149 $155 $161 $306 $312 $318 $324 $330
Net Profit/Sales 1.44% 1.20% 1.25% 1.29% 2.10% 2.14% 2.18% 2.22% 2.26%
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Cash Flow Statement (With Monthly Detail)
Pro Forma
Cash Flow
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Cash
Received
Cash from
Operations
Cash Sales $12,40 $12,40 $12,40 $12,40 $14,60 $14,60 $14,60 $14,60 $14,60 $14,60 $14,60 $14,60
0 0 0 0 0 0 0 0 0 0 0 0
Subtotal $12,40 $12,40 $12,40 $12,40 $14,60 $14,60 $14,60 $14,60 $14,60 $14,60 $14,60 $14,60
Cash from 0 0 0 0 0 0 0 0 0 0 0 0
Operations
Additional
Cash
Received
Sales Tax, 0.00 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
VAT, %
HST/GST
Received
New $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current
Borrowing
New Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
(interest-
free)
New Long- $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
term
Liabilities
Sales of $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other
Current
Assets
Sales of $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term
Assets
New $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Investment
Received
Subtotal $12,40 $12,40 $12,40 $12,40 $14,60 $14,60 $14,60 $14,60 $14,60 $14,60 $14,60 $14,60
Cash 0 0 0 0 0 0 0 0 0 0 0 0
Received
Expenditure Month Month Month Month Month Month Month Month Month Month Month Month
s 1 2 3 4 5 6 7 8 9 10 11 12
Expenditure
s from
Operations
Cash $3,200 $3,200 $3,200 $3,200 $4,200 $4,200 $4,200 $4,200 $4,200 $4,200 $4,200 $4,200
Spending
Bill $280 $8,388 $8,368 $8,362 $8,392 $9,410 $9,405 $9,399 $9,393 $9,387 $9,381 $9,375
Payments
Subtotal $3,480 $11,58 $11,56 $11,56 $12,59 $13,61 $13,60 $13,59 $13,59 $13,58 $13,58 $13,57
Spent on 8 8 2 2 0 5 9 3 7 1 5
Operations
Additional
Cash Spent
Sales Tax, $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
VAT,
HST/GST
Paid Out
Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repayment
of Current
Borrowing
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Principal
Repayment
Long-term $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Liabilities
Principal
Repayment
Purchase $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other
Current
Assets
Purchase $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term
Assets
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $4,480 $12,58 $12,56 $12,56 $13,59 $14,61 $14,60 $14,59 $14,59 $14,58 $14,58 $14,57
Cash Spent 8 8 2 2 0 5 9 3 7 1 5
Net Cash $7,920 ($188) ($168) ($162) $1,008 ($10) ($5) $1 $7 $13 $19 $25
Flow
Cash $8,420 $8,232 $8,064 $7,902 $8,911 $8,900 $8,896 $8,897 $8,904 $8,917 $8,935 $8,960
Balance
Current Assets
Cash $500 $8,420 $8,232 $8,064 $7,902 $8,911 $8,900 $8,896 $8,897 $8,904
Other Current Assets $600 $600 $600 $600 $600 $600 $600 $600 $600 $600
Total Current Assets $1,100 $9,020 $8,832 $8,664 $8,502 $9,511 $9,500 $9,496 $9,497 $9,504
Long-term Assets
Long-term Assets $59,500 $59,500 $59,500 $59,500 $59,500 $59,500 $59,500 $59,500 $59,500 $59,500
Accumulated Depreciation $0 $633 $1,316 $1,999 $2,682 $3,365 $4,048 $4,731 $5,414 $6,097
Total Long-term Assets $59,500 $58,867 $58,184 $57,501 $56,818 $56,135 $55,452 $54,769 $54,086 $53,403
Total Assets $60,600 $67,887 $67,016 $66,165 $65,320 $65,646 $64,952 $64,265 $63,583 $62,907
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9
Current Liabilities
Accounts Payable $0 $8,109 $8,089 $8,084 $8,078 $9,097 $9,091 $9,086 $9,080 $9,074
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $8,109 $8,089 $8,084 $8,078 $9,097 $9,091 $9,086 $9,080 $9,074
Long-term Liabilities $61,917 $60,917 $59,917 $58,917 $57,917 $56,917 $55,917 $54,917 $53,917 $52,917
Total Liabilities $61,917 $69,026 $68,006 $67,001 $65,995 $66,014 $65,008 $64,003 $62,997 $61,991
Paid-in Capital $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Retained Earnings ($1,817) ($1,817) ($1,817) ($1,817) ($1,817) ($1,817) ($1,817) ($1,817) ($1,817) ($1,817)
Earnings $0 $178 $327 $482 $642 $949 $1,261 $1,579 $1,903 $2,232
Total Capital ($1,317) ($1,139) ($990) ($835) ($675) ($368) ($56) $262 $586 $915
Total Liabilities and Capital $60,600 $67,887 $67,016 $66,165 $65,320 $65,646 $64,952 $64,265 $63,583 $62,907
Net Worth ($1,317) ($1,139) ($990) ($835) ($675) ($368) ($56) $262 $586 $915