SUKKUR IBA UNIVERSITY

KANDHKOT CAMPUS

DEPARTMENT OF BUSINESS ADMINISTRATION

Business Communication
Course Outline
1. Course Identification and General Information

Program and Class: BBA-IV Semester: Spring 2023

Credit Hours: 03 Instructor: Maria Fatima
Email: maria.fatima@iba-suk.edu.pk
Office Location: Faculty Office 01
Pre-requisite Course: Counseling Hours: Saturday, 10:00 am to 12:00 pm
Functional English

2. Schedule of Assessment Tasks for Students during the Semester

S.No: Assessment Task (e.g. presentation, Week Due Proportion of Final

test, group project, examination etc.) Assessment/Marks
1 2 Quizzes 4 and 7 05 each

2 First Assignment and Presentation 4 05

3 2 Mid-Terms Academic 40
Calendar
4 Final Exam Academic 40
Calendar
5 Final Project Report and Presentation 13 05

3. Learning Resources

I- Recommended Books:

1. Effective Business Communications by Herta A. Murphy (7 th Edition)

2. Business Communication Today by Courtland Bovee & John V Thill (Pearson Education,
11th Edition)
3. Business Communication Skills, Concepts and Applications by P.D. Chaturvedi &
Mukesh Chaturvedi (3rd Edition)
II- Reference Books/ Material:
1. Principles of Business Communication by Ronald E. Dulek & John S. Fielden
2. Contemporary Business Communication by Scot Ober
III- Electronic Materials, Web Sites etc.
1. http://www.swlearning.com
2. http://digitallibrary.edu.pk/ibasukkur.html
 3. http://www.xtraguffey.com
4. http://www.pearsoned.co.in/courtlandlbovee
5. http://wps.pearsoned.com/mQuest
IV- Other learning material such as computer-based programs/CD, professional
standards/regulations
N/A

4. Course Description
This course is designed to develop contemporary approaches to planning, composing and revising
common written business communication. It is explained and applied. Emphasis is on the writing of clear,
concise, and effective business letters, memos, proposals, and reports. This course is designed for
business majors.

5. Course Learning Outcomes (CLOs)

i. Students will be able to deliver formal presentations effectively.
ii. Students will be able to write effective business letters, memos, proposals, and short reports.
iii. Students will be able to work effectively in groups.
iv. Students will be able to understand basic concepts, theories, models, and formats of business
communication.

6. Assessment Task Description

a) Quizzes
Quizzes will be based on theoretical concepts and their applications.

b) Assignment
1. Students will be required to research about a particular country and make a formal presentation
on the way communication takes place there. They will also provide a written document
highlighting their understanding of cross-cultural communication with respect to their chosen
country.

c) Business Report
By the end of the semester, they shall be asked to provide a full-fledged formal business report.

d) Business Report Presentation

They will also be required to present their report in class in front of their fellows, instructor(s),
and other experts, if possible.

7. Lesson Plan &week wise Schedule

Suggested
Week Discussion Themes Assignments/
Reading
Quizzes
Effective Communication in Business Chapter 1 from
1  Importance and benefits of effective recommended
communication book of Herta
 Components of communication A. Murphy
  Concepts and problems of
communication AND
 Nonverbal communication
Chapter 1 from
recommended
book of
Chaturvedi

2 The Seven C’s of Effective Communication Chapter 2

 Completeness recommended
 Conciseness book of Herta
 Consideration A. Murphy
 Concreteness
 Clarity
 Courtesy
 Correctness
3 Business Communication and the Global Assignment 1: Chapter 3from
Context “Understanding recommended
 Background to Inter-cultural Cross-Cultural book of Herta
communication Communication” A. Murphy
 High-context and Low-context cultures
 National Cultural Variables
 Individual Cultural Variables
 Understanding different cultures
Business Communication and the Global
Context
 Background to Inter-cultural Chapter 4 from
communication recommended
 High-context and Low-context book of Herta
cultures A. Murphy
 National Cultural Variables
 Individual Cultural Variables
 Understanding different cultures

4 The Process of Preparing Effective Business Quiz 1: Basic Chapter 6 from

Messages concepts and theories recommended
 Five planning steps book of Herta
 Best organizational plans (Deductive and A. Murphy
Inductive approach)
 Beginnings and Endings
 Composing the Message
 Format and Layout of Business
Documents
5 Writing Direct Letters
 Format of Direct Letters
 Good News Letters
  Neutral Letters (Information seeking,
order placement, Claim letters)

First Term Exam

6 Bad News Letters

 Format
 Designing a bad news message
 Buffer
 Explanation
 Revealing the bad news
 Providing Alternatives and closing the
letter
7 Persuasive Letters Quiz 2:
 Format Comprehensive quiz
 Designing a persuasive message on letters
 Attention
 Interest
 Desire
 Action
 Closing the letter
8 Memorandum
 Format
 Deciding the approach for
memorandum (Direct/Indirect)
 Practice

Proposal Writing
 Purpose of Proposals
 Kinds of Proposals
 Parts of Proposals
 Short Proposals
 Writing style and appearance
9 Business Reports Chapter 10
 Short Reports from
 Format recommended
 Suggestions for short reports book of
 Deciding the format (memorandum/letter) Chaturvedi
 Informational Reports
 Analytical Reports

10 Long Reports Quiz on memo and Chapter 10

 Prefatory sections proposal (Optional) from
 Supplemental sections recommended
 Presentation of long report book of
 Examples of pages from a long report Chaturvedi

Second Term Exam

11 Presentation Skills Chapter 15

 Planning, Writing, and Completing oral from
presentations recommended
 Enhancing Oral Presentations with book of Bovee
Electronic Slideshows and Overhead and Thill
Transparencies
12 Resume Writing and Interview Skills Chapter 17 and
 Preparing Resumes 18 from
 Understanding the Interview Process recommended
 Preparing for Job Interview book of Bovee
 Interviewing for Success and Thill
Following up after the interview
13 Final Project Presentations Assignment: Final
Memorandum Report
submission
14 Review

Final Exam