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    Mil Q2 Lesson 1

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    April Concepcion
    The document discusses various opportunities and challenges of different types of media and information technologies. It analyzes collaborative projects, blogs, content communities, social networking sites, and virtual worlds in a table that lists their definitions and opportunities as well as challenges from corporate perspectives. Some opportunities mentioned include enabling joint creation, updating employees and customers, and marketing uses. Challenges include difficulties managing many actors, risks of customer complaints, copyright issues, and ensuring appropriate user behavior.

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    Mil Q2 Lesson 1

    Uploaded by

    April Concepcion
    10 views2 pages
    The document discusses various opportunities and challenges of different types of media and information technologies. It analyzes collaborative projects, blogs, content communities, social networking sites, and virtual worlds in a table that lists their definitions and opportunities as well as challenges from corporate perspectives. Some opportunities mentioned include enabling joint creation, updating employees and customers, and marketing uses. Challenges include difficulties managing many actors, risks of customer complaints, copyright issues, and ensuring appropriate user behavior.

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    MIL-Q2-LESSON-1

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    The document discusses various opportunities and challenges of different types of media and information technologies. It analyzes collaborative projects, blogs, content communities, social networking sites, and virtual worlds in a table that lists their definitions and opportunities as well as challenges from corporate perspectives. Some opportunities mentioned include enabling joint creation, updating employees and customers, and marketing uses. Challenges include difficulties managing many actors, risks of customer complaints, copyright issues, and ensuring appropriate user behavior.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    10 views2 pages

    Mil Q2 Lesson 1

    Uploaded by

    April Concepcion
    The document discusses various opportunities and challenges of different types of media and information technologies. It analyzes collaborative projects, blogs, content communities, social networking sites, and virtual worlds in a table that lists their definitions and opportunities as well as challenges from corporate perspectives. Some opportunities mentioned include enabling joint creation, updating employees and customers, and marketing uses. Challenges include difficulties managing many actors, risks of customer complaints, copyright issues, and ensuring appropriate user behavior.

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    OPPORTUNITIES, CHALLENGES, AND POWER OF MEDIA AND INFORMATION

    Part I

    Opportunity is connected to advancement, progress whereas challenges is


    associated to difficulty, problems. Below are the challenges and opportunities of social
    media.

    In terms of: Challenges/Opportunities


    Collaborative ▪ Projects enable the joint ▪ The joint effort of many
    Projects and simultaneous creation of actors lead to a better
    (Doncillo & content by many end-users outcome than any actor
    Nisnisan) ▪ Wikis – Web sites which could achieve individually.
    allow users to add, remove, ▪ From a corporate
    and change text-based perspective, firms must be
    content aware that collaborative
    ▪ Social bookmarking projects are trending toward
    applications – enable the becoming the main source of
    group-based collection and information for many
    rating of Internet links or consumers.
    media content
    Blogs ▪ Special types of Web sites ▪ Many companies are
    (Dela Pena & Dela that usually display date- already using blogs to update
    Cruz) stamped entries in reverse employees, customers, and
    chronological order shareholders on developments
    ▪ The social media equivalent they consider to be important.
    of personal web pages can ▪ Risky because customers
    come in a multitude of who turn out to be dissatisfied
    different variations, from with or disappointed by the
    personal diaries describing company’s offerings may
    the author’s life to decide to engage in virtual
    summaries of all relevant complaints in the form of
    information in one specific protest, which results in the
    content area. availability of potentially
    ▪ Usually managed by one damaging information in
    person only, but provide the online space.
    possibility of interaction with
    others through the addition
    of comments
    Content ▪ Main objective of content ▪ From a corporate viewpoint,
    Communities communities is the sharing content communities carry the
    (Aquino & Tutaan) of media content between risk of being used as platforms
    users for the sharing of copyright-
    ▪ Exist for a wide range of protected materials.
    different media types, ▪ While major content
    including text, photos, communities have rules in
    videos, and PowerPoint place to ban and remove such
    presentation illegal content, it is difficult to
    avoid popular videos being
    uploaded only hours after they
    have been aired on television.
    ▪ On the positive side, the
    high popularity of content
    communities makes them a
    very attractive contact channel
    for many firms.
    ▪ Other firms rely on content
    communities to share
    recruiting videos, as well as
    keynote speeches and press
    announcements, with their
    employees and investors.
    Social Networking ▪ Applications that enable ▪ High popularity,
    Sites users to connect by creating specifically, among
    (Gamalo & Trogo) personal information profiles, younger Internet users
    inviting friends and
    colleagues to have access to
    those profiles, and sending
    emails and instant messages
    between each other
    ▪ Can include any type of
    information, including
    photos, videos, audio files,
    and blogs.
    Virtual World ▪ Platforms that replicate a ▪ Provide the highest level of
    Games three-dimensional social presence and media
    (Jualayba & environment in which users richness of all applications
    Tumampil) can appear in the form of ▪ Allows for an unlimited
    personalized avatars and range of self-presentation
    interact with each other as strategies
    they would in real life ▪ Offer a multitude of
    ▪ Probably the ultimate opportunities for
    manifestation of social media companies in marketing,
    ▪ Virtual game worlds – and human resource and
    require their users to behave internal process
    according to strict rules in management
    the context of a massively
    multiplayer online
    roleplaying game
    ▪ Virtual social worlds – allow
    inhabitants to choose their
    behavior more freely and
    essentially live a virtual life
    similar to their real life

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