A Marketing Plan

for new offering

 Group: Synergy

Presented By Presented To

Name ID No

1. Tamanna Haque (L) 1810

2. Rubaiya Jannatul Ferdaus 1816 Mr. Rabbir Rashedin Tirno

3. Sheikh Monia Ali 1817

Lecturer
4. Arafat Hossain 1826

5. Imtiaz Jahan 1835

6. Nishat Islam 1838

2
 Contents
1. Executive Summary

2. Situation Overview

3. Goal

4. Strategy

5. Tactics

6. Implementation

7. Control

8. Exhibits

9. Conclusion
How many of us have skin
problems and hair fall
issues in this classroom?

Tamanna Haque 1810

Skin Issues Hair Fall
 Pro Bar
“Be Healthier, Be Happier”
 Corporation

Vision Statement:

“To create outstanding value for everyone by

harmoniously blending healthy and Beauty.”
 Corporation

Mission Statement:

“We are striving to provide outstanding Collagen Bar to

everyone as one of the most socially responsible company in
the world. We are also concern to provide a better working
environment, career development and facilities of modern
technology for our employees so that they can concentrate on
maintaining the quality standards and achieve market
excellence which will enhance the market share.”
 Innovative Product in
market

Combination of Collagen
and Protein
product

Contains glycine, proline,

and hydroxyproline

Focusing on female &

male supplement nutrition
 An Overview of Pro Bar

Company
Overview
Situation
Overview
Market
Overview
 An Overview of Pro Bar (Continued)

Company Overview Market Overview

i. A new company
i. Launching a
ii. Organizes collagen and protein
milestones, bar
accomplishments
ii. Major competitors
iii. Contains high in market
quality ingredients
Setting Goal for
“Pro Bar”

Imtiaz Jahan 1835

 Types of Goal

Goal

Focus Benchmarks
 Monetary Goal
We will sell 100 bars within two months of
launch

Prospect Goal Customer Goal Product defect Goal

We will identify 200 Ten customers will For the first month after
prospects of bars show interest in release, address all
within two months upgrading within high-priority issues
of launch. one month of launch. within 24 hours.
 Cumulative 3 years Profit

Year Profit in taka

2022 32,500,000

2023 37,312,000

2024 37,312,000

Total 10,71,24,000
 Strategic Goal

Increase free-trial downloads by 50% in the next

6 months

Improve our average customer rating by one star

on major product-review sites

Generate Tk. 10,71,24,000 in revenue within 12

months
Performance Benchmarks

Sales

Services

Customer Service

Products

Expansion or Growth
 Sales revenue for the year of 2022-23

Unit Sales Price Sales Revenue

Sales revenue 1 (25gm 775,000 30 232,50000

blue package)

Sales revenue 2 (25gm 775,000 30 232,50000

pink package)

Total Revenue 1st year 46,500,000

Operating cost (14,000,000)

Total Profit 32,500,000

 Swot Analysis
Strengths Weaknesses

 Strong Brand image  Limited Customer segmentation

 High quality products  Limited distribution channels

 Sustainable Operations

 Well trained employees

Opportunities Threats

 A rising number of health conscious consumers  Rising Costs

& easily usable.  Appearance of more competitors

 Expansion in other countries of Asia and outside  Familiar to less people

Asia.
 Developing the
Marketing Strategy

Nishat Islam 1838

 Developing the Marketing Strategy

Value proposition
Value proposition will
be defined by OVP

 Target market
Target market will be
identified by 5c
 Identifying the Target
COLLABORATORS
 Packaging companies
 Sourcing ingredients companies
 Distributor

COMPETITORS COMPANY
 Protein & cosmetics companies  Trusted brands
 Local competitors  Present everywhere
 Other companies  Proper & effective supply
chain.


CUSTOMERS
working people
5C CONTEXT
ANALYSIS  protein & cosmetics market
 Students  Laws & Regulation
 Sportspersons  Economic conditions
 Teenagers  Culture
 Health & beauty conscious
 Developing a Value Proposition

OVP

Pro bar strives to provide significant

value in products, protocols, and
customer service along with
satisfying the collaborators as well as
company interests.
Marketing Tactics

Arafat Hossain 1826

 Product

Distribution Brand

Marketing
Tactics

Communication Price

Incentives
Product
Supplementary product of protein

Substitute of other related expensive product

Health conscious product

Most effective for who are suffering from

malnutrition
 Brand

The brand identity shall be created in such a manner

that gives sophistication to the product, creating a
positive Brand Equity so that customers are willing to
pay a little extra than other related product in the
market.
 Price
• Value based pricing strategy

• Here a little higher price can be expected

to be charged by customer,
PIECE QUANTITY TAKA

01 25gm 30tk
Incentives

Buy 5, get 20% discount (limited time)

Communication

• Directly deal with wholesaler to spread

the product
• Indirectly reach people by advertisement
 Distribution

Distributed by wholesalers

Customer get the product from Pharmacy,

super shop & Cosmetics shop

Urban area such as Dhaka, Gazipur, and

Chittagong Division only
Implementing the plan

Rubaiya Jannatul Ferdaus 1816

 Implementation

Resource Development of the Commercial

Development Offering Deployment
Resource Development

Ideal lead time suppliers

Dropshipping capability
suppliers

suppliers will have return policy

Reputable suppliers
 Communication Channel

Traditional marketing: Mail,

Banners, TVC, Billboards,
Telemarketing

Digital marketing: Social

media, Websites, Blogs, Online
Communication and Mobile ads
Channel
Distribution Channel

Retailer distribution system

Wholesaler distribution system

Direct selling to customer

Development of the offering

Designing the product

Installation of equipment

Setting retail and wholesale prices

Designing communication and Procuring

distribution channel
Commercial Deployment

First Initial Deployment by target market

and target customer.

Then capture full market potential.

 Control

 Evaluate the products sales

volume and growth using

variances, percentages

 Evaluate the products awareness.

 Evaluate distribution metrics.

 Control (cont’)

● Favorable government regulations

● Decrease in competition

● Increase in consumer demand

Exhibits

Sheikh Monia Ali 1817

Financial Plan for Marketing Expenses
Items Taka

Marketing Promotion Expenses 15,00,000

Create Posters, Banners, Advertisements, TVC, Billboards 25,00,000

Promotion of Opening and General Marketing 20,00,000

Total 60,00,000
 Action Plan
Market Research

Product Development

Distributor Selection

Launch Product

Advertisements and Promotion

Collect Customers Feedback

Necessary Customization of the Product

Conclusion
Concern to accommodate
with a first paced lifestyle.

A product for everyone who

values health, skin and hair

Affordable price for

customers
Do you have any
questions?