Scribd Logo
Upload

Welcome to Scribd!

  • 67 views

    Jollibee: A Company That Values Family

    Uploaded by

    ALLEN CAMINGAWAN
    Jollibee was founded in the Philippines by Tony Tan and his family as an ice cream parlor and has since grown into a global fast food brand known for its family-oriented culture. It promotes family values in its advertising and prioritizes customer satisfaction, having become the leading fast food chain in the Philippines with over half of the market share. Jollibee has been successful due to its delicious menu items, creative marketing, and efficient operations carried out by well-trained employees in a fun and family-like culture of integrity and humility.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Jollibee: A Company That Values Family

    Uploaded by

    ALLEN CAMINGAWAN
    67 views2 pages
    Jollibee was founded in the Philippines by Tony Tan and his family as an ice cream parlor and has since grown into a global fast food brand known for its family-oriented culture. It promotes family values in its advertising and prioritizes customer satisfaction, having become the leading fast food chain in the Philippines with over half of the market share. Jollibee has been successful due to its delicious menu items, creative marketing, and efficient operations carried out by well-trained employees in a fun and family-like culture of integrity and humility.

    Original Description:

    research

    Original Title

    Jollibee

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Jollibee was founded in the Philippines by Tony Tan and his family as an ice cream parlor and has since grown into a global fast food brand known for its family-oriented culture. It promotes family values in its advertising and prioritizes customer satisfaction, having become the leading fast food chain in the Philippines with over half of the market share. Jollibee has been successful due to its delicious menu items, creative marketing, and efficient operations carried out by well-trained employees in a fun and family-like culture of integrity and humility.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    67 views2 pages

    Jollibee: A Company That Values Family

    Uploaded by

    ALLEN CAMINGAWAN
    Jollibee was founded in the Philippines by Tony Tan and his family as an ice cream parlor and has since grown into a global fast food brand known for its family-oriented culture. It promotes family values in its advertising and prioritizes customer satisfaction, having become the leading fast food chain in the Philippines with over half of the market share. Jollibee has been successful due to its delicious menu items, creative marketing, and efficient operations carried out by well-trained employees in a fun and family-like culture of integrity and humility.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    Jollibee

    A company that values family


    Jollibee was founded by Tony Tan and his family with its humble beginnings as an Ice Cream Parlor which later grew
    into an emerging global brand. At the heart of its success is a family-oriented approach to personnel management,
    making Jollibee one of the most admired employers in the region with an Employer of the Year Award from the
    Personnel Management Association of the Philippines, Best Employer in the Philippines Award from Hewitt
    Associated and a Top 20 Employer in Asia citation from the Asian Wall Street Journal.

    Aside from promoting a family oriented work environment, the brand’s values also reflect on their advertising and
    marketing. Jollibee knows their target audience very well: the traditional family and all communication materials focus
    on the importance of family values, making Jollibee the number one family fast food chain in the Philippines and a
    growing international QSR player.

    A Well-Loved Brand
    Customer satisfaction has always been key to Jollibee’s success. Never losing sight of its goals, Jollibee has grown
    to be one of the most recognized and highly preferred brands in the Philippines. Now the market leader among fast
    food chains in the Philippines, claiming a market share that totals to more than half of the entire industry.

    Great tasting products and quality systems


    Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting Chickenjoy, mouth-watering Yumburger
    and Champ hamburger, and deliciously satisfying Jollibee Spaghetti -ably complemented with creative marketing
    programs, and efficient manufacturing and logistics facilities. It is made possible by well-trained teams that work in a
    culture of integrity and humility, fun and family-like. Every Jollibee outlet welcomes customers with a clean and warm
    in-store environment and friendly and efficient service.

    And it is this tried and tested formula of delivering great-tasting food, adherence to world class operating standards
    and the universal appeal of the family values the brand represents that are driving the expansion of Jollibee both
    locally and in the overseas market.

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy