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Libertés Trends 2024

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0% found this document useful (0 votes)
239 views41 pages

Libertés Trends 2024

Uploaded by

Hilda Fitria
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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• Inclusivity and self-care, macro-trends definitively rooted

• Wellness, flexible lifestyle, quest for calming solutions


• Freedom to move, to think, to express
• Redefining Masculinity
• Meeting women’s needs throughout their lives
• Inclusiveness
• Pleasure and new experiences
• Ancestral traditions modernised in a futuristic or fantastic
vein

Sources: WGSN and Mintel reports


• Self-Care​ approach
• Cosmetics for flexi-lifestyles with practical
and adaptable items
• Products promoting resilience with healing
and therapeutic designs
• Solutions to deal with climate change
• Stripped-back designs with a soul,
minimalism in a soft and comforting spirit
• Round packaging, in the shape of a pebble
or tactile materials

ROSE WELLNESS
Sources: WGSN and Mintel reports
BEAUTY CONCEPTS:

Geo-skincare
M I N I M A L I S T

GEO-AGGRESSORS

BEAUTY CONCEPT

Geo-skincare
BEST
PROTECT

• Skin protection, a top priority to face the climate


crisis
CLIMATIC
CRISIS
• Climate change and erratic weather affect skin
health
• Need for products designed for local climates and
seasonal changes, and formulations that protect
against geo-aggressors
• Increasing environmental stress factors (extreme heat,
UV radiations, toxic dust) → consumers seek to
protect themselves as much as possible
• Increase of demands for products adapted to
seasonal climatic changes to answer related
LOCAL CLIMATES BRUTAL CHANGES
problems

Sources: WGSN and Mintel reports


Geo-skincare

Omno® A banker’s secret® Climaplex®


Odyssey Hand & Body Cleanser​ May Monsoon Serum​ Protection from the elements​

Singapore Vietnam USA

Body care specifically developed for A serum designed for the monsoon season Hair care to protect the hair from extreme
tropical Asian climates, where (stronger winds and rainfall) which takes weather conditions, central heating or air
consumers often move between place from April to September. A light conditioning by promoting hair health and
indoor air conditioning and the humid texture that penetrates quickly and is protecting the environment.
outdoors. suitable for irritated skin.
INCI name: Glycerin, Water, Prunus
Phytessence™ Peach Flower
Persica (Peach) Flower Extract​​ Flavonoids

The anti-asphixia
solution to fight against
urban pollution • Protection against pollution → key claims of geo-skincare​
• A consumer living in metropolises that are subject to high levels of air
pollution
• Skin directly attacked by these pollutants → premature ageing, irritation
and dehydration
• Quest for shield care or that strengthen the skin barrier

Efficacy: based on the tests


• Peach blossom, emblem of spring and renewal, traditionally used in TCM to
moisturise and illuminate the skin
• Phytessence™ Peach Flower: ↘ epidermal oxidation by 31% after exposure to
PM (particulate matters) → air pollution shield effect ; ↘ of 64% the appearance
of lipofuscin (toxin) → prevention of cell asphyxia and premature senescence​
• Phytessence™ Peach Flower, a real breath of fresh air for the skin​
INCI name: Glycerin, Water, Nymphaea
Caerulea Flower Extract​
Crodarom® Blue Lotus GL

The ingredient to purify


and protect from hot
and humid climates • Extremophile plants, a rich source for geo-skincare
• Allies to understand how to help the skin or the hair fight against
climatic changes and external aggressors​
• A source of inspiration to propose effective solutions to erratic climatic
changes

Efficacy : based on bibliography


• Lotus flower, an aquatic plant that prefers tropical climates
• Sacred flower in many cultures, representing purity, vitality and perfection
• Rich in flavonoids, the plant shows antioxidant, purifying and soothing powers
→ a major asset to protect the skin from external aggressions, to purify by
eliminating dead cells, sebum or residues, but also to fight against redness
caused by these aggressions
• Crodarom ® Blue Lotus GL, the perfect ally to address humid and hot climates
INCI name: Helianthus Annuus Seed Oil, 100
Crithmum Maritimum Extract​
Lipidami™ Sea Fennel

The protective oil of


windy or maritime
regions
• Maritime plants of the seashores, subject to very strong climatic
attacks
• Must defend themselves against strong winds, salt, and UV rays →
production of metabolites to resist and face these harsh
environments

Efficacy: based on bibliography


• Sea fennel, a small hardy plant growing along the coast in cliffs or sand
dunes
• Very popular in antiquity for its diuretic and depurative properties
• Subject to sea winds that carry sea spray, rich in minerals and known for its
remineralising, regenerating and restructuring properties
• Lipidami ™ Sea Fennel, ideal to help the skin protect itself from intense winds
and maritime atmospheres

To increase stability and quality of Lipidami™ Sea Fennel, new version using high oleic
sunflower oil is in progress
BEAUTY CONCEPT

• Feminine care and intimate health → taboo subjects


in some regions
• Demand for personalised care for women, meeting
their biological needs
• Surge of independent brands helping to break down
barriers by creating open conversations and
educating consumers
• Community resources → a key role in this
normalization of conversations around the
hormonal variations that women face throughout
their lives: puberty, menstruation, fertility,
pregnancy, peri/post-menopause…
• Treatments that support the body positive
movement, and provide comfort during these
hormonal changes
How painful is your
ASMR relaxation pregnant woman
period today?

I can
Ouch
handle it

Sources: WGSN and Mintel reports


Setting a new standard for skin, Skincare & wellness that embraces Holistic menopause solutions
body and period care life’s changes that Work
Canada United Kingdom USA

A brand dedicated to those entering Care for different stages of a woman's life, The menopause wellness brand aims to
puberty, focused on body positive and including pregnancy, postpartum and provide products, tools and resources to
menstrual care. Communicate about menopause. These science-backed address all phases of menopause. The
healthy skin rather than perfect skin, and products celebrate and support the body collection includes an intimate gel, body,
about self-esteem during this key period. through all of life's great changes.​ skin and hair care products.
INCI name: Glycerin, Punica Granatum 100
Pericarp Extract​ France Punicalagin
Ellagic derivates

The hyperactive natural


concentrate dedicated to
sensitive skin • Hormonal fluctuations occurring at different stages of a woman's
life → a more sensitive skin​
• Hormonal variations causing dryness, tightness, or redness
• Need of consumers for skin care providing skin comfort

• Pomegranate tree, a fruit tree with a remarkable longevity, rich in phenolic


compounds with antioxidant and soothing properties
• Sensitive skin = overproduction of IL8 and difficulties for neutrophils to
neutralize them → oxidative explosion → tissues damaged by ROS​
• Cytokalmine™ EC: ↘ 37% IL8 production ; ↘ 70% ROS production → soothed skin​
• Cytokalmine™ EC, an active ingredient that responds perfectly to the problems
of chronic inflammation
INCI name: Water, Glycerin, Rosa Gallica 99,4

Flower Extract, Rosa Damascena Flower Oil​ France

The ultimate feminine


flower • Rose, the queen of flowers
• Renowned for its delicate fragrance evoking softness, for its attractive
beauty and for its cosmetic virtues that restore a radiant complexion
• Particularly suitable for sensitive, dry or unbalanced skin
• Phytofleur™ French Rose EC, a subtle blend of French rose extract and
essential Damask rose oil

• Rose extract , with antioxidant benefits, helping to fight skin ageing, sagging
skin and wrinkles
• Moisturising and soothing properties that bring comfort and elasticity to dry
skin and calm the redness of sensitive skin
• Essential rose oil with toning and purifying properties, revives the radiance
of the complexion, refines skin texture and rebalances
• Phytofleur™ French Rose EC, a real asset for a reboosted, fresh and radiant
skin​ whatever their age or the important stage in their life
INCI name: Silybum Marianum Ethyl 100
Ester, Tocopherol​ Fatty acid
ethyl esters

The multi-tasking
ingredient for comforting
• Hormonal imbalances occurring at key stages in a woman's life → skin
textures
more prone to dryness and delipidation, and easily attacked by
environmental or climatic factors
• Lipolami™ ER, a hybrid ingredient, that brings sensory qualities and
naturalness to formulas, but also protective biological properties for
face and body care

• Lipolami™ ER, a 100% naturally derived ester, obtained from milk thistle
seed oil
• Improves the quality and sensoriality of emulsions and the comfort of
foaming products → luxurious sensation of softness during application, for a
comforting moment
• Preserves the structure of the stratum corneum from external aggressions,
and fight against dryness and delipidation of sensitized skin
• Lipolami™ ER, an essential ingredient for cocooning and protective care
• Joy and ingenuity
• The lateral over the literal thinking and the
purposeful over the superfluous to redefine
beauty
• Freedom and creative expression, without
excess
• A return to nightlife
• ‘Skinification’ of men’s cosmetics
• Original and fun designs

PEPPER PARADOX
Sources: WGSN and Mintel reports
BEAUTY CONCEPTS:

Redefining
Masculinity
BEAUTY CONCEPT

• Celebrating life after confinement


• Consumer once again enjoying the nightlife
• The return of festivals reviving a “nostalgic rave”
culture and look
• Make-up is bold and luxurious
• Treatments to protect the skin but above all give a
fresh and 'glowy' effect
• A return to festive evenings that leads to bad back-
from-party habits
• Poorly cleansed, tired and intoxicated skin → to
offer regenerating, detox and anti-fatigue flash
products, or make-up where “it feels good to sleep
in”

Sources: WGSN and Mintel reports


Overnight Sleep Cleanser Get a drink Hydrating skincare Duo​ Everyday makeup bundle​
United Kingdom USA USA

Specially designed for post-party, this Its slogan: skincare that is good for your skin, A kit for a daily or nightly makeup routine that
dry shampoo tackles oily roots and even when you are not! includes a blush that reacts to the skin's pH, a
boosts hair volume while the ​This kit is designed to reset stressed skins protective primer, a hydrating setting spray that
consumer sleeps, for refreshed hair and minds. It gives dull, thirsty skin a double fights pollutants and a facial cleanser to remove
when they wake up.​ dose of hydration.​ makeup and residue.
INCI name: Glycerin, Vitis Vinifera (Grape)
Leaf Extract, Aesculus Hippocastanum (Horse 100
Chestnut) Seed Extract, Ginkgo Biloba Leaf Flavonoïds
Extract​ (Rutin)

A botanical complex for a


refreshed and relaxed look • To shine in the evening, there's nothing like Doe eyes, without bags or
dark circles
• The gaze considers, examines, watches, observes, inspects, scans but
also attracts and maintains attention → an essential asset in society
• Take care of eye contour, pamper it

• Amilook™ EC, a botanical synergy of three plants recognised for their


powers on microcirculation
• Ginkgo biloba leaves, rich in flavonoids, renowned for their antioxidant
properties which protect and strengthen the vessels
• Horse chestnut, used as a vasoprotector and vasoregulator in traditional
medicine
• Red vine, rich in polyphenols and known to improve blood circulation
• Amilook™ EC, particularly suitable for eye contour care to reduce dark
circles and bags under the eyes, whether before a party or to refresh the
eyes after parties
INCI name: Glycerin, Water, Paeonia 100

Lactiflora Root Extract​


Paeoniflorin

The flower with a thousand


petals for a perfect and
• The quest for a perfect complexion → a top priority for women
‘glowy’ complexion
• The more the complexion is homogeneous, the more the face seems
young, in good health, and the more the person is described as beautiful
and attractive
• The general concern for a radiant complexion is identical in all countries :
consumer is looking for uniform, dazzling skin that is full of life

• White peony, used in TCM for its soothing, healing properties and to bring
calm and serenity
• Phytessence™ White Peony: acts on the homogeneity of skin colour by
correcting excessive redness and reducing age spots → significantly
increases the homogeneity of the colour and the luminosity of the skin
respectively by a factor of 2 and 3
• Protects the skin against pollution-induced ROS
• Phytessence™ White Peony, the perfect ally for radiance complexion care
and while protecting against external aggressions during late -night parties
INCI name: Glycerin, Actinidia Chinensis 100
(Kiwi) Fruit Extract​
AHAs

The purifying and


energising fruit for a
• After a party→ accumulation of perspiration, sebum, pollutants, make-up
reboosted complexion.
on skin​
• Must be purified to eliminate all these external aggressions and allow it to
breathe
• Give the skin a boost by providing it with all the elements lost during this
nocturnal excursion: hydration, vitamins, and minerals

• Kiwi, well-known for its high content of vitamin C and minerals


• Rich in fruit acids → gentle keratolytic effect eliminates residue on the skin
to restore freshness and radiance
• Sugars, vitamins and minerals → rehydrate and tone the skin after a short
and intense night
• Cosme-phytami™ Kiwi EC, the ultimate “pep”, energising, ingredient to give a
boost to the skin after festive evenings
BEAUTY CONCEPT
R
ROOU
UTTIIN
NEE

1.Gentle Face Scrub Redefining


2. Purifying Cleanser

3. Mattifying Moisturizer Masculinity


• Gradual change of men's grooming market, the industry
embracing an even more inclusive and open mindset
• Traditional gender narratives dismantled, to meet the very
specific and diversified beauty needs of men
• South Korea: the world's largest men skincare market
• The desire and pressure to look younger, lively and
employable → growing interest in high performance and a
diversified routine
• Emphasis is placed on a radiant, youthful-looking and
flawless complexion
• An interest in smart hybrids that streamline routine and
combine performance, convenience, value and durability
• Priority for hair products that address hair health

Sources: WGSN and Mintel reports


Masculinity
Redefining

black monster® horace® The grey®

Custom All-in-one Double Set​ Anti-hair loss serum Recovery Face Serum​
South Korea France USA

The brand offers customizable and A brand offering natural care for all Treatments combining high quality botanical
minimalist products, such as its all-in-one men. This natural serum tackles one of ingredients and science, to offer treatments
Double Set day and night cream. The the key hair issues for men. Applied to adapted to men. This powerful concentrated
product includes a day cream with sun the scalp, it slows down hair loss, serum hydrates, smooths and rejuvenates the
protection on one side, and a night cream strengthens and thickens the hair. skin. It fights environmental aggressions and
on the other side to be selected from three restores a fresh and even complexion.
creams.
INCI name: Propylene Glycol*, Water,
Zanthoxylum Bungeanum Fruit Extract​ 100

*from plant origin​ Xanthoxylin


Zanthocare™

A hybrid and high- • Diversification of the male consumer's beauty routine


performance ingredient • Aware of the specific needs of his skin
for men
• Concerned about saving time and have a lesser impact on the planet
• Interested, like women, in all-in-one care, without compromising on
efficacy
• Simplicity is predominant, as is naturalness

• Sichuan berry, a remedy for TCM since ancient times, used in dermatology
to reduce skin discomfort
• Zanthocare ™ : ↘ bad odours by inhibiting lipase through its astringent power ;
protects against oxidative stress caused by ROS production induced by
DPPH and O 2 singlet (-69% and -49% respectively) and by glycation (-95%) ;
↗ the synthesis of ECM compounds and the differentiation capacity of
epidermal keratinocytes for a strengthened skin ; ↘ redness and chronic
inflammation (-88% PGE2 and -63% IL6)​
• Zanthocare ™ , a multifunctional concentrate suitable for men and ideal for
protective, repairing, refreshing and soothing care
INCI name: Simmondsia Chinensis (Jojoba)
100
Seed Oil , Padina Pavonica Thallus Extract​
French Jojoba Oil
Padinami™ EC
Polynesia

A secret marine active


ingredient for a youth
cure • Male consumer facing a reality: you have to look young with a flawless
complexion to be employable→ the same situation as for women
• Evolution in the way we talk about age → but demand for care minimising
the signs of ageing has never declined
• A youthful appearance, with a luminous complexion → a priority for the
consumer, whatever his gender

• Padine, a so-called calcified brown alga, originating from French Polynesia


• Padinami™ EC: stimulates the synthesis of sulfated GAGs, hyaluronic acid,
and collagen ; boosts cell communication between keratinocytes and
fibroblasts → improves the morphology of skin tissue
• Padinami™ EC, a global anti-ageing active ingredient that will reduce the
first signs of ageing for youthful skin full of vitality
INCI name: Glycerin, Water, Corylus
Phytessence™ Hazel Leaf 99,8
Avellana Leaf extract​
Françe Polyphenols

The secret of a • Men-specific hair care supporting scalp health and addressing hair loss
revitalised scalp and graying issues → a top priority
• Stress, lifestyle and environment → Rise of hair loss and premature
graying
• Self-Care trend → awareness of this need to treat and care for the scalp to
limit hair damage

• Hazel tree, a magic tree in some beliefs, used in traditional medicine to


stimulate blood circulation
• Phytessence™ Hazel Leaf: ↗ the ATP production (+29%), thus providing the
necessary energy to the cells to ensure the vitality of the scalp and hair ; ↗
of collagen VII (+204%) ; protection against oxidation ( ↘ 84% of ROS) and
inflammation ( ↘ 33% of IL6) → cohesion between the dermis and the
epidermis, thus protecting against external aggressions
• Phytessence™ Hazel Leaf, a major asset in hair care to protect the scalp,
tone it and restore all its vitality
• Merging of old and new, natural and artificial to forge
bold beauty narratives
• A wish to create hyped-up solutions and to open new
realms of opportunity
• Inspiration drawn from ancestral wisdom and mystical
healing practices, amplified by science
• Embracing the space age, to draw inspiration from the
cosmos
• Post-natural designs inspired by space or tinted with
soft and relaxing colours infused with ancient beauty
rituals
• Adapted formats to today's concerns (nomadic, single-
dose, interconnected, hygienic)

OVER THE MOON


Sources: WGSN and Mintel reports
BEAUTY CONCEPTS:
BEAUTY CONCEPT

• An ever-increasing consumer interest in well-being


and alternative therapies for relaxation and cure
• A mystical healing practices inspired by ancestral
traditions, energy therapies, chromotherapy or light
therapy
• Modernised approach thanks to today's
technologies and increased scientific knowledge
• Treatments developed to bring spiritual well-being
by acting on the mood for a reconnection with
oneself
• Ancestral remedies drawn from ancient medicines,
a guarantee of effectiveness and authenticity

Sources: WGSN and Mintel reports


Natural skincare for the Soul​ Skincare rooted in Traditional
Chinese Medicine​ Share the soul of beauty​

United Kingdom United Kingdom USA

A natural, small-batch personal care Muihood is on a mission to help you take Alicia Keys drew her inspiration from ancient
brand focused on the ancient principles care of your skin with effective beauty rituals: gestures, smells, ingredients
of aromatherapy and crystal healing. The Traditional Chinese Medicine products whose properties have been recognised for
treatments are organised by energy coupled with science.​ A modernised millennia. Thanks to a wide range of products,
(trust, concentration, reconnection...) approach to help treat skin concerns.​ you are free to create your own rituals.
INCI name: Water, Glycerin, Amethyst 99,4
Extract​
France Ashes

The mystic ingredient to


balance body and mind • Lithotherapy, one of the alternative medicines answering consumers in
quest for new and different solutions to take care of themselves
• A therapy using natural elements such as stones to regulate energies
• Holistic approach where the harmony of body and mind is essential

• Amethyst would heal skin problems, purify the aura, and promote relaxation
and calm according to ancestral traditions
• Mainly composed of silica, a trace element playing a recognised biological
role in skin firmness by stimulating proteins’ production such as collagen or
elastin and by maintaining tissue hydration
• Promotes good hair health by helping to improve the microcirculation of the
scalp and by strengthening the structure of the hair fiber
• Crodarom ® Amethyst GL, the perfect ingredient for shine and hair protection
care or skin radiance and firmness serums
Patent pending
INCI name: Glycerin, Water, Ziziphus Jujuba Fruit
Extract, Scutellaria Baicalensis Root Extract,
Paeonia Lactiflora Root Extract, Glycyrrhiza Glabra 99,4
(Liquorice) Root Extract​ Baïcalin &
China
carbohydrates

An ancestral remedy • Merge of the old and the new → ancestral practices modernized by
drawn from TCM scientific and technological knowledge
• Medicinal heritage, a promise of quality and efficacy in the minds of
consumers → adapted and amplified to meet modern needs and
lifestyles

• A blend of four botanicals inspired by TCM decoctions found in ancient texts ,


and an extraction process optimised to combine heritage and modern
science
• PhytAura ™ : soothes the skin by ↘ redness by 16% and chronic inflammation
(-86% PGE2 and -56% IL6) ; maintains skin hydration by ↘ by 33% water loss
and by ↗ hyaluronic acid synthesis (+47%) ; strengthens the ECM by reducing
the expression of MMP1 (-50%), and by ↗ the synthesis of ECM compounds
(+78% laminin, +46% collagen VII)​
• PhytAura ™ , the ideal ingredient to restore and strengthen the balance of the
skin barrier
INCI name: Glycerin, Olea Europaea 100
(Olive) Leaf Extract​
Oleuropein

A beauty secrets inspired by


Mediterranean rituals • Olive, a world-famous ingredient, both in nutrition and in cosmetics
• An exceptional active ingredient used for several millennia BC and
carrying with it ancestral traditions and centuries of history
• Modern science and technology have been able to confirm this ancient
empirical knowledge to be able to sublimate all parts of this sacred tree

• The leaves: richness in polyphenols, oleuropein and vitamin E


• Exceptional antioxidant effect for skin ageing prevention , and great
soothing and antibacterial properties
• Cosme-Phytami™ Olive Tree, a true natural anti-ageing beauty ally, that
can be used for mature skin care as well as purifying and rebalancing
lotions
BEAUTY CONCEPT

• Space tourism will only be a reality for the privileged


few → new interest in space
• New aesthetics, new formats and new innovations
inspired by the Universe
• Offer very high-tech products based on new
discoveries
• Beauty and space closely linked, thanks to research
done on the effects of gravity or UV radiation on the
skin and ageing process
• Skin care with very lunar or visually cosmic
atmospheres
• The fact of being able to leave the Earth will also trigger
a certain nostalgia → an interest in earthly raw
materials such as earth, clay, peat and crystals

Sources: WGSN and Mintel reports


Welcome to a world of vivid dreams Space defence bright Space Kitten​
and limitless possibilities eye lift gel NAC Y²​
USA United Kingdom USA

Our products blend otherworldly ideas with The NAC Y2 complex was created with A galaxy-inspired black mask infused with
real-world innovations to inspire you to the help of European space scientists and sapphire powder, activated charcoal and
explore what creativity means to you. Travel tested in space where the skin breaks formulated with royal blue glitter to
through space and time to a world of cosmic down at a faster rate. This NAC Y² reveal a more luminous complexion. ​
illusions and futuristic lust. complex is at the heart of all products in
the Reparative collection.
INCI name: Water, Glycerin, Moonstone
Extract​ 99,4

Ashes

For celestial and • Space tourism → renewed interest in the universe and its mysteries
mystical beauty
• The stars, an intriguing power on the planet and Humans
• Effects On our mood or our health → sometimes unexplained magical
powers
• The moon, so present and impressive in our sky fascinate Man, from his
origins to this desire for conquest

• Moonstone, a name inspired by its silver and bluish hues, reminiscences of


the moonlight
• Symbol of health and harmony of the body, recognised for its calming
qualities
• Brings physical and mental well-being
• Mineral composed mainly of silicon and potassium with soothing,
moisturising and regenerating powers → restores radiance and softness to
the skin, and shine and strength to the hair
• Crodarom ® Moonstone, a cosmic and spiritual dimension to cosmetic care
INCI name: Water, Glycerin, Veronica
Officinalis Flower/Leaf/Stem Extract​ 99,4

Polyphenols

An authentic source of
skin well-being
• Many studies carried out by NASA on board the ISS
• Impact of gravity or solar radiation on premature ageing, alteration of the
skin barrier or inflammation of the skin → an extraordinary advance in the
understanding of the effects of external aggressions on the skin and how
to better fight them

• A plant used in Traditional European Medicine to treat wounds and itching


• Richness in phenolic compounds and iridoid glycosides, with soothing and
anti-irritant properties
• Phytessence ™ Speedwell: maintains the expression of E-cadherins when cells
are subject to oxidative stress ; ↘ inflammatory response by inhibiting the
release of IL6 by 47% under UVB​
• Phytessence ™ Speedwell, an authentic and high-tech ingredient that will
respond to the 'slow age' and relaxing concepts
INCI name: Illite 100

France

A return to raw
materials and the earth
• Man, attracted by the cosmos ≠ nostalgia for the Earth and growing
anxiety
• Growing interest in terrestrial raw materials such as earth, clays, peat
and crystals
• Feeling the nourishing earth, cultivating and consuming locally → need to
return to our 'Origins’

• Clay, an ancestral remedy, known for its virtues for thousands of years
• Used in Egypt to accelerate wound healing ; added in the Roman thermal baths
to take care of the skin
• Sedimentary rock, composed mainly of illite, kaolin and montmorillonite
• Renowned for oily skin, absorbs excess sebum, purifies and rebalances the skin
or scalp
• Green Clay ER, the recommended ingredient for purifying and mattifying care
for oily, combination or acne-prone skin
Phytessence™ Peach Flower Cytokalmine™ EC
Crodarom® Blue Lotus GL Phytofleur™ French Rose EC
Lipidami™ Sea Fennel Lipolami™ ER

Amilook™ EC Zanthocare™
Phytessence™ White Peony Padinami™ EC
Cosme-Phytami™ Kiwi EC Phytessence™ Hazel Leaf

Crodarom® Amethyst GL Crodarom® Moonstone


PhytAura™ Phytessence™ Speedwell
Cosme-Phytami™ Olive Leaf Green Clay ER
Non-warranty:
The information in this publication is believed to be accurate and is given in good faith, but no representation or warranty as to its completeness or accuracy is made. Suggestions for
uses or applications are only opinions. Users are responsible for determining the suitability of these products for their own particular purpose. No representation or warranty,
expressed or implied, is made with respect to information or products including, without limitation, warranties of merchantability, fitness for a particular purpose, non-infringement of
any third-party patent or other intellectual property rights including, without limit, copyright, trademark and designs. Any trademarks identified herein, unless otherwise noted, are
trademarks of the Croda group of companies.
© 2023 Croda International Plc

24/03/23PCCMPTrends2024V2EN First launch date: 9 March 2023

Smart science to improve lives™


This presentation is based on WGSN reports. It is developed for information purposes only to explain the evolution of the
market. The cosmetic products shown are used only to illustrate the point, and in any circumstances can be considered
as the property of CRODAROM or part of the conditions of sale. This presentation contains visual and textual elements
protected by copyright, image rights, models rights or trademarks, whose owners are either CRODAROM or third parties.
The lack of author or owner mentions cannot be considered as making the elements free of rights.

Attention: the claims indicated on the market products examples are those noted and indicated by the brands, and are
under their responsibility. They must comply with the cosmetic regulations of the country and in no case Crodarom or
Alban Muller are responsible for these claims.

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