Data Skills

for a New World

with Academies from Coursera
 The lack of availability of key skills is a Top 3 threat to
businesses today*

81% 55% +36%

of business leaders say a CEOs believe lack of key How much longer critical
lack of data literacy hurts skills leads to the inability data-related roles remain
their ability to meet key to innovate effectively open compared to the
business objectives market average
PwC
Experian
IBM, Burning Glass

www.coursera.org/business * PwC CEO Survey 2019

Why data and analytics skills?

Making better decisions faster

31%: Better decisions faster
Directly monetizing
Data as the common language supports high
data-powered products quality decisions across all functions at all levels

Driving revenue via improved

discovery 29%: Revenue Growth
Driving revenue with Find and delight customers with more engaging,
delightful customer
experiences effective, efficient digital experiences
Driving down costs by
automating support or
services
27%: Improved margins
Driving down costs via supply
chain or other optimization Automation and machine learning deliver products
and services with higher quality and lower cost
Other

Source: Coursera for Business: Upskilling Data Science & Analytics Teams, March 2020; n=172
Companies that are upskilling for growth today face four
common challenges:

Plan Curate Engage Measure

Difficulty getting Difficulty selecting Hard to achieve No defined

one clear plan the right content sustained learner measurement of
for skills engagement success or ROI
transformation
 The evolution of online workplace learning

Open Learning Guided Learning Skills-first

Learning provided as a general Content organized by theme, role,
Learning
employee benefit department Develop critical skills for critical roles

Catalog Collections Academies POWERED BY

COURSERA
Key metrics: Key metrics: Key metrics: SKILLS
GRAPH
# courses, learning hours, skills developed,
cost per employee course completions time to skill

5
 I would prefer [my employees] to earn a certificate based on:

Employees 82%
want to 70%
demonstrate
their skill
proficiency 27%
In user research conducted on
18%
Coursera users and admins in May
2020, a majority preferred earning Courses Skills Courses Skills
credentials for skills versus course completed developed completed developed
completions.

Learners (n=280) Admins (n=80)

Source: Coursera user research, May 2020 6

 Transform your teams with high-impact skills

Skills-first
Learning
Develop critical skills for critical roles Data Analysis Project Mgt Leadership

Agile Social Media Communication

In-Demand Skills World-Class Content Hands-On Learning Measurement &

and Credentials Actionable Insights
Academies POWERED BY
COURSERA
Key metrics: SKILLS
GRAPH
skills developed, PLATFORM CAPABILITIES DRIVE SKILL DEVELOPMENT AT SCALE
time to skill

7
 Transform your teams with high-impact skills

Skills-first
Learning DATA & TECH LEADERSHIP MARKETING FINANCE
Develop critical skills for critical roles
ANALYTICS ACADEMY ACADEMY ACADEMY ACADEMY
ACADEMY BETA

Enable everyone to be Drive your technology Empower your teams Supercharge growth Streamline company
data-driven and transformation to lead without limits and customer operations and sustain
AI-aware acquisition growth
Academies POWERED BY
COURSERA
Key metrics: SKILLS
GRAPH
skills developed, ACADEMIES OFFER TURNKEY, JOB-BASED LEARNING
time to skill

300+
SkillSets in product

8
 Data & Analytics Academy “Hiring data scientists and engineers can be difficult. We believe we would be
more successful if we developed top performers into data professionals.”
Improve decision-making and increase efficiency Pedro Uria-Recio, Head of Analytics

World-class
Data Science Data Engineering Business content & expert
instruction
Build models to Build, link, and Leverage data to inform
generate, interpret, integrate data stores strategy and accelerate
and leverage insights within the org go-to-market

Hands-on
Sample SkillSets: Sample SkillSets: Sample SkillSets: Place your
learning
screenshot here
NLP for Data Big Data for Data SQL for Data Pictured: Sample Guided Projects.
Over 2,000 Guided Projects available
Scientists Engineers Analysts on Coursera. 100 added monthly.

Python for Data BI for Data Data Analysis for

Scientists Engineers Marketers

AWS for Machine Data Mining for Data Machine Learning for
Track, measure,
Learning Engineers Engineers Product Managers
and benchmark
entry-level skills
*Pictured here is a subset of the SkillSets available in the Data and Analytics Academy

Coursera Proprietary & Confidential

99
SkillSets match
roles, skills, and
content
Probability & Statistics Machine Learning

● Target SkillSets for any role

The skill score increases
● SkillSets include target Learners go
by passing in-course
Place your full, floating screenshot here if you need a on
hands bigger image size
proficiency for each skill assessments

● World-class content delivered to

optimize skill development
Place your screenshot here
● Guided Projects deliver hands-on
learning with job-relevant tools

With visual
ALL POWERED BY instructions
COURSERA
SKILLS GRAPH
Understand your
learnersʼ skill
profiles
● Track skill proficiency by
individual employee

● See who is on or below target Place your full, floating screenshot here if you need a bigger image size

● Engage learners
Track, measure,
● Track and benchmark skills benchmark your
developed with the full suite of
analytics teamʼs skill
performance
ALL POWERED BY over time
COURSERA
SKILLS GRAPH
Find the right
starting point
with LevelSets
● Understand your current skill
proficiency

● Get targeted content

recommendations to reach
learning goals faster

● Skip the content you already

know

● Demonstrate existing knowledge

to the organization
Offer world-class
content and
credentials from top
companies and
institutions — from
Google to Amazon and
Georgia Tech to UMich.

“The content from the universities was

applicable instantly.”
— Coursera Customer
 Provide access to
leading minds and
subject matter experts
Robert Shiller
Andrew Ng
Coursera Co-Founder
Martin Odersky
Founder of the Scala
Professor of Economics
Yale University Jana Schaich
Borg
like Andrew Ng, Laurie
Chief Scientist, Baidu Programming Language
Founder, deeplearning.ai Research Professor and
Neuroscientist, Duke
University Santos, Ban Ki-Moon,
and more.

“Coursera is hands down the best

online education provider there is.”
— Coursera learner

Laurie Santos Ilkay Altintas

Diana
GwendolynBilimoria Chief Data Science
Chair & Professor Professor, Yale
Stripling University
Officer Ban-Ki Moon
Case Western Reserve San Diego Former UN Secretary
Technical Curriculum Supercomputer Center
University General; Distinguished
Developer, Google
Professor, Yonsei University
Cloud
Master skills and apply
tools with hands-on
Guided Projects

Place your screenshot here

Drive adoption of Teach your marketers to
use Salesforce to pull
current
out the lead information
technology they need

Provide hands-on
Roll out new training on your new
technology business intelligence
tool, Power BI

Automate processes by Learners go hands-on While following visual

Automate instructions
training key roles how to
processes use key systems
MASTER SKILLS

Solve real
problems with
real tools
Learn how to use tools
like:

16
Measure and
track skills
developed by
role, domain,
and level of
mastery.
“These features give us a true
sense of what our [people] know
and are good at, which should
help us assess talent more
intelligently.”

Track computer science, IT, data, business,

and soft skills at 4 levels

17
2,400+
organizations
choose Coursera
USE CASES

Digital Transformation
Industry 4.0 preparedness
Data Science and AI
IT & Cloud
Leadership
Workforce development
Employee retention
Culture of learning

18
Appendix
Data
& Analytics
Academy
A guide to SkillSets for data-driven
organizations

20
Where skills meet people.

What are SkillSets? About the Data & Analytics Academy from
Coursera
Powered by goal-based learning programs, each SkillSet connects employees Embrace digital transformation at scale with the Data & Analytics Academy from
with the right skills and content to become competitive, data Basics for Coursera, a one-stop-shop for deploying a high-quality data science and
professionals prepared for real-world, on-the-job responsibilities. analytics learning program.

The SkillSets in this guide focus on the critical skills that will help businesses Designed to develop learners at any level of data proficiency across all business
become data Basics for from conversant to advanced levels. Skills include functions, the Data & Analytics Academy features expert teaching from top
Statistical Programming, Machine Learning, Statistics, Mathematics, Databases, universities and companies, SkillSets that cultivate data-first teams, and
Data Visualization, and associated sub-skills like AWS, Python, R, and learning metrics that show actual skills developed.
TensorFlow.
 Data & Analytics Academy “Hiring data scientists and engineers can be difficult. We believe we would be
more successful if we developed top performers into data professionals.”
Improve decision-making and increase efficiency Pedro Uria-Recio, Head of Analytics

World-class
Data Science Data Engineering Business content & expert
instruction
Build models to Build, link, and Leverage data to inform
generate, interpret, integrate data stores strategy and accelerate
and leverage insights within the org go-to-market

Hands-on
Sample SkillSets: Sample SkillSets: Sample SkillSets: Place your
learning
screenshot here
NLP for Data Big Data for Data SQL for Data Pictured: Sample Guided Projects.
Over 2,000 Guided Projects available
Scientists Engineers Analysts on Coursera. 100 added monthly.

Python for Data BI for Data Data Analysis for

Scientists Engineers Marketers

AWS for Machine Data Mining for Data Machine Learning for
Track, measure,
Learning Engineers Engineers Product Managers
and benchmark
entry-level skills
*Pictured here is a subset of the SkillSets available in the Data and Analytics Academy

Coursera Proprietary & Confidential

2222
Data skills for everyone

Train employees to understand AI applications and make data Basics for

decisions, and empower them to work better with data teams. These
SkillSets feature basic-level courses in data and AI awareness so that
anyone can get started.

SkillSets include:

Data Analysis for Everyone

AI Basics for Everyone
SQL Basics for Everyone
Upskill data science and
engineering teams
The data that organizations have has AWS for Data Scientists

never been more critical. Upskill your Biostatistics for Data Scientists
Deep Learning for Data Scientists
data teams with the latest tools and
Forecasting for Data Scientists
methodologies, from Python and
GCP for Data Scientists
TensorFlow to NLP and deep learning —
Inference for Data Scientists
and deepskill your SMEs in cutting-edge
NLP for Data Scientists
skills with Masters-level content.
Python for Data Scientists
R for Data Scientists
SkillSets include: Recommender Systems for Data Scientists
TensorFlow for Data Scientists
IBM Watson for ML Engineers
TensorFlow for ML Engineers Algorithms for Data Engineers
AWS for ML Engineers Big Data for Data Engineers
Computer Vision for ML Engineers BI for Data Engineers
NLP for ML Engineers Cloud for Data Engineers
Self-Driving Car Technologies for ML Data Mining for Data Scientists
Engineers Database Systems for Data Engineers
GCP for ML Engineers Deep Learning for Data Engineers
Deep Learning for ML Engineers GCP for Data Engineers
Empower your BI front lines
with the latest tools
Data is everywhere in our modern SkillSets include:
world, from websites to social media
to emails and online consumer Excel for Business Analysts
behavior. Cleaning, mining, and SQL for Business Analysts
drawing insight from that data is
Data Mining for Data Analysts
essential for companies to make
Inference for Data Analysts
effective decisions that advance
Predictive Modeling for Data Analysts
business goals. Empower your BI front
lines with the latest tools and Tableau for Business Analysts
methodologies with SkillSets that train Python for Data Analysts
in Excel, SQL, inference, predictive SAS for Data Analysts
modeling, and more. SQL for Data Analysts
Finance for Data Analysts
Dashboarding for Data Analysts
Accelerate GTM with the
right data skills
For other teams working with data to SkillSets include:
understand the business and identify
areas for improvement, data analysis, Data Analysis for Designers
visualization, and querying are Data Analysis for Financial Analysts
fundamental. Data Analysis for HR Professionals
Data Analysis for IT Specialists
These SkillSets will help teams that ML Basics for Product Managers
partner the most with data to better
Python for Software Engineers
communicate with the data team to
SQL for Software Engineers
better drive insight and efficiency.
Data Analysis for Operations Specialists
Data Analysis for Sales Leaders
Data Analysis for Marketers
Data Analysis for Product Managers
Reskill for in-demand data
and analytics roles
At Coursera, we can help you reskill talent for in-demand jobs, from data
scientists to ML engineers — using world-class content and credentials
delivered in a skills-first learning experience.

SkillSets include:

Data Scientist
Machine Learning Engineer
Data Engineer
Data Analysts
Business Analysts
The Data & Analytics Academy
from Coursera includes 50
SkillSets for 15+ in-demand
roles and 30+ skill
proficiencies.

To learn more about the SkillSets in this Academy, contact

your Coursera representative or visit
www.coursera.org/business/data-science-academy.