Bba 6 (2017)

INTERNATIONAL BUSINESS (HEC ROAD MAP PAGE NUM 84-87)
COURSE DESCRIPTION/OBJECTIVE
This course provides the manager's perspective in the fields of international payments, international
trade, and the analyzation of investments. Emphasis is given to the materials and concepts that
illuminate the strategies, structure, practices, and effects of multinational enterprises. The topics to be
covered are: The Nature of International Business Management; Marketing to Customers with Diverse
Cultural Backgrounds; Operations in Diverse Political and Legal 85
Environments; Finance in the International Marketplace; Human Resources and Employees of Diverse
Cultural Backgrounds; and Strategy and Structure of International or Global Enterprises.
INDENTED LEARNING OUTCOMES
By the end of this course it is expected that the student will be able to
1. Develop an understanding of the worldwide developments and foundations for international business
and the cultural context for managing in an overseas environment.
2. Develop an understanding of the Macroeconomic and political changes that have taken place in the
era of Globalization and beyond Globalization.
3. Investigate the political economy of international business, trade and investment.
4. Describe and explain trade and the investment environment in which international business
transactions occur.
5. Develop an understanding of the global monetary framework in which international business
transactions are conducted.
6. Develop an understanding of the Foreign Exchange Market in which international business
transactions can be affected.
7. Develop an understanding of the benefits and risks of the global capital market on international
business transactions.
8. Examines the strategies and structures that firms adapt in order to compete effectively in the
international business environment.
9. Examine the strategies and functions of international management in the areas of managing political
risk, negotiations, planning, organizing international operations, decision making and controlling.
10. Develop an understanding of the horizons of international business and Management in the areas of
social responsibility and ethics in the era of globalization.
11. Provide a blend of solid research based information compiled with real world current events and
interesting application examples that help explain and reinforce important international topics
TEXTBOOK
1. Roger Bennett. International Business 2nd edition, Financial Times Pitman publishing.
REFERENCE BOOK
1. Czinkota, Michael. R Ronkainen, Ilkka.A (2001) Global Business, 3rd Edn, South- Western
2. Claude M. Jonnard, International Business and Trade: Theory, Practice, and Policy, International
Business Series.
MANAGEMENT INFORMATION SYSTEMS (HEC ROADMAP PAGE NUM 150-

151)
COURSE DESCRIPTION/OBJECTIVE:
This is a fundamental course for the students of business administration. The course is designed to
give concept of information systems and their importance for business success. Different
information technology applications in business to manage better and how it will provide support
to decision makers for strategic business decisions will be discussed. Different applications like
hospital information systems, corporate information systems, city information systems, crime
information and control systems, Transaction process system etc. will be discussed.
INDENTED LEARNING OUTCOMES
Upon completing this course, students will be able to:
1. Describe how data is captured, organized and managed using a data management system and
design a simple database using data modeling techniques;
151
2. Discuss the strategic considerations in information system development and their impacts on the
organization;
3. Design effective user interfaces and explain the importance of internal controls for information
systems;
4. Describe the different technologies, techniques and infrastructure of transaction processing
systems associated with various transaction cycles;
5. Explain the e-commerce technology architecture and discuss the strategies for successful
6. E-commerce;
7. Identify and analyze risk factors, discuss measures to mitigate risks and the importance of
business continuity planning; and
8. Explain how various information systems are designed to support the decision making process for
business managers.
RECOMMENDED TEXT BOOKS

1. Kenneth C. Laudon, Management Information System- Managing the digital firms, Prentice Hall
of India, (Latest Edition)
2. James O‟Brien, Management Information Systems, (Latest Edition)
3. Raymond Mcleod, Jr, Management Information Systems, Prentice Hall (Latest Edition)
BUSINESS RESEARCH METHODS(HEC ROADMAP PAGE NUM 54-56)

COURSE DESCRIPTION
This course is designed to give an overview of the principles and methods of business research:
identification of research question, development of theoretical framework and model, securing the
respondents, making a test investigation, 55
sampling, collecting data, types and errors of collected data, tabulating and analyzing the
information, interpreting the findings and stating the conclusion through a series of class projects.
Practical experience is offered to the students on how research techniques and procedures are
applied to solve the business problems. This course is also designed to encourage the students to
explore the application of theories that have been predominantly developed in Western cultures by
using different research method techniques. An understanding of the relevance of Western
research for local practice would help students to explore various business related problems and
their plausible solutions from indigenous perspective. The course will also help the students in
understanding the importance of the business research as a management decision tool and in
dealing with various business-related theoretical and applied problems.
INTENDED LEARNING OUTCOMES
At the end of this course, the students should be able to:
1. Recognize the importance of research as a first step in Business Studies.
2. Translate basic/applied business issues into appropriate academic research questions.
3. Understand the links between the issues being investigated and the method of investigation.
4. Understand the relevance of Western research in providing solutions to the local managers by
investigating the dominant theories business education.
5. Understand the governing principles in the qualitative and the survey research traditions, the
merits and limitations of each, and of their independent and supporting roles in business contexts.
6. Use different software for statistical analysis and interpretation including SPSS, Amos, and E-
Views etc.
7. Understand and apply the skills required to design and conduct research studies using qualitative
and/or survey methods.
8. Acquire the ability to interpret research results and establish the substantive meaning and
implications of the findings for managerial practice.
RECOMMENDED BOOKS
1. William G. Zikmund, Business Research Methods, Latest Edition, Thomson Learning
MANAGERIAL ECONOMICS(HEC ROADMAP 2012 PAGE NUM 102-104)

CAPSULE STATEMENT
Managerial Economics is a key branch of economics at graduate level. This is basically applied
microeconomics though it uses macroeconomic variables also. The subject matter deals with the
economic theory and its application in business management. The course provides a unifying theme
of managerial decision making around the theory of the firm. It examines the process whereby a
firm can reach optimal managerial decisions in the face of constraints in today‟s dynamic market. It
covers a variety of topics such as demand Analysis, Estimation and forecasting, market structure,
production and cost analysis, pricing practices, economic optimization and risk analysis. A strong
grasp of the principles that govern the behavior of economic agents (firms, individuals and
government) is a vital managerial talent.
The course provides practical guidelines to students to analyze in depth the managerial decisions in
the market. It enables students to comprehend the complexity, risk element, and key success in
business.
A sound background of mathematical and statistical tools makes the understanding of the subject
matter more interesting and easier.
LEARNING OUTCOMES
After completing this course participants must be able to:
1. Understand the key role of managers in decision making
2. Analyze firm‟s decision making process
3. Examine how a firm achieves its aims and objectives most efficiently
4. Understand functioning of different markets
5. Meet the challenges of the risky businesses
6. Formulate price strategies in different markets
7. Become confident in making managerial decisions
TEXT BOOK:
1. Mark Hirschey (2009), “Managerial Economics”, Thomson: South Western
ADDITIONAL READINGS:
1. William F. Samuelson, Stephen G. Marks (2003), Managerial Economics Fourth Edition, Wiley.
2. Lila J. Truett and Dale B. Truett (19989), Managerial Economics: Analysis, Problems, Cases ,
International Thomson Publishing
3. Micheal Baye (2002), “Managerial Economics and Business Strategy”, Irvin Publishers.
4. Dominick Salvatore (latest edition), “Managerial Economics in a Global Economy”, McGraw Hill.
5. Petersen, Lewis and Jain (2006), “Managerial Economics” Pearson: Education.
6. Abdul R. Butt (2006), “Least Squares Estimation of
Econometric Models”, (Revised Edition), National Book Foundation, Pakistan.

Bba 6 (2017)

Uploaded by

Copyright:

Available Formats

Bba 6 (2017)

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Bba 6 (2017)

Uploaded by

Copyright:

Available Formats

INTERNATIONAL BUSINESS (HEC ROAD MAP PAGE NUM 84-87)

MANAGEMENT INFORMATION SYSTEMS (HEC ROADMAP PAGE NUM 150-

RECOMMENDED TEXT BOOKS

BUSINESS RESEARCH METHODS(HEC ROADMAP PAGE NUM 54-56)

MANAGERIAL ECONOMICS(HEC ROADMAP 2012 PAGE NUM 102-104)

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.