Organization Strategy
Organization Strategy
Organization Strategy
Organization Strategy
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•22-Mar-23
Organizations:
– Organizations can be defined as groups of people who
must coordinate their activities in order to meet
organizational objectives.
– The coordination function requires strong communications
and a clear understanding of the relationships and
interdependencies among people.
“There is no such thing as a good or bad organizational structure; there are only appropriate or
inappropriate ones”
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•22-Mar-23
Organization Strategy
• Strategy is fundamentally deciding how the organization will
compete.
– Organizations use projects to convert strategy into new
products, services, and processes needed for success.
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•22-Mar-23
Strategic
Management
Process
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•22-Mar-23
Boeing Mission
Boeing Mission:
• We are constantly re-examining our capabilities and processes to ensure
that our company is as strong and vital as our heritage. In fact, our culture
mirrors the heritage of aviation itself, built on a foundation of innovation,
aspiration and imagination.”
Airbus Mission
• Airbus Vision/Mission:
• “Creating the best and safest aircraft is Airbus’
mission”
• Passenger at Heart, Airline in Mind
• Airbus’ mission is to meet the needs of
airlines and operators by producing the most
modern and comprehensive aircraft family on
the market, complemented by the highest
standard of product support.
Dr. Faraz Akbar
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•22-Mar-23
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•22-Mar-23
Key Areas
1.Allocation of resources (across projects)
2.A formal and informal organization that supports strategy
and projects
3.Planning and control systems to be sure activities are
effectively performed
4.Motivating project contributors
5.Prioritizing projects – without implementation, success is
impossible
Dr. Faraz Akbar
•7
•22-Mar-23
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•22-Mar-23
A classification of
types of Projects.
• Strategic projects are those that directly support the organization’s long-
run mission. They frequently are directed toward increasing revenue or
market share. Examples of strategic projects are new products, research,
and development.
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