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com
If you do any work online, then you no doubt have a constant need for creating articles.
Why? Because you post these articles on your blog, send them to your newsletter and
distribute them all around the web to build your brand.

But sometimes you open up that word doc and you end up staring at a blank page. You
don’t know what to write. You’re not sure how to begin. And it feels like pure torture just to
eke out 500 words.

Until now, that is. Because inside this module you’ll discover 12 different blog & article
templates for some of the most popular article types, including:

• The “How To” Blog Post

• The “Tips” Blog Post
• The “FAQs” Blog Post
• The “Promotional” Blog Post

...Plus eight more popular kinds of article formats!

These templates will work for just about any topic and any niche.

All you have to do is replace what’s in the brackets with some specific information, and in
just a few minutes your article will be ready to distribute all around the web.

It really is that easy. But don’t take my word for it – keep reading to see for yourself how
quickly and easily you can start writing articles using these templates!

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

The “How to” Blog Post
This is your standard step-by- step article where you teach your readers how to
complete a process or solve a problem.

Example: You might teach your readers how to housetrain a puppy, how to write a
sales letter or how to save for retirement.

Tip: Be sure to include extra tips, tricks and notes to make your “how to” article even
more valuable for readers.

Title: How to [get a benefit] in Just [#] Easy Steps…

Alternative Title: The Secrets of [getting a benefit]

If you’ve ever wanted to [get a specific benefit], then you’re reading the right article. That’s
because you’re about to discover my easy [number]-step method for [getting a specific result].

And the good news is that this method works even if [the reader doesn’t have a specific
qualification or possession, like knowledge, skill, money, experience, etc].

Read on…

Step 1: [Insert one-sentence description of Step 1. Preferably, this sentence should

start with a verb, such as “Choose a Dog Kennel” or “Profile Your Target Market”.]

Many people who’re new to [the niche or the process] don’t even realize that they need
to do this step before they can [insert quick description of the second step]. And that’s
why a lot of people who try to [get a specific result] end up failing – they’re simply
missing this crucial step.

So, the first thing you need to do is [insert description of how to complete this step.
Be thorough here.].

You’ll find that this part of the process goes much more smoothly if you apply these
tips and tricks:

• [Insert first tip or trick that will help the reader complete this step.]

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 • [Insert second tip or trick.]

• [Continue on with this bulleted list, inserting as many tips or tricks as you’d
like to include.]

Once you’ve [completed this first step – insert quick description], then you can move
on to the next step…

Step 2: [Insert one-sentence description of this step]

The next thing you need to do is [insert overview/brief description of this step].

When I first started [trying to complete this process], I made a lot of mistakes. And now
that I’ve helped others do it, I see a lot of people have a tendency to make the same
mistakes. So let me share with you the top [number] mistakes and how to avoid them:

• [Insert common mistake 1 and how to avoid it.]

• [Insert common mistake 2 and how to avoid it.]

• [Continue on, listing any other mistakes and how to avoid them.]

Step 3: [Insert one-sentence description of this step]

At this step you’re likely to notice [insert description of what people might experience
at this step]. So, what you need to do is [insert description of how to complete this
step].

I still remember the first time I was doing this step and trying to [get a specific result]. I
[insert a short story about this step – mistakes you made, a funny little anecdote or
maybe even some surprising results you received. The idea here is to further connect
with the reader and build rapport.]

[You may insert tips here, just as in Step 1, to add value to your explanation of Step 3.]

[Insert any other required steps here. Again, be sure to offer tips, stories or other
notes in these steps.]

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

And there you have it – a simple [number] -step method for [getting a specific result]. Now that
you know how to [get a benefit], there’s just one thing left for you to do: take action.

So get to it, and soon you too will [enjoy specific benefit]!

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

The “Tips” Blog Post
You can share any number of tips in this article that you’d like.

If you share fewer tips (like from one to four tips), then you can provide more depth to each
tip. If you share more tips (five, ten, twenty or more), you may just share a quick sentence or
two about the tip. The choice is yours.

Title: The Top [number] Ways to [Get a Benefit]

Alternative Title: [Number] Tips for [Getting a Specific Benefit]

So you’ve been trying to [get a specific benefit] for a while now.

You see others do it. And it seems like everyone makes it look so easy.

But for some reason, success keeps eluding you. Every time you get close to [getting a specific
result], something happens and you end up back where you started.

Not this time.

Because this time you’re going to be armed with the same tips, tricks and secrets that the
[professionals or other experienced people, like “doctors” or “dog trainers”] know. So give
these tips a try and see if they don’t work for you too…

Tip 1: Never [do this bad thing, such as “never shop on an empty stomach”].

WARNING: [Add a warning here – perhaps by describing a common mistake

or pitfall that people make at this point while applying this tip, plus
instructions for how to avoid this mistake.]

Tip 2: Avoid [doing another bad thing, such as “avoid writing at a time of the day
when you’re usually tired”].

Tip 3: Be sure to [do this good thing, such as “be sure to include all household
expenses in your budget, even incidentals”].

Bonus Tip: [Insert an extra tip that’s directly related to the tip you just
shared.]

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 Tip 4: Don’t [do this bad thing, such as “don’t write your sales letter until you’ve
profiled your target market”].

Tip 5: Do [be sure to do this good thing, such as “do put your dog on a
consistent walking schedule”].

Example: [Offer an example of the tip you just shared. In the above case, you’d
insert a sample dog-walking schedule for readers to follow.]

Tip 6: Allow [something to happen, such as “allow yourself extra time”].

Tip 7: Let [something happen, like “let your spouse take over some of the chores”
or “let your body tell you when it’s hungry”].

Tip 8: Create [something, like “create time in your schedule” or “create a

budget”].

NOTE: [Add a note, such a clarification or a common pitfall to avoid.]

Tip 9: Take [something, like “take the first step without worrying about the results”].

Tip 10: Try [something, such as “try skipping the introduction and writing the meat of
your article first”].

[Once again, add value by inserting something useful here – an extra tip (that’s
relevant to Tip 10), a note, a mind map or even a graphic that helps the
reader.]

In sum: [Getting a specific result] is actually fairly simple when you apply the above [number]
of tips. So let me leave you with one last tip…

[Insert one final tip, preferably one that directly or even indirectly encourages the person
to take action. E.G., “Take action right now, even if you don’t feel ready…”]

So get to it – you’re going to be glad you did!

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

The “FAQ” Blog Post
If you have your finger on the pulse of your niche, then you’ve probably noticed how the
same questions come up again and again. You see these questions on forums, blog
discussions, social media, Quora.com and even in your own inbox.

Now you can help folks out by writing an article that answers these frequently asked
questions.

Title: Your [niche/topic] Questions, Answered

Alternative Title: The Answers to Your Top [Number] [Niche/Topic] Questions

Every day my inbox is flooded with questions about [general niche topic]. People want to know
[how to get a specific result]. They want to know [how to get a desired benefit]. And they’re
trying to figure out how to [get a good thing] without [getting a bad thing].

Chances are, you probably have these same types of questions. And you’ve probably even
spent some time on blogs, forums and around the web, trying to get answers. Problem is, you
keep getting conflicting answers, right?

For example, just pop onto any [niche] forum and ask this question: [insert a
common question from the niche].

I guarantee that you’ll get conflicting advice. Some people will tell you to [do one thing to
solve the problem]. Another group will advocate that you [do something else to solve the
problem]. And just to make it extra confusing, you might even get a few people telling you to
[do something else entirely different to solve the problem].

So you’re left to sort through the wheat and the chaff.

If you’re new to that particular community, it’s even harder because you don’t know who to
trust. Because the truth is, there are plenty of wannabe [insert description of the person, such
as “marketer” or “personal trainers”] who want you to think they know what they’re talking
about – but they’re just as clueless as everyone else. And in some cases, these types of people
are offering downright dangerous advice.

That’s why I compiled this list of frequently asked questions.

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I wanted to make sure you got the right advice from someone who’s successfully
navigated the world of [niche or topic]. Read on…

Q. What is the best way to [complete some process]?

A. [Insert answer.]

Q. [Some tool or process] is expensive. Is there a cheaper way to get the same results?

A. [Insert answer.]

Q. What’s the fastest way to [get some benefit or complete a process]? A.

[Insert answer.]

Q. Every time I try to [take some step or complete some process], I end up [with a bad
result or making some type of mistake]. How can I avoid this in the future?

A. [Insert answer.]

Q. I’ve been trying to [take some step or complete a process] for [some length of time],
but I’m not seeing good results. What am I doing wrong?
A. [Insert answer.]

Q. If you went back in time and were going to [take some step or complete a
process] for the first time ever, what would you do differently this time?
A. [Insert answer.]

Q. I don’t have a whole lot of time to [take some step or complete a process],
because I have work, family and social responsibilities. What do you suggest I do?

A. [Insert answer.]

In conclusion…

At last, you finally know the TRUTH about [topic], [topic] and [topic]. And that means that you
can now [complete some specific niche process] more confidently, because you’re armed with
the knowledge you need to succeed. See you at the top!

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

The “Resources” Blog Post
The idea here is that you compile a list of the top resources in your niche. These
resources may be either free or paid resources.

You can post a list of the same resources (such as the top 10 books in your niche), or you can
compile a variety of resources (such as paid books, free reports, videos, blogs or even specific
blog posts, etc).

Title: The Top [Number] Resources Every [Niche Member] Ought to Know
Alternative Title: Which of These [Niche] Resources Have You Overlooked?

If you’re like a lot of people I talk to, you’re probably always on the lookout for good
information and resources that can help you [get a specific benefit].

I’m the same way. In fact, my computer bookmarks are just loaded with useful sites.

Some weeks back I was telling someone about my bookmarks, and he said I should share
them with other [niche group members]. It sounded like a good idea in theory.

However, I have literally dozens – probably hundreds – of resources bookmarked. And the truth
is, not all of them are that great.

So here’s what I did – I just spent the last week pouring through these bookmarks.

I kicked out the outdated resources, the dead links and so on. I set aside the average
information. And when I was all done, I had [number] of the best [niche] resources from
around the web.

These are the best, the cream of the crop, so I know you’ll enjoy them too. Read
on…
Resource 1: [Insert resource title and link here – if this is a mixed list, mention if it’s free
or paid.]

What I really like about this resource is that it [insert description of what makes this
particular resource really stand out on your list]. Simply put, you won’t find an easier or
better way to [get a desired result] when you use [name of resource].

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

 Resource 2: [Insert resource title and link here.]

I’ve noticed that a lot of my colleagues don’t include this particular resource on their
Top 10 lists. That’s probably because [note some minor flaw with the resource].
However, I always include this [book, video, product or other resource] on my list
simply because it [give the reason why you think this resource is so valuable].

Resource 3: [Insert resource title and link here.]

I really like this [book, video or other resource]. And that’s because it gives you a quick
and dirty way to [get a specific benefit]. This [type of resource] may not [have some
specific characteristic that the competing resource have], but it doesn’t matter because
[describe how some part of the product is so useful that people use the resource solely
for that feature]. Check it out and you’ll see what I mean.

Resource 4: [Insert resource title and link here.]

Have you ever tried to [get a specific result], but you just ended up [getting another
result] instead? If so, then you’ll LOVE this resource. Simply put, [explain why this
resource is so awesome].

Resource 5: [Insert resource title and link here.]

While this is the last resource on my list, it is by no means the least. That’s
because [explain why you added this resource to your list].

In summary…

If you want to [get a specific benefit], then for best results you should be using all [number]
of these resources regularly. I do, and I credit these resources for a great deal of my [niche
topic] success.

So give them a try and see what they can do for you too!

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

The “Top Mistakes” Blog Post
As you’ve probably already guessed, this is an article that reveals the top mistakes that
people make in the niche, along with information about how to avoid these mistakes.

How many mistakes you list and how much depth and explanation you give for each mistake
really depends on your intended article length.

Title: Are You Making These [Niche Topic] Mistakes?

Alternative Title: Top [Number][Niche Topic] Mistakes and How to Avoid Them

I remember what it was like when I was first starting out [trying to get a specific niche-relevant
result, like “trying to lose weight”]. Everyone else made it look so easy. Seems like a lot of
people on the forums and even some of my friends had [gotten this specific result] without any
problems.

But not me.

I was always getting tripped up by [specific obstacles that held you back]. And once I started to
really pay attention to what others were doing, I soon learned that they too were making the
same [topic] mistakes.

Now if you’re a [niche topic] beginner, I can almost guarantee you’re already making these
mistakes – or if not, then you’re going to be making them, soon. And once you start making
these mistakes, you’re going to find out that [niche process] is time-consuming, expensive and
even painful.

Unless, of course, you learn how to avoid these mistakes.

So forget about trial and error. Forget about learning this stuff through the school of hard
knocks. Instead, learn from my mistakes and save yourself a lot of time, grief and money.
Read on…

Mistake #1: [Insert one-sentence description of mistake here.]

Almost everyone I know who tries to [get a specific result] ends up making this mistake.
That’s because it’s a bit counter-intuitive. If you look at this from a logical standpoint,

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

 you may feel like you should be [taking a specific step]. Turns out that’s wrong – you
should be [taking a different step] instead.

Mistake #2: [Insert one-sentence description of mistake here.]

I made this mistake not once but twice when I was starting out. So let me save you from
doing the same thing. Instead of [making this mistake], try [taking a different step]
instead. You’ll see much better results.

Mistake #3: [Insert one-sentence description of mistake here.]

Most people don’t even realize they’re making this mistake until [they get a bad result].
You can avoid this by [taking a specific action].

Mistake #4: [Insert one-sentence description of mistake here.]

If you ever [got a bad result] when you were trying to [complete a process or get a
good result], then you were probably [making this mistake]. Next time, try [taking this
alternative step] and see if you don’t get better results.

Mistake #5: [Insert one-sentence description of mistake here.]

I’ve saved the best for last. That’s because [explain why this mistake is so common
and/or so dangerous or bad]. However, you can completely avoid [getting a bad
result] simply by [doing this other thing instead]. It’s actually easier than you think!

In summary…

Give yourself a pat on the back for paying attention to this article. Because now that you know
the top [number] mistakes and how to avoid them, you’ll be miles ahead of all the other
people who’re trying to [get some specific result].

So take this newfound knowledge and confidence and start [taking action on a specific process]
today!

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

The “Rant” Blog Post
The idea behind this piece is to push your readers’ emotional buttons. You want to remind
them about some injustice, some widespread bit of information, something shady or
something else bad that’s going on in your industry.

But be forewarned: this article may polarize people (which isn’t necessarily a bad thing).
Use sparingly and realize it’s not right for every niche.

Title: If You’re Not Mad, You’re Not Paying Attention

Alternative Title: Every [Niche Group Member] Ought to be Upset About This…

I almost couldn’t believe it when I first [heard/read] about [description of thing that has you
upset]. I thought it had to be some kind of practical joke. I just didn’t want to believe that
[description of how this sort of thing could happen in your niche].

I guess maybe I’m just a little naïve. Maybe I’m not quite jaded or cynical enough to be [in this
specific niche]. Maybe I want to believe that everyone is good and that no one would ever [do
this bad thing that you’re writing about].

Yeah, I know – just call me Pollyanna, the one who thinks that everything in the [niche]
industry is all sunshine and roses.

But come on, even if people spend a lot of time dabbling in the darker side of this industry, this
whole [description of the event, thing, person that has you upset] must still upset them. I can’t
be the only one, right? I hope I’m not the only one, otherwise I’m going to start losing my faith
in humanity.

In case you’re not familiar with this news story, let me explain…

[Insert a full explanation of what happened. For example, did a network of affiliates use
shady software to hijack commissions? Did “natural” bodybuilders get caught using steroids
or other illegal performance-enhancing drugs? Did a well-respected person in the niche get
a blemish on their squeaky-clean record?]

I could understand this if [some particular thing had happened to change the course of
events – e.g., the person in question had handled the situation differently].

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But that’s not what happened. Instead, [describe how the situation unfolded purposefully –
e.g., no one did anything to stop it and/or they intentionally did something misleading,
fraudulent, etc]. And that’s what has me so up and arms about this whole situation. It just
makes me sick every time I think about [insert what part of the situation is particularly
bothersome to you].

Problem is, we can’t ignore this in our industry. We shouldn’t ignore it. We shouldn’t let
people get away with [insert description of whatever has happened in the industry]. And
that’s why I’m taking a stand. Starting today, I’m no longer going to [describe what action
you’re going to take, such as not buy certain products, not support certain people, etc].

It’s time we fight back against the dark underbelly of the [niche] industry. Maybe one person
can’t make much of a difference. However, if we stand together, united, and [describe what
action people can take together], then we CAN make a real difference. We can make sure that
[some bad thing doesn’t happen anymore] and we can ensure [that some other bad thing
never happens again].

I’ve already started [description of how you’re taking a stand]. Who’s with me?

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

The “Encyclopedia” Blog Post
This is an informational article, the type you might find on a site like Wikipedia.com. The idea
is to give a beginner a good overview of some topic, as opposed to focusing on giving “how
to” information or tips.

Title: A History of [Topic]

Alternative Title: [Niche Topic] – From [Date] to Today

[Topic] is [define the topic/word – for example, if the topic is “marketing,” then define
marketing]. Often you’ll hear other terms used interchangeably, such as [interchangeable
word], [interchangeable word] or [interchangeable word]. However, generally these other
words are considered part of the overall topic of [topic].

History of [Topic]

[Topic] first started gaining popularity in [insert the date around when this topic came about,
such as a person’s birth date, the introduction of the topic into the general culture, etc]. At that
time, very few people were aware of [topic], and even fewer were using it to [get a desired
result].

However, by [approximate date], [topic] was starting to become more and more well-known,
especially among [group of people]. At this time, [topic] was also starting to [become more
familiar or used more in certain circles]. That’s when [topic] started getting broken down into
the core components that we know of today, including [list the core components here, such as
“affiliate marketing” or “obedience training”].

Today, [give a description of how the event, person, or thing has changed over the years to
get to where it is today]. To a large extent, it was influenced by [insert descriptions of
anything that influenced the person, topic, event, etc].

In addition, we’ve learned a lot about [topic] over the years, due to the large number of
dedicated [scientists, enthusiasts, practitioners, researchers, volunteers or any other group of
people who’ve helped ensure progress in the field]. Most notably:

• [Insert name and description of person who’s known for advancing the field, along
with a description of their contribution.]

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 • [Insert name and description of person who’s known for advancing the field, along
with a description of their contribution.]

• [Continue this list with others who’re known for making significant
contributions to the field.]

Overview of the [Core Components]

As mentioned above, by [date] the [topic] was starting to be understood in terms of

[description of its core components]. Today, most instructors and experts will address these
topics separately so that students and others who’re interested in [learning about this topic or
getting a specific result] will have an easier time doing so.

[Insert Core Component 1: For example, if the topic is weight loss, then you
might focus on four core components: good nutrition, cardio exercise,

resistance training (weight lifting) and motivation.]]: [Insert description of this core
component – give an overview and explain how it fits into the greater topic, why it’s so
important, etc.]

[Insert Core Component 2]: [Insert description of this core component.]

[Insert Core Component 3]: [Insert description of this core component.]

[Insert Any Other Core Components]: [Insert description of these core

components.]

In Conclusion

[Topic] wasn’t always the way we see it today. Indeed, just [number] of [years] ago, [topic]
was really in its infancy. However, thanks to [events or people] like [name these events or
people], our understanding and appreciation for [topic] has really progressed over the years.

Now today you can [get a specific benefit by using the topic the appropriate way].

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

The “Promotional” Blog Post
Most of the templates I’m giving you center informational articles, such as the how-to article,
the tips article and so on. However, this article is a promotional piece, meaning its goal is to
directly sell a product or service.

Title: The Secret of [Getting a Desired Result]

Alternative Title: Here’s Why I Love [Product Name]

Are you tired of [getting a bad result]? Do you get frustrated every time you [get a bad
result]? If so, then you’re going to want to read every word of this article.

You see, I used to be just like you. I started out trying to [get a good result in a specific niche]
about [however many weeks, months or years ago]. But success kept eluding me. I kept
making mistakes (even though I didn’t understand they were mistakes at the time). Seems
like [desired benefit] was always just out of reach.

Maybe you can relate. See if any of these sound familiar to you:

• You really want to [get a good thing], but [some bad thing happens instead].

• You look around and everyone makes it look so easy to get [good thing] – but it
never works for you.

• You really want to [get a good thing]. You’ve dreamed about it. Yet you always
[end up not getting it, back where you started] and frustrated.

• [Tap into other emotional buttons here by recounting what other things the
prospect may have wished for but not achieved yet. Tap into how the person feels –
ashamed? Sad? Guilty? Embarrassed? Frustrated?]

If you can agree to any of the above points, then I have some wonderful news… Now
you too can [get a benefit] – guaranteed!
Introducing [name of product or service], the quick and easy way to [get a specific result].
No prior experience, skills or knowledge required. All you need is [describe what is needed
to use the product, such as a “computer” or “a desire to succeed”].

Check it out here: [link]

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

Here’s a sneak peek at what you get when you order now:

• You’ll discover a surprisingly simple way to [get a specific benefit].

• You’ll find out what the pros know about [getting another benefit] – you don’t
want to miss out on these insider secrets!
• You’ll learn a surefire way to [get a specific result].

And much, much more. Once you start using [name of product or service], you too will
finally [get a specific benefit]!

But don’t take my word for it. See what people around the globe are saying about
[product name or service]:

[Insert a strong testimonial,

preferably one which talks about
the results the customer received.]

[Insert another strong testimonial.]

And they’re not the only ones.

Even a [type of person, something relevant to your niche like a “former teacher” or
“someone who was scared of dogs”] is raving about this product.

Take a look:

[Insert a surprising testimonial,

like a 50-year-old who successfully used
a bodybuilding program, or someone
who flunked English who’s now
making a living selling books.]

Listen, if [product name or service] worked for [name of person who gave the above
testimonial], then you know it will work for you too.

So check it out right now at [link] – and don’t delay, because you’re going to love [getting
good results]!

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

The “Press Release” Blog Post
This is where you share news about your industry, business or a product with the intent of
having this news distributed by the media.

As such, this truly does need to be “news” – something informative – and not a
promotional article.

Title: [Industry] Sees Signs of [Strengthening/Weakening]

Alternative Title: [Niche Expert] Offers Tips for [Getting a Specific Result]

Every year at this time, [niche members] start thinking more about [some specific activity in the
niche – for example, “winterizing their homes” or “losing weight for beach season”]. But plenty
of people put it off to the last minute. And then they’re scrambling to [finish some process],
which means they usually end up [with less than spectacular results].

“Every year right around [a month or so from now] I get a big rush of people who want me
to help them [get some specific result], “says [full name], owner of [company]. “But I’m
usually backed up by then.

The people who get the [some specific good result] are the ones who get started now.”

That’s why [last name] and others in the industry encourage people to start [completing this
time-sensitive process now]. Those who get it done early tend to enjoy [insert the specific
benefits someone might enjoy by getting something done now, such as less stress or cost-
savings]. And these early birds also [insert another benefit people will receive by completing
the process early].

However, [last name] does note that even those who’re starting to [work to complete some
specific process now] can run into frustrating delays.

In fact, [she/he] says that most people tend to make the same three mistakes when they’re
trying to [get a specific benefit]. And those who make all three of these mistakes tend to
waste the most [time, money, resources, etc].

1. The first mistake, says [last name], is to not [do some specific good thing, like
“organize all your receipts”]. [Explain the impact of this mistake – why it wastes

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

 time, wastes money, creates delays, creates frustrations or some other undesirable
result.]

2. Another common mistake is to [not do some other good thing, such as “comparison
shop in order to secure the lowest prices”]. [Again, explain why this is a mistake
and what readers can do instead in order to get better results.]

3. Finally, [last name] also notes that he sees a lot of people [making some other
common mistake]. [Explain why this is a mistake and what people should do
instead in order to get better results.]

“I think people are getting smarter about [getting a specific benefit] while [avoiding these
common mistakes],” [last name] says. I expect that this year we’re going to see [insert some
prediction about what’s going to happen with regards to the topic discussed in this press
release].”

The [research/trends/news/etc] tend to agree. Last year [insert a statistic related to the topic,
such as “15% of people were struggling to pay their mortgages”]. This year, however, that
number has [gone up or down] – it’s now [insert the current statistic, research or other fact
that backs up what you’re saying in this article]. And these new trends have a lot of people
[smiling, frowning, happy, anxious about the future, or some other relevant description].
However, [end with a positive summary of the current event].

To learn more about [full name]’s [business], you can [insert contact information such as a
website].

The “Motivational” Blog Post

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The goal of this article is to motivate your reader to start taking some specific action. This
works particularly well if you tell a story about someone who’s similar to your reader, yet this
person had to overcome plenty of obstacles to find success. The reader will think, “If this
person can do, then so can I.”

Note: Naturally, you can tell your own story to motivate readers.
That’s what I’ve done for this template below.

Title: How [Person] [Received Some Kind of Benefit]

Alternative Title: The Incredible Story of [Some Person Who Got a Surprising Benefit]

I didn’t always [enjoy some benefit that you’re currently enjoying, like “didn’t always wear
size 4 jeans” or “I wasn’t always free of back pain”].

In fact, it wasn’t all that long ago that I had to [endure or suffer from some bad thing, like
“suffer from chronic allergies”].

Those were some of the [saddest, most embarrassing… or some other appropriate emotional
description] times of my life. I can still remember what it felt like to [experience the emotional
aspect of a bad thing, such as “hear people laughing at me because I was so heavy”].

Some days I just wanted to [insert appropriate description, such as cry, give up, move
away, etc].

Then one day something really shocking happened to me. [Describe this shocking, life-changing
or other impactful event that made you decide to make a change in your life]. And it’s at that
time that I decided things needed to change. I needed to change. So I made the decision [to get
some desired result].

It wasn’t easy.

At that time I [describe what kind of obstacles you had, such as “had a full time job plus
attending night school”], so [describe the impact of these obstacles – such as you were short on
time, short on money, etc]. There were days that I didn’t think I’d ever achieve my goal of
[describe your goal].

It didn’t help that other people didn’t think I’d succeed, either.

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

You have no idea how many times I heard naysayers tell me things like:

• Why even bother?

• You’re [too old/too young or some other reason].

• You can’t do this because [insert some common objection why people can’t
accomplish the goal].

It’s at that point that I realized that all of these other things going on in my life, like [describe
perceived obstacles], weren’t really obstacles at all.

They were excuses.

And the only real obstacle I had was to get over my negative thinking patterns and start
believing that [insert description of who or what you needed to believe in].

Now don’t get me wrong – I still needed to do a lot of other work in order to [accomplish
the specific goal]. I studied [topic]. I talked to others who’d [accomplished the same goal].
And I learned a whole lot about [getting a desired result] simply through the process of
trial and error.

But then one day I had a breakthrough: [describe the turning point]. And suddenly, I [describe
how you were finally getting results].

How? Because [describe the most significant thing you did that spurred your success].
And I also [describe other thing you did that helped spur your success].

Listen, I know it’s hard to [get a desired result], especially if you [have some specific obstacle].
However, I did it in spite of [having all these obstacles]. And I just know that if I can do it, then
you can too.

Go ahead and try it – you might just surprise yourself!

The “News” Blog Post

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If you’re blogging frequently, then your readers are probably looking to your blog to get the
niche news. Some bloggers just link to the news without commentary.

However, ideally you should add value by offering your opinion, telling readers how the
news affects them or otherwise adding insight to the news.

Title: This Just In: [Insert News Title]

Alternative Title: How Does [Event] Affect You?

There’s something unfolding in the [niche] industry that every [type of niche member, such as
“marketer” or “dentist”] ought to know about. Specifically, [describe the event or news story in
a quick sentence or two]. Read the whole story here [link to the original source of the story].

Now, if you’re like a lot of [niche members], then you’re probably thinking about this
[news/event] in terms of [insert what you suspect would be the most common thoughts in
your niche about this news story]. Some people even say [list a common misconception here,
or perhaps some misleading information that some people are sharing on niche blogs,
forums, etc].

I’ve been following this story since [state when you first started following the story] and I’ve
talked to a lot of [niche experts] about how this news will affect you. So let me share with
you now the top five ways this news impacts you…

• You probably won’t be able to [do some certain thing anymore, such as “use blind
copy”]. [Insert further explanation and description.]

• You may have to [do some specific thing, such as “stock up before the item is
pulled permanently from the shelves”]. [Insert further explanation and description.]

• You’ll be required to [do some specific thing, such as “take off your shoes and send
them through the scanner at the airport”]. [Insert further explanation and description.]

• You may find it more difficult to [get some desired result, such as “do your due
diligence”]. [Insert further explanation and description.]

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

 • On the plus side, [insert the upside of the situation, such as “you’ll have less
competition since your weaker competitors will simply drop out”]. [Insert further
explanation and description.]

I want to point out that the above five points aren’t just my opinion.

I’ve talked to plenty of [niche] experts, including [name a specific well-known niche expert].
[Name of expert] also believes that [insert synopsis of your conversation with niche expert].

Further, he said that [another point that this niche expert told you about the
situation].

Another interesting point that [name of expert] brought up is that [insert another
interesting point]. Generally, most people won’t even notice this. However, those who’re
[doing some specific activity, like “using AdSense”] may be impacted.

There is a workaround, though. If you’re [doing this specific activity], all you have to do is
[take some specific step to alter the way you do this activity] in order to avoid any
[undesirable results]. As an extra precaution, you might also [take another specific step].

Fortunately, most [people in this specific niche] will view this as good news. That’s because
[insert description/explanation of why this is good news]. Chances are, the only ones who
aren’t going to like this [event or other news story] are the ones who’re [describe which groups
won’t like it, such as “marketers who’re trying to game the system”].

Bottom line?

[Summarize the news story and how it impacts your readers.] Just remember,
[emphasize one important point here].

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

The “SEO” Blog Post
Your blog posts first and foremost are designed for your readers: to entertain them, to teach
them something, to present an alternative viewpoint. However, no matter what kind of post
you’re writing, you may consider using it as a means of pulling in traffic from Google and other
search engines. And the way to do this is to create a “search engine optimized” post, which
means you sprinkle in your keywords about one to three times for every 100 words of content.

Tip: Examples of keywords including, “how to get flat abs,” “organic pest control,”
“writing good sales letters” or “choosing a puppy.” You can discover your own
keywords by using a tool like WordTracker.com or MarketSamurai.com.

Here’s how…

Title: The Top [Keywords] Mistakes Almost Everyone Makes

Alternative Title: What Everyone Ought to Know About [Keywords]

You’ve probably been searching around the web for quite some time now, trying to learn as
much as you can about how to [insert your keywords]. Or maybe you’ve even tried to [get a
specific result], but it didn’t turn out as well as you hoped. Indeed, if you’re like a lot of
beginner [insert type of beginner], then you probably ended up [getting some specific,
common, undesirable result].

Don’t despair. You too can start [getting a desirable result], and all you have to do is tweak
your [type of] strategy a bit. Generally, that means you need to avoid making the following
five common [insert keywords here] type of mistakes. Read on…

[Insert keyword here, such as “choosing a puppy”] Mistake #1: Just guessing, but I’m
betting that close to half of beginning [type of beginners, such as “marketers”] make this
mistake. Worse yet, some of the blogs and products you find around the web actually
teach people this [insert keyword here] mistake!

If you see someone advocating it, run. That’s because [making this type of
mistake] is [dangerous, unhealthy, frustrating, etc].

Instead, what you want to do is [insert description of what to do instead to get better
results].

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 [Insert keyword here] Mistake #2: This another exceedingly common mistake, simply
because [insert reason why so many people make this mistake]. However, if you want
to [get a desirable result] with [enter keyword], then you need to make sure you don’t
[do this bad thing]. Instead, focus on [doing an alternative, better thing] instead.

[Insert keyword here] Mistake #3: Don’t feel bad if you make this mistake. That’s
because even some of the biggest experts in the [niche] industry do this. Just look at
[name of expert], who regularly admits to [making this specific mistake].

In other words, this is a case of “do as I say and not as I do.” So instead of [making this
mistake], do [this better thing instead]. Your [body, bank account, friends or some
other thing] will thank you for it.

[Insert keyword here] Mistake #4: This one is a little tricky, simply because you could
be perfectly on track and doing all the right things, but suddenly you realize [you’ve
made this mistake]. If it happens to you, don’t worry – you can get back on track with
your [keyword] goals.

All you have to do is [insert description of how to get back on track].

[Insert keyword here] Mistake #5: From what I’ve seen by talking to a whole lot
of [niche] beginners is that not very many people make this [keyword] mistake.

However, those who do find it exceeding frustrating, because [explain why this is such
a grave mistake]. I’ve even known people who’ve just wanted to completely give up
on [trying to get a specific result] after they [made this mistake.

Fortunately, you can avoid it fairly easily, simply by [describe how to avoid it].

In summary…

Yes, it’s true – now you too can [get a specific result], especially if you avoid these common
[keyword] mistakes. Try it out today to prove it to yourself!

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

Conclusion
You just discovered 12 different types of articles that you can post on your blog, submit to
article directories, send to your newsletter list, post on your Facebook page or even
distribute through offline channels such as local newsletters and magazines.

Now you can write full-length, effective articles in just a few minutes. No more wracking your
brain for titles, for openers or for anything else.

I’ve done the hard work for you – now all you have to do is plug in a few words into these
templates and start distributing your new articles.

So what are you waiting for? Get to it!

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com