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Business Communication

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11 views

Business Communication

Uploaded by

bashirraufi4
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BUSINESS COMMUNICATION (BA 323)

COURSE DESCRIPTION

We all communicate. Communication plays a major role in all human activity. It is part of
our culture. Within the business community, public and private organizations, and the
professions communication is associated with the more specific activities of interacting,
informing, instructing and persuading. People who possess demonstrable skills in these
activities are employed, prized and promoted. If businesses are to survive in an
increasingly competitive and information-oriented environment they will need trained.
Communicators, who can speak, write and interact with others efficiently, effectively and
professionally.
This course is intended to provide participants with advanced understanding of the concepts
and principles of professional business communication and to support the development of
their skills in interpersonal, spoken and business related communications through practice
and feedback. Course participants will be encouraged to participate actively in the course
through their group presentations, reflections and academic writing.
Course Goals

Upon satisfactory completion of the course, students will be able to:


· Describe the process of communication within business organizations
· Demonstrate effective listening behaviour
· Use language and nonverbal communication to communicate effectively
· Analyzes realistic business situations and selects the communication strategy
or strategies Appropriate to bring about the desired outcome
· Anticipates misunderstandings in business communication and apply
effective techniques in An effort to avoid these misunderstandings
· Apply correct English grammar, spelling, punctuation, mechanics and usage to write
clear, Concise and complete letters and memorandums of a
minimum of 500 words
· Compares and contrasts various forms of business correspondence, including
positive, Negative, informative and persuasive messages
· Demonstrate the ability to organize and compose various forms of business
correspondence, Including positive, negative, informative and persuasive messages
· Demonstrate the process of researching, organizing, and composing written reports
of a minimum of 750 words
· Translate the content of written reports into an oral format
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· Present oral reports effectively, synthesizing information in written and oral form
· Compare and contrast various forms of resumes, cover letters and other
documentation associated with the job search
· Demonstrate the skills necessary for the job search, including resume writing and
interviewing
· Utilize information technology effectively, selecting and using tools appropriate to
the task describe the influence of cultural diversity in the workforce and
Demonstrate effective communication skills to accommodate these differences

Indented Learning Outcomes

Upon successful completion of this course, students are expected to have improved their:
1. Level of self-awareness and understanding of how self-awareness influences
communication.
2. Analytical ability in relation to business communication.
3. Ability to communicate with others and in particular their conflict resolution and
negotiation Skills.
4. Ability to communicate as a member of a team and identify and resolve
communication Problems in teams.

5. Understanding of communication patterns in organizations

Course Content

Communication in Organizations

· The basic communication process


· Language
· Nonverbal communication
Week 01 · Listening
· Role of culture and diversity on communication in the
workplace
Qualities of communication within business organizations
· Methods of communicating in business organizations
· Written
Week 02 · Oral
· Electronic
· Benefits of effective communication in your career
Week 03 · Challenge of communication in the global market

· Background to intercultural communication


· A concept of culture
· An intercultural communication model
· National cultural variables
· Education/law and
Week 04 regulations/economics/politics/religion/social
norms/language
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· Business communication and the technology


· Managing information within organizations
Week 05 · History of technological developments
· Challenges to the organization made by new technologies
· E-mail
· Understanding the internet
Week 06 · Establishing security
· Other communication technologies

MID TERM EXAMS


Week 07
· Managing information outside organizations
· Managing crisis communication
· The process of preparing effective business messages
Week 08 · Strategies for improving oral presentations
· Strategies for an effective nonverbal delivery
· Strategies for reducing stage fright
· Signs of discomfort
· Interviewing
· Interview purposes
· Interviewee‟s responsibilities
· Interviewer‟s responsibilities
Week 09 · Telephoning
· The process of preparing effective business messages
· Five planning steps
· Indirect (inductive) approach
· Beginning and endings
Week 10 · Opening paragraphs/closing paragraphs
· Self Disclosure and Trust
· Forming groups for presentation/essay; self-
Week 11 · disclosure and trust
· Persuasive Communication
· Group Presentations; Persuasive
Week 12 · Communication

· Conflict Resolution and Negotiation


Week 13 · Group Presentations; conflict and negotiation

Week 14 · Working in Teams for Success Group Presentations;


working in teams

Week 15 & 16 · Confidence Building, how to be impressive Personality

Week 17 · Project Presentations/ ASSIGNMENT

Week 18 FINAL TERM EXAMS

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