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    Publicity

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    vichuandi
    Publicity is a form of mass communication used to create a favorable image for a company. It involves getting positive coverage of a company's products, services, or events in the media without paying for it. Common publicity tactics include giving interviews, conducting seminars, sponsoring charitable events with popular personalities, and arranging stage shows to attract media attention. Publications, hosted events, prepared news stories, speeches, public service activities, and distinctive visual identity media are some of the key tools used for generating positive publicity and improving public relations.

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    Publicity

    Uploaded by

    vichuandi
    46 views3 pages
    Publicity is a form of mass communication used to create a favorable image for a company. It involves getting positive coverage of a company's products, services, or events in the media without paying for it. Common publicity tactics include giving interviews, conducting seminars, sponsoring charitable events with popular personalities, and arranging stage shows to attract media attention. Publications, hosted events, prepared news stories, speeches, public service activities, and distinctive visual identity media are some of the key tools used for generating positive publicity and improving public relations.

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    Publicity is a form of mass communication used to create a favorable image for a company. It involves getting positive coverage of a company's products, services, or events in the media without paying for it. Common publicity tactics include giving interviews, conducting seminars, sponsoring charitable events with popular personalities, and arranging stage shows to attract media attention. Publications, hosted events, prepared news stories, speeches, public service activities, and distinctive visual identity media are some of the key tools used for generating positive publicity and improving public relations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    46 views3 pages

    Publicity

    Uploaded by

    vichuandi
    Publicity is a form of mass communication used to create a favorable image for a company. It involves getting positive coverage of a company's products, services, or events in the media without paying for it. Common publicity tactics include giving interviews, conducting seminars, sponsoring charitable events with popular personalities, and arranging stage shows to attract media attention. Publications, hosted events, prepared news stories, speeches, public service activities, and distinctive visual identity media are some of the key tools used for generating positive publicity and improving public relations.

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    © All Rights Reserved
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    Publicity

    Publicity is media attention for the company and its product, service, or business.
    Any activity designed to create a favourable image towards the company and their
    products is called publicity. Publicity is also a way of mass communication. It is not
    a paid form of mass communication that involves getting favourable response of
    buyers by placing commercially significant news in mass media. Publicity news
    appeared in media are not paid by the organisation. Publicity involves giving public
    speeches, giving interviews, conducting seminars, offering charitable donations,
    inaugurating mega events by film actors, cricketers, politicians, or popular
    personalities, arranging stage show, etc., that attract mass media to publish the
    news about them.

    Tools used for publicity / public Relations:

    Publications:
    Publications are widely practiced tools for developing public relations. Publications
    include publishing the annual reports, brochures, articles, company’s newsletters,
    pamphlets and magazines, diaries, calendars, and audio-visual materials such as
    films, slides-and-sounds, video and audio CDs. These all publications reach the
    shareholders, general public, employees, customers, traders, etc., and can create a
    good image.

    2. Events:
    A company may highlight certain attractive events for developing public relations.
    It can draw public attention toward new products, other activities, and
    achievements by arranging special events.

    These events may include news (press) conferences, seminars, exhibitions,


    contests and competition, sport and cultural events sponsorships, anniversaries,
    etc. For example, Coca-Cola has sponsored the World Cup. Such events can gain
    high degree of popularity among the various publics.

    3. News:
    Many times, public relations professionals prepare favourable and interesting news
    stories about the company – its activities, products, employees, achievements, and
    so on. Though news generation requires a great deal of skills, knowledge, and
    experience.

    The news stories must be interesting, attention getting, timely, and written well as
    per press media needs. Public relations officer needs to maintain good relations
    with reporters and editors for getting more favourable coverage to the company.

    4. Speeches:
    Speeches are also widely used for public relations. Key position holders such as
    managing director, general manager, or outside experts deliver speeches on the
    company’s products, policies, its outstanding achievements, etc., before a large
    audience to get popularity among various masses. Carefully prepared and
    effectively delivered speeches build the company’s image. Speeches delivered
    during special functions can create a good impression on various groups of people.

    5. Public-Service Activities:
    This tool includes various activities directed for the public welfare or interest. The
    firm can improve its goodwill by contributing money, time, and efforts to support
    community affairs where its offices and plant are located.

    Such activities involve running schools, colleges and charity-based hospitals, tree
    plantation programmes, organizing medical/vaccination camps, events for offering
    charity or donation publicly, preparing and maintaining gardens for general public,
    taking villages as datak, provision of potable water at public places, etc.

    For example, Reliance Petrochemicals Limited has taken certain villages as datak
    for their overall development. These types of activities can contribute
    tremendously to popularize name of the company and its products.

    6. Identity Media:
    In order to be easily identified in over-informed society, a company must create its
    distinctive visual identity. A company uses advertisements in forms of signboard,
    hoardings and wall-paints. It can use word, logo or symbol, slogan (in particular text
    format), picture, uniform of the employees, shapes, colour combination, and so on
    visual means to create a unique image or fame.

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