Ten Cent

RENA JOCELLE C.
NALZARO BSA-3 ABM-B
SM (TTH 08:30-10:00AM)
1. Ma Huateng: TENCENT
What type of business she is best known?
Ma Huateng (also known as Pony Ma) chairs Chinese internet giant Tencent Holdings. Ma led research
and development of Internet paging system development at China Motion Telecom Development before
starting Tencent in 1998.
She is best known in the type of business of Internet Paging system- Tencent Holdings Ldt. Tencent
provides media, entertainment, payment systems, online advertising services, and internet and mobile
phone value-added services internationally. Tencent’s unique, diversified platforms create an ecosystem
that links social media, games, media, and messaging. It operates the instant messengers Tencent QQ
and WeChat, and QQ.com. It also owns Tencent Music.
2. Strategy complimented
Strategy 1. Appropriate Market
As early as 1998, Tencent had developed QICQ later renamed QQ for copyright reason. At that time, the
number of Internet users in China had increased to a certain extent in 2000, which meant the
importance of their QICQ software release. But at that time, China lacked internet software like ICQ.
Also, the number of Internet users in China is increasing every year, which shows that Chinese people
are using the Internet more and more, so the launch of the software is necessary business opportunity
so Tencent to seize the business opportunity and created a QICQ in China using the model of foreign
ICQ.
Strategy 2. Innovation
The reason why QQ can compete with ICQ is closely related to its innovation. ICQ is an internet concept,
while QQ is a software concept. The reason for ICQ failure is that all ICQ information is stored on the
user side. The second is that ICQ makes money from instant messaging software tailored to business. In
this case, the concept of affirmation of QQ will be more attractive to customer. The second innovative
concept is group chat, in the rise of QQ in that era "chat rooms" can be said necessary online. At that
time, "chat room" of the use of maximum peak time, a room of chat room has tens of thousands people
online at the same time. QQ seized the opportunity. In August 2002, Tencent released a new version of
QQ, adding a new feature to become the enemy to chat rooms. QQ group function quickly turned QQ
into real social media platform and the once popular chat room quickly collapsed into recession. This
allows online users to actually get together and communicate with the people they want to talk and be
familiar rather than with strangers and people they do not know.
Strategy 3. Develop more service range
After establishing the market, Tencent gradually expanded into more business and in the early 2010s,
many Chinese domestic company began producing inferior smartphones with many additional features.
The main advantage of domestic smartphones over a popular global brand is their affordable price. With
the support of the mobile phone market, Tencent gradually launched WeChat Pay, Mini Programs and
Game center are very popular among customers. In 2010, digital content subscriptions, membership
subscriptions and sales of virtual goods become Tencent main sources of revenue, accounting for more
than 70% of total revenue. In 2013, Tencent slowly turned into mobile games. Mobile QQ and WeChat
launched a game center, which has a huge mobile game user base. In the following years, the company
focused on the global game market, buying stakes or aggressively buying overseas game companies to
become the world's largest online game company.
3. Study the beginning of Tencent, the challenges it encountered through the years and its journey
towards success.
In the late '90s, pagers were wildly popular. They were small wireless communication devices that
allowed people to communicate in a certain geographical area. Ma had the idea to combine the internet
with the pagers and allow people to send emails, news, and other things through them. To turn the idea
into a start-up, they brought in their other friends Xu Chenyi, Chen Yidan, and Zeng Liqing. With Pony
Ma leading the way - Tencent was born. But, the time when the start-up was founded was specific for
many other milestones in the world of the internet. Namely, Netscape and Internet Explorer were in the
midst of the 'browser wars', while at the same time the Java programming language was being released.
Steve Jobs launched the iMac, sparking a lot of curiosity, and Baidu was released and reached new
heights in the search engine industry, while JD.com and Alibaba were getting a lot of attention. It was
the time when Chinese entrepreneurs rose to and became influential in the internet world. The Tencent
team was inspired by all the success they were seeing around them, but compared to the others - it was
hard to get the spotlight on themselves. Tencent was getting lost in all the innovations, and the success
of wireless pagers was becoming more uncertain as time went by. But people still wanted to send short
messages to each other, and the company's momentum was far from gone.
4. From the management result driven, practical and impirational strategies implemented by Ma
Huateng at Tencent, which strucks you as something worth imitating? Explain your answer.
From the management result driven, practical and impirational strategies implemented by Ma. Huateng,
the strategies of innovation and wise development decisions struck me as something wor because
Tencent used innovative to defeat giant company that had already occupied the market. After
establishing their company in the market, they didn't stop to attract custome and seize the right market
opportunities.

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RENA JOCELLE C.

NALZARO BSA-3 ABM-B

What type of business she is best known?

Strategy 1. Appropriate Market

Strategy 3. Develop more service range

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