Section 01

Welcome!

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Section 02
Fundamentals
 ChatGPT
Fundamentals
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ChatGPT Fundamentals
• What is ChatGPT
• ChatGPT versus Googling
• Benefits of ChatGPT
• Basic Use and Interface
 WHAT IS CHATGPT?
AI Large Language Model

Input Response
WHAT IS CHATGPT?
AI Large Language Model

Input
Response
The better the prompts, the better the response.

Input
Response

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 Section 04
Essential Element of a
Prompt
 ChatGPT
Prompt Engineering
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Prompt Engineering
• What is Prompt Engineering
• The CETO Process
• Follow-up Prompts
• Prompt Tips
Garbage in, garbage out.

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Prompt: How you describe your request.

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Here’s some poor quality results! :(

Poorly written prompt. :(

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WHAT IS PROMPT ENGINEERING?
Prompt engineering is writing
quality prompts to get the best
possible results.
Thoughtful input, impressive output.

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 Prompt Engineering with CETO

C
Context
E
Expert persona
T
Task
O
Output

“Thoughtful input, impressive output.”

 Prompt Engineering with CETO
Why

C
Context
E
Expert persona
T
Task
O
Output

Why you are

there.
 Prompt Engineering with CETO
Why Who

C
Context
E
Expert persona
T
Task
O
Output

Why you are Who you

there. need it to
be.
“Act as an expert car “Act as a kindergarten
mechanic and explain teacher and explain how
how a car works.” a car works.”

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 Prompt Engineering with CETO
Why Who What

C
Context
E
Expert persona
T
Task
O
Output

Why you are Who you What you

there. need it to need done.
be.
WRITING TASKS Specific Instructions
Verbs Give the task a voice.
“Write a commercial in the
voice of Ryan Reynolds.”
Write
Give
Provide inspiration.
Improve
“Write a post using materials
Develop
from 7 Habits for Highly
Plan Effective People.”
Research
Compare
Tailor Browse the internet.
Evaluate ChatGPT+ Users only
“Browse the internet and find the
top restaurants in Chicago now.”
 Prompt Engineering with CETO
Why Who What How

C
Context
E
Expert persona
T
Task
O
Output

Why you are Who you What you How to give

there. need it to need done. you
be. results.
 OUTPUT
Length Parameters Exclusions Table
How long you want the Exclude a certain Present results in a
response to be. result. table.
Example: “Keep the
response less than 150 Example: “Don’t include Example: “Present the
words.” any emojis.” results in a table with
these columns...”
600 word max (for now)
 Prompt Engineering with CETO
Why Who What How

C
Context
E
Expert persona
T
Task
O
Output

Why you are Who you What you How to give

there. need it to need done. you
be. results.

“Thoughtful input, impressive output.”

Prompting Techniques
Zero-Shot, One-Shot,
Few Shot Prompting
 Zero-Shot
0 Create a summary for the following article:

Article: New Zealand has extended its nationwide

lockdown until at least Tuesday as it tries to
contain an outbreak of the Delta variant of Covid-19.
Zero-Shot Prime Minister Jacinda Ardern said there were 35 new
cases on Friday, bringing the total to 107. She said
the lockdown was having an impact, but more time was
needed to ensure the virus was under control. New
No Example Zealand had been largely free of Covid-19 for months
until an infected traveler from Australia arrived
earlier this month.
 One-Shot
Create a summary for this article:

Article Example: A massive fire has destroyed dozens of homes in

a remote village in northern Canada. The blaze, which started on
Saturday night, was fueled by strong winds and dry conditions.
1 No casualties have been reported, but many residents have been
evacuated to nearby towns. Summary: A wind-driven fire razes
many homes in a Canadian village and forces evacuations.

Summary Example: There was a massive Fire in Canada.

One-Shot Article: New Zealand has extended its nationwide lockdown until
at least Tuesday as it tries to contain an outbreak of the Delta
variant of Covid-19. Prime Minister Jacinda Ardern said there
were 35 new cases on Friday, bringing the total to 107. She said
One Example the lockdown was having an impact, but more time was needed to
ensure the virus was under control. New Zealand had been largely
free of Covid-19 for months until an infected traveler from
Australia arrived earlier this month.

Summary:
 Few-Shot
Create a summary for this article:

Article Example 1: …
Summary Example 1: …

2+ Article Example 2: …
Summary Example 2: …

Article:
Few-Shot
Summary:

Multiple
Examples
 Few-Shot

2+
Improve Accuracy & Quality of Output

Few-Shot
More Complex Tasks & Specific Idea
Reduced Uncertainty
Multiple
Examples
 FOLLOW-UP PROMPTS
A prompt that is
asking ChatGPT to
recall the
conversation to Do this
task.

complete a new
task. Here you
go.

Make this
adjustment.
PROMPT TIPS
• Avoid unnecessary context or information
• Use short sentences with one message and clear
commands
• Try different output formats
Text
JSON
Unformatted markdown
Code
KEY PRINCIPLES IN PROMPTING
1 2 3 4

Clarity Relevance Accuracy Engagement

Clear Suitable Correct Captivating

&
Instructions Outputs Information Engaging
KEY PRINCIPLES IN PROMPTING
1

… making sure your instructions are

Clarity
easy to understand.
Clear

Instructions
KEY PRINCIPLES IN PROMPTING
For the purpose of gaining an
1 understanding of the main ideas
conveyed in this article, I would like
to kindly request that you generate a
concise summary that encapsulates the
essence of the text.

Clarity

Clear
Summarize this article in
Instructions a single sentence.
KEY PRINCIPLES IN PROMPTING
1
Keep things simple and direct.
Clarity Short Sentences.
Clear

Instructions
Be specific.
KEY PRINCIPLES IN PROMPTING
1 Write a story about a dragon.

Clarity
Write a story about a
Clear dragon for children.
Write a story about a
Instructions
dragon in three paragraphs.
KEY PRINCIPLES IN PROMPTING
2

Relevance … getting results that fit what you need.

Suitable

Outputs
KEY PRINCIPLES IN PROMPTING
2 Write a review for this
Write a caption for this product
image

Relevance
Write a positive review of
Suitable this product with at least
Write a caption for this one reason why you like it
Outputs
image in one sentence.
KEY PRINCIPLES IN PROMPTING
3

Accuracy
… right information and avoiding mistakes.
Correct

Information
CHATGPT FOR BUSINESS WRITING
The Writing Process
1 2 3 4

Research Brainstorm Write Proofread

Brainstorm Audience
Summarize Grammar
focused
Headers
Clarify Language
Strong
Outlines techniques
Refine Vocab
Prompt Engineering
• Focus on Understanding and Principles
• We don’t always need to use the structure
• Prompt generating prompt
 PROMT GENERATING PROMPT

You are my prompt engineer. The goal is to create the best possible prompt for me that is tailored to my needs.
You (ChatGPT) will later use that prompt to generate a response.

For this you will go through the following steps:

Step 1: You will ask me what the prompt should be about. I will give you my response but we will improve my
responses and the suggested prompt through continuous iteration of the process in Step 2.

Step 2: Based on my input, you create 3 sections:

a) Revised prompt (you write your revised prompt. It should be clear, precise, and easily understandable for you),
b) Suggestions (you make suggestions on what details should be included in the prompt to improve it), and
c) Questions (you ask relevant questions about what additional information I need to enhance the prompt).

Note: The prompt you provide should take the form of a request from me, to be executed by ChatGPT.
We will continue this iterative process by me providing you with additional information, and you updating the prompt
in the "Revised Prompt" section until it is complete.
 PROMT GENERATING PROMPT
You are a prompt engineer.
The goal is to create the best possible prompt for me that is
tailored to my needs.
You (ChatGPT) will later use that prompt to generate a
Context
response.

For this you will go through the following steps:

Step 1:
You will ask me what the prompt should be about. I will give you
my response but we will improve my responses and the suggested Task
prompt through continuous iteration of the process in Step 2.
 PROMT GENERATING PROMPT
Step 2:
Based on my input, you create 3 sections:
a) Revised prompt (you write your revised prompt. It should be
clear, precise, and easily understandable for you),
b) Suggestions (you make suggestions on what details should be Process
included in the prompt to improve it), and
c) Questions (you ask relevant questions about what additional
information I need to enhance the prompt).

Note: The prompt you provide should take the form of a request
from me, to be executed by ChatGPT.
We will continue this iterative process by me providing you with Output
additional information, and you updating the prompt in the
"Revised Prompt" section until it is complete.
Section 05
ChatGPT Plus
ChatGPT Plus

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ChatGPT Plus
• Differences - Is ChatGPT Plus worth it?
• SignUp & Overview
• Using Plugins
• Using Code Interpreter
• Using Custom Instructions
• Using Web Access
Difference Between
GPT-3.5 & GPT-4

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 GPT-4 Vs GPT-3.5
FEATURE GPT-4 GPT-3.5

Code Interpreter Yes No

Plugins Yes No

Custom Instructions Yes No

 GPT-4 Vs GPT-3.5
FEATURE GPT-4 GPT-3.5

Multimodal input Yes No

Factual accuracy Higher Lower

Steerability Higher Lower

 GPT-4 Vs GPT-3.5
FEATURE GPT-4 GPT-3.5

Role-playing Better Worse

Academic performance Higher Lower

Problem-solving and
language capabilities
Stronger Weaker
 GPT-4 Vs GPT-3.5
FEATURE GPT-4 GPT-3.5

Code interpretation and

generation
Proficient Limited

Emotion and nuance

understanding
Better Worse

Naturalness and
engagement of responses
Higher Lower
 GPT-4 Vs GPT-3.5
FEATURE GPT-4 GPT-3.5

Input space size 8,000 words 2,000 words

Response speed Faster Slower

Message limit per 3

hours
~ 50 messages ~ 50 messages
GPT-4 Technical
Report

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ChatGPT Plus Sign Up

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How to use ChatGPT
Plugins

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ChatGPT Plugins
● Explore and install multiple plugins

● Plugins are exclusive to GPT-4 and won't work on GPT-3.5

● Two-factor authentication is needed

How to Use ChatGPT
Code Interpreter

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Code Interpreter
● Powerful features unlocked

● For developers and non-technical users

● Versatile applications

● Supports various file types

 How To Use
ChatGpt Custom Instructions

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Custom Instructions
"I work on creating educational programs
for software developers."
● Asking for a table format

● Comparing the different types of software

listed
How To Use ChatGPT Web
Searching

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GPT-4 With Images
(Chat GPT-4 Visual Input)

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Section 08
Technology
Decoded The Technology
Behind ChatGPT

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Large Language Models &
Neural Networks

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● Trained on a vast amount of data from the internet, learning
patterns, structures, and nuances of language.

● Networks consist of interconnected layers of nodes, or

"neurons," that process and transmit information.

Transformer Model
 Encoder Decoder
Takes in the input Takes these vectors
sequence and encodes and generates the
it into a set of output sequence
vectors
Mechanism allows the model to focus on
different parts of the input when
generating each word in the output.

In the next lecture, we'll delve deeper into

the multi-layered structure of ChatGPT
Multi-Layered Structure -
ChatGPT’s Brain
(Transformer Models)

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 ATTENTION MECHANISM
This mechanism allows the model to focus
on different parts of the input when
generating each word in the output
How Does Attention Mechanism Work?
Each word in the input is assigned a
weight that represents its importance in
the context of the other words

The attention mechanism is implemented in a layer

called the multi-head attention layer

In the next lecture, we'll dive into the

specifics of how ChatGPT tokenizes text
ChatGPT’s Tokenization

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ChatGPT’s Tokenization
It breaks down the input text into smaller units, or
'tokens', which the model can understand and process

BPE
Byte Pair
Encoding
UNHAPPINESS
ChatGPT’s Tokenization
It breaks down the input text into smaller units, or
'tokens', which the model can understand and process

BPE
Byte Pair
Encoding
UN HAPPINESS
Tokenization Challenges

Next lecture: ChatGPT's learning from

training - pre-training and fine-tuning
Pre-Training & Fine Tuning

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Pre-Training Stage
ChatGPT is exposed to a vast amount of text data from
the internet.

Articles Books Website

 'base' GPT model
Fine-Tuning
model is further trained on a narrower dataset,
generated with the help of human reviewers following
specific guidelines.

Next lecture: challenges faced in training

ChatGPT, from managing biases to improving
the model's behavior.
Future Development of AI

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Technological Challenges
● Limit of processing power and data storage

● Lack of transparency and access to the technology

● Speaking of biases

● Generate false information (Hallucination)

In our next lecture, we'll explore the future

developments of ChatGPT
AI Job Market & Other
Challenges

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How AI Like Chatgpt
Will Affect Us As
Humans?

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One of the most pressing
dangers of AI is

TECHNO-SOLUTIONISM
 JOB MARKET
Goldman Sachs estimates that
approximately 300 million
global jobs could be exposed
to automation

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The Future Of ChatGPT Is Bright
but it's not without Challenges
 Section 10
Business Professional
 ChatGPT for
Every Business Professional

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ChatGPT for Business Professionals
• Introduction
• Understanding Text Fast
• Understanding Video Content
• Learning Language for Business Uses
• Improving Efficiency with AI
• Learning Activity
Understanding Text Fast

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3 Tricks
Tip # 1
Ask ChatGPT to summarize and highlight
key points.
Tip # 2
Ask ChatGPT to read an audio summary to
you.
Tip # 3
Pinpoint action items.
 Researching

Staying Updated

Large Inbox

In the next lecture, we'll talk about

understanding video content.
UNDERSTANDING
VIDEO CONTENT

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Extension Apps

In the next lecture, we'll look at language

support and translation.
Language Support and
Translation

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Improving Global Communication

In the next lecture we’ll explore more

productivity tips.
Enhancing Efficiency with
ChatGPT

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Congratulations!
Continue To The Next Section For More
Business Writing Tips
Section 11
Data Science
 ChatGPT for
Data Science
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You can use ChatGPT to
• Clean your data
• Generate Data
• Organize Data
• Extract Key Insights
• Create Data Visualizations and Summaries
 DATA CLEANUP

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Do not give ChatGPT any data that may
violate intellectual property rights
Working with
large datasets

Working with
small datasets
ChatGPT can help you Depending on the size of
clean data in many ways your dataset
Large Datasets

ChatGPT can help you create

the code to clean up the data
in other programs.

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Small Datasets

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An illustration of
a compact dataset
Using ChatGPT to clean
messy CSV file
Great work!
Next we will look at ways
to reorganize data.
 to list the 10
tallest buildings
in the world.

Ask ChatGPT

Organize Data:
● Alphabetically

● By Height

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Adding and Removing Columns

How would you ask ChatGPT

to do this:

I want to add a column that

tells me which country each
building is located in.

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Generating Code to Re-organize data
Top Speeds

Countries of Car Names

Origin

DataFrame
“FastCars”
 Sorting Grouping
want to get the
want to sort the
average top speed
information by top
of these fast cars
speed
by country.
This was just a…

Get ready to explore more advanced

re-organizing techniques.
Re-Organizing Data: Advanced
 Text Classifications

● Classifying

● Labeling

● Extracting data
Named Entity Recognition
ChatGPT can help you perform named entity
recognition (or NER) on your data
to extract whatever information you need.
 Classifications & Coding

Data Classification Options

Scenario 1: In SQL, I want to add a column to

my products table that labels the top 10 most
frequently ordered items as “bestselling”.

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Data Classification Options

Scenario 2: I need help creating python code

that helps me label outliers in the sales
column of my DataFrame.

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GREAT
WORK! In the next video, let’s
learn more about getting
insights from the data.
 Getting Insights From Data
Product analysis

Exploratory data analysis

 Large set of data

et

Sm
s

al
ta

l
da
Use ChatGPT to help generate

da
l

ta
al

the code needed to perform

se
Sm

t
the same analyses.
t

Sm
se

a
a

ll
t
da

da
l

ta
l
ma

se
S

Paste it into ChatGPT and ask

questions:

“What product in this dataset

made the most/least profit?”
 Getting More Technical
We can ask ChatGPT more technical questions
How About Some Advice?
 Please check out the document
associated with this lesson.

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Data Generation and Visualizations

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Generating Data

ChatGPT can quickly

generate small datasets
to assist.
 Great work!

Complete the learning activity you

see next.

Also, check out the learning

resources
Data Visualizations
You can also use ChatGPT
to help you create
visualizations for your
data.
Section 12
Programming
 ChatGPT
Programming
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ChatGPT Fundamentals
• Setting up Visual Studio Code
• Building Websites
• Building Applications
• Troubleshooting Error Messages
• Optimizing your Code
• Documenting your Code
Section 13
Social Media
ChatGPT for Social Media

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ChatGPT for Social Media
• Writing about sections and Bios
• 6 Tips for using ChatGPT for social media
• Useful Plugins for Social Media
• Generating creative content
• Targeted ads and Sponsored posts
• Generating Bulk Posts
• Learning Activity
About Sections
And Bios

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Write An Impactful Bio
Understand Your Platform

YouTube LinkedIn
 3 Ways to
Create a Bio

Generate A Using the Revise an

Template CETO Old Bio
Process
 You've Just Mastered
● Writing Impactful Bios

● Boosting Views With Keywords And Hashtags

● Customizing Your Bio

Join us in the next lecture for creative social

media content generation.
6 Tips for Using ChatGPT for
Social Media

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TIP 1 - Identify Your Needs
● Specify what you want from ChatGPT

● This could be content ideas, creating engaging

captions, or coming up with hashtags

● The clearer you are with your prompts, the

better results you'll get
TIP 2 - Experiment with Prompts
● Don't be afraid to experiment with different
prompts. Sometimes, the first prompt might
not provide the desired output.

● You might need to change your question or ask

it in a different way.
TIP 3 - Diverse Content
● Use ChatGPT to generate a wide variety of
content.

● It's not just about posts, but also stories,

reels, tweet threads, LinkedIn articles, etc.

● Diverse content reaches different types of

people and keeps your social media feeds fresh
and engaging.
TIP 4 - Know Your Audience
● Make sure to give information about your
target audience to ChatGPT.

● Include things like their age, demographics,

interests, and dislikes
TIP 5 - Boost Your Engagement
● ChatGPT can help you create questions or
quizzes for your audience.

● This can boost engagement and build a strong

community.

● Ask ChatGPT for ideas for increasing engagement

with your specific audience.
TIP 6 - Don't Lose Your Brand Voice
● ChatGPT can provide the base, but make sure
to add your own brand's personality to the
content. This will help maintain a consistent
brand image.

● Remember to always proofread and edit before

posting.

In the next lecture, explore three highly

valuable social media plugins
Useful Plugins for
Social Media

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Posts Charts Memes
 1st Plugin
Speedy Marketing

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2nd Plugin
daigr.am

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 3rd Plugin
Meme Generator

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 Generating
Creative Content

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Targeted Ads And
Sponsored Posts

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 Tips To Keep Brand Consistency

Tip#1 Choose Tip#2 Tip#3

the Right Clear Brand
Influencers Communication Consistency
Creating Bulk Canva Posts
in Minutes

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 Section 14
Business Writing
 ChatGPT for
Business Writing
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CHATGPT FOR BUSINESS WRITING

Email Bulk Writing

CHATGPT FOR BUSINESS WRITING
The Writing Process
1 2 3 4

Research Brainstorm Write Proofread

Brainstorm Audience
Summarize Grammar
focused
Headers
Clarify Language
Strong
Outlines techniques
Refine Vocab
CHATGPT FOR BUSINESS WRITING
The Writing Process
1 2 3 4

Research Brainstorm Write Proofread

Brainstorm Audience
Summarize Grammar
focused
Headers
Clarify Language
Strong
Outlines techniques
Refine Vocab
 RESEARCH

Summarize Clarify Refine

Prompts
● Summarize the main
points of this
text.

● List of the key

points, presented
in a table.
 RESEARCH

Summarize Clarify Refine

Prompts Prompts
● Summarize the main ● Explain this part
points of this of more…
text.
● Provide more
● List of the key details about…
points, presented
in a table.
 RESEARCH

Summarize Clarify Refine

Prompts Prompts Prompts

● Summarize the main ● Explain this part ● Re-write the summary
points of this of more… to be like this…
text.
● Provide more ● Make the following
● List of the key details about… changes to the
points, presented results…
in a table.
Remember to use

critical thinking.

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 CHALLENGE
Find an article now to research.

Try using some of the prompts you

learned in this video to research
this topic.

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CHATGPT FOR BUSINESS WRITING
The Writing Process
1 2 3 4

Research Brainstorm Write Proofread

Brainstorm Audience
Summarize Grammar
focused
Headers
Clarify Language
Strong
Outlines techniques
Refine Vocab
 START YOUR BUSINESS WRITING

Introductions

Brainstorming Starting an outline

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 START YOUR BUSINESS WRITING

Introductions

Brainstorming Starting an outline

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 START YOUR BUSINESS WRITING

Introductions

Brainstorming Starting an outline

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CHATGPT FOR BUSINESS WRITING
The Writing Process
1 2 3 4

Research Brainstorm Write Proofread

Brainstorm Audience
Summarize Grammar
focused
Headers
Clarify Language
Strong
Outlines techniques
Refine Vocab
 AUDIENCE FOCUSED
TONE STYLE VOICE
 AUDIENCE FOCUSED
TONE STYLE VOICE
Overall attitude or mood
of the writing
 AUDIENCE FOCUSED
TONE STYLE VOICE
Overall attitude or mood The sentence structure,
of the writing vocabulary, grammar, and
punctuation

Prompt
Give me a list of 50
different tones that could
be used for writing.
Include a description of
each. Present these
results in a table.”
 AUDIENCE FOCUSED
TONE STYLE VOICE
Overall attitude or mood The sentence structure, The unique personality,
of the writing vocabulary, grammar, and perspective, and
punctuation individuality of the
writer.

Prompt Prompt Prompt

Give me a list of 50 “Give me a list of 20 “Act as [add a persona].”
different tones that could styles that could be used
be used for writing. for writing. Give a
Include a description of description of each.
each. Present these Present results in a
results in a table.” table.”
 CHALLENGE
Prompt 1: “In the voice of a professor,
write about fire trucks in an informative
tone and analytical style.”

Prompt 2: “In the voice of a comedian, write

about fire trucks in a humorous tone and
satirical style.”

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CHATGPT FOR BUSINESS WRITING
The Writing Process
1 2 3 4

Research Brainstorm Write Proofread

Brainstorm Audience
Summarize Grammar
focused
Headers
Clarify Language
Strong
Outlines techniques
Refine Vocab
Technique number 1: Suggest a structure.

Suggest a structure
for content that
covers these specific
topics…
Technique number 2: Ask for quick writing.

Write content about

the following in a
[insert] tone, and
[insert] style.
Here’s the content to
cover…
Technique number 3: Ask for a quick re-write.

Rewrite this content

with the following
changes…
Technique number 4: Change lengths.

Change the length to

… words.
Technique number 5: Change the reading level.

Rewrite that to be a
[insert] reading
level.
 Technique number 6: Remove technical jargon/language.

"Give simpler
“Explain this
alternatives for “Write this without
technical concept
these technical jargon.”
using an analogy.”
terms."
 6 QUICK TECHNIQUES
3
1. Suggest a structure
2. Quick writing
Write 3. Quick re-write
Audience 4. Changing lengths
focused

Strong 5. Write to a level

techniques

6. Remove jargon/technical language

CHATGPT FOR BUSINESS WRITING
The Writing Process
1 2 3 4

Research Brainstorm Write Proofread

Brainstorm Audience
Summarize Grammar
focused
Headers
Clarify Language
Strong
Outlines techniques
Refine Vocab
 PROOFREADING
Grammatical, spelling, Are there any grammatical, spelling, and
and punctuation errors punctuation errors in this content?

Language flow and How can I improve the flow and consistency of
consistency this content?

Can you suggest alternative words or phrases to

Vocabulary enhancement enhance the richness and clarity of this content?
Remember to use

Use personal judgement.

WRITING PROFESSIONAL EMAILS
WITH CHATGPT

C E T O
Context Expert persona Task Output

Define your Give it YOUR Tell it what Give it a

objective voice to write length

Include the Example: “Be

professional and
audience
respectful, but
not overly formal.
Be concise, and
make the email
easy to read.”
RESPOND TO EMAILS
WITH CHATGPT
WRITING PROFESSIONAL EMAILS
WITH CHATGPT

C E T O
Context Expert persona Task Output

Define your Give it YOUR Tell it what Give it a

objective voice to write length

Include the Example: “Be

professional and
audience
respectful, but
not overly formal.
Be concise, and
make the email
easy to read.”
 CHALLENGE
Use ChatGPT now to go and write
an email

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 BULK WRITING
WITH CHATGPT

A large amount of
writing work that
needs to be done
all at once.

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CHATGPT FOR BUSINESS WRITING
1 2 3 4

Research Brainstorm Write Proofread

Brainstorm Audience
Summarize Grammar
focused
Headers
Clarify Language
Strong
Outlines techniques
Refine Vocab
Section 15
OpenAI APIs
 OpenAI’s
APIs
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 What is an API?

request response
GPT-3.5
 Why using API?
Build Applications

request response

GPT-3.5
 Use Cases

ChatBots Software Games

● Conversational ● Natural language ● Conversational

agents interface characters

● Virtual Assistants ● Recipe generator ● Story creators

 Why using API?
Build Applications

request response
API Key

Who? GPT-3.5
CHATGPT FOR BUSINESS WRITING
The Writing Process
1 2 3 4

Research Brainstorm Write Proofread

Brainstorm Audience
Summarize Grammar
focused
Headers
Clarify Language
Strong
Outlines techniques
Refine Vocab
 RESEARCH

Summarize Clarify Refine

Prompts
● Summarize the main
points of this
text.

● List of the key

points, presented
in a table.
 START YOUR BUSINESS WRITING

Introductions

Brainstorming Starting an outline

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 START YOUR BUSINESS WRITING

Introductions

Brainstorming Starting an outline

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RESPOND TO EMAILS
WITH CHATGPT
 PROMPTS
Email Marketing Copy

"Compose an enticing subject line "Write an introductory paragraph for

that grabs the reader's attention an email newsletter that intrigues
and encourages them to open our the reader and compels them to
email." continue reading."

"Craft a compelling call-to-action in

the email body that drives conversions
and encourages recipients to take the
desired action."
ChatGPT can help you Depending on the size of
clean data in many ways your dataset
Large Datasets

ChatGPT can help you create

the code to clean up the data
in other programs.

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Section 18
Bing Chat
 Bing Chat

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 Bing Capabilities

Searches the Web Natural Language Image Generation Visual Search

Processing (GPT4) (Dalle2)
Bing Chat
• How to set up Bing chat
• Different use cases and functionalities
• From basics to Professional use cases
• An example
How to Access Bing

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 Signing in Vs not Signing In
SIGNING IN TO BING CHAT NOT SIGNING IN TO BING CHAT
Access to more Microsoft apps and services Limited to Bing Chat features only

100 chat turns per day and 30 chat turns per

No chat turns available
session

Personalized recommendations and settings No personalization or customization

More security and privacy options Less control over your data and account

Access to Bing Image Creator in all chat

No access to Bing Image Creator
modes and languages

Richer, more visual answers Less visual answers

Chat history feature No chat history feature

Third-party plugins (coming soon) No third-party plugins

Exploring the user
Interface

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Basic Search Features

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 Bing Chat Flow

Makes
search then Produces
Bing Chat
Parses answers + media
Accepts
Information based on your
Prompt
to Special prompts
GPT4 model

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Advanced Search
Features

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Image Generation

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Reverse Image Generation

Select A Get Text From Generate Image

picture Image from text
 Visual Inputs

Select A Get Text From Generate Image

picture Image from text
Advanced Image
Generation

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Exploring Professional
Use Cases

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 Bing Chat Use Cases
Use Case Examples
Summarized answers What are the benefits of meditation?

Creative inspiration Write a poem about love

Plan trips Suggest some destinations for a family vacation

Find new things to do What are some fun events happening this weekend?

Search by image Upload a picture of a flower and find its name

Rewrite content Rewrite this sentence in a more formal way

Generate content Generate a summary of this article

Compare products Compare the features and prices of these laptops

Translate text Translate this paragraph from English to Spanish

 Congratulations!
● Social media copy adaptation

● Email marketing effectiveness

● Landing page & website tailoring

● SEO optimization
Section 19
Google Bard
Google Bard

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Bard vs ChatGPT-3.5

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 Google Bard Vs ChatGPT
FEATURE Google Bard ChatGPT

Information Access Google Search Training Dataset

More Human-like More generic

Natural answers
(subjective) (subjective)

Formatting Better Less good

 Google Bard Vs ChatGPT
FEATURE Google Bard ChatGPT

Accuracy More up-to-date Less up-to-date

Generating Ideas Okay Better

 Google Bard Vs ChatGPT
FEATURE Google Bard ChatGPT

Multimodal Responses Graphical Only Text

Citations Yes No
Exploring The Features Of
Bard

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Bard: Image Interaction
● Extract text from the file

● Convert the file to a text format

● Segment the text

● Process the text

● Generate text
Live Updating & Link
Sharing

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Bard Current World Development Expert

ChatGPT's Knowledge is Static

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Multimodal Responses

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Bard's Image Understanding:
Enhancing Responses & Creativity
● Image captioning

● Image-to-text translation

● Image-based question answering