Wall Panel
Wall Panel
(ECWC)
Consultant
Walya Management Consultancy and Training PLC
Tel: 0960222522 or 0920725050 or 0118449101
Email: walya.management @gmail.com
P.O.Box: 6014, A.A.
Nifas Silk Lafto Sub City, Woreda 01, Addis Ababa
Table of Contents.......................................................................................................i
I. EXECUTIVE SUMMARY..............................................................................1
II. INTRODUCTION............................................................................................4
2.1. Introduction....................................................................................................4
2.2. Objective of Establishing the Factory............................................................8
2.3. Project Rationale............................................................................................8
2.4. Structure of the Feasibility Study..................................................................8
III. SWOT ANALYSIS......................................................................................10
IV. MARKET STUDY......................................................................................11
4.1. Introduction..................................................................................................11
4.2. Market Destination and Segmentation.........................................................12
4.3. Ethiopian EPS Wall Panel...........................................................................13
4.3.1. Demand for EPS Wall Panel...............................................................13
4.3.2. Demand Projection for EPS Wall Panel.............................................17
4.4. Supply of EPS wall panel............................................................................18
4.5. Demand and Supply Gap of EPS wall panel...............................................18
4.6. Country Experience.....................................................................................20
4.7. Experience of National Housing Corporation of Kenya..............................23
4.8. Price Determination.....................................................................................25
V. TECHNICAL ANALYSIS.............................................................................27
5.1. Project Location and Site.............................................................................27
5.2. Building and Civil works.............................................................................28
5.3. Machinery and Equipment...........................................................................29
5.3.1. EPS Wall Panel Production Factory...................................................29
the establishment of EPS wall panel production in Addis Ababa City, Akaki Kality
Sub City. This feasibility study was conducted to evaluate the commercial,
technical and financial viability of establishing EPS wall panel production factory.
The project idea is based on the observation that currently there are local
manufacturing plants that have to produce EPS wall panel; however, the size of the
construction sector demand is very high. This Project is quite lucky in that it does
not go to hunt for market; rather attempt to fulfill the unsatisfied demand in
relation with the rapid construction growth and urbanization.
The study shows that, besides generating significant financial benefits to the
investor, local production of EPS wall panel will and have a number of positive
socioeconomic impacts for the economy at large. The socioeconomic benefits of
the project include employment creation and generation of tax income as well as it
is cost effective and functionally sound.
When the proposed manufacturing plant becomes fully operational, it will be able
to produce 602,349 m2 of EPS wall panels. The factory will hire 158 employees.
The employees that will be hired will have the necessary skills, knowledge and
experiences for their respective positions and appropriate training will be
conducted on key areas to upgrade their capacity.
The total initial investment cost of the project is estimated at Birr 83.06 million.
The estimate is based on price quotations obtained from technology suppliers,
The project is planned to be financed from two sources (equity and long term bank
loan) with the bank loan estimated to be 70% and the balance 30% to be raised by
the owner of the factory as equity. The loan will be for a period of 10 years with a
grace period of 1 year and will be paid back fully at the end of the eigth year with
interest.
The financial analysis made under a set of assumptions and a 10 year economic life
shows that the project will be profitable starting from the first year of its operation.
The Financial Internal Rate of Return (IRR) of the proposed investment stands at
26% and 23% before-tax and after-tax, respectively. The Net Present Value of the
future cash flows discounted at a rate of 12% stands at Birr 78.82 million and Birr
56.39 million before tax and after tax, respectively.
The sensitivity analysis conducted on the base-case scenario indicated that the
project's IRR and NPV are most sensitive to potential losses of revenue which can
arise either from lower volume of sales or lower selling prices. For example, a 10%
decrease in revenue reduced the after tax IRR from 26% to 17%. On the other
hand, a 10% increase in operating costs decreases the IRR to 20%.
This suggests that the factory should keep an eye on its capacity to generate
revenue by keeping its capacity utilization at a high level. On the other hand, loss
of revenue due to lower selling prices due to competitive pressures is an unlikely
scenario because the project is expected to have a significant cost advantage over
local construction materials and can afford to raise its prices and still offer prices
which are lower than other substitute products.
The report finally concludes that, besides offering attractive financial returns to its
investor, the project has other positive socio-economic impacts which contribute to
the country development.
Based on the forgoing arguments and observations, the Consultants recommend the
implementation of the project so that the macro and micro level benefits associated
with it can be realized.
Summary of Financial Results
Project Investment Cost
Description Amount Percentage
Total Fixed Investment Costs 64,405,007 78%
Pre-production Capital Expenditure 7,419,400 9%
Working Capital 11,235,792 14%
Total 83,060,199 100%
Source of Finance
Description Amount D/E Ratio
Bank Loan 58,100,000 70%
Equity 24,960,199 30%
Total 83,060,199 100%
Expected Financial Results
Description Year 1 Year-10
Sales Revenue 53,619,691 85,791,506
Profit (Loss) 5,401,775 16,619,795
Cumulative Cash Balance 4,450,403 96,133,621
Assets Position 83,060,199 123,703,41
5
FIRR Before Tax = 29%
II. INTRODUCTION
2.1. Introduction
This feasibility study was conducted for EPS wall pane Factory which is
considering entering into the business of producing and marketing of EPS panel by
establishing a factory in Addis Ababa under the management of Building
Technology and Construction Sector of ECWC which is located in Akaki Kality
Sub City, Kality area. The location is ideal for clearing and receiving imported raw
materials, distribution of the final product to the major market center in Addis
Currently, the main objective of establishing the factory is to produce EPS wall
panel.
Other objectives of the factory are:
To contribute on the growth of the overall economy of the country by
engaging all the necessary inputs as well as promoting the modern building
technology services in Ethiopia.
To improve the market, share and revenue of the corporation using the
possible and applicable building technology system
To develop, diversify and transfer the modern building construction inputs to
foster the construction services.
This feasibility study report is organized in 8 parts. Part I presents the executive
summary of the feasibility study. Part II provides an introduction and company
background; Part III presents the SWOT analysis. Part IV assess the market study
which deals with issues related to description of EPS wall panels and the demand
and supply situation in the country; Part V covers technical issues and deals with
the production technology to be used, production process flow, machinery and
equipment and environmental impact of the project.
Part VI presents the organizational structure and the human resource required by
the project. Part VII and VIII present the financial analysis and the socio-economic
aspects. Finally, Part IX depicts the annexes of different financial results.
Strength
The strong structural and communication ability to integrate the EPS product
for the sectors
Experienced technical and administrative staff familiar with the project and
construction materials sector
Weakness
There is a poor information management system to manage new projects
Less exposure for the international market.
Opportunity
Threat
Lack of foreign currency to foster the establishment of the factory
4.1. Introduction
This market study tries to investigate the market for EPS wall panel. The study has
two components i.e. the global and the local market. In both global and local
market the import and export trade aspect are analyzed in detail. The global market
Furthermore, for the case of local market, since the product, technology, and
marketing is new to our country as it is mentioned in the above, in projecting the
demand for the under captioned product; it is considered to substitute product
(block, bricks and stone) demand for the existing need, practice prefabricated
building in the country and experience of neighboring country. These approaches
In Ethiopia, being one of the developing countries, there is extensive need for basic
material (food, water, shelter etc). The recent fastest growth signifies the
improvement of these basic requirements: food self-sufficiency, residential house
availing and infrastructure development. The country with majority of young
population unable to provide housing for all those needs it. The cost of
construction or building and the in large time taking to complete building are the
main factor that hinders the performance of the construction sector. Therefore, EPS
wall panel would be the best alternative for Ethiopia to avail housing construction
service for its young people who is need of the construction of residential house
and for construction of building for universities, hospitals and other institutions as
well as commercial centers such as shops.
The demand for EPS wall panel is the driven demand of the housing unit:
residential, commercial and institutional which in turn depends on the growth of
population, income, urbanization and commercialization. Urbanization is another
most important factor that induces the demand. Migration from rural area to urban
area increases the demand for housing in the urban; the current over crowdedness
indicates the excessive need of these housing. Again the demands for EPS wall
panel have higher correlation with the income that the increase income induces the
demand for housing which is one of the basic needs. The EPS wall panel uses as
floor and both interior and exterior wall while, board use as ceiling, floor and both
interior and exterior wall of housing units. According to central statistical agency
population and housing census report, both the total housing unit and the housing
unit those are constructed using concrete, hallow block, bricks, of the country has
shown increasing trend in the last thirteen years with the compound annual growth
of 2.64 and 10 percent, respectively.
Multiplying the housing units with the area of respective parts will give total area
of the required material or demand for the agro-stone products. Most of the
housing units under construction are condominium and real states. The majority of
the building in the country is single bed room and two bed rooms with the average
area of 45 m2 (39%) and 60 m2 (29%), respectively.
Floor, ceiling, exterior and interior wall are parts of the house to be constructed
and the average area of building materials is assumed by taking the average area of
house that is 52.5 m2. Again according to the 2007 Population and Housing survey
report, the average room of urban housing was found to be 2:1(2 rooms per a
house). Thus, there is at least one partition. Therefore, the parameter of area has
taken for estimation of exterior wall, and side distance is taken for the estimation
of partition length and, the area itself is taken to estimate ceiling and floor of the
housing unit. The parameter of the housing unit is the length of the wall and it will
nearly be 4X 7.25 =29 m and the length of partition will be 7.25m while, the area
of ceiling and floor will be 52.5 m2 each. Totally the housing unit construction
parts area: exterior wall, partition wall, ceiling and floor (29mX2.50m (height) +
7.25mX2.50m (height) + 2X 52.5 m2) will be 196 m2 .
The demand for EPS wall panel is determined by forecast by analogy method
which is a forecasting method that assumes two different kinds
of phenomena share the same model of behavior. For example, one way to predict
the sales of a new product is to choose an existing product which "looks like" the
Dr. Marlene Jensen, and MBA professor at Lock Haven University states in her
book The Everything Business Planning Book: How to Plan for Success in a New
or Growing Business that it’s reasonable to expect a consumer product to achieve
between 2 and 6 percent market penetration, while the reasonable range for a
business product is between 20 and 40 percent. From there, the determined
population numbers for the target demographic can be multiplied by the numbers
at each end of the market penetration range—either 2 and 6, or 20 and 40
respectively. The resulting numbers give the estimated market penetration range.
Thus, to project the demand for EPS wall panel conservatively, it is used 0.02
market penetration rate assuming that the firm will use lower products prices,
increased promotion, use more distribution channels, have good Product
management and Penetration pricing is a marketing technique which used to gain
market share by selling a new product for a price that is significantly lower than its
competitors.
As per the experience from neighboring countries like Kenya, the use of panel
walling system was found to be fast, efficient and effective mode of constructing
houses which enables mass production of modular houses. These mentioned
evident characteristics are expected to conceive potential demand and facilitate the
market penetration and share which is subjected to stiff competition. Since the
The potential demand supply gap analysis for the meshed polystyrene panel is
made using analogy method which is a forecasting method that assumes that two
different kinds of phenomena share the same model of behavior. Thus, the team
considers 2% market penetration rate for substituting the existing bricks, block &
stone wall market.
Some of the underlying drivers for the industry are identified as rising number of
corporate offices or special economic zones, urbanization trend, rapid
industrialization, developing infrastructure prospects in Asian region, and
increasing real estate investments across the globe. The growth of prefabricated
building system market is expected to be in-line with development of real estate
and housing sector across the globe with high growth potential expected to come
from Asia-Pacific and GCC region.
The world export of prefabricated building export has shown increasing trends in
the last five years period, it has been increasing by the CAGR of 2 %. China with
3,310,958.00 ton of export as of 2016 is the leading exporter of all countries
followed by United States of America, Czech Republic, Estonia and Germany. In
general term the export amount of the top three countries has been increasing the
last five years.
The world Import of prefabricated building has shown decreasing trends in the last
five years period it has been decreasing by the annual average rate of 3%. Germany
is the leading importer of prefabricated building followed by Norway, France,
Switzerland, and Indonesia. In general term the export amount of the top three
countries has been increasing the last five years.
NHC has managed to have multi-storey commercial building in various parts of the
country (opp TRM Mall at Thika road, Nakuru, Luxury apartments for sale at
Kanduyi area – Bungoma county, Luxury apartments for sale opposite Nazarene
University, Rongai – Nairobi, a gated community in Kisumu) schools projects,
offices, Go-downs in various parts of the country, residential homes in Karen,
Muthaiga North etc
The country now has the opportunity to move speedily and utilize the 3D
Expanded Polystyrene ‘EPS Home panels’ to alleviate the housing crunch. The
aim of this technology is to allow for affordable, stronger and faster construction of
houses as well as reducing material wastage. Similar technologies e.g. ‘space
frame’ from South Africa has been used in construction since 1980. This
technology has also been certified and implemented in other countries such as
Britain, Europe, Central America, China, India, Mexico, Mozambique, Nigeria,
Qatar, Sri Lanka, United States of America, etc. using different brand names. The
EPS home panels are now locally available and manufactured by National Housing
Corporation (NHC).
The state-owned company plans to build the houses using the Expanded
Polystyrene (EPS) technology that uses soft boards and wire mesh to manufacture
floor, wall and roof panels. NHC managing director WachiraNjuguna said: “The
use of EPS technology will allow for speed and lower the cost of delivery, which
will translate to more affordable housing units.”
NHC has already built 100 houses in Nairobi’s Balozi Estate using the innovative
technology and would aggressively market it among builders across the country.
The EPS panels are manufactured at the firm’s Mavoko EPS factory, which was
launched in 2010. The new technologies come at a time when the demand for
housing in the country greatly surpasses the supply due to rapid urbanization and a
growing middle class.
Statistics show that about 40,000 units are supplied into the local market yearly
against an annual demand of at least 200,000 units – leaving an annual shortfall of
160,000 units.
Wednesday 3 February 2016, the cabinet Secretary to the ministry of Ministry of
Land, Housing and Urban Development, Prof. Jacob Kaimenyi released a press
statement at Ardhi house. In his statement he gave a detailed report concerning the
housing situation in Kenya.
Kenya has faced major challenges in the housing sector but at the same time
provided opportunities for the same. The country has been experiencing an annual
shortfall of housing, exceeding 250,000 units. There has also been an occurrence of
rapid urbanization which is as a result of devolution and realization of vision
2030.Access to both prime and virgin land for housing have provided a perfect
opportunity for investors in the sector. However, there are challenges that come
with housing in Kenya. Such are; expansive growth of slums and informal
settlements ,distorted access to land, high cost of finance ,existence of rigid
The Kenyan urban areas experiences a demand of 250,000 housing units per
annum and a provision of 50,000 per annum, a low number because a 250,000
deficit has been left per annum. Nevertheless, 922 housing units have been
completed in Kibera zone and the ministry will commence construction of over
8,000 units under Civil Servants Housing Scheme.
Interested developers such as the World Bank, UN Habitat, SIDA, AFD and
Shelter Afrique have come on board to help settle the lack of adequate social
infrastructure in the housing sector. Their hard work bore fruits as there has been a
rapid growth in the number of schools, markets , roads , lighting programs, sewer
lines and dwelling houses hence changing the lives of many Kenyans.
The National Housing Corporation, a state corporation under the ministry of land is
charged with implementation of the Housing policy. It is expected to provide low
cost housing and social housing. Its board has targeted to construct 30,000 housing
units by 2017.
The total construction cost of the factory building and related works is estimated to
be Birr 19,571,303.07. Table 5.1summarizes the breakdown of costs related to
building and constructions
EPS is one of the biggest commodity polymers produced in the world. It is rigid
foam with a unique combination of characteristics such as its lightweight, good
thermal insulation, strong absorption of shock, high compressive strength and good
moisture resistance.
In engineering, EPS is used in the building and construction industry and huge
quantities are utilized to make insulation foam for walls, roofs and floor insulation.
EPS has also found uses in road construction, bridges, swimming pools, retaining
walls, basements and construction of sound proof rooms. EPS panels are part of
prefabricated construction. In this process, only the foundation is constructed in the
traditional method of stone and mortar, while the sections of walls, floors and roof
are prefabricated and assembled in a factory, then transported to the site, put in
place and cemented together.
I. Technology
Energy-saving, environment-friendly
Green and environment-friendly, non-harmful substance, no radiation,
reusable, no construction waste, widely used in various places.
Fireproof
The non-inflammability of the board can be reached national A level standard.
Under the high temperature of 1000 degrees, the fireproof feature can last four
hours, do not radiate toxic gasses.
Increased the usable area
The thickness of the board is between 50mm-200mm. It largely saves the
construction space compared with the traditional block.
Depend on the application of EPS wall panel there are two types of wall panel
EPS Cement Sandwich Panel is a kind of lightweight energy saving wall material,
which uses fiber cement board or reinforced calcium silicate board as face panel,
filled with cement, Expanded Polystyrene (EPS) foam particles, and as core
material and forming by one time compound. It is mainly uses for non-loading
bearing.
Face Panel
Face Panel
At the same time also can reduce wall occupying space, increase the rate of using
residential space, reduce structure load, promote building aseismic ability and
safety performance, and reduce the comprehensive cost. This product can be
widely used in all kinds of high, multi-story building as nonbearing wall; also can
be sound insulation, fire partition wall. This product’s introduction and application
is a new breakthrough of the world’s wall materials reform, this wall panel have
tested by the relevant institutions and its strength, sound insulation, fire resistant,
EPS cement wall panel has three layers and the middle parts are mixed on EPS,
Sand, cement, and additives and face panel is fiber cement board. So, the major
raw materials are:-
- EPS Polystyrene Foam Particle
- Cement (Portland cement or Sulphoaluminate cement)
- Water
- Sand
- Additives
- Lightweight aggregate
Principle: continuous expanding, in a certain body size and the steam flow
conditions, can control the EPS pretest probability density by adjusting the feed
speed and adjusting the height of the machine feed port, in order to get lower bulk
density of EPS raw material, will make “secondary expand”.
The machine can also realize the primary and secondary expansion raw material
storage, measuring and conveying system include automatic cement supplying
system, automatic sand supply system, automatic water supplying system,
automatic foam material supplying system, and automatic additive supplying
system. This is excellent in function and to be accurate, fast and environmental
friendly.
b) Mixing system
The name indicate that mixing different particles and make it homogenous. The
mixing machine is uses to mixing EPS polystyrene foam particles, cement, sand,
additives and other raw materials at a proper ratio.
Relative equipment: cement screw pumping system, weighting hopper for cement
and sand, foam hopper, outer hopper, water pump and other accessories.
Mixing systems consists of: Mixer, Working Table, Cement Screw Pumping,
Cement Tank, Sand Tank, and Centralized Control System.
c) Mold System
It is uses for moulding EPS cement panels. And there are different types of mold
car horizontal mould car, vertical mould car, semi-automatic mould car, full
automatic mould car.
Feature: face panel and core forming by one time compound, low input and high
output & returns, easy and convenient for operation.
Relative equipment: windlass, railroad, transition car and pouring table.
The proposed project is producing EPS Cement sandwich Panel. In the planned
factory production line of EPS Wall Panel a capacity of 602,349 square meter per
annum.
5.5. Vehicles
Isuzu FSR truck is planned for loading of raw material or product delivery to outlet
shops and corporate customers. Toyota hillux also planned for the general manager
to run the factory smoothly in other hand Service Bus planned for the worker’s
service. The investment cost of the above Vehicles is Birr 11,877,846.00.
Safety measures and apparel suited to the particular process will help in preventing
routine accidents. Proper training at the Plant to acquaint operators with the
particular machinery should mitigate any possible problem areas comfortably.
2018 2019
September
November
December
February
January
October
October
August
March
Description
April
June
May
July
Loan processing
Electric power supply and installation
Borehole drilling & procurement of
submersible pump
Building and construction
Procurement of machinery & equipments
Purchase of vehicles and generator
Procurement of imported raw materials
Installation of machinery& equipment
Recruitment and training of manpower
Purchase of furniture and equipment
Procurement local raw material
Trial production start-up
Operation commencement
This section presents the proposed organization structure and the manpower
requirement for the company to make the EPS wall panel project operational.
The organization structure is built around three departments the company which is
led by their respective general managers. The roles and responsibilities of the
divisions are presented below.
The proposed organization structure for the company is presented in Figure 6.1
below.
The total investment cost of the project is estimated approximately at Birr 83.06
million. Of the total investment, 77.5% accounts for fixed investment, 13.5%
accounts for working capital and 8.9% for pre operating cost and interest.
The investment is planned to be financed from two sources: equity and bank loan
in the ratio of 30% and 70% respectively. The table below summarizes the total
investment by sources of financing.
The project is expected to generate revenues of Birr 107 million at full capacity
production. Revenues at different capacity utilization levels are presented below:
The total cost of raw materials at 100% production capacity is estimated at Birr
43.70 million/annum. Other operating costs such as utilities, labor, repair and
maintenance, and administrative overhead are shown in detail in Annex II.
The projected profit and loss statement (presented in Annex III) shows that the
project will remain profitable over its lifetime. The projected annual net profits
show steady growth over the project period, from Birr 5.40 million in years 1 to
Birr 16.62 million in years 10. The average annual net profit turned out to be Birr
14.11 million.
The cash flow plan depicts the project’s projected cash inflows and outflows. As
can be noted from the cash flow forecast in Annex IV, the project will remain with
cash surplus over its lifetime after meeting its internal and external commitments,
thereby standing at a sound liquidity position. The ending cash balance begins with
Birr 4.45 million surpluses and steadily builds up to Birr 96.13million at the end of
the 10th year. The project can also meet its debt service obligations to lender banks
over 10 years.
7.3.5. Financial Internal Rate of Return (IRR) and Net Present Value (NPV)
7.3.6. Uncertainties
The additional tax income that will accrue from this project and any other
businesses that may be established because of the company's entry into the market
can be considered as another positive socio-economic impact of the project.
Dividend (30%)2 1,620,532 2,364,349 4,263,822 4,596,240 4,702,016 4,803,929 4,901,788 4,995,388 5,084,518 4,985,938
Retained Earning 3,781,242 5,516,815 9,948,918 10,724,56 10,971,37 11,209,16 11,437,50 11,655,90 11,863,875 11,633,85
1 0 8 4 6 6
Cumulative Retained 3,781,242 9,298,058 19,246,97 29,971,53 40,942,90 52,152,07 63,589,57 75,245,48 87,109,360 98,743,21
Earning 5 6 7 5 9 5 7
Note: -
1
The project will have three years of
tax holiday privilege.
2
Dividend is assumed to be 30% of net profit
starting from year one.
Project Years
DESCRIPTION 0 1 2 3 4 5 6 7 8
Loan
Requirement 58,100,000
Beginning 29,050,00 21,787,50 14,525,00 7,262,50
Balance 23553755 58,100,000 50,837,500 43,575,000 36,312,500 0 0 0 0
Interest to be paid 6,972,000 6,972,000 6,100,500 5,229,000 4,357,500 3,486,000 2,614,500 1,743,000 871,500
Interest rate 12.00% 12.00% 12.00% 12.00% 12.00% 12.00% 12.00% 12.00% 12.00%
Loan
Repayment
Interest 6,972,000 6,972,000 6,100,500 5,229,000 4,357,500 3,486,000 2,614,500 1,743,000 871,500
7,262,50
Principal 0 7,262,500 7,262,500 7,262,500 7,262,500 7,262,500 7,262,500 7,262,500 0
10,748,50 8,134,00
Total 14,234,500 13,363,000 12,491,500 11,620,000 0 9,877,000 9,005,500 0
21,787,50 14,525,00
Ending Balance 58,100,000 50,837,500 43,575,000 36,312,500 29,050,000 0 0 7,262,500 0