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Viva Questions

This document outlines questions for a project called Project Viva. It covers questions about principles of management, marketing, and the stock exchange. For principles of management, it asks about an organization visited, who was interviewed, principles followed/not followed, and suggestions. For marketing, it asks about products, competitors, permissions required, pricing, packaging, distribution channels, promotion strategies, and unique selling propositions. For the stock exchange, it asks about terms like BSE, NSE, SENSEX, demat and remat, stock exchange functions, company profit/loss, factors affecting prices, and working of demat accounts.

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Ishita Deep
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808 views2 pages

Viva Questions

This document outlines questions for a project called Project Viva. It covers questions about principles of management, marketing, and the stock exchange. For principles of management, it asks about an organization visited, who was interviewed, principles followed/not followed, and suggestions. For marketing, it asks about products, competitors, permissions required, pricing, packaging, distribution channels, promotion strategies, and unique selling propositions. For the stock exchange, it asks about terms like BSE, NSE, SENSEX, demat and remat, stock exchange functions, company profit/loss, factors affecting prices, and working of demat accounts.

Uploaded by

Ishita Deep
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Viva Questions

1. Principles of Management:
a. Name of organization visited-reason for visiting that organization
b. Person interviewed
c. Meaning of all the principles
d. Principles followed/not followed
e. Suggestion to the organization
2. Marketing :
Why have they selected this product/service?
. Find out ‘5’ competitive brands that exist in the market.
What permission and licences would be required to make the product?
What are your competitors Unique Selling Proposition.[U.S.P.]?
. Does your product have any range give details?
. What is the name of your product?
. Enlist its features.
tag line.
What is the selling price of your competitor’s product?
(i) Selling price to consumer
(ii) Selling price to retailer
(iii) Selling price to wholesaler
What is the profit margin in percentage to the
Manufacturer.
Wholesaler.
Retailer.
How will your product be packaged?
Which channel of distribution are you going to use? Give reasons for selection?
Decisions related to warehousing, state reasons.
What is going to be your selling price?
(i) To consumer
(ii) To retailer
(iii) To wholesaler
List 5 ways of promoting your product.
Any schemes for
(i) The wholesaler
(ii) The retailer
(iii) The consumer
What is going to be your ‘U.S.P?
What means of transport you will use and why?
Draft a social message for your label.
What cost effective techniques will you follow for your product.
What cost effective techniques will you follow for your promotion plan.
At this stage the students will realise the importance of the concept of marketing mix and
the necessary decision regarding the four P’s of marketing.
Product
Place
Price
Promotion

III Stock exchange


a. Meaning of BSE,NSE,SENSEX,DEMAT,REMATERALISATION
b. Functions of stock exchange
c. Reasons for selecting the companies
d. Company which have given max profit/loss
e. Any news updates about a company
f. Factors affecting stock prices
g. Working of Demat account
h. Bullish market, bearish market

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