Unit 5 Outcome 1 Understand The Requirements of Working To A Brief

Unit 5
Outcome 1
Understand the requirements of working to a brief
Structure of briefs
Contractual Brief
The client who would send the brief to a production company produces a contractual
brief. As the client sets all the parameters for development, this form of brief cannot
be negotiated as a negotiated brief. As the production company can actually
understand what the product is and how it should be made, a Contractual Brief has
its advantages. This does suggest that there will be no feedback from the production
company about how the production can proceed and whether any changes can be
made. An example of this might be where Channel 4 hires a third party production
company to make a short documentary.
Negotiated Brief
Negotiated briefs are where the client and the production company discuss it.
Typically, it will be covered at a meeting where the concepts, values and how to
create the product are discussed, which has the advantage over a contractual brief
in which the production company may provide a sort of insight into the brief ensuring
that any recommendations made by the customer do not seem acceptable or
necessary for the production.
Formal and informal

Between the client and the production company, formal briefs are addressed in great
detail. Throughout the process, signings and meetings are typically registered.
An informal brief is one that is addressed in little detail, primarily with the client giving
the company a brief and holding a fast meeting. When the project is a small concept
or is to be used by a small-scale consumer, the Informal Brief will mainly be used,
while a Formal Brief would be used in large-scale production.
A meeting where a client pitches you and provides you with their needs and
regulations is an example of a formal brief. An example of an informal brief might be
as easy as a short film for a family member or acquaintance.
Commission
A commission brief is a regular brief with an additional adjustment that enables the
buyer of the product to ask for the money refunded once the product is finished. This
is a type of commission, but if the consumer receives a refund, the product will no
longer be used for the desired purposes, meaning that a new product or service
would need to be created.
Tender
A Tender Brief is when a client creates a brief and distributes it to several companies
to enable the firms to make a bid to the client to explain any opinions they may have
as well. To get the product made, this will allow the client to choose the best
production company for their needs.
Cooperative Brief
A cooperative brief is when several firms are employed by a customer, or where a
business approaches another business to assist with a particular development. It is a
perfect way to gather multiple ideas and also helps to improve workflow, as it can
allow more individuals to work on the same project, making for faster execution time
and also making for a better work level. It's mostly used on large productions such as
films.
Competition Brief
To get the market to make the offer following the brief, a competition brief is where a
proposal is produced, and a brief is circulated to the public. This is to have more free
goods created at the expense of the reward of the prizes, which is usually cash, or a
deal with the maker of the Brief, which would mean that the product creator will only
create the majority of the goods that the buyer will need.
Reading a Brief
Knowing what your job is and precisely what you are expected to do is one of the
key criteria of working for a brief.
It is just so important to read the brief thoroughly and take notes on it as reading the
brief in a hurry would make it incredibly easy to make a high abundance of mistakes,
such as something that the client or organisation needs to add will be easy to forget.
You can also get both the essence of the project and the demand by reading the
brief throughout. There are 'two key aspects that can be broken up to make it easy to
grasp and break down the brief: nature; it's based on what you were asked for and
what you wanted from the finished product. This includes the specifics, including the
time limits and manpower required to complete the project on time, as well as the
demand.
Some things to consider:
 The Timescale
 Geographic’s
 Competition for the Sector
 The Product's Use
 The Demographics
 Product Type
 Technical Details
 Concluding dates
All these variables are important for the developer of any media product to consider,
and if the theory does not fit the variables, then the product may not be as productive
for the client and could be a substantial liability to the client.
Negotiating the brief
Consultation with the Client

No matter what, regardless of what brief a production company is working under,
there will still be a consultation with the client. This could be either a formal or
informal meeting, or it may also be a text/phone or video call. The conference will be
used to discuss the brief, the proposals inside the brief, and there will also be a
debate and changes of the suggestions that the consumer has thought about while
dealing towards an agreed brief.
This is not the case with dealing with contractual brief, as while there would often be
a client consultation, there is no feedback to be obtained from the production
company, which is a positive in some situations because the brief will be detailed
and it will be easy for the company to produce the product, but if there are mess-ups
within the brief, they will not be changed, which may affirm the product.
Degree of Discretion in Interpreting the Brief

There is also some discretion when dealing with a customer, as with negotiating a
brief. You have to view the ideas and think about them in a technological context
when you obtain a brief, for example. That means thinking about how the output is
produced, how the output is delivered and how the client requests it to look. A
conference or consulting is used to explore proposals between the client and the
production company.
Constraints (Legal, Ethical and Regulatory)
The legal, ethical and regulatory constraints must be thoroughly explored in dealing
with every brief or type of media product which the public can see. This means that
the ideas and subjects that form part of the product would not be racial, homophobic,
or detrimental to a group of individuals emotionally or physically. It also refers to
legal restrictions, since many regulations and laws established by the government
must be complied with. Any production company must have a thorough report on
how the product does not impact any law or regulator.
If we compare the various restrictions which could affect any product, it is obvious
that legal restrictions are most difficult to escape, as it requires a proper
understanding of all the laws and regulatory bodies which may have a bearing on
this product. Whereas it is possible to work on Ethical Constraints to prevent multiple
ethnic groups collaborating on a single product, to ensure that the different ethnic
groups do not clash on values or issues.
Amendments to Proposed Final Product

There can be several different steps during the production process in which concepts
can be modified or created. This is why the sign off sheets are used by basically
every production companies’ company. This is a security mechanism that specifies
that the consumer cannot adjust it until anything is done. That makes the production
process for the producing company much simpler and more successful, as though
the consumer were to claim that it wanted to change the product halfway through
manufacturing, but with a sign off sheet, this could not take place. In my view , it is
important for every production company to have a Sign Off sheet, as it provides a
sense of protection for the production company, and also makes the job simpler for
them as the customer does not tell them that they want a part of the production
changed halfway through the creation of production.
Amendments to Budget
As for the changes to the finished output, the budget may also be amended. These
will be either when additional expenses have arisen or when rates have increased,
because to ensure that they are able to pay for the extra sums, the new costs will
have to be negotiated with the client.
Amendments to Conditions
Changing the product 's specifications will have an impact on the finished product. If
the client were to change the demographic target for the product, there would be
elements that need to be updated. This will influence the production company, as it
will create extra working hours on one project. The best way to stop this situation for
the company is to have a detailed consultation that can be demonstrated by minutes
of meetings or sign-off sheets that conclude when a portion of the item has been
completed and cannot be changed afterwards.
Negotiating the Fees

It is important that all the costs involved with making the goods are addressed to a
high degree when it comes to the first meeting with the customer. First of all, this is
achieved by the buyer, by running over all the things they are having to pay for, and
then the production company will make a detailed list of all the costs involved in
order to settle the final price for the product. This is attributed to the risk of the
organisation losing money in the long term.
Opportunities
Opportunities for Self-Development

It enables the producer and the customer to learn new abilities while dealing on a
brief. This can be through studying new interactive strategies, improving product
production skills, and even growing the number of ideas you can have on various
products.
Multi-Tasking Opportunities
There will still be more than one project on the go while running with every
production company or as a sole trader. This entails at any moment juggling and
following several briefs, and thus helps to strengthen any multi-tasking abilities you
might have.
This can be produced mostly by working on two separate briefs, such as an Advert
and animation brief, as well as working at the same time on agreed briefs and
agreed briefs can both be a benefit for the producer, as it ensures that they can work
easily on one film. The maker will also be able to easily switch between the various
projects between their working day, and this ability is vital when working within any
organisation in the media industry.
Contributions to a Project Brief

The producers of the product would usually be able to get their own insight into the
project idea while collaborating on some brief. In dealing for a statutory brief, though,
this is not feasible. Being able to get the input that the producer has can allow the
design to be more established and exploring multiple shooting and preparation
approaches can also fix any shortcomings within the theory. This will contribute to
the development of larger and better-quality goods, which will not only be beneficial
for the retailer, but will also please clients, making them more likely to refer the brand
to other prospective customers.

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Unit 5

Formal and informal

Some things to consider:

Consultation with the Client

Degree of Discretion in Interpreting the Brief

Amendments to Proposed Final Product

Negotiating the Fees

Opportunities for Self-Development

Contributions to a Project Brief

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