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    John S - Managing Across Gen

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    John Sihotang
    This document discusses managing across generations in the workplace. It begins by defining a generation as a group of people born within the same time period who share behaviors and attitudes. It identifies four main generations currently in the workforce: Traditionalists, Baby Boomers, Generation X, and Millennials. The document notes that understanding generational differences can improve communication, recruitment, motivation, productivity and more. It outlines some key differences between the generations in areas like values, work ethic, technology use, and expectations. Finally, it provides some strategies for effectively managing a multi-generational workforce, such as tailoring communication, development opportunities, and retention efforts to each generation.

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    John S - Managing Across Gen

    Uploaded by

    John Sihotang
    58 views28 pages
    This document discusses managing across generations in the workplace. It begins by defining a generation as a group of people born within the same time period who share behaviors and attitudes. It identifies four main generations currently in the workforce: Traditionalists, Baby Boomers, Generation X, and Millennials. The document notes that understanding generational differences can improve communication, recruitment, motivation, productivity and more. It outlines some key differences between the generations in areas like values, work ethic, technology use, and expectations. Finally, it provides some strategies for effectively managing a multi-generational workforce, such as tailoring communication, development opportunities, and retention efforts to each generation.

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    This document discusses managing across generations in the workplace. It begins by defining a generation as a group of people born within the same time period who share behaviors and attitudes. It identifies four main generations currently in the workforce: Traditionalists, Baby Boomers, Generation X, and Millennials. The document notes that understanding generational differences can improve communication, recruitment, motivation, productivity and more. It outlines some key differences between the generations in areas like values, work ethic, technology use, and expectations. Finally, it provides some strategies for effectively managing a multi-generational workforce, such as tailoring communication, development opportunities, and retention efforts to each generation.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    58 views28 pages

    John S - Managing Across Gen

    Uploaded by

    John Sihotang
    This document discusses managing across generations in the workplace. It begins by defining a generation as a group of people born within the same time period who share behaviors and attitudes. It identifies four main generations currently in the workforce: Traditionalists, Baby Boomers, Generation X, and Millennials. The document notes that understanding generational differences can improve communication, recruitment, motivation, productivity and more. It outlines some key differences between the generations in areas like values, work ethic, technology use, and expectations. Finally, it provides some strategies for effectively managing a multi-generational workforce, such as tailoring communication, development opportunities, and retention efforts to each generation.

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    You are on page 1of 28

    MANAGING ACROSS GENARATION

    Understanding Our Value Diversity For Better Management Effectiveness

    John Sihotang sihotang@telkom.co.id

    Objectives
    Show the advantages of generational diversity in the workplace and Business. Identify the impacts of generational differences. Learn the characteristics of different generations and how to adapt to and leverage them.

    Agenda
    Introduction Across Generation at Business Multi Generation at Work

    GENERATION INTRODUCTION

    A Challenge
    Please Write a One Sentence Definition of Generation.

    Definition

    A body of individuals born in approximately the same time period who generally share similar behaviors and attitudes.

    Benefits of Understanding Generational Differences


    More effective communication/less misunderstandings. Increased recruitment and employee retention. More effective motivational methods. Better-formed expectations. Increased productivity and teamwork.

    The Case of Understanding


    There are now four (4) generations in the workplace with different expectations, motivations, attitudes, and behaviors. An understanding of these generational differences can equip one to handle workplace situations with increased insight.

    The Four Generations


    Traditionalists/Veterans (Born 1922-1945) Baby Boomers (Born 1946-1964) Generation X (Born 1965-1982) Millennials/Generation Y (Born 1983-1997)

    How the Generations Differ (1 of 3)


    Social, Political, and Economic Influences. Familial Structure and Influence. Education. Values. Work Ethic.

    How the Generations Differ (2 of 3)


    Preferred Leadership Approach. Communication Style. Motivational Buttons. How They Interact with Others. Preferred Approach to Feedback. View toward the Company.

    How the Generations Differ (3 of 3)


    Work Vs. Personal Life. Desired Rewards. Financial Behaviors. Relationship with Technology. Expectations.

    ACROSS GENERATION AT BUSINESS

    What Technology Tell Us ?


    Boomers :
    The Assembly Line and TV

    Xers :
    Internet

    Yers :
    iTunes, FaceBook, Twitter, Myspace, etc

    Now lets look at what really change in our generations

    How about the kid?

    Why across generation?

    To fulfill the market segment from mass market to fragmented and niche Fragmented segment and niche segment including Lifestyle of different generation (Baby boomers, X, Y, digital)

    2020 T.I.M.E.
    A survey of technology thinkers and stakeholders shows they believe the internet will continue to spread in a flattening and improving world. There are many, though, who think major problems will accompany technology advances by 2020 742 respondents who completed this survey were varied; there is general agreement about how technology might evolve
    Janna Quitney Anderson, Elon University Lee Rainie, Director

    T.I.M.E TELKOM sungguh tepat untuk menjawab perubahan jaman ini.

    In Indonesia? Welcome to T.I.M.E

    Lifestyle gaps still wide between the urban and the rural. Our job to empower the rural civilizations to catch the urban. Indonesia go wireless faster than any countries. Generations gaps between X,Y,Z get thinner. Thanks to social media. But there is different interest and different effect of the digital to kids & teens and to youth & adult. Druckers said : it is brand and innovation that make company sustain

    Social Media Becomes a Basic Need


    Fenomena social media di Indonesia, dengan jumlah 26.000.000 lebih, Indonesia menempati peringkat ketiga negara dengan jumlah pengguna Facebook terbanyak di dunia, di bawah Amerika Serikat dan Inggris. Indonesia juga menempati jumlah pengguna terbesar Twitter di Asia. Jakarta ibukota negara Indonesia bahkan telah diklaim sebagai ibukota Tweet di Asia, bukan karena jumlah pengguna tetapi juga kontribusi Trending Topic di Twitter dari Indonesia.

    Source: retrieve from http://www.financeindonesia.org/content.php?279-Social-Media-World-Forum-Asia-2010

    Online and Offline Interaction


    Online interaction increase kopi darat for kongkow kongkow Orang Indonesia memang suka sosialisasi makanya facebook dan twitter cepet naiknya. (bencana, gayus, koin prita dll sbg contoh)

    GENERATION AT WORKS
    MANAGING HUMAN RESOURCE : MULTIGENERATION WORKFORCE

    ACROSS GENERATION ISSUES


    SILENT GEN 1925 - 1945 USIA 62 - 83 BABY BOOMER 1946 - 1964 43 - 61 GENERATION X 1965 - 1977 30 - 42 GENERATION Y 1978 - 2000 21 - 29 DIGITAL NETWORK 2001 - Present 0 - 11

    OUTLOOK

    Practical

    Optimistic

    Skeptical

    Hopeful

    WORK ETHIC VIEW OF AUTHORITY LEADERSHIP

    Dedicated

    Driven

    Balanced

    Ambitions

    Respectful

    Love / Hate

    Unimpressed

    Relaxed, Polite

    Hierarchy Personal Sacrifice Civic

    Consensus Personal Gratification Team

    Competence Reluctant To Commitment Self

    Achievers

    RELATIONSHIP

    Loyal

    PRESPECTIVE

    Civic

    Sumber : Raines C (2003), Connecting Generations, Menlo Park, CA; Crisp Publication

    The Multi Generation Workforce Issues

    Source : www. Kellyservice.com

    (7 of 23) 23)

    Strategies for working Cross Generation


    Baby Boomers
    Communication

    Gen X

    Gen Y

    Development and Job Design Recruitment

    Retention

    Source : Aon Hewitt

    Strategies for working Cross Generation


    Baby Boomers
    Communication Show respect Choose face-to-face

    Gen X
    Get to the point Use email but faceto-face issue Give them space to explore and find the solution Lighten up work can be fun Go through social networks Get over the notion of dues paying Provide flexible work solution Set out clear steps to advance

    Gen Y
    Orient them quickly Email and IM are prefered Provide feedback and respond quickly Challenge them Outline the end game to each task Utilize technology facebook, etc Find them a mentor Allow them to contribute to the community Introduce new opportunities frequently

    Development and Job Design

    Acknowledge accomplishment and gratitude Create open work environment Retain them Highlight value and contributions to the company

    Recruitment Retention

    Source : Aon Hewitt

    .: MARKET SEGMENT VS HR PLACEMENT :.


    HR ISSUE DESCRIPTION INDICATOR FRONT END MID OFFICE BACK OFFICE

    MARKET SEGMENT

    BABY BOOMER

    V V V

    V V V

    X V V

    MASS

    ALL LOW INCOME

    GENEREATION X GENEREATION Y

    BABY BOOMER

    X V V

    V V V

    X V V

    MIDDLE

    YOUNG PEOPLE ENERGIC

    GENEREATION X GENEREATION Y

    BABY BOOMER

    V V V

    V V V

    V V V

    AFFLUENT

    MATURE WEALTHY LIFESTYLE

    GENEREATION X GENEREATION Y

    THANK YOU

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