3C’s REPORT

On

“Grazing Goat Pictures”

Submitted to

ASIAN BUSINESS SCHOOL, NOIDA

In partial fulfillment for the award of
PGDM – Cinema Management (Media)
Approved by AICTE, Ministry of Education, Govt. of India
BATCH: 2022-24

SUBMITTED TO: SUBMITTED BY:

Prof. Shruti Pandey Group 30

ABS/PGDM/22/123 Abhishek Kumar Dubey

ABS/PGDM/22/124 Abu Hujaifa

ABS/PGDM/22/155 Nikhil Chaudhary

1 | Page
 ABS/PGDM/22/170 Siraj Anwar

ABS/PGDM/22/177 Ujjwal

ASIAN BUSINESS SCHOOL

PLOT A-2, SECTOR 125, NOIDA - 201303

CERTIFICATE

This is to certify that the 3C’s report on Grazing Goat Pictures is submitted to Asian Business
School, in partial fulfillment of the requirements for the award of the PGDM –Cinema
Management (Media), and is an original work by Group 30. The project has been done under
my supervision & guidance and the project has not formed the basis for the award of any degree/
diploma or other similar title to any candidate.

GROUP NUMBER 30

Enrollment No. Name of the students

ABS/PGDM/22/123 Abhishek Kumar Dubey

ABS/PGDM/22/124 Abu Hujaifa

2 | Page
 ABS/PGDM/22/155 Nikhil Chaudhary

ABS/PGDM/22/170 Siraj Anwar

ABS/PGDM/22/177 Ujjwal

SIGNATURE SIGNATURE
Internal Examiner (Project Guide) External Examiner (Viva expert)

3 | Page
 DECLARATION

I hereby declare that the 3C’s report on “Grazing Goat Picture” is an original piece of research
work carried out by Group 30 under the guidance and supervision of Prof. Shruti Pandey. The
information has been collected from genuine & authentic sources. The work has been submitted
in partial fulfillment of PGDM – Management of Radio Stations (Media) of Asian Business
School.

MEMBERS OF GROUP

Enrollment No. Name of the students Signature

ABS/PGDM/22/123 Abhishek Kumar Dubey

ABS/PGDM/22/124 Abu Hujaifa

ABS/PGDM/22/155 Nikhil Chaudhary

ABS/PGDM/22/170 Siraj Anwar

ABS/PGDM/22/177 Ujjwal

4 | Page
INDEX

S.No. Topics Page No.

COMPANY 5-19

1.1 About 5-6

1.2 History 7

1 1.3 Film distribution model 8

1.4 The Financer 9-10

1.5 The Film Produced 11-12

1.6 Marketing and Distribution Strategy with their 13-19

Competitor

1.7 Social Media 20-22

3 CUSTOMER 23-27

4 Conclusion 28

5 Bibliography 29

5 | Page
1.1 About:

Grazing Goat Pictures is an Indian film production company founded in 2011 by Bollywood
actor Akshay Kumar and his business partner Ashvini Yardi. The company is based in Mumbai,
India, and has become a prominent player in the Indian film industry over the past decade.

Grazing Goat Pictures has produced a variety of films across different genres, including comedy,
drama, and action. Some of their notable productions include "Oh My God," "Fugly," and "Singh
Is Bliing." They have also produced films in regional languages, such as "72 Miles Ek Pravas" in
Marathi.

Apart from producing films, Grazing Goat Pictures has also ventured into television production.
They have produced shows such as "Jamai Raja," "The Great Indian Laughter Challenge," and
"Rustom-e-Hind."

The company is known for its innovative marketing strategies and has been involved in several
successful promotional campaigns for their films. For example, during the release of "Singh Is
Bliing," they partnered with a leading taxi aggregator to offer free rides to movie-goers. This
unique marketing approach helped to generate buzz around the film and contributed to its box
office success.

6 | Page
Grazing Goat Pictures has also been involved in social causes, such as the "Support My School"
campaign, which aimed to improve the infrastructure of government schools in rural India.
In 2018, Grazing Goat Pictures announced a joint venture with Amazon Prime Video to produce
original digital content for the Indian market. This move reflects the company's commitment to
exploring new opportunities in the rapidly-evolving entertainment industry.

Overall, Grazing Goat Pictures has made a significant impact on the Indian film industry in a
relatively short amount of time. With their focus on producing high-quality content and
innovative marketing strategies, the company is poised to continue its success in the years to
come

7 | Page
1.2 History

Grazing Goat Pictures is a production house founded by Bollywood actor Akshay Kumar and
Ashvini Yardi in 2011. The company was established with the aim of producing quality content
for television and films.

The first project undertaken by Grazing Goat Pictures was a Marathi film titled '72 Miles - Ek
Pravas', which was released in 2013. The film received critical acclaim and was a box office
success. This was followed by the production of several other films such as 'Oh My God',
'Fugly', and 'Singh Is Bliing', which also performed well at the box office.

In addition to films, Grazing Goat Pictures has also produced several television shows, including
'Jamai Raja', 'Rising Star', and 'The Great Indian Laughter Challenge'.

The company has also been involved in various social initiatives, such as the launch of the
'Bharat Ke Veer' app in collaboration with the Ministry of Home Affairs to support the families
of Indian soldiers.

Grazing Goat Pictures has also received several awards and accolades for its work, including the
National Film Award for Best Film on Other Social Issues for 'Oh My God' in 2013.

Overall, Grazing Goat Pictures has established itself as a prominent production house in the
Indian entertainment industry, known for producing quality content across various platforms.

8 | Page
1.3 Film distribution model / screening model of their films

Grazing Goat Pictures has adopted a traditional film distribution model for its films, which
involves releasing the film in theaters across India and internationally, followed by a subsequent
release on digital platforms and television.

The company has also utilized various marketing and promotional strategies to create buzz
around its films, such as celebrity endorsements, social media campaigns, and merchandise tie-
ups.

One of the key learning lessons from Grazing Goat Pictures' film distribution model is the
importance of understanding the target audience and their preferences. The company has focused
on producing content that appeals to a wide audience, while also catering to specific niche
segments such as Marathi cinema.

Another important lesson is the need for effective promotion and marketing strategies, which are
crucial in creating awareness and generating interest among the target audience. Grazing Goat
Pictures has utilized various innovative marketing techniques to promote its films, such as
launching mobile apps, organizing social media contests, and leveraging digital platforms for
promotions.

Additionally, the company has recognized the growing importance of digital platforms in film
distribution, and has adapted to changing consumer preferences by releasing its films on digital
platforms soon after their theatrical release. This has allowed the company to reach a wider
audience and generate additional revenue streams.

In conclusion, Grazing Goat Pictures has adopted a traditional film distribution model for its
films, while also embracing innovative marketing strategies and digital platforms to reach a
wider audience. The key learning lessons from the company's film distribution model include
understanding the target audience, effective promotion and marketing, and adapting to changing
consumer preferences.
9 | Page
1.4 The Advertisements/ sponsors / financers in connection to the Films

Grazing Goat Pictures has partnered with various brands and sponsors to promote its films and
television shows. Some of the notable brand associations include:

PVR Cinemas: Grazing Goat Pictures partnered with PVR Cinemas for the release of its film
'Oh My God', which was screened across PVR cinemas in India.

Colgate: The company partnered with Colgate to promote its film 'Singh Is Bliing', with a co-
branded promotional campaign.

Pepsi: Grazing Goat Pictures tied up with Pepsi for the promotions of its film 'Fugly', with a co-
branded marketing campaign.

Tata Sky: The company collaborated with Tata Sky to launch a mobile app for its television
show 'The Great Indian Laughter Challenge'.

Gulf Oil: Grazing Goat Pictures partnered with Gulf Oil for the promotions of its Marathi film
'72 Miles - Ek Pravas'.

In addition to brand associations, Grazing Goat Pictures has also received financial support from
various investors and financers for its film productions. The company has reportedly received
funding from leading film industry investors such as Eros International, Reliance Entertainment,
and Viacom18 Motion Pictures.

Overall, Grazing Goat Pictures has leveraged brand associations and financial support from
investors to promote and finance its film productions, while also maintaining its creative
independence and producing quality content for audiences across various platforms.
Grazing Goat Pictures has worked with various advertisers, sponsors, and financers in
connection to its films.

10 | Page
One of the notable examples is the company's collaboration with the Indian e-commerce giant,
Flipkart, for the film 'Singh Is Bliing'. The film featured several product placements for Flipkart,
and the company also launched a marketing campaign featuring the film's lead actors, Akshay
Kumar and Amy Jackson, to promote its brand and products.

Grazing Goat Pictures has also worked with various brands to promote its films through strategic
tie-ups and partnerships. For instance, the company collaborated with the snack brand, Kurkure,
to promote its film 'Fugly'. The partnership included a co-branded TV campaign, where the film's
lead actors were featured in Kurkure's advertisements, and the launch of a new Kurkure flavor
inspired by the film.

In addition to advertisers and sponsors, Grazing Goat Pictures has also collaborated with various
financers to fund its films. The company has received funding from several sources, including
banks, financial institutions, and private investors.

One notable example is the company's collaboration with the Swiss entertainment company,
Highlight Event & Entertainment, for the film '72 Miles - Ek Pravas'. The company provided
funding for the film's production and distribution, and also helped to promote the film
internationally.

Overall, Grazing Goat Pictures has leveraged various partnerships, collaborations, and tie-ups
with advertisers, sponsors, and financers to promote its films and generate additional revenue
streams. These partnerships have allowed the company to reach a wider audience and generate
additional revenue streams, while also providing opportunities for brands and companies to
promote their products and services.

11 | Page
1.5 The details of the Films Produced

Films/Shows Year Language

Oh My God 2012 Hindi
72 Miles - Ek Pravas 2012 Marathi
Fugly 2014 Hindi
Singh Is Bliing 2015 Hindi
Rustom 2016 Hindi
Pad Man 2018 Hindi
Kesari 2019 Hindi
Jamai Raja 2015-2018 Hindi

The company has produced and co-produced several films across various genres, including
drama, comedy, action, and romance. Here are some of the details of the films produced or co-
produced by Grazing Goat Pictures:

Oh My God (2012) - Directed by Umesh Shukla, this satirical comedy-drama film stars Akshay
Kumar and Paresh Rawal. The film is based on a Gujarati play "Kanji Virrudh Kanji" and
revolves around the character Kanji Lalji Mehta (played by Paresh Rawal), a shopkeeper who
files a case against God when his shop is destroyed in an earthquake. The film received critical
acclaim and was a commercial success, grossing over INR 100 crores.

72 Miles - Ek Pravas (2013) - Directed by Rajiv Patil, this Marathi language drama film is
based on the autobiography of Ashok Vhatkar. The film tells the story of a young boy who
escapes from a juvenile home in Satara and embarks on a journey to find his mother, who he has
not seen for eight years. The film won the National Film Award for Best Feature Film in
Marathi.

12 | Page
Fugly (2014) - Directed by Kabir Sadanand, this social thriller film explores issues of corruption
and nepotism in Indian society. The film stars Mohit Marwah, Kiara Advani, Vijender Singh,
and Arfi Lamba and follows the story of four friends who get caught up in a corrupt system. The
film received mixed reviews and was a commercial failure.

Singh Is Bliing (2015) - Directed by Prabhudheva, this action-comedy film stars Akshay Kumar
and Amy Jackson. The film tells the story of Raftaar Singh (played by Akshay Kumar), a
carefree young man who is sent to Goa to work for his father's friend. The film received mixed
reviews but was a commercial success, grossing over INR 100 crores at the box office.

Rustom (2016) - Directed by Tinu Suresh Desai, this period thriller film is based on the
infamous Nanavati case. The film stars Akshay Kumar and Ileana D'Cruz and follows the story
of Naval Officer Rustom Pavri (played by Akshay Kumar), who is accused of killing his wife's
lover. The film received positive reviews and was a commercial success, grossing over INR 200
crores at the box office.

Pad Man (2018) - Directed by R. Balki, this biographical comedy-drama film stars Akshay
Kumar, Sonam Kapoor, and Radhika Apte. The film is based on the life of Arunachalam
Muruganantham, a social activist who invented a low-cost sanitary pad-making machine. The
film received positive reviews and was a commercial success.

Kesari (2019) - Directed by Anurag Singh, this period action-war film stars Akshay Kumar and
Parineeti Chopra. The film is based on the Battle of Saragarhi and follows the story of 21 Sikh
soldiers who fought against 10,000 Afghan invaders in 1897. The film received positive reviews
and was a commercial success, grossing over INR 200 crores at the box office.

Overall, Grazing Goat Pictures has produced or co-produced several successful films that have
received critical acclaim and have been commercially successful. The company has established
itself as a prominent production. These films and shows have helped Grazing Goat Pictures
establish itself as a prominent production house in the Indian film industry. The company has

13 | Page
produced films across various genres and has collaborated with some of the biggest stars and
talents in the industry.
1.6 The marketing and distribution strategies of some films produced by
Grazing Goat Pictures:

Here are the marketing and distribution strategies of films produced by Grazing Goat Pictures:

Name of the Year of Release Production Marketing Profit/Loss

movie Budget Budget

Kesari 2019 INR 80 crores INR 20 crores ₹72.48 Cr.

Pad Man 2018 INR 20 crores 10 crores ₹11.68 Cr.

Rustom 2016 INR 50 crores INR 20 crores ₹61.25 Cr.

Kesari (2019)
Date of release: March 21, 2019
Production budget: INR 80 crores (approximately $10.7
million)
Marketing budget: INR 20 crores (approximately $2.7
million)

Marketing and Distribution strategy:

The marketing campaign for Kesari focused on
promoting the film as a "true story" of valor and
sacrifice. The team released multiple trailers and posters
featuring Akshay Kumar and his team of soldiers in

14 | Page
battle to create buzz around the film. They also released a song, "Teri Mitti," which showcased
the patriotism and bravery of Indian soldiers.

The film was distributed by Dharma Productions and Zee Studios, who focused on promoting the
film across different mediums, including television, print, and digital. They also collaborated
with various brands, including SpiceJet, to create co-branded promotional campaigns. The film
was released in over 4,000 screens in India and over 50 countries worldwide.

Film released with Kesari was Mard ko dard nhi hota

"Mard Ko Dard Nahi Hota" is a 2018 Indian action-comedy film directed by Vasan Bala. The
film follows the story of a young boy named Surya, who suffers from a rare condition called
congenital insensitivity to pain, which means he cannot feel physical pain. As he grows up,
Surya sets out to fulfill his dream of becoming a martial arts hero and fights against the criminal
elements in his town.

The film stars debutant Abhimanyu Dassani in the lead role, along with Radhika Madan,
Gulshan Devaiah, and Mahesh Manjrekar in supporting roles. The movie received critical
acclaim for its unique storyline, quirky humor, and action sequences.

"Mard Ko Dard Nahi Hota" premiered at the 2018 Toronto International Film Festival and won
the Grolsch People's Choice Midnight Madness Award. The film also won the Best Midnight

15 | Page
Madness Award at the 2018 Fantastic Fest and the People's Choice Award for Best Foreign
Language Film at the 2018 International Cinephile Society Awards.

Pad Man (2018)

Date of release: February 9, 2018

Production budget: INR 20 crores (approximately $2.7 million)
Marketing budget: INR 10 crores (approximately $1.4 million)

Marketing and Distribution strategy:

Grazing Goat Pictures and the film's lead actor, Akshay Kumar, focused on creating awareness
about menstrual hygiene through various campaigns and events. The team partnered with various
organizations working on menstrual hygiene to promote the film. They also released a song, "Hu
Ba Hu," featuring Akshay Kumar and Sonam Kapoor, which showcased the importance of
menstrual hygiene. The team also organized special screenings for school and college students to
spread awareness about menstrual hygiene.
The film was distributed by Viacom18 Motion Pictures, which focused on promoting the film in
smaller towns and cities through various on-ground activities. They also collaborated with PVR
Cinemas to create "Pad Man Talks," where experts discussed menstrual hygiene and related

16 | Page
issues after the screening of the film.The film was released in over 3,000 screens in India and
over 50 countries worldwide.

Film released with Padman was Aiyaary

"Aiyaary" is a 2018 Indian Hindi-language crime thriller
film directed by Neeraj Pandey and produced by Shital
Bhatia, Dhaval Gada, Motion Picture Capital, and Neeraj
Pandey. The film features an ensemble cast including
Sidharth Malhotra, Manoj Bajpayee, Rakul Preet Singh,
Pooja Chopra, Adil Hussain, Kumud Mishra, and
Naseeruddin Shah.
The production house that produced "Aiyaary" movie is
Motion Picture Capital, in association with Friday
Filmworks and Pen India Limited. Motion Picture Capital
is a British film and television production company
founded in 2010. The company specializes in financing
and producing feature films, television series, and digital
content for the global audience.

Some of the notable films produced by Motion Picture Capital include "47 Meters Down,"
"Blackbird," "The Lady in the Van," "The Secret Scripture," and "Guns Akimbo." In addition to
film production, Motion Picture Capital is also involved in television production and has
produced TV shows like "Mad Dogs," "StartUp," and "Riviera."

Friday Filmworks is an Indian film production company founded by Neeraj Pandey and Shital
Bhatia in 2008. The production house has produced several successful Bollywood films,
including "A Wednesday!," "Special 26," "Baby," and "M.S. Dhoni: The Untold Story." Pen
India Limited is an Indian film production and distribution company founded in 1987. The

17 | Page
company has produced several successful Bollywood films, including "Singh Saab the Great,"
"Kahaani," "Tanu Weds Manu Returns," and "Helicopter Eela."

Movie Padman Aiyaary

Production House Grazing Goat Pictures Friday Filmworks

Collection ₹ 191.95 Cr. ₹ 34.07 Cr.

Rustom (2016)
Date of release: August 12, 2016
Production budget: INR 50 crores (approximately $6.7
million)
Marketing budget: INR 20 crores (approximately $2.7
million)

Marketing and Distribution strategy:

The marketing campaign for Rustom focused on
promoting the film as a "must-watch" thriller. The team
released multiple trailers and posters featuring Akshay
Kumar in his naval officer avatar to create buzz around
the film. The team also organized a special screening for
members of the Indian Navy and their families to honor their service and sacrifice.

The film was distributed by Zee Studios, which focused on promoting the film across different
mediums, including television, print, and digital. They also collaborated with various brands,
including Amul, to create co-branded promotional campaigns. Rustom was released in over
2,500 screens in India and over 50 countries worldwide.

The movie was well-received by the audience and critics alike and won several awards. Here are
some of the awards won by "Rustom" movie:

18 | Page
National Film Award for Best Supporting Actress - Kanwaljit Singh
Filmfare Award for Best Actor - Akshay Kumar
IIFA Award for Best Actor - Akshay Kumar
Zee Cine Award for Best Actor (Male) - Akshay Kumar
Screen Award for Best Actor (Male) - Akshay Kumar
Stardust Award for Best Actor (Drama) - Akshay Kumar

These are some of the notable awards won by the "Rustom" movie.
Film released with Rustom was Mohenjo Daro

"Mohenjo Daro" is a 2016 Indian epic action-adventure film directed by Ashutosh Gowariker
and produced by Siddharth Roy Kapur and Sunita Gowariker under the banner of UTV Motion
Pictures and Ashutosh Gowariker Productions.

UTV Motion Pictures was a film production and distribution company in India. It was founded in
2004 and was a subsidiary of The Walt Disney Company India. The company produced and
distributed films in various Indian languages, including Hindi, Tamil, Telugu, and Malayalam.
Some of the notable films produced by UTV Motion Pictures include "Barfi!", "PK", "Jodhaa
Akbar", "Swades", "Lagaan", and "Rang De Basanti".

Ashutosh Gowariker Productions is a film production company founded by the director Ashutosh
Gowariker. The company has produced several films, including "Jodhaa Akbar", "What's Your

19 | Page
Raashee?", and "Swades". Ashutosh Gowariker has also directed films like "Lagaan" and
"Jodhaa Akbar".

"Mohenjo Daro" was a highly anticipated film, but it did not perform well at the box office.
Despite the film's failure, UTV Motion Pictures and Ashutosh Gowariker Productions continue
to produce and distribute films in India.

In summary, Grazing Goat Pictures has focused on creating awareness and buzz around its films
through various campaigns and partnerships. The production house has collaborated with brands
and organizations to create co-branded campaigns, which have helped them reach a wider
audience. The distribution strategies of the films have focused on promoting them across
different mediums, including television, print, and digital, and have targeted smaller towns and
cities to increase the reach of the films.

Movie Rustom Mohenjo Daro

Production House Grazing Goat Pictures UTV Motion Pictures

Collection ₹ 127.49 Cr. ₹ 107.86 Cr.

20 | Page
1.7 Social Media Presence

Grazing Goat Pictures has a strong social media presence on various platforms, including
Facebook, Twitter, and Instagram. They use these platforms to promote their films and engage
with their audience.

21 | Page
On Facebook, Grazing Goat Pictures has a verified page with over 425,000 followers. They
regularly post updates about their upcoming projects, behind-the-scenes pictures, and
promotional material for their films. They also engage with their audience by responding to
comments and messages.

On Twitter, Grazing Goat Pictures has a verified account with over 56,000 followers. They use
this platform to share news and updates about their projects and engage with their audience
through retweets and replies.

22 | Page
On Instagram, Grazing Goat Pictures has a verified account with over 11,000 followers. They
use this platform to share behind-the-scenes pictures, promotional material, and snippets from
their films.

In addition to their own social media presence, Grazing Goat Pictures also encourages their
actors and crew members to promote their films on social media. This helps to generate buzz and
increase the reach of their marketing campaigns.

Overall, Grazing Goat Pictures recognizes the importance of social media in film marketing and
has a strong presence on various platforms. They use social media to engage with their audience
and promote their films, and also encourage their actors and crew members to do the same.

23 | Page
 CUSTOMER

Movie - KESARI
Person 1
“Undoubtedly the best of this genre in the Indian
Cinema”
I wouldn't want to leave any spoilers, but do watch this
movie. It's definitely a must watch although I was pretty
late for the same. After watching it, I salute the Sikh
with great respect to them. Akshay Kumar, once again,
has done a remarkable job proving why he has been the
best in the business since last 3 years. The movie's
collection didn't do justice to this Epic, full of emotions
movie, however the reason I must say could be the
religion prospect. I would like you to leave that part for
a while, and watch the movie. For a bit, enjoy yourself, and have no grudge for any
community/religion be it Muslim/Sikh/hindu or even the Poor! Lead the life with the justice to
serve humanity, however, if not so, then don't let anything happen in this society that spreads
religious terror. Stay happy and make the world Smile. Jai Hind!

Person 2
“Blatant and ridiculously exaggerated display of heroism.”
There is subtle exaggeration to stress on a certain point, and there is blatant exaggeration to the
point of absurdity. This movie like all bollywood films does the latter. For some reason
Bollywood has to demean all other community in order to advance their own depictions of valor
and courage without exception. For example, all Britishers shown on film has to be inherently
sadists, arrogant and abusive and derive personal pleasure from abusing Indians. Reality, not all
Brits were cruel and some even thought highly of Indians and were friends. Many britishers were
born in India and even remember their birthplace with pride.

In bollywood, the enemy is always backstabbing cowards and there are no exception. Whereas

24 | Page
the Indians are always ready to sacrifice. In this movie probably the better course would have
been to keep the Afghans as nameless and faceless tribals, more as a horde.

Too many unnecessary details added that do nothing to move the plot forward. Understanding
this film was completed with budget constraints, I choose not to delve into goofs and factual,
technical and historical flaws. But I must say, the makeup, most of all was the least convincing.
Being a war, one would expect a lot more gore and blood than a PG rated movie.

Lastly I guess we would have to wait till Hollywood decides to pick up this story and makes a
film on it.

Movie – OH MY GOD
Person 1
“Even God will say Oh My God What A Movie”
OH MY GOD Its the best movie of the year along with
Barfi Story screenplay acting everything is perfect. Paresh
Rawal and Akshay together created magic as always.
Songs are awesome. This movie is the perfect example of
how a movie can be good without heroines and item
numbers, or action and romance. Paresh Rawal should get
national award for this movie,he gave his best. Akshay
had a short role but he was best, he was perfect for the
role of Krishna. I thought it will be a comedy movie, but
after watching i will say the movie got everything,
comedy, emotions, love, humanity. This movie is a delight for movie lovers, only few biased
haters can dislike this movie. Entry of Akshay Kumar was awesome. Mithun was awesome,
loved his character, but Paresh stole the show along with Akshay. Even God will watch this
movie and say OH MY GOD what a movie.

25 | Page
Person 2
“One of the most path breaking bollywood films ever!!!!”
WOW, what a film, I was pretty much speechless after i exited the theater. The message this film
gives is that god is in every human being, then why do we go looking for him in mandhirs,
churches, mosaics, gurdwaras, etc Why has god and religion become a business, why do we
spends millions and billions of dollars at religious places as people when we can take that same
money and help the poor, won't god be more happy then. This and many more messages are
conveyed in this movie through characters, like Kanji Bhai, Krishna, etc Another really plus
point about the film is that it is told in a light hearted way, in a comedy, the film isn't very
preachy and still conveys its beautiful and real message. For me when it comes to performances
Paresh Rawal has just done such an amazing job, he deserves all the applauds, accolades,
awards, in the world for his portrayal as Kanji bhai. Akshay Kumar as always is very good in a
small but important role, his and Paresh's chemistry is just too good. Other notable performances
Mithun, was really good as the sadhu, and so was Govind Namdev. Music was good and suited
the film very well. All tech aspects were just perfect. Umesh Shukla the director is the heart of
the film and he has done an incredible job, he deserves, a national award for his efforts, he was
just that good. A special mention for the amazing dialogues very smart and well written,

So all in all this is must watch film for not just the people in India, but for everyone in the world.
A masterpiece film, this should be India's official entry to the Oscars. its that good and beyond
one of the best movies ever made in bollywood. 10 out 10 rating

26 | Page
 Movie – PADMAN

Person 1
“Educating and Entertaining at the same time.”
R. Balki cooked this dish with his own recipe alongside Swanand Kirkire, adding multiple
flavors handpicked from Balki's arsenal of trademark templates. PC Sreeram's cinematography is
god level for it does not have any kind of cutting edge CGI in it but has simple and subtle colours
and excellent frames. The costumes, the art-work, and editing are definitely added assets to the
film. Amit Trivedi's score is lively and suits Balki's taste perfectly. Of course, Akshay Kumar
and Radhika Apte performed really well but the best surprise for me was Sonam's character in
this film. Really had a touching moment at the very end. On a whole, its educating and
entertaining.
Person 2
“The real USP of the film is that it is a biography”
An actor like Akshay Kumar is picking such subjects to make movies is itself a revelation in
Indian Cinema. This is a taboo subject and no one wants to even talk about it in Indian
households. Women considered impure during periods is common in every Indian household.

27 | Page
Hope this film will change something and open their eyes towards these superstitions and blind
beliefs.
In conclusion, Grazing Goat Picture Production House has a diverse customer base, and their
ability to create visually stunning and engaging content has made them a popular choice among
clients from various industries. Their expertise in creating content that effectively communicates
the brand message and engages audiences has made them a valuable asset to their clients.

28 | Page
Conclusion

In conclusion, the analysis of Grazing Goat Pictures' competitors and customers has provided
valuable insights into the company's position in the film production industry. The report has
highlighted the intense competition in the market, with several established players such as
Dharma Productions, Yash Raj Films, and Eros International dominating the industry.
To remain competitive, Grazing Goat Pictures must focus on creating a distinctive brand
identity, offering unique content, and building strong relationships with customers. The company
must also keep a close eye on its competitors and continuously adapt to changing market
conditions.

Overall, the report underscores the importance of staying up-to-date with market trends and
customer preferences to remain relevant and successful in the highly competitive film production
industry.

29 | Page
Bibliography

https://en.wikipedia.org/wiki/Grazing_Goat_Pictures
https://www.indianfilmhistory.com/
https://m.the-numbers.com/
https://www.imdb.com/
Https://www.mtwikiblog.com
https://www.instagram.com/grazinggoatpictures/
https://www.facebook.com/GrazingGoatPictures/
https://twitter.com/grazinggoatpix

30 | Page