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    Project Report1

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    9463684355
    The document is a project report on mystery shopping conducted for International Cars and Motors Ltd. It includes an introduction, objectives, information about the Sonalika group and ICML. It then describes the research methodology, questionnaires used, charts of company and dealership performance, suggestions and a price differential table.

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    Project Report1

    Uploaded by

    9463684355
    17 views6 pages
    The document is a project report on mystery shopping conducted for International Cars and Motors Ltd. It includes an introduction, objectives, information about the Sonalika group and ICML. It then describes the research methodology, questionnaires used, charts of company and dealership performance, suggestions and a price differential table.

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    The document is a project report on mystery shopping conducted for International Cars and Motors Ltd. It includes an introduction, objectives, information about the Sonalika group and ICML. It then describes the research methodology, questionnaires used, charts of company and dealership performance, suggestions and a price differential table.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    17 views6 pages

    Project Report1

    Uploaded by

    9463684355
    The document is a project report on mystery shopping conducted for International Cars and Motors Ltd. It includes an introduction, objectives, information about the Sonalika group and ICML. It then describes the research methodology, questionnaires used, charts of company and dealership performance, suggestions and a price differential table.

    Copyright:

    © All Rights Reserved
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    You are on page 1of 6

    A

    PROJECT REPORT

    ON

    “MUV MYSTERY SHOPPING”

    INTERNATIONAL CARS AND MOTORS LTD.

    (Sonalika Group)

    Submitted to: - Mr. Rajiv Pruthi.


    (Country Head- Sales)

    (GURU NANAK DEV UNIVERSITY COLLEGE, JALANDHAR)


    In Partial Fulfillment of Requirements for the Degree of Masters in Business
    Administration.

    SUBMITTED BY:-
    Ramandeep Walia
    Roll No. 5562

    GURU NANAK DEV UNIVERSITY COLLEGE,


    JALANDHAR
    Acknowledgement

    It was a great privilege to work as a summer trainee in


    INTERNATONAL CARS & MOTORS LTD. Every
    person in this as I write this acknowledgement, I must clarify that
    this is not just a formal acknowledgement but also sincere note of
    thanks and regard from my side. I feel a deep sense of gratitude
    and affection for those who were associated with the project and
    without whose cooperation and guidance this project could not
    have been conducted properly.

    Company guided me to their heart content to help me paying my


    way towards the success. Words fail me to express my regard
    towards Mr. Sunil Kumar Bhanot (Senior Executive), Mr. Rajat
    Goel (Manager) & all the staff members who were not only my
    coordinator during the training but also good companion from
    whom I learnt a number of virtues of business and of life.

    A note of thanks to my collegiate’s who have always encouraged,


    motivated and given expert guidance to me.

    In the end, I dedicate this effort of mine to those persons who


    are lights of my life:- My respected teachers, My Father, My
    Mother and my friends who have been behind every successful
    endeavor in my life.
    STUDENT’S DECLARATION

    I here by declare that seminar report entitled

    “MUV Mystery Shopping”

    Guru Nanak Dev University College, Jalandhar.

    Submitted in partial fulfillment of the requirement

    For

    MASTER OF BUSINESS ADMINISTRATION


    Of

    Guru Nanak Dev University

    It is my original work and has not been submitted for the award of any other
    degree or other similar title or prize.

    Place: Jalandhar Raman Walia

    Date:
    Preface

    The present era is that of business and trade, without which probably
    the world would not survive for even the second day. Amongst
    increasing competition, quick thinking, faster decision making based
    on a complete knowledge and proper implementation of the decisions
    taken has become a must.

    Keeping all this into mind MBA course has been designed to make the
    students learn the virtues of how business is to be managed efficiently
    and effectively, keeping into mind the long term objectives of growth as
    well as profitability.

    A part of the completion of the course involves summer training in the


    industry which helps the students get complete practical exposure to
    the ways in which business is done and also get an insight into
    management practices followed by the industry. My summer training
    gained as I did my training at one of the most professionally and
    efficiently managed corporate in India: INTERNATIONAL CARS &
    MOTORS LTD, which was a tremendous learning experience for me.

    The project assigned is “MUV Mystery Shopping” under the guidance of


    Mr. Sunil Kumar Bhanot. I learned a lot regarding administration of
    business, an experience which will probably help me a lot when I will
    join the corporate world.
    INDEX

    1. Introduction To Study 1-8..

    2. Objective Of Study 9-9..

    3. Sonalika Group Introduction 10-13

    4. Introduction to ITL 14-15

    5. Introduction To ICML 15-16

    6. Introduction To Agro Industries 16-16


    Corporations
    7. More About Sonalika 17-26

    8. Research Methodology 27-28

    9. Questionnaire 29-34

    10. Company Charts 35-41

    11. Dealership Charts 42-48

    12. Suggestions 49-51

    13. Price Differential Table 52-52

    14. Bibliography 53-53

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