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    CDW Quiz 1

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    CDW was founded in 1982 and provides IT solutions to corporate, small business, and public sector customers. It offers a wide range of services across the IT lifecycle from hardware and software to configuration, integration, and support. CDW is headquartered in the US and has operations in Canada, UK, Australia, Hong Kong, and Singapore. Its strategy focuses on accelerating growth in strategic services and solutions while delivering the best omnichannel experience for customers.

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    CDW Quiz 1

    Uploaded by

    Gregg Producer
    26 views8 pages
    CDW was founded in 1982 and provides IT solutions to corporate, small business, and public sector customers. It offers a wide range of services across the IT lifecycle from hardware and software to configuration, integration, and support. CDW is headquartered in the US and has operations in Canada, UK, Australia, Hong Kong, and Singapore. Its strategy focuses on accelerating growth in strategic services and solutions while delivering the best omnichannel experience for customers.

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    CDW was founded in 1982 and provides IT solutions to corporate, small business, and public sector customers. It offers a wide range of services across the IT lifecycle from hardware and software to configuration, integration, and support. CDW is headquartered in the US and has operations in Canada, UK, Australia, Hong Kong, and Singapore. Its strategy focuses on accelerating growth in strategic services and solutions while delivering the best omnichannel experience for customers.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views8 pages

    CDW Quiz 1

    Uploaded by

    Gregg Producer
    CDW was founded in 1982 and provides IT solutions to corporate, small business, and public sector customers. It offers a wide range of services across the IT lifecycle from hardware and software to configuration, integration, and support. CDW is headquartered in the US and has operations in Canada, UK, Australia, Hong Kong, and Singapore. Its strategy focuses on accelerating growth in strategic services and solutions while delivering the best omnichannel experience for customers.

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    CDW Quiz 1

    CDW started when? - correct answer 1982

    Sectors of CDW - correct answer Corporate

    Small Business

    Public

    Benefits of CDW Segmentation - correct answer 1) focusing on certain areas and improving those skills

    2) focusing on different territories allows you to pick up trends

    1st CEO - correct answer Michael Krasny

    Current CEO - correct answer Chris Leahy

    Where is CDW located - correct answer Canada

    UK

    Australia

    Hong Kong

    Sigapore

    CDWs golden thread - correct answer Vision

    Value Proposition

    Strategy

    Goals

    CDW Way

    Circle of Service
    Vision - correct answer To be the leading integrated technology solutions provider in the markets we
    serve

    Value Prop - correct answer Who we are

    What we do

    How we do it

    - The leading IT solutions provider in the markets we serve

    -Help our customers acheive their goals by delivering integrated solutions to maximize their technology
    investment

    +Intimate knowledge of a customer's IT environment and needs

    +Wide variety of services across IT cycle

    Solution Provider - correct answer Not just selling them a product, we are providing a solution, helping
    get them from point A to B

    CDWS strategy - correct answer Accelerate growth of strategic services and solutions

    Deliver the best B2B omnichannel experience

    Innovate (to change or grow)

    CDW slogan - correct answer People who get it

    What is CDWs market share? - correct answer 5%

    Direct resellers (competition) - correct answer Ahead

    Connection

    Zones
    SHI

    Retail (competition) - correct answer Staples

    Amazon

    Alibaba

    MSP & VAR (competition) - correct answer Softchoice

    INAP

    Presidio

    CDW Way - correct answer Run our business with passion and integrity

    Circle of Service - correct answer Sales

    Product and partner management

    Operations

    Marketing

    IT

    Finance and Legal

    THE MIDDLE IS THE CUSTOMER

    Performance objectives - correct answer Provide and apply a consistent Value Proposition message to
    customer to effectively articulate CDW capabilities to grow business

    Define and identify CDW addressable market to recognize the growth opportunities in each segment

    Identify competitors and distribution levels with IT market

    IT Distribution Channel - correct answer 1. OEM (Dell, HP)

    2. Tier 1 Distributors - (Tech Data, Ingram)


    3. Tier 2 Distributors - (CDW)

    Who does OEM sell to? - correct answer Directly to enterprise clients and use distributors and direct
    marketers

    What Configuration services does cdw offer? - correct answer 1. Software configuration

    2. Custom Imaging

    3. Hardware integration

    4. Rack configuration

    5. Mobility services

    6. Custom Laser Engraving

    7. Asset Tagging and Reporting

    8. Network and Security Device Configuration

    9. Burn in services

    10. Custom Packaging

    11. Buy and Hold Services

    Hardware Integration - correct answer Installation of memory, hard drives, NIC cards, video cards, and
    other components

    Software configuration - correct answer Your computers, mobile devices, and servers will come with Oss
    and apps pre-installed. We offer white glove service to prep and provision Chromebooks

    Custom Imaging - correct answer Image creation, maintenance and deployment, we can host a
    secondary server to connect to your SCCM or other image deployment server via VPN. Customizable
    options incude pre and post-imaging tasks like domain join and security upgrades

    Rack configurations - correct answer We mount and configure your network and security devices,
    rackmount servers, storage, KVMs, UPss and PDUs into a rack structure. Then cable and label before
    shipping
    Mobility Services - correct answer We configure and activate your tablets, phones, handhelds, and Wi-Fi
    hotspots

    Custom Laser Engraving - correct answer Can engrave on notebooks, mobile devices, and other
    equipment

    Asset tagging and reporting - correct answer That thing where we put a barcode on all tech equipment
    for IT departments to track their equipment

    Network and Security Device Configuration - correct answer Configure firewalls, routers, switches, access
    points and IP phones

    Burn-in services - correct answer Run the devices for 12 hours or more to ensure all components are
    working properly

    Custom packaging - correct answer Kitting, palletization, inserts, welcome letters, and box labeling

    Buy and hold services - correct answer Allows you to purchase products and have them held in a secure
    location from 3 months up to a year

    in stock products are shipped within___ - correct answer 24 hours

    Tech support: No cost - correct answer Two year hardware functionality support

    Monday-Friday 7am-7pm CST

    Tech Support: Billable Service support intimate knowledge - correct answer Level 2+3 incident based
    support covering

    -Client/server remote application deployment

    -LAN/WAN- Firewall, router and switch configuration

    -Web/Mail- Corporate communication and Web Security


    Seller Stages - correct answer Prospect

    Discovery

    Qualify

    Propose

    Close

    Prospect - correct answer Is there an opportunity to do business?

    Discovery - correct answer Where is the client in the purchase process?

    Qualify - correct answer What's the process, lead time, and funding

    Purpose - correct answer did you find the need behind the need?

    Close - correct answer Did you win the deal

    Buying Decision Process - correct answer Need recognition

    Search for info

    Examine the options

    Choose and Purchase

    Post Purchase assesment

    Partner Specialist - correct answer CDW workers that are assigned to a specific product line or
    manufacturer

    Manufacturer Partners - correct answer Support contacts that work directly for the partner

    ITS resources - correct answer Resources that are highly trained and certified in tech categories
    laser printer - correct answer printer designed for speed and higher duty cycles

    Multifunction printer - correct answer Printer that combines print, fax, copy, scan, and other capabilities
    into a single machine

    Inkjet Printer - correct answer Printer that works by spraying very fine drops of ink on a sheet of paper

    Multitower desktop - correct answer Desktop with space saving design that offers some expansion
    capabilities

    small, ultrasmall, or mini desktop - correct answer Desktop with an extra small footprint, that saves
    space and energy with capabilities

    Workstation desktop - correct answer Desktop that provides power and high-end graphics for resource-
    intensive applications. Offers entry-level server capabilities and is designed for 24x7 uptime

    Thin client desktop - correct answer Desktop that enables secure remote management and
    virtualization, with no storage space on the device. Offers energy efficiency. Has limited hard drive
    platform, providing the highest level of security

    All-in-one desktop - correct answer Desktop that houses every component except the keyboard and
    mouse inside the same case as the monitor. Normally used to save space

    Thin and light - correct answer Notebook with a screen size 14" or less with full notebook functionality

    Ultrabook - correct answer A specific type of ultra-mobile notebook, defined by Intel. Long battery, low
    power CPU, good performance

    Ruggedized - correct answer Designed for reliable operation in harsh usage conditions such as extreme
    temp, wet, or dusty environments
    convertible tablet - correct answer A tablet with a rotating screen that enables the user to switch
    between a tablet and a traditional notebook

    2 in 1 notebook - correct answer Similar to traditional notebooks but with a keyboard that's concealable
    or completely detachable from the touchscreen

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