Generative AI

for every role in

your organization
Gemini for Google Workspace
 Executive summary

Table of 01 Your organization-wide

contents
AI assistant

02 What Gemini Advanced

can do for your teams

Gemini Gemini Gemini Gemini Gemini

Advanced for Advanced for Advanced for Advanced for Advanced
Marketing Sales teams HR teams Finance teams for Software
teams Developement
teams

03 Getting Started
Gemini for Google Workspace 2
Executive In this guide, we’ll provide practical examples of how Gemini
Advanced can be used across various business roles and

summary
departments, including Sales, Marketing, Finance, HR, and
Software Development. Some of the main high level use
cases we’ll cover include:

• Desk Research: Get help researching new markets,

trends, competitors, customers, new techniques, etc.
• Get coding help: Developers, engineers, or anyone who
writes code can leverage Gemini Advanced to help
kickstart, optimize or debug code for them.
We’re at the start of the era of AI-powered work.
• Learn new concepts: Get help learning or refreshing
Excitement is high, and so are expectations—31% of leaders
concepts related to your core job or that can help you
expect substantial transformation in less than one year1. But perform better, such as how to create Apps Scripts,
business leaders also realize the productivity, quality and pivot tables, and more.
creativity gains require providing access to AI to employees • Summarizing and organizing information: Use Gemini
across the organization, and infusing AI into everyday tasks. Advanced to read through and summarize complex
information. Get its help organizing that information
and creating process maps.
Gemini Advanced* is a multimodal generative AI chatbot,
powered by Google’s most capable AI models. Using natural From writing code to generating sales pitches and
language, users can easily interact with Gemini Advanced via analyzing financial reports, Gemini Advanced is a
text, uploaded files, and images. powerful tool that can transform how you work, and boost
productivity, creativity, and innovation.

Gemini for Google Workspace 02

01
Your organization-
wide AI assistant.
Gemini for Google Workspace 03
 Your organization-wide AI assistant 01 02 03

Gemini Advanced is powered by Google’s most

capable AI models, and can be used to enhance
a wide range of tasks. Rather than being a point
solution built with specific use cases in mind,
Gemini Advanced is a versatile AI assistant that
can help people tackle many different aspects of
work, however generic or specific they might be.

Gemini Advanced can help teams make effective, data-driven

decisions more easily. With creative brainstorming and idea
generation capabilities, it can unlock creativity, spark innovation,
and explore new possibilities. It can also partner with you to
more efficiently handle complex work like desk research,
documentation, code writing, debugging, and more.

By processing and retaining large amounts of information

Gemini Advanced helps enable superior understanding and
insightful responses, with an intuitive interface that requires minimal
training for people to learn.

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 Your organization-wide AI assistant 01 02 03

Enterprise-ready
Are you concerned about
how a new tool will integrate
with your existing tools, or the And your data safety
change management required? is a priority for us.
Don’t be. Gemini Advanced can work alongside Using Gemini Advanced with your Gemini for
your existing tools right now. Gemini Advanced can Workspace account provides enterprise-grade
also easily integrate with other Google products, security2 so you can work confidently and focus on
such as Google Workspace apps like Gmail, Drive, what matters most. Additionally, your interactions
and Docs, enhancing existing workflows. aren’t used for training of models.

Gemini for Google Workspace 05

 Your organization-wide AI assistant 01 02 03

Features and capabilities

Gemini Advanced is powered by Google’s most
capable AI models, providing superior abilities in
natural language processing, understanding, and
generation.

Multimodal understanding Complex reasoning

Gemini Advanced can process and understand Gemini Advanced is capable of solving
information from various sources, including text, complex problems, generating creative
code, and images. This allows it to tackle tasks that content, and providing insightful analysis.
require usage of different data types.

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 Your organization-wide AI assistant 01 02 03

Features and capabilities

Real-time
access to current Data Analysis Google
knowledge capabilities Search built-in
With continuous access to Gemini Advanced has implicit With a focus on transparency
real-time information grounded code execution, allowing users and to increase trust in the
on web data, responses include to upload datasets (e.g Google responses, Gemini Advanced
the most current knowledge. Sheets, CSVs) and ask Gemini lets you double-check its
Advanced to analyze them. outputs via Google Search, with
Gemini Advanced then writes the “Google it” button.
and runs Python code to analyze
content and provide specific
analysis, visualizations, etc.

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 Your organization-wide AI assistant 01 02 03

Features and capabilities

Enterprise-grade
security2
Extensibility Customization
Using Gemini Advanced with your Gemini Advanced can pull Create custom AI experts for
Workspace account provides knowledge and information any topic, tailored to specific
the enterprise-grade security all from Google Workspace apps use cases, needs, and interests
Google Workspace users enjoy (e.g. Gmail, Drive), enhancing using Gemini Gems.
and can rely on. productivity within existing
workflows.

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 Your organization-wide AI assistant 01 02 03

Benefits for organizations

Gemini Advanced can directly and positively impact many
parts of work. From productivity gains to tooling cost
consolidation, here are some of the ways that Gemini
Advanced can help create value for your organization.

Increase productivity Enhance creativity

Automate repetitive tasks, streamline workflows, and Spark innovation and generate creative
accelerate complex work, freeing up employees to ideas across different work disciplines,
focus on higher-value activities or generate more leading to new product solutions, services,
output with the same amount of time. and marketing campaigns.

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 Your organization-wide AI assistant 01 02 03

Benefits for organizations

Scale
customized Drive higher Improve Cost
content creation work quality decision-making consolidation
Gemini Advanced can Use its help to check your The tool’s advanced Gemini Advanced can do a lot
empower you to scale grammar, improve the analytical and insights of what other point solutions
and customize content by flow and structure of your generation capabilities do (e.g writing and grammar
leveraging your insights copy or communications, can help businesses make checking, image generation,
and Drive files to craft truly increase the overall quality data-driven decisions and role related support). So by
personalized and impactful of workflows, technical uncover opportunities. getting Gemini Advanced, your
communications. documents, marketing company can consolidate its
briefs, reports, web copy, generative AI investments
and more. into one tool that can
effectively do many
generative AI activities.

Gemini for Google Workspace 10

02
What Gemini Advanced
can do for your teams
Gemini for Google Workspace 11
 01 What Gemini Advanced can do for your teams 02 03

Gemini Advanced is the AI

assistant your enterprise has been Gemini Advanced for Marketing teams
looking for. Its capabilities can
unlock value across different teams
in your organization. From Gemini Advanced for Sales teams
improving operations to teaching
new concepts and skills, you
Gemini Advanced for HR teams
can use Gemini Advanced for many
different parts of work. Let’s look
at some departmental examples: Gemini Advanced for Finance teams

Gemini Advanced for Software Development teams

Gemini for Google Workspace 12

 Gemini Advanced for

Marketing
teams
Gemini for Google Workspace
 01 What Gemini Advanced can do for your teams 02 03 Marketing teams

Marketing teams need a constant

eye on the market to truly
understand their audiences.

As marketers try to keep up with changing

trends and stay on top of their workloads,
they need to move quickly. These challenges
highlight the need for innovative solutions
that can help marketing teams operate more
efficiently and effectively.

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 01 What Gemini Advanced can do for your teams 02 03 Marketing teams

Gemini Advanced helps marketing teams tackle

many different types of challenges. Its capabilities
help marketers, for example, streamline and
turbocharge desk research, allowing them to
quickly gather insights on new audiences, markets,
competitors, and emerging trends. By unlocking the
ability to quickly segment markets, define audience
profiles, and learn about customer groups, Gemini
Advanced helps crack the marketing code.

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 01 What Gemini Advanced can do for your teams 02 03 Marketing teams

Gemini Advanced also helps generate highly tailored content

that cater to audiences’ unique needs and expectations across
the marketing funnel. All of that can lead to better customer
engagement, loyalty, and tangible business results.

Research your Craft and stress Generate creative

audience and market test content concepts at scale
Use the tool to help quickly uncover Create personalized and high-quality Boost creative ideation by
new market trends, understand your content fast, or ask Gemini Advanced generating unique and customized
audience’s demographics, interests, to help stress test your copy to get the campaign concepts at scale and
buying and media consumption most out of it. That can lead to faster in just a few moments, including
behavior; research competitive experimentation and testing, and taglines and imagery.
offerings, positioning, messaging, improve engagement and performance.
and more.

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 01 What Gemini Advanced can do for your teams 02 03 Marketing teams

Prompt I am a brand manager at Cymbal Media working to launch a new

example
campaign focused on a new TV show about professional race
drivers. Identify potential influencers and brands that Cymbal
Media could partner with to amplify the campaign on social
media channels. The goal is to reach a wide audience of motor
sports fans across different demographics and geographies,
while building credibility and driving engagement.

Amplifying Your Race Driver TV Show Campaign

Understanding the Target Audience

Before diving into potential influencers and brands, it’s crucial to
define your target audience in detail. Consider the following:
• Demographics: Age, gender, location, income, occupation.
• Interests: Types of racing (Formula 1, NASCAR, IndyCar, etc.),
other sports, car brands, technology.
• Platforms: Where do they spend their time online? (TikTok,
Instagram, YouTube, Twitter, etc.)
Potential Influencers
1. Professional Race Drivers:

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 01 What Gemini Advanced can do for your teams 02 03 Marketing teams

Prompt I am a marketing specialist focused on paid media at Cymbal

example
Media. I need to conduct in-depth audience research so that I
can develop convincing marketing artifacts for Gen Z gamers.
To start, help me generate a comprehensive profile of Gen Z
gamers. Include core demographics and psychographics, online
platforms they frequent, and suggest language and messaging
that resonate with them.

Gen Z Gamers: A Comprehensive Profile

Core Demographics and Psychographics
Gen Z gamers are a diverse group, but they share some key
characteristics:
• Age: Primarily 13-25 years old.
• Digital Natives: Grew up with technology and are highly
comfortable with digital platforms.
• Mobile-First: Often prefer smartphones and tablets for
gaming and social media.
• Diverse Interests: Gaming is just one part of their lives. They
have a wide range of interests, including music, fashion,
social justice, and environmentalism.)

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 Gemini Advanced for

Sales
teams
Gemini for Google Workspace
 01 What Gemini Advanced can do for your teams 02 03 Sales teams

Sales teams can spend significant

time doing administrative tasks,
such as data entry, finding
information, and writing emails.

This leaves less time for building

customer relationships and actually
selling, which gets in the way of
productivity and revenue generation.

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 01 What Gemini Advanced can do for your teams 02 03 Sales teams

Gemini Advanced can help sellers speed up desk

research, personalize sales pitches, and more.
It can accelerate complex work like understanding
new territories and competitor’s offerings, leaving
more time for sellers to deliver personalized
experiences for their accounts.

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 01 What Gemini Advanced can do for your teams 02 03 Sales teams

Benefits
Accelerate client Optimize sales
discovery Market research strategies
Boost client understanding and Identify emerging trends, better Gemini Advanced can help
leverage these insights to cultivate understand new territories, uncover evaluate and refine your sales
meaningful conversations for opportunities, and proactively look pitch, approach, and go-to-market
stronger relationships and impact. for threats. Use these insights to strategy. It can also anticipate
develop enhanced sales strategies and objections and provide ideas for
offers, and proactively reach out to overcoming them to drive sales
customers that can benefit from them. success and close deals.

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 01 What Gemini Advanced can do for your teams 02 03 Sales teams

Prompt I am an account executive in charge of a new customer account

example
called Cymbal Accounting. I need to do initial research. What
are some of the main products in their portfolio, and the largest
markets they operate in?

Cymbal Accounting: A Brief Overview

Cymbal Accounting is a cloud-based accounting software platform

that has gained significant traction in recent years. It’s particularly
popular among small to medium-sized businesses (SMBs) due to its
user-friendly interface and integration capabilities.

Key Products and Services

• Cloud-based accounting software: This is Cymbal Accounting’s
core offering, providing tools for invoicing, bank reconciliation,
expense tracking, and financial reporting.
• Payroll: Cymbal Accounting offers payroll solutions in various
regions, streamlining the process of paying employees and
managing payroll taxes.
• Project management: For businesses that need to track project

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 01 What Gemini Advanced can do for your teams 02 03 Sales teams

Prompt I’m a sales executive that will have a sales meeting about

example
a special pricing offer with the leadership team at Cymbal
Beverage. Summarize the attached earnings call transcript
and tell me more about the company. What are some of the
challenges and opportunities they have, and what are they
looking to achieve in the upcoming quarters?

Cymbal Beverage: A National Brewery

Key Takeaways from Q3 Earnings Call

• Growth: Reported 5.2% year-over-year revenue growth,
reaching $550 million for Q3.
• Addressing consumer pressure: Launched sustainability
initiative, aiming for carbon neutrality by 2030.
• Seizing opportunities: The company has successfully leveraged
e-commerce and direct-to-consumer channels to reach new
customers and capitalize on the trend of premiumization.
• Expanding horizons: Cymbal Beverages is actively exploring
international markets to drive growth and mitigate domestic

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 Gemini Advanced for

HR
teams
Gemini for Google Workspace
 01 What Gemini Advanced can do for your teams 02 03 HR teams

HR teams can face significant time

constraints. Little resources can
make it difficult to properly create
and maintain interview guidelines
and rubrics, personalize the
onboarding experience, and
create relevant training.

Thankfully, Gemini Advanced can help

HR teams streamline processes, enhance
efficiency, and enable them to double
down on impactful areas of their work,
fostering a more engaged and productive
workforce.

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 01 What Gemini Advanced can do for your teams 02 03 HR teams

Gemini Advanced can mitigate time constraints and

hurdles that appear during the talent acquisition
and talent development lifecycles. It can help teams
streamline the creation of job descriptions and
tailor them to attract the candidates that best suit
the roles. And it can also generate personalized
training materials and onboarding resources for
when new hires are brought on.

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 01 What Gemini Advanced can do for your teams 02 03 HR teams

Benefits
Simplify the Create onboarding Create training and
hiring process content development materials
Get help creating first drafts of Use it to help you develop customized Utilize Gemini Advanced’s
job descriptions and suggestions onboarding schedules and materials, versatile capabilities to create
for interview questions, so you can and generate role-specific welcome tailored training and skill assessment
spend more time sourcing and packs, so you can have more time programs that cater to the
scheduling the right candidates preparing to deliver those early unique requirements of different
for your open roles. onboarding interactions that are departments, seniority levels, and
crucial for new hires. locations within your organization.

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 01 What Gemini Advanced can do for your teams 02 03 HR teams

Prompt As a recruiting expert, generate a set of role related

example
knowledge interview questions for a marketing manager
position. The questions should assess the candidate’s
experience with campaign development, team leadership,
budget management, and data-driven decision-making.

Role-Related Knowledge Interview Questions

for a Marketing Manager

Campaign Development
Question:
Describe your process for developing a comprehensive
marketing campaign from inception to execution. How do you
ensure alignment with overall business objectives?
Question:
How do you balance short-term and long-term goals in campaign
planning? Can you provide an example of a campaign where you
successfully achieved both?
Question:
How do you measure the success of a marketing campaign?

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 01 What Gemini Advanced can do for your teams 02 03 HR teams

Prompt As a professional training and development expert, develop a

example
training module on decision-making techniques for managers.
The module should cover topics such as identifying the problem,
gathering information, evaluating options, making a choice,
and implementing the decision. It should also address common
cognitive biases that can hinder effective decision-making.

Training Module: Decision-Making Techniques for Managers

Module Overview

This module aims to equip managers with a systematic approach to

decision-making, enhancing their ability to make informed, effective
choices. Participants will learn to identify problems accurately, gather
relevant information, evaluate alternatives, implement decisions
confidently, and overcome common cognitive biases.

Module Objectives
By the end of this module, participants will be able to:
• Define the decision-making process and its importance
in management

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 Gemini Advanced for

Finance
teams
Gemini for Google Workspace
 01 What Gemini Advanced can do for your teams 02 03 Finance teams

Finance teams are constantly doing

complicated work – from building
complex financial models from scratch
to keeping up with the ever-changing
landscape of financial regulations.

Professionals in finance can highly

benefit from a tool like Gemini Advanced,
that can boost their ability to deliver
high-quality work faster, drive strategic
decision-making, and support the
organization’s financial success.

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 01 What Gemini Advanced can do for your teams 02 03 Finance teams

Gemini Advanced can provide a comprehensive

toolkit for finance professionals. It can help with
complex work by helping create, assess, or fine
tune financial models, or by helping with statistical
analysis or sophisticated calculus. It can also explain
technical concepts at a high or detailed level,
depending on your needs. Gemini Advanced is a
solution that helps finance professionals be more
efficient and impactful in their work; it does not,
however, provide financial advice.

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 01 What Gemini Advanced can do for your teams 02 03 Finance teams

Benefits
Get help understanding Build and update
concepts and analyzing data financial models
Generate explanations of financial concepts to Get help creating new models or increase the
refresh your knowledge, summarize key points from efficiency of existing ones by generating code
financial reports, or get step-by-step breakdowns to snippets or formulas. Have Gemini Advanced assess
learn new complex topics quickly. the work and suggest improvements along the way.

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 01 What Gemini Advanced can do for your teams 02 03 Finance teams

Prompt As a professional trader help me develop an algorithmic trading

example
strategy for high-frequency trading of S&P 500 futures. Assist me in
designing a mean-reversion strategy, exploring optimal parameters
for entry and exit signals, stop-loss levels, and position sizing.

Developing a Mean-Reversion Strategy for High-Frequency

Trading of S&P 500 Futures

Understanding the Challenge

High-frequency trading (HFT) of S&P 500 futures is a complex and
competitive domain. A mean-reversion strategy, while seemingly
straightforward, requires meticulous parameter tuning and robust
execution to be profitable.

Key Considerations for Mean-Reversion Strategy

• Data Quality and Frequency: High-resolution, tick-level data is
essential.
• Mean Calculation: Determine the appropriate lookback period
for calculating the mean. Shorter periods for HFT, but balance
with statistical significance.

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 01 What Gemini Advanced can do for your teams 02 03 Finance teams

Prompt As a spreadsheet expert, help me write an Apps Script to

example
identify clusters in a monthly sales dataset to help me find
groups of stores that behave similarly in terms of total
monthly sales and average ticket size.

Creating an Apps Script for Sales Data Clustering

Understanding the Problem:

We want to group stores based on their monthly sales behavior.
This can be achieved using clustering techniques.

Approach:

Data Preparation:

• Ensure your dataset has columns for store ID, total

• monthly sales, and average ticket size.
• Normalize the data (if necessary) to ensure features
• are on a similar scale.

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 Gemini Advanced for

Software
Development
teams
Gemini for Google Workspace
 01 What Gemini Advanced can do for your teams 02 03 Software Development teams

Repetitive coding tasks not only drain

valuable time and hinder creativity
but also create a bottleneck in the
development process. Maintaining
code quality and catching bugs
demand constant attention to detail,
and neglecting these aspects can lead
to technical debt and costly reworks.

Teams often grapple with limited resources, both in

terms of talent and time, while striving to meet tight
deadlines and deliver high-quality products. This
constant pressure can result in developer burnout,
lower code quality, and missed opportunities for
innovation and process optimization.

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 01 What Gemini Advanced can do for your teams 02 03 Software Development teams

Acting as a personal coding assistant, Gemini

Advanced can help bring your ideas to life faster by
boosting development speed and accuracy. It can
help developers and engineers write and debug code,
explore new programming languages and
frameworks, and brainstorm solutions to complex
technical challenges. This lets them focus on
higher-level work and creative problem-solving,
reducing technical debt in the long run.

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 01 What Gemini Advanced can do for your teams 02 03 Software Development teams

Benefits
Code Improve code Put your code Edit and run
generation quality to the test Python
Gemini Advanced can Use Gemini Advanced Have Gemini Advanced Edit and run Python code
help you write code in a to review your code create mock data for directly in Gemini Advanced.
range of languages, you - big or small - in a you to test your code or Experiment with code, see
simply have to describe few brief moments to applications with. Simply how changes affect the
what you’re looking to do identify potential bugs specify what kind of data output, and verify that the
and what language you or performance issues. you need, the format you code works as intended.
would like to use. Gemini Advanced can also would like the data in,
suggest improvements to how many records you
help address any issues it would like generated, and
points out. any specific patterns or
constraints you’d like the
data to follow.

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 01 What Gemini Advanced can do for your teams 02 03 Software Development teams

Prompt I’d like to implement a recommendation engine for an

example
e-commerce website using collaborative filtering. Can you help
me with the algorithm and code implementation in Python?

Implementing a Collaborative Filtering Recommendation

Engine in Python

Understanding Collaborative Filtering

Collaborative filtering is a technique that recommends items to users
based on the preferences of similar users. There are two main types:

• User-based: Recommends items to a user based on the

preferences of similar users.
• Item-based: Recommends items to a user based on the similarity
between items.

Data Preparation
Before diving into the code, ensure you have a dataset containing
user-item interactions. This could be in the form of a matrix where

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 01 What Gemini Advanced can do for your teams 02 03 Software Development teams

Prompt I want to build a real-time chat application with WebSockets

example
using Node.js and React. Can you guide me through the server-
side and client-side code setup, and how to handle message
broadcasting and persistence?

Building a Real-Time Chat Application with Node.js, React,

and WebSockets

Understanding the Components

Before we dive into the code, let’s break down the key components:
• Node.js: Handles the server-side logic, including WebSocket
connections, message broadcasting, and potentially message
persistence.
• React: Builds the user interface, handles user interactions, and
manages the WebSocket connection.
• WebSockets: Provides real-time bidirectional communication
between the client and server.
• Socket.IO: A popular library that simplifies WebSocket
development on both the client and server.
Server-Side Setup (Node.js)
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03
Getting started
Gemini for Google Workspace 43
 01 02 Stay confident. Stay competitive 03

Organizations need to be confident

in the tools they use.
They want to know that innovation and productivity will come
from their investment in generative AI. Gemini Advanced offers
that confidence. It provides a versatile and secure solution that Gemini Advanced can power the future of
can act as an AI collaborator across many different parts of your organization’s work. It can help you boost
your organization. It isn’t just another AI tool, it’s a solution that productivity, enhance decision-making, fuel
can transform the way your organization works across multiple creativity, deliver personalized experiences,
departments and functions. and reduce costs.

Your marketing Your sales Your HR Your finance Your

team? professionals? department? team? coders?
Helps them streamline Helps them develop Helps them simplify Helps them tackle Helps them automate
research, enhance deeper customer hiring processes, create complex concepts, repetitive tasks,
personalization, and insights, conduct engaging onboarding and accelerate data improve code quality,
boost content creation. efficient market experiences, and analysis easily. and explore innovative
research, and craft developmental training. solutions.
compelling pitches.

Gemini for Google Workspace 44

 Are you a Google
Workspace customer?
Gemini Advanced works alongside your existing tools
and solutions—like Gmail, Drive, and Docs. Simply
add Gemini Advanced within the Admin Console or
contact our sales team to help you understand your
options.

Gemini for Google Workspace Not a Google

*Gemini Advanced refers to the Gemini web app (gemini.google.com). Access
to the Gemini web app (gemini.google.com), and the Gemini mobile apps (for
Workspace customer?
Android and iOS) and the terms that apply to the use of each are dependent on a
user’s Google Workspace license. See the Help Center for more details.
Head to gemini.google.com to learn more,
1
Deloitte, 2024, Now decides next: Insights from the leading edge of generative
AI adoption or contact our sales team today.
2
Enterprise-grade security are only available to Gemini Advanced for Google
Workspace add-ons subscribers

Gemini for Google Workspace