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    Market Analysis and Marketing Strategy

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    mrgiopujol
    Bukangliwayway Corporations (BKL Corp.) conducted market analysis to understand their target customers and competitors. Their main customers are senior high school students. Their competitors are other businesses providing similar services. To sustain growth and meet customer demand, BKL Corp. will employ various strategies identified from repeated studies. Their marketing strategy involves digital advertisements on social media, distributing flyers on campus, and creating promotional videos to attract customers.

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    Market Analysis and Marketing Strategy

    Uploaded by

    mrgiopujol
    14 views2 pages
    Bukangliwayway Corporations (BKL Corp.) conducted market analysis to understand their target customers and competitors. Their main customers are senior high school students. Their competitors are other businesses providing similar services. To sustain growth and meet customer demand, BKL Corp. will employ various strategies identified from repeated studies. Their marketing strategy involves digital advertisements on social media, distributing flyers on campus, and creating promotional videos to attract customers.

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    market analysis and marketing strategy for entrepreneurship

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    Bukangliwayway Corporations (BKL Corp.) conducted market analysis to understand their target customers and competitors. Their main customers are senior high school students. Their competitors are other businesses providing similar services. To sustain growth and meet customer demand, BKL Corp. will employ various strategies identified from repeated studies. Their marketing strategy involves digital advertisements on social media, distributing flyers on campus, and creating promotional videos to attract customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    14 views2 pages

    Market Analysis and Marketing Strategy

    Uploaded by

    mrgiopujol
    Bukangliwayway Corporations (BKL Corp.) conducted market analysis to understand their target customers and competitors. Their main customers are senior high school students. Their competitors are other businesses providing similar services. To sustain growth and meet customer demand, BKL Corp. will employ various strategies identified from repeated studies. Their marketing strategy involves digital advertisements on social media, distributing flyers on campus, and creating promotional videos to attract customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Market Analysis

    In order for the business to maintain its growth while incessantly supplying the demands of
    its customers, Bukangliwayway Corporations, more known as BKL Corp., identified that the
    customers that will be mainly targeted by the business are the Senior High School Students
    from the campus. In addition, the corporation identifies a few competitors in the form of other
    corporations that support the same cause as they do. Meaning, BKL’s competition lies within
    the other established businesses that provide the same services as their company.
    Furthermore, to sustain relativity and adaptability, Bukangliwayway Corporations, as a result
    of repeated studies, shall exercise various strategies as a way of keeping the pace of the
    business going through and carry on its business as usual.

    Marketing Strategy

    As part of the mission of the business, Bukangliwayway Corporations (BKL) originated


    various strategies to ensure that the enterprise will be able to reach its maximum potentials
    when it comes to customer engagement and market value. Below is a list of strategies that
    BKL can exercise to attract its target customers:

     Digital Advertisement – With the continuously evolving technology, it is vital for


    businesses to be able to keep up with the innovative society. Therefore, BKL can use
    digital advertisements of sorts to innovate the same way and manner as its
    competitors. Electronic Mails (E-Mail) chains can be used should the enterprise
    desire to target other sectors of society (e.g. working class, professionals). Whereas,
    Social Media Platforms such as Facebook, Instagram, Twitter, Tiktok, and others
    may be used to interactively reach out the target customers.

     On-site Interaction – Apart from digital engagement, it is also important to engage


    with the target customers personally. With the help of leaflets and/or flyers, BKL will
    be able to actively market their enterprise to a widespread of customers. In addition
    to that, posters, banners, and other sorts may be used to attract more potential
    customers.

     Video Marketing – Additionally, a teaser video will be incorporated with the


    previously-mentioned strategies. The teaser video will consist information about the
    business such as its goals, objectives, and the likes. Alternately, it could be a simple
    yet creative short video to emphasize what is there to expect in this enterprise. Said
    teaser video will also show a glimpse of how the business will look like, how it will
    run, and how it works.

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