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    Web Analytics

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    rekharawat56515
    Web analytics is a tool that helps collect, analyze, measure, and report website visitor data. It tracks metrics like the amount of time visitors spend on each page and identifies factors that influence user behavior. Web analytics data can be segmented to personalize content for different user groups. Ecommerce tracking within web analytics allows businesses to audit transactions, determine website performance, and develop effective online advertisements.

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    Web Analytics

    Uploaded by

    rekharawat56515
    25 views11 pages
    Web analytics is a tool that helps collect, analyze, measure, and report website visitor data. It tracks metrics like the amount of time visitors spend on each page and identifies factors that influence user behavior. Web analytics data can be segmented to personalize content for different user groups. Ecommerce tracking within web analytics allows businesses to audit transactions, determine website performance, and develop effective online advertisements.

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    Web Analytics Multiple Choice Question & Answer

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    Web analytics is a tool that helps collect, analyze, measure, and report website visitor data. It tracks metrics like the amount of time visitors spend on each page and identifies factors that influence user behavior. Web analytics data can be segmented to personalize content for different user groups. Ecommerce tracking within web analytics allows businesses to audit transactions, determine website performance, and develop effective online advertisements.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    25 views11 pages

    Web Analytics

    Uploaded by

    rekharawat56515
    Web analytics is a tool that helps collect, analyze, measure, and report website visitor data. It tracks metrics like the amount of time visitors spend on each page and identifies factors that influence user behavior. Web analytics data can be segmented to personalize content for different user groups. Ecommerce tracking within web analytics allows businesses to audit transactions, determine website performance, and develop effective online advertisements.

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    Web Analytics

    1. Identify the tool that ranks a Web site based on a search query.
    A) SEO
    B) Online Form
    C) Twitter
    D) Facebook
    2. What is Web Analytics?
    A) It is a tool that performs SEO.
    B) It is a tool that helps to create Web site business plan.
    C) It is a tool that helps to collect, analyze, measure, and report Web site visitor data.
    D) It is a tool that guides to use social media tools.
    3. Which one of the following is the first step to set up an online business?
    A) Business purpose
    B) Business goal
    C) Business plan
    D) Business action
    4. Which one of the following is required to meet the target audience for a Website?
    A) Understand the search behavior of the visitors
    B) Ample money
    C) Twitter
    D) E-mail marketing
    5. Identify the company that founded Web Analytics.
    A) Google
    B) Analog
    C) Web Trends
    D) Click Tale
    6. Which one of the following features is offered by Web Analytics?
    A) Tracking the number of times a Web plan is changed
    B) Tracking the number of times a content is edited
    C) Tracking the amount of time a visitor spends on each page
    D) Tracking the best form of direct marketing
    7. Which one of the following is true for Google Analytics?
    A) It can be used on monthly subscription.
    B) It is an enterprise-class Web Analytics solution.
    C) It is developed by Web Trends.
    D) It helps send product information through e-mails to old or prospective customers.
    8. Identify the permission that allows a user modify the data presentation in a report but not
    manage users or collaborate.
    A) Manage
    B) Read and Analyze
    C) Edit
    D) Collaborate
    9. In Google Analytics, _________ is the highest level of organization.
    A) Account
    B) View
    C) Web Property
    D) Website
    10. A Web analytics consultant must have a registered account with Google analytics in order to
    perform Web analytics.
    A) True
    B) False
    11. Which of the following permissions allows a user to create or edit reports and view report data?
    A) Read and analyze
    B) Edit
    C) Collaborate
    D) Manage
    12. Which of the following goals is considered to be met when a specific location of the Web
    property is loaded?
    A) Duration
    B) Event
    C) Destination
    D) Screens per session
    13. In terms of Web analytics, what is a funnel?
    A) Path that the user traffic of the Web property is expected to follow.
    B) Pre-defined filter for selecting specific users that visit the Web property.
    C) Path that the user traffic of the Web property is expected not to follow.
    D) Pre-defined filter for identifying specific users that visit the Web property.
    14. Web pages can be tagged with to collect and send data.
    A) Relevant Images
    B) Special Symbols
    C) Tracking Code
    D) Unique Identifiers
    15. Which of the following features are provided by Bing Ads Analytics?
    A) Customer tracking
    B) Web master tools
    C) Ad performance reports
    D) All of These
    16. The tracking code script copied in the source script of the Web page must exactly match the
    tracking code script provided in the relevant section of the Web analytics software.
    A) True
    B) False
    17. ___________ helps in determining the success rate of a Web site.
    A) Hits
    B) Page views
    C) Conversion rate
    D) Unique visits
    18. Which of the following analytics metrics help in identifying the profile of visitors to a Website?
    A) Referring Websites
    B) Visitors
    C) Page views
    D) Conversion rate
    19. What is the name of the log file in which Websites collect data?
    A) Tracking log
    B) Collection log
    C) Collection file
    D) Tracking file
    20. The Hits analytics metrics refers to the number of clicks by the user on a Web page.
    A) True
    B) False
    21. The tracking code must be copied within the <body> tag of the Web page being track.
    A) True
    B) False
    22. Which of the following analytics metrics need cookies to be installed on the visitor's computers?
    A) Impressions
    B) Visits
    C) Unique visits
    D) Conversion rate
    23. Web site tracking become easy with the _____________.
    A) Timeline
    B) Structured Reporting
    C) Behavior
    D) Metrics
    24. Which report will help understand the source and the medium that generates the maximum
    traffic?
    A) Traffic Sources
    B) Placements
    C) Action
    D) Campaigns
    25. The Visitors Flow report shows __________.
    A) Path taken by the visitors through the site and the path from where the visitors exited
    B) Demographics and Behavior of visitors
    C) Visitor activity by custom segments
    D) Language spoken by visitors
    26. Report that shows visitor activity by custom segments that are added to the Analytics tracking
    code is called _______ .
    A) User Defined
    B) Custom Variables
    C) Language
    D) Location
    27. A report used to see the performance of AdWords at various locations based on their domains
    and URLs is called __________.
    A) Traffic Sources
    B) Keyword Positions
    C) Placements
    D) Campaigns
    28. A report that provides information, such as location, language, and behavior (new and returning
    visitors) about the visitors is called ___________ report.
    A) Audience
    B) Traffic
    C) Technology
    D) Keyword
    29. Which one of the following is true for the Acquisition reports?
    A) These reports provide information on the average position of a Website's URLs in search
    listings.
    B) These reports provide information about Web Search queries that return URL results from the
    Website.
    C) These reports help identify landing pages on the mobile website.
    D) These reports are used to acquire users and determine their behavior on the site after
    acquisition.
    30. The cost paid for each click on ad is called ____________.
    A) Ecommerce conversion
    B) Cost-Per-Click (CPC)
    C) Effective ad
    D) High conversion rate
    31. Which one of the following options is a static table and displays data in a row in Google
    Analytics' custom reporting?
    A) Map Overlay
    B) Dimension Drilldowns
    C) Flat Table
    D) Explorer
    32. Which one of the following is used to numerically measure the traffic data based on various
    dimensions?
    A) Traffic sources
    B) Metrics
    C) Ad campaigns
    D) Ecommerce conversion rate
    33. Which one of the following defines click-through rate?
    A) Data representing traffic and engagement volume from different regions and countries of the
    world
    B) A display of an ad on a page
    C) The cost per-thousand impressions
    D) The percentage of impressions that converted into a click
    34. What does conversion signify?
    A) Percentage of impressions that converted into a click
    B) Cost per-thousand impressions
    C) Metrics and dimensions that help in reviewing the content on Website
    D) A goal conversion and an Ecommerce conversion
    35. _________ is referrals, direct traffic, unpaid search keywords, and custom campaigns.
    A) Social metrics
    B) Conversions
    C) Traffic sources
    D) Content
    36. In depth analysis of ad campaigns can be done using metrics such as ___________ .
    A) Conversion
    B) CPC, CTR, and CPM.
    C) Content
    D) Traffic sources
    37. Segmentation helps to check the SEO performance of a website.
    A) True
    B) False
    38. Which of the following is a benefit of segmentation?
    A) Personalized e-cards
    B) Personalized software
    C) Personalized online content
    D) All of the above
    39. Segmentation identifies the factors that are responsible for the given metrics of a Website .
    A) True
    B) False
    40. Which of the following data can be segmented to personalize online content for users?
    A) User browsing behavior
    B) User online shopping history
    C) User social media presence
    D) All of the above
    41. Which of the following is an earned social media?
    A) Twitter handle
    B) Facebook page
    C) YouTube channel
    D) Shared Facebook post
    42. In Google Analytics a maximum of four segments can be applied to a report.
    A) True
    B) False
    43. Multiple segments must be applied to a report to compare different subsets of data.
    A) True
    B) False
    44. Each event tracked is reported as a part of Web page view.
    A) True
    B) False
    45. Which of the following can be tracked through event tracking Website?
    A) Flash Objects
    B) Outbound Links
    C) Downloading of Files
    D) All of these
    46. A clear and consistent naming convention helps in calculating Web analytics metrics.
    A) True
    B) False
    47. Is there a limit to the number of events that can be tracked for a session?
    A) Yes
    B) No
    48. Which of the following Web Analytics tools automatically tracks all events?
    A) Google Analytics
    B) Open Web Analytics
    C) Bing Ads
    D) Heap
    49. How does the data collected from ecommerce tracking help?
    A) Audit complete transactions
    B) Develop effective online advertisement
    C) Determine the Website performance
    D) All of the above
    50. Which of the following metrics refers to the percentage of visits that result in a transaction?
    A) Transaction
    B) Average Order Value
    C) Conversion Rates
    D) Revenue
    51. Which of the following reports provides data related to number of sessions taken to complete a
    transaction?
    A) Available Data
    B) Shopping Behavior Analysis
    C) Checkout Funnel Performance
    D) Sales Performance
    52. Which of the following reports enables a Web analyst consultant to evaluate factors that may a
    lead a customer to abandon during checkout?
    A) Available Data
    B) Shopping Behavior Analysis
    C) Checkout Funnel Performance
    D) Sales Performance
    53. Ecommerce tracking methods in Open Web Analytics are available for?
    A) JavaScript tracker
    B) owa_client PHP class
    C) PHP class
    D) Both A and B
    54. The internal site search reports help an analyst in making effective marketing, designing, and
    strategic decisions.
    A) True
    B) False
    55. What kind of questions does internal site search answer?
    A) Who searched and when?
    B) Where did visitors search?
    C) What did visitors search for?
    D) All of these
    56. How many query parameters can be specified in Site Search Tracking?
    A) 5
    B) 2
    C)1
    D)7
    57. What is the detailed information provided in analytics site search reports related to?
    A) Visitors
    B) Search terms
    C) Navigational effectiveness
    D) All of the above
    58. For what can internal site search be used?
    A) Improve search results
    B) Redesign Website content
    C) Select effective keywords for advertisements
    D) All of the above
    59. Which of the following metric refers to the number of pages viewed by a visitor after site search?
    A) Total visits
    B) Visits with search
    C) Search depth
    D) Search refinements
    60. Which of the following site search reports can an analyst view?
    A) Overview
    B) Pages
    C) Usage
    D) All of the above
    61. What is a start page in terms on internal site search?
    A) Landing page of the Website
    B) Web page on which visitor enters a search query
    C) Home page of the Website
    D) None of the above
    62. Which one of the following tags is useful for tagging CPC links?
    A) utm_term
    B) utm_campaign
    C) utm_medium
    D) utm_content
    63. Based on which one of the following is remarketing list created?
    A) Landing pages
    B) Efforts
    C) Keywords
    D) Goal completions
    64. In Google Analytics, if there are multiple AdWords accounts, how many link groups can be
    created?
    A) One
    B) Two
    C) Four
    D) Multiple
    65. What is auto-tagging?
    A) It is a feature that displays URI builder tool.
    B) It is a feature that displays custom campaign parameters.
    C) It is a feature that displays advertising URLs.
    D) It is a feature that automatically imports AdWords data into Analytics.
    66. utm source identifies the source of the _________ .
    A) Campaign medium
    B) Term
    C) Campaign
    D) Keyword
    67. A segment report provides information on ___________________________________________.
    A) How the audience completes each step through the conversion page
    B) Conversions and goals.
    C) How the audience completes each step through the conversion page
    D) How to identify which keywords and campaigns lead a visitor to complete a conversion action

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