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    Words That Sell

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    Jim

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    Words That Sell

    Uploaded by

    Jim
    210 views2 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    210 views2 pages

    Words That Sell

    Uploaded by

    Jim

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    http://www.copywritematters.com.

    au/copywriters-bible-words-that-sell/

    The most powerful word of all


    1. You

    Words about newness


    2. Introducing
    3. Welcome
    4. Unique
    5. Announcing
    6. Breakthrough
    7. Surprising
    8. Exciting
    9. Astounding

    Words about exclusivity


    10. Special
    11. Secret
    12. Hidden
    13. Truth
    14. Temptation
    15. Forbidden
    16. Never
    17. Revealed
    18. Exclusive
    19. Limited

    Words about urgency


    20. Now
    21. Discover
    22. New
    23. Results
    24. Only
    25. Direct
    26. Hurry
    27. Quick
    28. Fast

    Words that reassure


    30. Can
    31. Guarantee
    32. Proven
    33. Easy
    34. Care
    35. Simple
    36. Safety
    37. Lifetime

    Words about caring


    38. Family
    39. Love
    40. Children
    41. Heaven
    42. Dream
    43. Health

    Words about saving


    44. Save
    45. Money
    46. Win
    47. Cheap
    48. Free
    49. Reduced
    50. Bargain
    51. Bonus
    52. Discount
    53. Lowest

    Words about pain


    54. Hate
    55. Failure
    56. Afraid
    57. Lazy
    58. Humiliation
    59. Alone
    60. Reject
    61. Stress
    62. Stupid
    63. Guilty

    So, here are my ‘Top 20 Power Words that Sell’:


    You – It’s so simple, right? This word personally involves me and makes me
    part of the conversation. Use it early on in your copy.
    Can – This tells me that this is something I can do.
    Easy – Suggests that I won’t have to put in much effort to get what I want.
    Get – Tells me I’m going to actually get something out of this conversation.
    New – I’m going to be the first person to own it.
    Exclusive – This thing is just for me – great!.
    Exciting – If you say I’m excited, maybe I am excited.
    Free – I don’t have to spend anything!
    Gift – Something given to me for FREE? Yay!
    Love – A word that will connects with me on an emotional level.
    Delivered – It will arrive at my home safe and sound.
    Direct – It’s coming straight to me, fast!
    Immediately – I’m going to get this straight away!
    Lifetime – Tells me that this is going to last.
    Results – This is going to work for me.
    Savings – I’m saving money by doing this.
    Bargain – I’m getting something that is worth more than I’m paying.
    How – Because people like to know the details.
    Hurry – Creates urgency and tells me I need to act fast.
    Offer – Suggests that this isn’t a permanent arrangement.

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