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    5 Ps of Jollibee

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    Nikaaa
    Jollibee offers more affordable prices than competitors like McDonalds. It provides large, delicious portions that are good for sharing and give customers a feeling of nostalgia and being at home. With over 1,184 stores nationwide, Jollibee has a strong presence and wide reach in the Philippines. The company promotes through various marketing strategies and social responsibility programs. Jollibee also supports employees through training, safety measures, flexible work arrangements and financial assistance, especially for students, during the pandemic.

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    5 Ps of Jollibee

    Uploaded by

    Nikaaa
    111 views1 page
    Jollibee offers more affordable prices than competitors like McDonalds. It provides large, delicious portions that are good for sharing and give customers a feeling of nostalgia and being at home. With over 1,184 stores nationwide, Jollibee has a strong presence and wide reach in the Philippines. The company promotes through various marketing strategies and social responsibility programs. Jollibee also supports employees through training, safety measures, flexible work arrangements and financial assistance, especially for students, during the pandemic.

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    Jollibee offers more affordable prices than competitors like McDonalds. It provides large, delicious portions that are good for sharing and give customers a feeling of nostalgia and being at home. With over 1,184 stores nationwide, Jollibee has a strong presence and wide reach in the Philippines. The company promotes through various marketing strategies and social responsibility programs. Jollibee also supports employees through training, safety measures, flexible work arrangements and financial assistance, especially for students, during the pandemic.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    111 views1 page

    5 Ps of Jollibee

    Uploaded by

    Nikaaa
    Jollibee offers more affordable prices than competitors like McDonalds. It provides large, delicious portions that are good for sharing and give customers a feeling of nostalgia and being at home. With over 1,184 stores nationwide, Jollibee has a strong presence and wide reach in the Philippines. The company promotes through various marketing strategies and social responsibility programs. Jollibee also supports employees through training, safety measures, flexible work arrangements and financial assistance, especially for students, during the pandemic.

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    5 P’s of JOLLIBEE

    PRICE - By comparing the prices of meals offered by Jollibee and other fast food chains in the
    Philippines. It claims that Jollibee is more affordable than others, especially for students and
    families. Each meal that they offer is priced competitively at different values. For an example is
    how a chicken meal with rice and drink costs Php 84 at Jollibee and Php 110 at McDo. It suggests
    that the nationality of the fast food chain company might affect the price difference.

    Product / Service - Jollibee, a Filipino fast-food chain, gives a nostalgic feeling to its customers,
    especially to Filipinos who live abroad. They makes people feel like they are at home, with its
    large servings of burgers, spaghetti, and crispy chicken. Jollibee wins this category of customer
    satisfaction. Jollibee also offers large and delicious servings of its food products that are good for
    sharing. Some of Jollibee’s family meals, are the Chickenjoy Bucket, the Jolly Spaghetti Family
    Pan, and the Palabok Family Pan.

    Place / Location - Base on the web search result, the reachability of Jollibee and other fast
    food chains that operate in the Philippines and other countries. It says that Jollibee has more
    stores in the Philippines and appeals more to the Filipino customers, Jollibee has 1,184 stores
    nationwide that’s why it’s more popular fast food chain in the Philippines.

    Promotion - The promotion of Jollibee is effective than the promotion of other fast food chains
    because of several reasons. Jollibee, a Filipino fast-food chain, has promoted its brand through
    various marketing strategies, such as advertising, public relations, sales promotion, and personal
    selling. Jollibee has created ads that appeal to the emotions and values of its customers,
    participated in social responsibility programs, offered discounts and loyalty programs, trained its
    staff to provide quality service, and expanded its global presence and reach.

    People / Employee - Jollibee is a fast-food chain that has adapted its employees to the
    changing situations and challenges brought by the pandemic. They give support to their
    employees by providing training and development programs, implementing safety standards and
    control measures, and by offering flexible work arrangements and financial support especially to
    the students. It makes sense that Jollibee cares for its employees and their well-being.

    Sources:
    Jollibee Mission, Benefits, and Work Culture | Indeed.com.
    https://ph.indeed.com/cmp/Jollibee/about.
    Jollibee Foods Corp. https://jollibeegroup.com/people/.

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