A Case Study on

ZARA’s Digital Strategy

and Transformation

By: Vanessa Chen

 Vanessa Chen

Trinity College, Dublin

A Case Study on ZARA’s Digital Strategy and Transformation

This case study examines Zara’s current retail strategy and digital transformation.

It details Zara’s current in-store and eCommerce retail strategy, the impact of digital on

the retail environment and customer experience, and the importance of the eCommerce

opportunity. By providing a competitive analysis of the current market, this paper presents

key opportunities, strategic questions, and possible solutions for retail brands to improve

their digital strategy.

This paper received First Class Honors at Trinity College Dublin. It is available by request.
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