ADVERTISING

MEDIA KIT
2023
 TABLE OF CONTENTS
1
About Us
7
Print

2
By the Numbers
8
Digital News Displays

3
Sponsored Content
9
Special Publications

4
Social Media
10
Publication Schedule

5
Email Newsletter
11
Formatting Specifications

6 Online

12 Contact Us

 Founded in 1873, The Harvard Crimson is the

nation’s oldest continuously published daily college
newspaper and the only daily publication of
Cambridge, Massachusetts.

The Crimson is published every morning, Monday

through Friday, with the exception of federal and
Harvard University holidays. In addition to the daily
publication, The Crimson publishes an arts section

ABOUT US
every Tuesday and Fifteen Minutes, the weekend
magazine of The Harvard Crimson, every Thursday.

Our online website, thecrimson.com, is updated daily

with all the same content of the daily newspaper,
reaching over 15 million members of the global Harvard
community every year.

News and digital headlines are distributed to the

Harvard Business School, Harvard Law School, Harvard
University Science Center, Smith Campus Center,
Harvard dormitories and alumni around the world.

THE CRIMSON BY THE NUMBERS

$1.5M AND OVER IN
BUSINESS VALUATION 30,000+
HARVARD UNDERGRADUATES,
GRADUATES, & FACULTY

300+ ACTIVE STAFF

MEMBERS EMPLOYED
TO PROMOTE YOUR BRAND TO

18-24
26DISTRIBUTION LOCATIONS

ON CAMPUS & IN CAMBRIDGE

YEARS OLD IS THE MAJOR
DEMOGRAPHIC OF OUR
READERSHIP
SPONSORED
Quality articles at the direction of our clients: we produce,
publish, and promote engaging stories to make an enduring
impression on our local and global audiences about your brand.

CONTENT 86% audience recall rate

42.2K average views in a month across all pieces

The Crimson Brand Studio is an Associated

Collegiate Press awarded team that forges
4x the average click-through rate of regular ads

creative imagination into reality. Hosted on thecrimson.com/sponsored indefinitely, and are usually
paired with Sponsored Facebook Posts for increased outreach.

 SOCIAL MEDIA
theharvardcrimson ...

theharvardcrimson

INSTAGRAM
Sponsored social media campaigns offer precise targeting of specific demographics
STORY INSTAGRAM
within the Harvard community. We also allow clients to reach a national audience for
1080 x 1920 pi
POST your business to promote its products and affiliation with The Harvard Crimson.
1080 x 1080 pi

Instagram sponsored post and

story on the Harvard Crimson
page, followed by over 19k users 4K AND OVER IMPRESSIONS
MADE ON AVERAGE ON
SPONSORED POSTS
...
ADVERTYSOIEUR

HERE MENT


T 

HERE MEN
FACEBOOK POST

RTISE R
ADVE YOU
1200 x 628 pi
800 x 418 pi

Twitter promoted post on the Facebook sponsored post on

Harvard Crimson page, followed the Harvard Crimson page,
by over 56.3k users followed by over 80k users
EMAIL

NEWSLETTERS
ENGAGING CONTENT

hand-picked by The Crimson newsroom every day

Breaking News | Campus Events | Dining Hall Menu

Email newsletter advertising reaches a loyal, core

audience that is best suited for raising awareness about
events and programs, opportunities and applications,
34,000

subscribers receive email newsletters

and other dates and deadlines.
from The Crimson every week.
 LEADERBOARD

ONLINE 728 x 90 pi

News articles, editorials, investigative

PRIMARY
features, and all other content 300 x 600 pi

produced by The Crimson is published

on thecrimson.com.

BOX
300 x 250 pi

Online advertising is one of the best

ways to engage the global Harvard

community on a large scale. Harvard

alumni, parents, and other members of

the global Harvard community

1,400,000

}
EVERY

represent the majority of our digital

audience, as well as students and

page views
faculty on campus.

1,300,000
MONTH

unique readers
PRINT EIGHTH
QUARTER
HALF
FULL

1/2 1
FEATURED AD 1/8

1/4
11.5” x 10.25”
5.75” x 5.125”
5.75” x 10.25” 11.5” x 20.5”

BACK PAGE The daily print edition of The Harvard Crimson is distributed all
FULL COLOR across Harvard, commanding an engaged and loyal audience of
undergraduates and graduate students, faculty/staff members,
residents of the Cambridge community, and alumni nationwide.

PAGE 2
A comprehensive outreach campaign features print to create the
COLOR BANNER strongest brand awareness throughout the Harvard community.
DIGITAL NEWS

DISPLAYS
The dynamic, interactive nature of our displays
makes digital advertising the ideal way to
promote your products, services, and events to
a wide receptive audience. 1080 x 1600 pixels

80%
VIEWER RECALL RATES
43" LCD Screen

(1080 x 1600 HD
photos, graphics,
video)

11 HIGH-TRAFFIC LOCATIONS
ACROSS CAMPUS

Dining Hall
Main Campus Center Height: 5'11"

Lecture Hall Width : 2'1"

Upperclassmen dorms
SPECIAL

RELEASES
The Harvard Crimson creates special releases for specific events on and around campus throughout the year.
These are the perfect times for you to target a large and special demographic audience.

GUIDE TO SUMMER

OPPORTUNITIES MAR FALL WELCOME BACK SEP

Informs students of summer internships, jobs, and programs. This special issue is published on the first day of the
school year targeted towards all undergraduates.

ADMITTED STUDENTS WEEKEND APR

Distributed to incoming freshmen and their families as they
stay for Visitas, giving them a first impression of Harvard life. HEAD OF THE CHARLES OCT
The annual Head of the Charles brings in over 250,000
students, alumni, and family from across the globe.

150TH ANNIVERSARY ISSUE APR

The Crimson celebrates its 150th year this April, with high-
visibility alumni events held throughout the week of the 27th FIRST-YEAR PARENTS WEEKEND NOV
Thousands of families and friends of underclassmen freshmen
COMMENCEMENT MAY come to Cambridge for the weekend to visit campus.

SPRING Thousands of students, alumni, families, and faculty attend this

special occasion to celebrate those earning their degrees. HARVARD-YALE GAME NOV
The annual football game is the most anticipated college
sports event in both Cambridge and New Haven.
PUBLICATION SCHEDULE

Publishing (red date)

| 2023 Calendar Year — Not publishing (black dash)

FORMATTING SPECIFICATIONS —

All media must be 300ppi and in the correct color space—otherwise, the advertisement may not run. 300ppi is
required for any Online or Social Media Posts. CMYK is required for any Print.

1125 x 1800 pixels

SOCIAL MEDIA
*No printer’s marks (no crop marks or bleed marks), JPG or PDF file format preferred. Platform Dimensions Color Space
Facebook 1200 x 628 pi RGB

Twitter 800 x 418 pi RGB

800 x 800 pi

Instagram 1080 x 1080 pi RGB

1080 x 1920 pi
 14 Plympton Street

CONTACT US
Cambridge, MA 02138

(617) 576-6600

www.thecrimson.com

ads@thecrimson.com

Cynthia Lu

Business Manager

Drew Hesp

Calvin Beighle

Amy Zhou

Advertising Managers