Current Scenario

Lip Care Product Consumption is increasing According to the article released by the U.S.
Day by day PIRG in February 2018, nearly 81% of women
and 39% of men use lip care products

Maximum Male does not use lip care products

As they think it is only for women and it is not Maximum Male use lip care product which is
important for male Made for women

GAP ANALYSIS
Current Customer Perception Target Perception

1.No male lip care product is available 1.Launch male lip care product
2.Uneducated customer 2. Educate customer
3.Fails to understand the important of lip care 3. Encourages males to take care of their lip
 Industry Analysis

Male grooming industry is big in Bangladesh but no branded lip Growth Rate CAGR of 5.9% from 2021 to 2028
care product is available
The Asia Pacific made the largest contribution to the
Global Market size value in 2021 USD 2.08 billion global lip care products market of over 37.1% in 2020

Revenue forecast in 2028 USD 3.12 billion

Lip Balm- imported
Lip Scrub-imported Vaseline Lip Therapy - Cocoa Butter 20gm BDT.250.00 Vase
Lip Therapy - Aloe Vera BDT 250.00
Amlaki Lip Scrub-30g
BDT 100.00
Porters 5 Forces

New Entrants - Low Competition - Low Threat of substitute - Low

Bargaining Power of suppliers -low Bargaining Power of Customer - Low

 TARGET MARKET
GEOGRAPHIC DEMOGRAPHIC
Primary Location: Dhaka, and Socio Economic Status: High Class,
Chittagong higher middle class, middle class
Secondary Location: Attached semi Consumers: 16-40 years
urban cities of the primary location Attributes
PROFESSION People who conscious about health,skin
Students, Young corporates, service And looks
holders

Purchaser Influencer

AGE: 16–40 years old. Teen, AGE: 16-50 years old.

youth, adults Occupation:
Occupation: Students, young Mother,wife,daughter,girlfriend
corporates,service holders
 BIG IDEA

Launching a new product line named LipCare which is consist of Lip

Care balm and lip scrub for men under studioX brand which will
educate male to take care of their lips. LipCare is a premium product
which is consist of natural remedies like coconut, honey,brown
sugar,lemon
 Marketing Mix

Product Price Packaging Place

StudioX LipCare 40gm = 115 tk Retail,Modern trade,

A product with lip balm and 80 gm = 220 tk Cosmetic Shop, Chemist, E-
lip scrub in different commerce of Dhaka and
packaging Chattogram

Lip balm and lip scrub in a

single packet

Process People Proposition Promotion

Some Raw Material

Marketing Team Men’s lip Care partner ATL Marketing
And packaging will
Production Team Safe BTL Marketing
be imported
Field officers Time Saver TTL Marketing
And some will be
Customer Care Team
procure locally
Distributors
 Product Strategy

USP Positioning

Men’s Everyday lip care partner

Two product lip balm and lip scrub comes in a
single packaging with a rubber scrubber to scrub
mens lip to remove dead cells, 80gm SKU comes
with AR to track mens lip

4 gm- 5tk
40 gm = 115 tk
80 gm = 220 tk Only for
promotion
 Product Innovation

Biodegradable product
packaging will be using
here

Introducing
augmented
Rubber Cap is going to be attached to Reality in
the tube so that consumer can use that packaging
to scrubbing their lip for remove dead
cells
 STRATEGIC ROUTE

1 2 3

AWARE ENGAGE DEVELOP

We are going to Aware the We will Engage with our We will design a Market
market about the launch customers to convey our Development strategy to
of StudioX LipCare and its message and encourage conserve customers, sales
presence them to try our LipCare and increase brand growth
 AWARE
Campaign – Men's lips are important
Website and SEO

https://studioxstyle.com
Studiox LipCare, Mens Formula

Studiox LipCare, provides long-lasting moisture and removes dead cells

To develop brand presence we will

create a website and do SEO
Google & YouTube Ads
We will create Facebook and Instagram page
to connect to our customers online

We will set up Google and YouTube Ads to start getting

customers attention
 We will attach posters on
tea stalls that are located We willdesign our distribution
Residential areas and trucks with our Brand colors and
corporate areas name to convert it into a moving
billboard
We will feature our
product on digital
billboards and tradition
billboard for awareness We will put Car stickers on 200
cars that will move across Dhaka
city
We will
custom design a super shop shelve
and attach a point of purchase poster to
attract customers

Newspaper PR both in offline and online portal Shop posters

to aware influencers (TG) that will put
over all the
We will develop a Digital AV where the we will show how mens
retail stores
lip are important for every rule he plays
in Dhaka
and CTG
 Engage
Incentives and Offers

We will offer retailers

To let our consumer
with incentives so they
use our product by
can encourage
free sampling with
purchasers to StudioX
any studio product
LipCare

Augmented Reality will be

provided. This
Augmented reality will
take picture of
Consumers present lip
and after using Our
product consumer can We will sponsor in university and corporate cricket
check their Differences. tournaments
 Develop

Buy studio
LipCare and get We will do push If we get high response from other
free home strategy to our divisions then we will expand
delivery customer through geographically
daraz and shajgoj
www.daraz.com

Trendy Meme Marketing

Men's bad lip effects Trendy Meme

Marketing to get in
touch with our
target group

Sponsoring male grooming youtube channels

Sales Strategy Develop
Campaign – যত্ন হ োক ব্যস্ততোর মোঝেও
A booth will be set
by the outside of
Small buskets will shwapnoo and
be decorate with unimart. Male
campaign tagline consumer can use
and brand color to যত্ন হ োক the product free
ব্যস্ততোর মোঝেও and the message of
convey the message
it requires less time
will be convey

StudioX LipCare-40gm A special designed

StudioX LipCare
Box will be given to
The
retailers,chemist,co
smetic shops to
showcase our
products
 Supply Chain Strategy
Supplier

Packaging for 40gm Lipcare Manufacturing

Raw Material
China
Local Local
Packaging for 80gm Lipcare

Local
Warehouse

Consumer Retailer Distributor

 Financials
Activites/Month 1st 2nd 3rd 4th 5h 6th 7th 8th 9th 10th 11th 12th Activites/Month Unit cost Total Unit Cost Reach
Website, SEO, Social Media 100000 2 200000 300000
Website, SEO, Social Media Google ADS 50000 1 50000 100000
Google ADS Poster, Shop Shelve 80 2000 160000 50000
Poster, Shop Shelve Car Stickers, Distribution Trucks 108 100 10800 200000
Digital Billboard, Digital AV 50000 20 1000000 300000
Car Stickers, Distribution Trucks
Newspaper 150000 2 300000 100000
Digital Billboard, Digital AV Shelve Design 30000 2 60000 200000
Newspaper Incentives 50000 9 450000 50000
Men's lips are Important Offers 30000 1 30000 3000
Bulk SMS 2000 1 2000 2000
Incentives Sponsoring events 20000 1 20000 1000
Offers Sponsoring youtubers 60000 4 240000 800000
Bulk SMS Box 150 1000 150000 75000
Social Media Content 0 900000
Sponsoring events Small Buckets 120 200 24000 20000
Sponsoring youtubers Activation 500000 2 1000000 40000
Offers total 3696800 3141000
Social Media Content
Sales Campaign
Total Cost :3696800
Total reach: 3141000
CPR : 1.17
 Sales Forcast
Year Reach Sales Unit of 40gm SKU Sales Unit of 80gm SKUUnit Price(40gm) Unit Price(80gm) Total Sales(40gm)total Sales(80gm)
1 3141000 376920 62820 115 220 43345800 13820400
2 4798300 863694 191932 99324810 42225040
3 5586246 1005524 223450 115635260 49159000
4 6024756 1084456 240990 124712440 53017800
5 8904512 1602812 356180 184323380 78359600
 STUDIOX
Projected StudioX LipCare's Profit & Loss Statement
For Years Ended December 31, 2023 , 2024,2025,2026,2027
2023 2024 2025 2026 2027
Description
Amount Amount Amount Amount Amount
INCOME
Revenue from sale of goods 57,166,200.00৳ 141,549,850.00৳ 164,794,260.00৳ 177,730,240.00৳ 262,682,980.00৳
Less: Exicse duty 15,000.00৳ 15,000.00৳ 15,000.00৳ 15,000.00৳ 15,000.00৳
Revenue from sale of goods 57,151,200.00৳ 141,534,850.00৳ 164,779,260.00৳ 177,715,240.00৳ 262,667,980.00৳
EXPENSES
Cost of Materials 60,000,000.00৳ 85,000,000.00৳ 10,000,000.00৳ 20,000,000.00৳ 28,000,000.00৳
Purchases of Stock-in-Trade 150,000.00৳ 200,000.00৳ 300,000.00৳ 400,000.00৳
Manufacturing 1,500,000.00৳ 2,500,000.00৳ 4,000,000.00৳ 4,500,000.00৳ 6,000,000.00৳
Distribution 720,000.00৳ 850,000.00৳ 950,000.00৳ 1,000,000.00৳ 1,100,000.00৳
Marketing 3,696,800.00৳ 4,000,000.00৳ 5,000,000.00৳ 6,000,000.00৳ 7,000,000.00৳
Employee Expense 2,600,000.00৳ 2,600,000.00৳ 2,600,000.00৳ 3,600,000.00৳ 3,600,000.00৳
Other Expenses 10,000.00৳ 12,000.00৳ 12,000.00৳ 12,000.00৳ 12,000.00৳
Total (II) 68,526,800.00৳ 95,112,000.00৳ 22,762,000.00৳ 35,412,000.00৳ 46,112,000.00৳
EARNINGS BEFORE INTEREST, TAX, (EBIT) (I) -(II) - 11,375,600.00৳ 46,422,850.00৳ 142,017,260.00৳ 142,303,240.00৳ 216,555,980.00৳
Depreciation 300,000.00৳ 300,000.00৳ 200,000.00৳
Finance Costs 20,000.00৳ 20,000.00৳ 20,000.00৳
PROFIT BEFORE EXCEPTIONAL ITEMS AND TAX - 11,375,600.00৳ 46,422,850.00৳ 141,697,260.00৳ 141,983,240.00৳ 216,335,980.00৳
PROFIT BEFORE TAX - 11,375,600.00৳ 46,422,850.00৳ 141,697,260.00৳ 141,983,240.00৳ 216,335,980.00৳
Less : Tax Expense
Current Tax 0.25৳ 0.25৳ 0.25৳

31.06 %
PROFIT AFTER TAX (Net Profit) - ৳ 35,424,315.00৳ 35,495,810.00৳ 54,083,995.00৳

Return on investment

BDT 54,083,995
Gross Profit after 5 years(yearly)
Thank You