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    2023 Restaurant Marketing Playbook

    Uploaded by

    yodabyssiniabid
    This document provides sections for a restaurant to outline their marketing plan goals and budgets for various social media, search engine, email, community events, video, and printed materials marketing channels. For each channel, the restaurant is prompted to describe their planned frequency of posts or emails, total budget, and how they will use paid promotion or improve their online presence and search engine optimization. The overall document guides the restaurant in mapping their marketing objectives and tactics to a comprehensive budget and calendar.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    2023 Restaurant Marketing Playbook

    Uploaded by

    yodabyssiniabid
    69 views7 pages
    This document provides sections for a restaurant to outline their marketing plan goals and budgets for various social media, search engine, email, community events, video, and printed materials marketing channels. For each channel, the restaurant is prompted to describe their planned frequency of posts or emails, total budget, and how they will use paid promotion or improve their online presence and search engine optimization. The overall document guides the restaurant in mapping their marketing objectives and tactics to a comprehensive budget and calendar.

    Original Description:

    restaurant marketing

    Original Title

    2023-Restaurant-Marketing-Playbook

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    This document provides sections for a restaurant to outline their marketing plan goals and budgets for various social media, search engine, email, community events, video, and printed materials marketing channels. For each channel, the restaurant is prompted to describe their planned frequency of posts or emails, total budget, and how they will use paid promotion or improve their online presence and search engine optimization. The overall document guides the restaurant in mapping their marketing objectives and tactics to a comprehensive budget and calendar.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    69 views7 pages

    2023 Restaurant Marketing Playbook

    Uploaded by

    yodabyssiniabid
    This document provides sections for a restaurant to outline their marketing plan goals and budgets for various social media, search engine, email, community events, video, and printed materials marketing channels. For each channel, the restaurant is prompted to describe their planned frequency of posts or emails, total budget, and how they will use paid promotion or improve their online presence and search engine optimization. The overall document guides the restaurant in mapping their marketing objectives and tactics to a comprehensive budget and calendar.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 7

    Fill out the following few pages to set your restaurant marketing

    plan goals. Then, head to the Restaurant Marketing Plan Sheet


    to map them to a budget and calendar.
    SOCIAL MEDIA

    Summary of Plan
    Explain how social media will be used in your marketing plan.

    Frequency of Posts:
    Explain which channels or platforms will be used for your restaurant marketing.

    ● Facebook:
    ● Instagram:
    ● Twitter:
    ● Snapchat:
    ● TikTok
    ● Other / Add More

    Paid Marketing:
    Section 2: Explain which channels or platforms will be used in your restaurant marketing.

    ● Facebook:
    ● Instagram:
    ● Twitter:
    ● Snapchat:
    ● Other / Add More

    Total Budget:
    GOOGLE & SEARCH ENGINE ADS

    Summary of Plan
    Explain how you will improve your web presence, either organically or with search
    engine ads. Touch on the following topics:

     Google Business Profile (formerly called Google My Business)


     Website
     Google Ads and Search Engine Marketing
     Search Engine Optimization
     Retargeting

    Total Budget:
    EMAIL MARKETING

    Summary of Plan
    Explain how email will be used in your marketing plan:

     How often will emails be sent?


     What types of emails will you use?

    Consider:
     Newsletters
     Birthday/Anniversary Coupons
     Reengagement Email
     Promotional Emails
     Menu Updates

    Total Budget:
    COMMUNITY EVENT SPONSORSHIP & CHARITABLE GIVING

    Summary of Plan
    Explain how events, community involvement, and charity will be used in your marketing
    plan. Touch on the following topics:

     Event Sponsorship
     Community Sponsorship
     Charities
     Round Up Fundraising

    Total Budget:
    VIDEO

    Summary of Plan
    Explain how, if at all, video will be used in your marketing plan. Answer these questions:

     How does your restaurant’s target audience consume video content?


     How much time and money would it take to produce quality video content?
     Is the return on investment substantial enough to justify video marketing?

    Total Budget:
    PRINTED MATERIALS

    Summary of Plan
    Explain how print collateral and direct mail will be used in your marketing plan.

     How often will menus and/or coupons be sent out by mail?


     Who will be your print vendor and what is their contact info?

    Total Budget:

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