11 Bibiography
11 Bibiography
11 Bibiography
Books
• Bryman, A., & Bell, E. (2003). Business Research Methods, New York: Oxford
University Press Inc.
• Claire S. & others. (1962). Research Methods in social sciences, p.g. no. 50
• Cooper, D. & Schindler, P. (2008). Business Research Methods, 10th edn.
Boston: McGraw-Hill International Edition.
• Cooper, D., Schindler, P., Cooper, D., & Schindler, P. (2003). Business
research method, 371-406.
• Cooper, D., and Schindler, P. (2006), Business Research Methods, 9th Ed.,
Empirical Investigation, Journal of Service Research, 1(2), pp 108-128.
• Field, A. (2009). Discovering Statistics Using SPSS Introducing Statistical
Methods series, 3rd edi., SAGE Publication India Pvt. Limited, New Delhi, 200.
• Hair, J. (2003). Essentials of Business Research Methods. New Jersey:
Hoboken.
• Kinnear, P. & Gray, C. (2010). PASW 17 Statistics Made Simple, New York:
Pyschology Press.
• Kline, R. B. (1998). Structural equation modeling. New York: Guilford, 200-
210.
• Kothari C.R. (1998). Research Methodology-Methods and Techniques, New
Delhi, New Age International Publisher, 2nd edition Pp 10-11
• Kothari, C. R. (1998). Research methodology: Methods and techniques, New
Age International, 329.
• Kotler, P. (2003). Marketing Management, Person Education, Inc. Fifth
Edition, 346.
• Kotler,P. (1997). Marketing Management: Analysis, Planning, Implementation,
and Control, 9th ed., Prentice- Hall, New Jersey, 789.
• Malhotra, K., & David, F. (2007). Marketing Research, An applied Approch.
3rd ED., Printice Hall. Inc
• Oliver, R. (2014). Satisfaction: A behavioral perspective on the consumer: A
behavioral perspective on the consumer,Routledge, 459.
• Pallant, J. (2007). SPSS Survival manual: A Step by Step Guide to Data Analysis
using SPSS for Windows, 3rd edn. Berkshire: McGraw Hill: Open University
Press.
• Saunders & Mark N. K. (2000). Research Method For Business Students, 2nd
Ed., financial Tomes/printic Hall
• Tabachnick, B., & Fidell, L. (2007). Using multivariate statistics, (5th ed.).
Allyn & Bacon/Pearson Education.
• Thorpe, R., & Moscarola, J. (1991). Detecting your research
strategy. Management education and development, 22(2), 127-133.
• Tripathi, P. (2007). A Textbook of Research Methodology in Social
Science. FINANCE INDIA, 21(2),658.
• Zikmund, W. (2007). Business Research Methods, London: Thomson South-
Western, 8th ed.
• Zeithaml V., & Bitner M. (2002). Services Marketing, 3rd edn. McGraw-Hill:
New York, 201-289.
• Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2010). Business Research
Methods, South Western. Cengage Learning, 308-59