Code Code: MKT 512 Course Title: Digital and Social Media Marketing

Academic Task No : 01 Academic Task Title: Blog

Date of Allotment: 30/8/23 Date of Submission: 12/9/23
Student’s Roll no: RD2209A01 Section: DE406
Evaluation Parameters:

Learning Outcomes:

Declaration: I declare that this Assignment is my individual work. I have not copied it from any other student’s work
or from any other source except where due acknowledgement is made explicitly in the text, nor has any part been
written for me by any other person.

Student(s)’s Signature:

Evaluator’s Comments (For Instructor’s use only)

General Observations Suggestions For Improvement Best Part of Assignment

Evaluator’s Signature and Date:

Marks Obtained: _______________ Max. Marks: _____________

Q2. Identification of keywords with justification?

The report was the justification of the keywords that I have used to make a blog and have identified
on the blog.

The blog was about the business of Happy Tourism and

through that I went to Paris and made a blog with my entire visit to Paris

Generally, keywords are the basis of any website or blog in they act as the spotlight for users who
are searching for a particular place or thing on the internet

Example: The word Luggage is a keyword whenever a particular search is made by a user related to
luggage or traveling this keyword helps to pop out your blog or website to people who are searching
on the internet

There are many uses in using the keywords and it is mandatory to use the keywords without
keywords your opportunities of being identified by the user and people are very low

This is basically most important and relevant to SEO(Search engine optimization)

The using of keywords in the blogs and websites for the following reasons:

1.Search Engine Optimization (SEO): Keywords are the primary way search engines like Google
understand the content of your blog. By strategically incorporating relevant keywords, you increase
the likelihood that your blog will appear in search engine results when people search for those
keywords. This can lead to more organic traffic to your blog.

2.Visibility: Properly researched and targeted keywords can help your blog stand out in a crowded
online space. When you optimize your content for specific keywords, you're more likely to rank
higher in search results, making it easier for potential readers to find your blog.

3.Audience Targeting: Keywords can help you attract the right audience to your blog. By using
keywords that are relevant to your niche or topic, you can ensure that the people who find your blog
are interested in what you have to offer.

4.Content Organization: Keywords can help you structure your blog content. They serve as a guide
for creating headings, subheadings, and sections within your blog post. This not only makes your
content more reader-friendly but also helps search engines understand the structure and relevance of
your content.

5.Content Quality: While it's important to use keywords strategically, it's equally important to create
high-quality, valuable content. Keywords should be integrated naturally into your blog post,
enhancing the reader's experience rather than disrupting it. This ensures that your blog remains
informative and engaging.

6.Competitive Analysis: By researching keywords, you can gain insights into what topics and
phrases are popular in your niche. This information can help you create content that addresses gaps
in the market or provides a unique perspective on existing topics.

7.Long-Term Traffic: Well-optimized content can continue to attract organic traffic over time. If
your blog post ranks well for specific keywords, it can generate ongoing traffic and potentially
become a valuable evergreen resource.

8.Monetization Opportunities: If your blog becomes popular and generates significant traffic, you
may have opportunities to monetize it through methods such as affiliate marketing, sponsored posts,
or advertising. Proper keyword usage can contribute to your blog's growth and revenue potential.
Now, Let us identify the keywords mentioned in my blog

• Paris

We have used this keyword for the people who search anything about Paris. That contains
Paris in the word or it contain a hashtag about Paris

If your blog post is about traveling to or exploring Paris, using the keyword "Paris" is
essential. It helps readers immediately understand the main focus of your content and can
improve your blog's visibility in search results when people are searching for information
related to
Paris travel, attractions, or tips. This is called
LocationBased content

• City of Light

"City of Light" is a well-known nickname for Paris, often attributed to its role as a center of
intellectual and cultural enlightenment during the Age of Enlightenment. If your blog post
discusses the historical significance of Paris in this context, using the keyword "City of
 Light" helps establish its historical and cultural relevance.This is called Historical event
search

• Eiffel Tower

The Eiffel Tower is historically and architecturally significant. If your blog post discusses its
history, construction, architectural features, or its role in Parisian history, using this keyword
helps establish the relevance of your content. This is known as Historical and architectural
Siginificance

• Louvre Paris

The Louvre houses an extensive collection of art and cultural artifacts. If your blog explores
specific artworks, artists, historical periods, or cultural aspects represented in the Louvre's
collection, including the keyword "Louvre Paris" adds context and relevance to your content.
This is used because of Art and Cultural Exploration

The Louvre frequently hosts temporary exhibitions and events. If your blog post covers these
exhibitions, previews upcoming events, or reviews past events at the Louvre, using the
keyword "Louvre Paris" helps readers

• Notre Dame Cathedral

The Louvre's history is rich and intriguing. If your content delves into the history of the
museum, its architectural evolution, or its role in French and global history, including the
keyword "Louvre Paris" helps establish the historical context. This keyword is used because
of the
Historical Significiance and Educational Resources

• French Gothic Architecture

The cathedral often hosts special events, religious ceremonies, and cultural celebrations. If
your blog covers these events or provides information about them, including the keyword
"Notre Dame Cathedral" helps convey the event's location and significance.

Travelers often seek insights into local culture and interactions with locals when visiting a
city. If your blog offers tips or anecdotes about interacting with Parisians, using the keyword
helps address the interests and concerns of tourists. This keyword is used because of the
travel and tourism
 • Montmartre exudes

The keyword "Montmartre exudes" suggests that you're using descriptive language to
convey the distinctive ambiance, emotions, or qualities associated with Montmartre. This
can engage readers by appealing to their senses and imagination. This is used because
Descriptive Language

Montmartre is known for its artistic and bohemian atmosphere. Using this keyword allows
you to communicate how Montmartre radiates a particular atmosphere or vibe, which can be
a compelling way to draw readers into the world you're describing. This is
used because of Atmospheric portrayal

• Du Tertre

Place du Tertre is a popular tourist attraction in Montmartre. If your content provides travel
tips, visitor experiences, or recommendations related to this square, including the keyword
helps attract readers interested in visiting or learning more about it. This is used because of
the Tourist attraction as it was a tourist place and
everyone should wish to visit even once

• French

The French language is widely spoken and studied around the world. If your blog post
discusses the French language, language learning resources, or linguistic topics related to
French, including the keyword "French" helps signal the linguistic focus of your content.
This keyword is used because of the language for the people as if the people use French
language and this can also used because of French products and brands while shopping and
purchasing as their search priority so it might suggest our blog through SEO

LONG KEYWORDS:

• Tourist places in Paris

This was used because of the people who search for tourism in Paris

• Places to visit in France

This was used the same as the before keyword

• Best food in Paris

This was used for the people who searched for having the best food in the Paris and don’t
know about the food over there
• Seine River

The Seine River is a prominent geographical feature in Paris and is closely associated with the
city. Using the keyword "Seine River" helps readers immediately identify the specific natural
feature or landmark you are discussing. This is used because of the Landmark identification as
it was a popular landmark which was near to the Effie tower so people searched about the
Effile could also find the seine river

• Musee d'Orsay

Musée d'Orsay offers a wealth of educational resources and insights for art enthusiasts, students,
and educators. If your blog provides art appreciation tips, educational guides, or lesson plans
related to the museum's collection, using this keyword ensures that your content reaches a
relevant audience. This is used because of the Art Appreciation and Education as it was a very
fine piece of art and it was well known in the world so people who search about the monument
and Musee d'Orsay might can also come to know about our blog through SEO as we have used
the keywords

• Patisseries

Travelers often seek information about local food experiences, including pastry shops, when
visiting France. Using the keyword "patisseries" can attract readers interested in exploring the
world of French pastries and desserts during their travels. This is used because of Travel and
Food Tourism as it was the sense of the different tastes and flavours people who wish to try food
and the tastes of Paris might use this keyword to suggest our website or blog by SEO to the
customer

This is the justification for the keywords that are used by me while making the blog or website.

Our blog can be verified and visited on the following link:

https://hapyytours.blogspot.com/2023/09/happytouris m.html

THANK YOU

Sharon raj tanamchintala