The ADKAR Change Management

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T H E A D K A R C H A N G E M A N AG E M E N T M O D E L

A D K A R

AWARENESS DESIRE KNOWLEDGE ABILITY REINFORCEMENT

› Announce change early to › Gauge the reaction and › Provide adequate, relevant and › Run practice sessions and › Monitor change at a macro,
employees in a considered and appetite to change - and do engaging training. runthroughs to test with teams team and micro level with
deliberate way. something with the data. › Fill skill gaps and areasof and iron out issues. effective feedback loops.
› Explain the reasons behind › Choose champions and concern. Make it relevant, › Set achievable and realistic › Reward engagement in the
the change, pain points and advocates who will help you useful and aligned to workload. goals and stagger them through process with incentives and
expected ROI. Make it relevant drive it. › Provide resources, information the change. recognition.
to them. › Address concerns and and tools to help put the change › Adjust process and systems › Keep channels of
› Give everyone a chance to resistance and show willing into action. accordingly to fit with the communication open and
feedback, ask questions and to listen and make change change. share successes and challenges
suggest ideas. because. openly.

ENABLEMENT ZONE ENGAGEMENT ZONE

T H E U N I T E I N N OVAT I O N & T R A N S F O R M AT I O N M O D E L S www.digitalleadership.com/UNITE


Originally published by Jeff Hiatt in 2006 in ADKAR: “A model for change in business, government and our community“
Designed by: Digital Leadership AG – digitalleadership.com.

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