Mainstream Community Classifications

MAINSTREAM COMMUNITY CLASSIFICATIONS
Brand Communities – is a place where people who have an emotional connection to your brand
can connect with each other and with your Brand communities consist of people who follow all
of your content on social media, who share your products/services and connect with others
who enjoy seeing everything your brand does.
In the simplest terms, a brand community showcases brand loyalty at its best. People in
your brand community are emotionally invested; they will buy from your company, digest your
content, tell their friends and family about your company, and more.
Product Communities – since a community product is, by definition, centered around a product.
A community of product revolves around helping individuals understand and use a specific
product more effectively, efficiently, or innovatively.
The focus is on discussing how to use or improve the product, sharing best practices, and
engaging with product users who have questions and feedback.
Knowledge Communities – a group of people who come together to share, exchange,

and collectively build upon their knowledge and expertise. These communities can take
various forms, including in-person meetings, online forums, social networks, or specialized
platforms.
Learning Communities - provides a space and a structure for people to align around a shared
goal. These communities connect individuals, organizations, and systems that are eager to
learn and collaborate across boundaries. They hold members accountable to a common
agenda, metrics, and outcomes. In essence, learning communities are
both aspirational and practical. Participants share their experiences—both successful and
unsuccessful—to deepen collective knowledge. Here are some key features of learning
communities:
1. Shared Goal: Learning communities rally around a common purpose or objective.

2. Distributed Leadership: They support a wide range of leadership roles and skill-building
opportunities.
3. Accelerated Progress: By facilitating rapid learning and knowledge exchange, these
communities drive progress toward impact at scale.
Employee Communities - is a virtual space where colleagues within an organization come

together to connect, communicate, and collaborate. It serves as a hub for interaction,
allowing employees to share knowledge, ask questions, provide feedback, and find relevant
documents. Essentially, it acts as a digital home for the workforce, fostering engagement
and connectivity. Employee communities play a crucial role in creating a positive workplace
culture, enhancing employee engagement, and addressing feelings of isolation. They are
particularly valuable in remote and hybrid work environments.
Publishing Communities - A writing community is a gathering of writers who come together to
share their passion for writing, exchange ideas, provide feedback, and support each other in
their creative endeavors. These communities offer a sense of camaraderie and
understanding, especially for writers who often work in solitude.
Service Communities - are networks of people from across the public sector who work
together to design and deliver an end-to-end service, like start a business or get health
benefits.
Interest Communities - refers to real estate where an individual, through ownership of a unit, is
obligated to pay for various expenses related to common elements of the community. These
communities are also known as common-interest developments (CIDs).
Types of Common-Interest Communities:
1. Condominiums - These are individually owned units within a larger building or

complex. Owners have exclusive rights to their units but share common areas like
hallways, elevators, and recreational facilities.
2. Co-ops (Cooperative Housing) - In co-ops, residents own shares in a corporation that
owns the entire building. They have proprietary leases for their individual units.
3. Retirement Communities - Designed for older adults, these communities offer shared
amenities and services.
4. Timeshares - These involve shared ownership of vacation properties, where each owner
has the right to use the property for a specific period annually.

Mainstream Community Classifications

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MAINSTREAM COMMUNITY CLASSIFICATIONS

Knowledge Communities – a group of people who come together to share, exchange,

1. Shared Goal: Learning communities rally around a common purpose or objective.

Employee Communities - is a virtual space where colleagues within an organization come

Types of Common-Interest Communities:

1. Condominiums - These are individually owned units within a larger building or

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