Libertés Trends 2024
Libertés Trends 2024
ROSE WELLNESS
Sources: WGSN and Mintel reports
BEAUTY CONCEPTS:
Geo-skincare
M I N I M A L I S T
GEO-AGGRESSORS
BEAUTY CONCEPT
Geo-skincare
BEST
PROTECT
Body care specifically developed for A serum designed for the monsoon season Hair care to protect the hair from extreme
tropical Asian climates, where (stronger winds and rainfall) which takes weather conditions, central heating or air
consumers often move between place from April to September. A light conditioning by promoting hair health and
indoor air conditioning and the humid texture that penetrates quickly and is protecting the environment.
outdoors. suitable for irritated skin.
INCI name: Glycerin, Water, Prunus
Phytessence™ Peach Flower
Persica (Peach) Flower Extract Flavonoids
The anti-asphixia
solution to fight against
urban pollution • Protection against pollution → key claims of geo-skincare
• A consumer living in metropolises that are subject to high levels of air
pollution
• Skin directly attacked by these pollutants → premature ageing, irritation
and dehydration
• Quest for shield care or that strengthen the skin barrier
To increase stability and quality of Lipidami™ Sea Fennel, new version using high oleic
sunflower oil is in progress
BEAUTY CONCEPT
I can
Ouch
handle it
A brand dedicated to those entering Care for different stages of a woman's life, The menopause wellness brand aims to
puberty, focused on body positive and including pregnancy, postpartum and provide products, tools and resources to
menstrual care. Communicate about menopause. These science-backed address all phases of menopause. The
healthy skin rather than perfect skin, and products celebrate and support the body collection includes an intimate gel, body,
about self-esteem during this key period. through all of life's great changes. skin and hair care products.
INCI name: Glycerin, Punica Granatum 100
Pericarp Extract France Punicalagin
Ellagic derivates
• Rose extract , with antioxidant benefits, helping to fight skin ageing, sagging
skin and wrinkles
• Moisturising and soothing properties that bring comfort and elasticity to dry
skin and calm the redness of sensitive skin
• Essential rose oil with toning and purifying properties, revives the radiance
of the complexion, refines skin texture and rebalances
• Phytofleur™ French Rose EC, a real asset for a reboosted, fresh and radiant
skin whatever their age or the important stage in their life
INCI name: Silybum Marianum Ethyl 100
Ester, Tocopherol Fatty acid
ethyl esters
The multi-tasking
ingredient for comforting
• Hormonal imbalances occurring at key stages in a woman's life → skin
textures
more prone to dryness and delipidation, and easily attacked by
environmental or climatic factors
• Lipolami™ ER, a hybrid ingredient, that brings sensory qualities and
naturalness to formulas, but also protective biological properties for
face and body care
• Lipolami™ ER, a 100% naturally derived ester, obtained from milk thistle
seed oil
• Improves the quality and sensoriality of emulsions and the comfort of
foaming products → luxurious sensation of softness during application, for a
comforting moment
• Preserves the structure of the stratum corneum from external aggressions,
and fight against dryness and delipidation of sensitized skin
• Lipolami™ ER, an essential ingredient for cocooning and protective care
• Joy and ingenuity
• The lateral over the literal thinking and the
purposeful over the superfluous to redefine
beauty
• Freedom and creative expression, without
excess
• A return to nightlife
• ‘Skinification’ of men’s cosmetics
• Original and fun designs
PEPPER PARADOX
Sources: WGSN and Mintel reports
BEAUTY CONCEPTS:
Redefining
Masculinity
BEAUTY CONCEPT
Specially designed for post-party, this Its slogan: skincare that is good for your skin, A kit for a daily or nightly makeup routine that
dry shampoo tackles oily roots and even when you are not! includes a blush that reacts to the skin's pH, a
boosts hair volume while the This kit is designed to reset stressed skins protective primer, a hydrating setting spray that
consumer sleeps, for refreshed hair and minds. It gives dull, thirsty skin a double fights pollutants and a facial cleanser to remove
when they wake up. dose of hydration. makeup and residue.
INCI name: Glycerin, Vitis Vinifera (Grape)
Leaf Extract, Aesculus Hippocastanum (Horse 100
Chestnut) Seed Extract, Ginkgo Biloba Leaf Flavonoïds
Extract (Rutin)
• White peony, used in TCM for its soothing, healing properties and to bring
calm and serenity
• Phytessence™ White Peony: acts on the homogeneity of skin colour by
correcting excessive redness and reducing age spots → significantly
increases the homogeneity of the colour and the luminosity of the skin
respectively by a factor of 2 and 3
• Protects the skin against pollution-induced ROS
• Phytessence™ White Peony, the perfect ally for radiance complexion care
and while protecting against external aggressions during late -night parties
INCI name: Glycerin, Actinidia Chinensis 100
(Kiwi) Fruit Extract
AHAs
Custom All-in-one Double Set Anti-hair loss serum Recovery Face Serum
South Korea France USA
The brand offers customizable and A brand offering natural care for all Treatments combining high quality botanical
minimalist products, such as its all-in-one men. This natural serum tackles one of ingredients and science, to offer treatments
Double Set day and night cream. The the key hair issues for men. Applied to adapted to men. This powerful concentrated
product includes a day cream with sun the scalp, it slows down hair loss, serum hydrates, smooths and rejuvenates the
protection on one side, and a night cream strengthens and thickens the hair. skin. It fights environmental aggressions and
on the other side to be selected from three restores a fresh and even complexion.
creams.
INCI name: Propylene Glycol*, Water,
Zanthoxylum Bungeanum Fruit Extract 100
• Sichuan berry, a remedy for TCM since ancient times, used in dermatology
to reduce skin discomfort
• Zanthocare ™ : ↘ bad odours by inhibiting lipase through its astringent power ;
protects against oxidative stress caused by ROS production induced by
DPPH and O 2 singlet (-69% and -49% respectively) and by glycation (-95%) ;
↗ the synthesis of ECM compounds and the differentiation capacity of
epidermal keratinocytes for a strengthened skin ; ↘ redness and chronic
inflammation (-88% PGE2 and -63% IL6)
• Zanthocare ™ , a multifunctional concentrate suitable for men and ideal for
protective, repairing, refreshing and soothing care
INCI name: Simmondsia Chinensis (Jojoba)
100
Seed Oil , Padina Pavonica Thallus Extract
French Jojoba Oil
Padinami™ EC
Polynesia
The secret of a • Men-specific hair care supporting scalp health and addressing hair loss
revitalised scalp and graying issues → a top priority
• Stress, lifestyle and environment → Rise of hair loss and premature
graying
• Self-Care trend → awareness of this need to treat and care for the scalp to
limit hair damage
A natural, small-batch personal care Muihood is on a mission to help you take Alicia Keys drew her inspiration from ancient
brand focused on the ancient principles care of your skin with effective beauty rituals: gestures, smells, ingredients
of aromatherapy and crystal healing. The Traditional Chinese Medicine products whose properties have been recognised for
treatments are organised by energy coupled with science. A modernised millennia. Thanks to a wide range of products,
(trust, concentration, reconnection...) approach to help treat skin concerns. you are free to create your own rituals.
INCI name: Water, Glycerin, Amethyst 99,4
Extract
France Ashes
• Amethyst would heal skin problems, purify the aura, and promote relaxation
and calm according to ancestral traditions
• Mainly composed of silica, a trace element playing a recognised biological
role in skin firmness by stimulating proteins’ production such as collagen or
elastin and by maintaining tissue hydration
• Promotes good hair health by helping to improve the microcirculation of the
scalp and by strengthening the structure of the hair fiber
• Crodarom ® Amethyst GL, the perfect ingredient for shine and hair protection
care or skin radiance and firmness serums
Patent pending
INCI name: Glycerin, Water, Ziziphus Jujuba Fruit
Extract, Scutellaria Baicalensis Root Extract,
Paeonia Lactiflora Root Extract, Glycyrrhiza Glabra 99,4
(Liquorice) Root Extract Baïcalin &
China
carbohydrates
An ancestral remedy • Merge of the old and the new → ancestral practices modernized by
drawn from TCM scientific and technological knowledge
• Medicinal heritage, a promise of quality and efficacy in the minds of
consumers → adapted and amplified to meet modern needs and
lifestyles
Our products blend otherworldly ideas with The NAC Y2 complex was created with A galaxy-inspired black mask infused with
real-world innovations to inspire you to the help of European space scientists and sapphire powder, activated charcoal and
explore what creativity means to you. Travel tested in space where the skin breaks formulated with royal blue glitter to
through space and time to a world of cosmic down at a faster rate. This NAC Y² reveal a more luminous complexion.
illusions and futuristic lust. complex is at the heart of all products in
the Reparative collection.
INCI name: Water, Glycerin, Moonstone
Extract 99,4
Ashes
For celestial and • Space tourism → renewed interest in the universe and its mysteries
mystical beauty
• The stars, an intriguing power on the planet and Humans
• Effects On our mood or our health → sometimes unexplained magical
powers
• The moon, so present and impressive in our sky fascinate Man, from his
origins to this desire for conquest
Polyphenols
An authentic source of
skin well-being
• Many studies carried out by NASA on board the ISS
• Impact of gravity or solar radiation on premature ageing, alteration of the
skin barrier or inflammation of the skin → an extraordinary advance in the
understanding of the effects of external aggressions on the skin and how
to better fight them
France
A return to raw
materials and the earth
• Man, attracted by the cosmos ≠ nostalgia for the Earth and growing
anxiety
• Growing interest in terrestrial raw materials such as earth, clays, peat
and crystals
• Feeling the nourishing earth, cultivating and consuming locally → need to
return to our 'Origins’
• Clay, an ancestral remedy, known for its virtues for thousands of years
• Used in Egypt to accelerate wound healing ; added in the Roman thermal baths
to take care of the skin
• Sedimentary rock, composed mainly of illite, kaolin and montmorillonite
• Renowned for oily skin, absorbs excess sebum, purifies and rebalances the skin
or scalp
• Green Clay ER, the recommended ingredient for purifying and mattifying care
for oily, combination or acne-prone skin
Phytessence™ Peach Flower Cytokalmine™ EC
Crodarom® Blue Lotus GL Phytofleur™ French Rose EC
Lipidami™ Sea Fennel Lipolami™ ER
Amilook™ EC Zanthocare™
Phytessence™ White Peony Padinami™ EC
Cosme-Phytami™ Kiwi EC Phytessence™ Hazel Leaf
Attention: the claims indicated on the market products examples are those noted and indicated by the brands, and are
under their responsibility. They must comply with the cosmetic regulations of the country and in no case Crodarom or
Alban Muller are responsible for these claims.