How To Manufacturing
How To Manufacturing
How To Manufacturing
Manufacturing
1. Introduction
1.1 What is Product Manufacturing?
1.2 What is Outsource Manufacturing?
1.3 What is Contract Manufacturing?
2.1 Conceptualization
2.1.1 Product Design Concept
2.1.2 Project Charter
2.1.3 Business Case
2.1.4 Feasibility Study
2.2 Product Design and Development
2.3 Prototyping
2.4 Full-Scale Production
Later in the article, we will also walk you through the steps on how to
manufacture a product, including:
To get you started, here are some common manufacturing terms you will meet along
the way.
Note: If you want to explore the ground rules on how to manufacture a product,
or what is known in the industry as new product introduction, we will dive
deeper into this topic in Chapter #2.
There are no exact same sets of steps as to how an NPI process should go as
it all depends from organization to organization. But one thing is for sure to
make the entire NPI process hit the mark is the cooperation and active support
of the key decision-makers in an organization.
Cutting down the frequency of revisions, validation testing, and design changes
could mean more time to market the product or an early generation of revenue.
An NPI process also helps determine whether a product concept is marketable
and/or saleable.
Of course, there are other factors necessary to bring out the success potential
of a product, such as timing and cost. We will dwell more on that in later
sections of this article.
In this chapter, we will walk you through the general phases of a new product
introduction process, including the requirements, tools, and documents
necessary.
2.1 Conceptualization
All production starts with conceptualization where you lay the groundwork for
all subsequent processes. At this stage, ideas for a product are born, whether
the product is a totally new one or an iteration of an existing product.
Conceptualization highly depends on research to ensure that the product
concept is marketable and/or saleable. Market research is hyper-critical for
a product to become profitable.
What is it for? Who would use it? Is there a demand for it? How will it solve a
problem? Is there an existing product of similar kind? How will yours be
different?
Your research should answer all these basic questions about your product
concept before moving forward with the next steps.
During the stage review, the project team sets forth updated information about
the design, project timeline, risk assessments, and an updated business plan or
report of financial status. From here, the management team determines
whether they should proceed to the next stage or test plan further.
2.3 Prototyping
The prototyping stage is where you produce and test a batch of product
samples commonly known as a prototype. A prototype is used to review the
actual product design, find and resolve defects or problems, and/or implement
necessary design changes. Through prototyping, the manufacturing team
would be certain that the specifications are real and the product is working.
Once the first batch of prototypes is tested, the manufacturer will then proceed
to the second build called design verification, which is intended to be close to
the final production unit. Oftentimes, 3D printed plastic and other low volume
mechanicals are used in design verification to mimic the look and feel of the
end product before spending on tooling.
Product validation is the final build in the new product introduction process.
In essence, product validation is a dry run of full-scale production where labels,
shipping boxes, etc. are included in the analysis and testing.
Packaging standard
Product level drawings
Prototype builds
Fixture or tooling creation and build
Process work instructions
Process flow or mapping
DVP&R
Process failure modes and effects analysis (PFMEA)
Review of supplier production part approval process (PPAP)
submissions.
During the stage review, the project team should review the outputs with the
management team. If approved, the process proceeds to the final stage of the
new product introduction process.
A detailed BOM
Product requirements document
Assembly instructions
Approved part vendors, schematics, printed circuit board (PCB) files
3D models or CAD drawings
Sales forecast
These are necessary for the contract manufacturer to estimate the cost of
product manufacturing as well as a requisition for unavailable components.
These are just the fundamentals on how to manufacture a product. Keep them
in mind as we move towards the more actionable aspects on how to
manufacture a product.
But before that, we will walk you through the advantages and disadvantages of
in-house manufacturing and outsource manufacturing in the following chapter.
How to Manufacture a Product: In-House
Manufacturing vs. Outsource Manufacturing
to Contract Manufacturers
Behind the success of every product is the product manufacturing process that
shapes it up before hitting the shelves. Is outsource manufacturing really more
beneficial than in-house manufacturing? Or does it matter at all?
3.1.3 Communication
Without middlemen or contract manufacturing companies, it is much easier to
communicate any specific instructions. What this means for managers or
supervisors is that reaching out to all departments first hand can be done
immediately and seamlessly.
Although there are laws protecting your company’s intellectual and physical
properties, with the presence of an NDA with your contract manufacturer, as
soon as your production leaves your home turf, you cannot always guarantee
that no compromise will happen later down the line.
Labor cost is the primary reason why companies in more developed countries
would rather choose a contract manufacturer than doing it in-house. Apple,
IBM, and Cisco Systems, among many others, have partnered with contract
manufacturing companies in China and India to bring their award-winning
products to life. In-house manufacturing means you will pay for salaries,
payroll taxes, and all benefits that your workers are entitled to.
If you have all the resources, you can have your own systems, processes, and
the right equipment to deal with it. Otherwise, contract manufacturing
companies are a great option.
In most companies, if not all, labor takes up the biggest chunk of a company’s
budget. Outsourcing product manufacturing to contract manufacturing
companies minimizes your operating expenses since you are not directly
paying salaries, payroll taxes, and benefits of the factory workers. Some
contract manufacturing companies offer services beyond production, such as
storage facility and shipping, that you can use to your advantage.
3.2.5 Focus
If you are running a mid-sized business or any complex organization,
outsourcing product manufacturing to contract manufacturing companies
allows the management to concentrate on their core competencies and
objectives or on sales and marketing.
Losing control over the quality product is not good for your branding and
reputation in the grand scheme of things, most especially if faulty goods reach
the hands of your customers. There are remedies to solve this specific
problem though.
With time zone differences, it goes without saying that response time would be
an issue between a contract manufacturer and a purchasing company who are
halfway around the world distant from each other.
But just as previously suggested, hiring an agent can help you ease the
operations for you. Say you want to hire an agent in China, there are lots of
English-speaking agents nowadays so that should not be a deal-breaker. As
your agent, they are obliged to report to you and respond promptly.
3.2.10 Bad Reputation
It is no longer a secret these days that even the biggest companies in the world
are outsourcing their product manufacturing to contract manufacturing
companies, mostly in China, Taiwan, India, Pakistan, Bangladesh, and other
Asian countries. But there is still a stigma that comes with it, which many public
relations people and marketers use against competitors who hire contract
manufacturers abroad.
If you are new in the business, it makes much more sense to look for the right
contract manufacturing companies to save you an awful lot of money. If you
are in the business for quite some time, there is room for you to lower your
product cost or augment your marketing campaign, which could skyrocket your
sales exponentially.
Manufacturing
In the last two decades, more and more American companies have been
outsourcing parts of their products or their final products to contract
manufacturing companies in China.
Despite the increase in average workers’ wage in countries like China and
India, getting an overseas contract manufacturer remains more cost-effective
than domestic contract manufacturer, regardless if we take into account the
other benefits of domestic contract manufacturing. Raw material cost is only
secondary to labor cost in any way.
Of course, you want your products to do exactly what it says on the tin can.
The practical way to make sure your offshore contract manufacturer upholds
the quality you want for your product is to hire a reliable sourcing agent or send
a representative from your company abroad, depending on the needs and
scale of your business.
Earlier in the NPI process, prototypes and sample products could be shipped
back and forth for inspection and testing quite a few times. Having a domestic
contract manufacturer means you are cutting down precious hours and days
due to shipping.
4.1.5 Communication
Communication is a key element in the product manufacturing process that
many new companies often overlook. Outsourcing manufacturing overseas,
especially in Asia, does not only present problems like language barriers, a
disparity of work ethics, and cultural differences as the main communication
hurdles.
4.1.6 Logistics
Importing products from abroad can be an awful lot of work. The transportation,
delivery, and every single thing that happens in the shipping of products could
be quite stressful if you deal all by yourself.
Customs regulations, taxes, and a variety of fees throughout the process can
put you in an unpleasant situation. With this in mind, you have to make sure
that production costs when outsourcing abroad should not drag your product
down.
And you might be wondering: Why is China the best country to outsource
manufacturing? We have a thousand points to show you, but we will condense
them into three main reasons.
The good news is, these hurdles can be preempted if you do your part. One
way you can meet these challenges head-on is to wrap your head around the
process on how to manufacture a product that we laid out earlier in Chapter
#2.
In this chapter, we will present to you the major problems that you may face if
you decide to work with contract manufacturing companies in China. Of course,
we will not leave you battling challenges out without some recommendations.
And finally, in the next chapter, you will learn all the ropes of contract
manufacturing in China–how to find a manufacturer that is truly capable; how
to manufacture a product with the right contract manufacturer; how to request
a quotation from your supplier; generally how to deal with contract
manufacturing companies in China.
Failure to find the right contract manufacturer in China could mean less than
expected service quality and even passing on the expected cost reduction or
capital investment reduction.
In terms of quality control monitoring, you can leverage your ERP or any
cloud-based business intelligence and analytics software to feed you with
real-time or up-to-date feedback on your product before it reaches the
consumers.
The lack of interest in small-scale contracts is not always the case. When
finding the right contract manufacturer for you, make sure your business’s
scale is on a par or in proportion to the contract manufacturer’s. This way, you
are likely to pique the contract manufacturer’s interest.
Small-scale product orders and bare minimum order quantity (MOQ) are
usually an easy target to get assigned to another contract manufacturing team.
The same holds true when the contract manufacturing companies accept new,
larger customers.
Ignorance of environmental laws could result in a great trouble that could lead
to your company’s closure. Pressuring your contract manufacturer to provide
proper product documentation and comply with laws and regulations is not
enough. Note that you are also liable when your contract manufacturer screws
up.
Companies that have failed to revisit their past outsourcing decisions today
might be shocked to learn that a lot of things has changed since 10 or 20 years
ago. For emerging companies, the opportunity of learning the trends and best
practices of outsourcing product manufacturing presents itself.
Pricing surprises are the second most common cause of dispute between a
client company and a contract manufacturing company. In most cases, the
client company takes the demerit because they fail to read the fine print before
sealing a deal.
As soon as the client company sees the bottom line pricing, the deal looks
pretty good on the surface since there is a significant cost saving in sight. Little
time is spent on getting a solid grasp of the unexpected costs, whether or not
contained in the contract.
These hidden costs are mostly opportunity costs that you lose due to oversight
or the lack of nitpicking over minute details of the entire product manufacturing
process. Note that these costs are difficult to calculate since they depend on
factors like product type, purchase order, etc.
4.4.1 Inventory Liabilities
Often ignored at the outset of the process, inventory liabilities are a common
cause of burned bridges between a client company and a contract
manufacturing company when no party is willing to take responsibility for them.
Inventory liabilities many a time is a repercussion of the client company’s
failure to meet the forecasted demand against, say, actual sales.
Before signing any contract agreement, make sure to know and understand
your liability profile and negotiate them as much as possible. Be clear with your
contract manufacturer where your liabilities begins and ends. Will they be
based on a purchase order, stocking level, forecast, etc.?
Without knowledge about these terms, you are likely to shoulder additional
expenses in warehousing and transportation charges or penalties. Add to
those the various customs fees.
Know that beyond the cost of raw materials, labor, transportation, etc., contract
manufacturing companies have to maintain their factories, facilities, equipment,
floor space, etc. and hire support services of IT, handling, record-keeping,
inspection, accounting, and other personnel.
Customer returns or salvaged goods are another pain in the neck to brand
owners. You are not only losing sales for these, but you are most likely going
to pay for the shipping costs as well.
Lastly, for unsold goods and items that do not meet your quality standards, you
might be forced to sell them at a discount. Otherwise, you might not be able to
recover the costs of making these products.
These events are inevitable. One way to decrease your returns and
replacements is in quality control, which something you may or may not have
depending on the terms of your agreement with your contract manufacturer.
You have a product idea, but you have no idea how to manufacture a product.
That is fine; every new company that intends to establish its own brand has
been there.
Hold it right there. We know how eager you are to learn how to manufacture a
product, distribute it, and make money off it
In this chapter, you will learn a ton of things that will be instrumental in a
product’s success. These include the process on how to find a manufacturer,
how to choose a contract manufacturer or supplier in China, how to outsource
manufacturing in China, how to calculate manufacturing overhead, how to
request a quotation from suppliers or contract manufacturing companies, how
to ensure product quality and lead time, and how to protect your intellectual
property from your contract partner.
Although, not all online directories are bad. As a brand owner, you would want
to reach out directly to your contract manufacturer. Not only it is cost-effective
since no middlemen are involved, but it also gives you a direct and clear line of
communication with the manufacturer.
So, how to find a manufacturer in China via online directories without getting
scammed? In this chapter, we will discuss the most common and effective
ways on how to find a manufacturer in China.
5.1.1 Alibaba
Alibaba.com is the world’s largest e-commerce platform where you can find
millions of products and thousands of suppliers from China. Alibaba has
become the most comprehensive online directory of manufacturers, traders,
and wholesalers, connecting them to all buyers from around the world.
Alibaba is a marketplace. Like any other real-life marketplaces, there are bad
and dishonest ones lurking around. Nevertheless, Alibaba is safe to use if you
know what you are doing and how to find a manufacturer correctly.
When searching for product suppliers on Alibaba, you can filter the search
results according to:
Trade Assurance
Gold Supplier
Assessed Supplier
Your goal is to get the safest suppliers to appear in your search results, so you
tick all three of them. Let us explain how these filters work.
Trade Assurance suppliers accommodate an escrow, which means a third
party holds your payment to the supplier until the conditions in your
transactions are fulfilled like the goods are delivered to you correctly. This is
the most secure of them all.
Gold Supplier is an exclusive membership to select suppliers on Alibaba.
They should earn it. One of their perks is visibility on the platform, meaning
their products are a priority for exposure.
But not all Gold Suppliers are good and honest. So when choosing a Good
Supplier, be sure to note how many years have they been rated as such. The
longer, the better.
Assessed Supplier is the most important filter. It basically means that a third
party has inspected the supplier and its facilities.
Assessed Suppliers have often solid company profiles, robust sales
performance, and active participation in trade fairs.
Above all, you ought to validate all these things for yourself. You still need to
check company profile and read reviews and feedbacks on forums before
dealing with a prospective supplier from China.
In terms of transaction details, make sure to take note of the MOQ, price per
unit, and payment terms of a supplier for a certain product. As much as
possible, avoid middlemen or traders.
5.1.2 AliExpress
Owned by Alibaba Group, AliExpress is the retail version of Alibaba.com. It
operates at the consumer level where you can purchase products in lower
quantities at factory prices.
If you are a small business or someone who wants to venture into the
e-commerce business without having to deal with MOQ requirements,
AliExpress is a great alternative.
If you want to attend trade shows in China, you should be looking at the top
events happening around the country, including the Canton Fair (China Import
and Export Fair), China Yiwu International Commodities Fair, Bauma Fair, and
Shanghai Import and Export Commodity Fair.
Yiwu Trade Fair. A permanent trade fair that targets small buyers from
all over the world who are searching for wholesale consumer goods at
low prices. Yiwu Trade Fair has over 70,000 booths accommodating
over 100,000 sellers from thousands of Chinese manufacturers. Yiwu
Trade Fair happens annually in October in Yiwu City.
Bauma Fair. It is the world’s largest trade fair for the construction
industry where construction machinery and equipment and building
materials are displayed. China has the world’s largest construction, so
the Bauma Fair is really important. Bauma Fair takes place in Shanghai
twice every two years in November and attended by over 200,000
people from around the world.
Shanghai Import and Export Commodity Fair. It is the largest of all
regional fairs in China that features clothes, textiles, gifts, art, and other
consumer goods. It is attended by over 35,000 buyers around the world.
The fair happens every March of the year.
Gone are the days of cost reduction and cost savings as the main criteria when
choosing the right contract manufacturer. Thousands of product manufacturing
companies offer the same categories of products. You must select the
manufacturer that will best serve your interest, your budget, and your needs
without sacrificing quality and timeline.
Before sealing a deal, make sure to perform background checks. But the
question now is: what should your criteria be in the selection of a partner
contract manufacturer? Here is how to choose a contract manufacturer or
supplier in China.
The best thing you can do to ensure a contract manufacturer responds to your
queries is to ask for their customer service hotline. These days, many Chinese
contract manufacturing companies have English speaking staff that supports
their business.
As a client company, you are entitled to access any information relating to your
product, including real-time storage temperature date, shipment confirmation,
assay results, etc.
In the selection process, one good way to discern whether or not contract
manufacturing companies are likely to have a good, open line of
communication and customer service is if they will highlight or encourage you
to request status reports, quality reports, and real-time updates.
Depending on which product you are going to outsource, look for contract
manufacturing companies that have lower MOQ. But do not be fixated on low
MOQ alone. If you are negotiating MOQ, note that some product
manufacturing companies would sometimes charge buyers at a higher price
per piece for smaller purchase orders.
For instance, CM 1 manufactures towels that cost $1 to make. The MOQ set
for the towels is 1,000 pieces. If you buy 5,000 towels, the price of the towels
per piece is $2 only. The towels become $3 a piece if you buy the bare MOQ.
But you would not want to risk buying 5,000 towels because you are not sure if
the towels will sell within a set timeline. So, you opt to buy the towels at a
minimum.
Do you think the price is fair for your bottom line? If not, you can either
negotiate or look for better options.
These questions will help you choose a contract manufacturer who takes
quality seriously. But go beyond asking.
All technology used in a product manufacturing facility should also have the
necessary registrations and certifications to make sure the equipment is
leveraged without errors.
If applicable, look for authorizations from Food and Drug Administration, Better
Business Bureau, and other regulatory agencies. A raft of websites and digital
resources are available for you to inspect reputation of contract manufacturing
companies, from governmental to nonprofit websites that accommodate their
legal and compliance histories.
The last thing you might want to do is to hire a sourcing agent who you can pay
to inspect the quality of your products as they happen.
If you can see performance metrics (safety, cost, quality, and delivery) of
contract manufacturing companies against industry standards, that should give
you an idea of how these companies fared in the past.
As much as possible, do not operate on a first come, first served basis. Instead,
ask the contract manufacturer if they have a sufficient amount of equipment
and qualified workers to meet multiple clients at the same time.
5.2.6 Financial Stability
Knowing that a contract manufacturer is in good financial shape is a must. Why
is this so?
As a client company, you will be looking for possible disruptions in the course
of the product manufacturing process during your risk assessment. Risk
factors like natural disasters, raw material shortfalls, inventory
mismanagement, market fluctuations, unrealistic expectations, equipment
failure, subcontractor delays, and more are the real stress test in the product
manufacturing industry.
5.2.7 Location
If you are outsourcing product manufacturing in China, knowing the location of
your contract manufacturer can help you streamline your costs. Exported
products from China have a value-added tax, and it varies by province.
Can the contract manufacturer test and pack your products? If you are in the
drop shipping business model, drop shipping capabilities to send the product
directly to customers is a good way to save lots of money.
A profitable product should have a selling price greater than the sum of the
product cost (direct material, direct labor, and manufacturing overhead),
expenses, and nonmanufacturing costs or administrative overhead.
Direct labor is the gross wage paid to all workers who physically and directly
work on the manufacturing of the products. Indirect labor refers to the wages of
other factory employees, such as supervisors, maintenance personnel, guards,
etc. Indirect labor is considered to be a manufacturing overhead.
We will walk you through the steps on how to request a quote from a supplier
in China. As for the template, you can download free templates out there and
modify them according to your needs.
The company selects the preferred contractor often based on the lowest bid or
the contractor that can provide the best value for the buyer. A quote from
product manufacturing or contract manufacturing companies is not final and
cannot be used as a contract or formal agreement. Whatever is contained in
the quote is subject to change.
5.4.1 Preparation
Decide what requirements you would want to include in your RFQ. This will
allow you to review bids in a well-organized manner. If you have a project
manager or other relevant people in your organization, work with them to
ensure you have included all the needed requirements.
At this point, you need to emphasize the type of bidding you intend to do. In
your RFQ, include documents like a pricing template and draft contract with
terms and conditions.
5.4.2 Management
Once your RFQ is ready, distribute them to all candidate product
manufacturing or contract manufacturing companies. Wait for them to respond
with a quote.
To make sure you are transparent and fair in the bidding process, treat
everyone equally with little to no preconceived ideas about them. Refrain from
giving more information to select vendors over the others.
Once you have the quotes, acknowledge it and maintain the confidentiality if
they are a sealed bid.
5.4.3 Awarding
Review the quotes you received from the product manufacturing or contract
manufacturing companies based on your selection criteria. Choose the winner
with the lowest price at the best terms. Then, create a contract or purchase
order to finalize the deal.
5.4.4 Closing
Do not forget to thank the product manufacturing or contract manufacturing
companies who participated in the bid. Other concerns that you might raise
with the winning vendor include packaging, delivery schedule, changes in
pricing, etc.
Quality assurance is process-oriented, so it makes sure you are doing the right
thing. Quality control, on the other hand, is product-oriented, so it tests the
product quality.
From the selection of raw materials up to actual production, both principles are
significant for the success of your product. Every step of the production
process should have a set of procedures to monitor and control the progress.
Here are some steps you can do.
First, evaluate the quality of technology, procedures and processes, and the
labor of your contract manufacturer. This will allow you to detect, anticipate,
and amend any quality and delivery issues.
To ensure product quality and lead time, most companies create a weighted
decision matrix analysis to help you prioritize your needs and score each factor
against your prerequisites. For example, your manufacturing decision should
be based on cost, quality, time, and technology.
Of course, nothing beats an on-site factory audit to ensure product quality. You
can do regular factory checks, depending on your arrangement with your
contract manufacturer. Audit reports should be compiled, including photos,
videos, and timing updates, for references.
People who have been in the product manufacturing business for quite some
time know to protect one’s intellectual property or trade secrets from overseas
contract manufacturers, protect them legally and operationally. No ifs and
buts.
One without the other does not guarantee you protection. A good contract and
a good IP registration should go hand in hand to increase trust between you
and a contract manufacturer.
To protect your product early on, require the contract manufacturer in China to
execute an appropriate agreement before giving out any information about
your product. Use an NNN (non-disclosure, non-use, non-circumvention)
agreement that is China-centric. Otherwise, it will not be valuable in China.
Product manufacturing, as you may have known by now, is not just about
coming up with a final product or finding a supplier. It entails pretty complex
processes from the ground up.
The new product introduction process in the beginning hugely helps in reducing
cost brought by unforeseen revisions and design changes and in determining
whether a product concept is marketable and/or saleable.
China currently has the world’s largest industrial output, which has been
propelled by strong factory output, stable retail sales, and an export market that
is constantly growing.