Introduction To Factor Analysis
Introduction To Factor Analysis
Introduction To Factor Analysis
Analysis
Factor analysis is a powerful multivariate tool used to uncover hidden
patterns in data. Learn its definition, mathematical modeling, objectives,
relevance, and real-world applications.
Understanding Factor Analysis
Definition Mathematical Modeling
The objective of factor analysis is to simplify Factor analysis helps understand the
complex data by identifying the underlying relationships between different variables and
dimensions. identifies common factors.
An Example: Consumer Preference
Study
In a consumer preference study, factor analysis Factor analysis helps marketers understand the
can identify underlying dimensions that influence key factors driving consumer preferences and
consumer choices. tailor their strategies accordingly.
Estimating Factor Loadings
1 What are Factor Loadings?
Factor loadings represent the correlations between observed variables and the
underlying factors.
2 Estimation Process
Factor loadings are estimated using various techniques, such as principal component
analysis or maximum likelihood estimation.
Concept of Factor Rotation
1 What is Factor Rotation?
Rotation helps achieve clearer factor structures, reduces cross-loadings, and aligns
factors with theoretical expectations.
Real-Time Examples and Applications
1 Marketing Research