AN INTERNSHIP REPORT

ON
“ Axis Bank Loan Centre., Davanagere”
Submitted by Yuvaraj A
(4JN22BA120)
Under the Guidance of

Miss. Divya S P Mr. Yuvaraja

Assistant Professor Manager
Dept. of Management Studies Axis Bank
J.NN. College of Engineering Loan Centre
Shivamogga-577204 Davanagere-577004

To
VISVESVARAYA TECHNOLOGICAL UNIVERSITY
BELAGAVI

In partial fulfillment of the requirement for the award of the Degree in

Master of Business Administration

Department of Management Studies

Jawaharlal Nehru New College of Engineering
SHIMOGA-577 204 (Karnataka)

2023
 STUDENT DECLARATION

I, the undersigned, have undertaken an “Internship Report Axis Bank Loan Centre.,
Davanagere” and this Organization Study Report has been prepared by me under the
supervision and guidance of Miss. Divya S P, Assistant professor & Department of
Management Studies, Jawaharlal Nehru New College of Engineering, with external
assistance by Mr. Javeed Sales Executive Axis Bank Loan Centre., Davanagere and is now
being submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI
in partial fulfillment of the University regulations for the award of the degree of MBA.

I further declare that this report is based on the Internship work undertaken by me and has not
formed a basis for the award of any Degree/Diploma of V.T.U or any other University.

Signature:

Place: Shivamogga Name: Yuvaraj A

Date: /02/2023 Reg.No: 4JN22MBA120

 ACKNOWLEDGEMENT

An Organization Study of this nature needs co-ordination and support from many, for its
successful completion and I am fortunate enough in this direction. It gives me great pleasure
to acknowledge and to express my deep sense of gratitude to those who have helped me
throughout this work.

I am deeply indebted to Mr.Yuvaraja (Manager) for giving me an opportunity to undertake

my Project work in their esteemed organization and who guided me with necessary inputs, in
carrying out this exercise.

I am very much indebted and grateful to my faculty guide Miss. Divya S P, Assistant
professor, Department of Management Studies, JNNCE, who spared his valuable time
and gave me suggestions and guidance throughout this Internship, without which this work
would not have been completed.

I wish to place my deep sense of gratitude to Dr. C. Srikant, Director, Department of

Management Studies, JNNCE and Dr. K Nagendra Prasad, Principal, JNNCE, who
have been a constant source of inspiration to me and who have encouraged me to undertake
and conclude this Internship successfully.

Finally, I sincerely extend my thanks to my Parents, Faculty, Friends and well-wishers

for their support rendered to me in making this assignment a success.

Place: Shivamoga

Date: /02/2023 (Yuvaraj A)

 TABLE OF CONTENTS

CONTENTS PAGE NO
Chapter 1 Introduction about the organization & industry

Chapter 2 Organization profile

2.1 back ground

2.2 Nature of business

2.3 Vision mission, quality policy

2.4 Work flow model

2.5 Product/service profile

2.6 Ownership pattern

2.7 Achievements/awards if any

2.8 Future growth and prospects

Chapter 3 Mckensy’s 7s framework and porter’s five force model

with special reference to organization under study

Chapter 4 SWOT analysis

Chapter 5 Analysis of financial statements

Chapter 6 Learning experience

Bibliography
 Chapter 1:
Introduction about the organization and industry

Banking Sector:

A bank is a budgetary middle person and Money maker that makes Money by loaning cash to
a borrower. Loaning exercises can be performed straightforwardly by giving credit or by
implication through capital market. Capital market are monetary market for the purchasing
and offering of long haul obligation or value supported securities. These business sectors
channel the abundance of savers to the individuals who can put it to long haul beneficial
utilize, for example, organizations or governments influencing bug-to term speculations.
Monetary controllers, for example, the Securities and Exchange Board of India (SEBI) or
U.S. Securities and Exchange Commission (SEC), direct the capital market in their wards to
ensure financial specialists against extortion, among different obligations. Because of the
significance in the monetary framework and impact on national economies, banks are very
directed in perch of nations either by National Government or Central Bank.
Growth Of Banking Industry:

In the cutting-edge sense, began in the most recent many years of the eighteenth century.
Among the principal banks were the Bank of Hindustan, which was set up in 1770 and sold in
1829– 32; and the General Bank of India, set up in 1786 however flopped in 1791.

The biggest bank, and the most established still in presence, is the State Bank of India (S.B.I).
It began as the Bank of Calcutta in June 1806. In 1809, it was renamed as the Bank of
Bengal. This was one of the three banks established by an administration government, the
other two were the Bank of Bombay in 1840 and the Bank of Madras in 1843. The three
banks were converged in 1921 to frame the Imperial Bank of India, which upon India's
autonomy, turned into the State Bank of India in 1955. For a long time, the administration
banks had gone about as semi national banks, as did their successors, until the point when the
Reserve Bank of India [5] was built up in 1935, under the Reserve Bank of India Act, 1934.

In 1960, the State Banks of India was given control of eight state-related banks under the
State Bank of India (Subsidiary Banks) Act, 1959. These are presently called its partner
banks. [6] In 1969 the Indian government nationalized 14 noteworthy private banks, one of
the huge bank was Bank of India. In 1980, 6 more private banks were nationalized. [8] These
nationalized banks are the lion's share of moneylenders in the Indian economy. They rule the
saving money division due to their substantial size and across the board organizes.

Banking Sector In India:

As indicated by the Reserve Bank of India (RBI), the managing an account division in India
is sound, satisfactorily capitalized and all around controlled. India is one of the main 10
economies globally, with huge potential for the managing an account segment to develop.
With the possibility to wind up the fifth biggest saving money industry on the planet by 2020
and third biggest by 2025, as per KPMG-CIN report, India's managing an account and facial
segment is extending quickly. The new standards of Reserve Bank of India's (RBI) will give
incentives to banks to spot potential terrible credits and make remedial strides that will check
the acts of unreliable borrowers
The Indian Banking industry is at present worth's. 81 trillion (US $ 1.31 trillion) and banks
are presently using the most recent technologies like internet and cell phones to complete
exchanges and communicate with the majority.

The Indian Banking system consists of:

1.Central Bank:

A national bank works as the pinnacle controlling establishment in the managing an account
and money related arrangement of the nation. It works as the controller of credit, broker's
bank and ado appreciates the restraining infrastructure of issuing money for the benefit of the
administration. A national bank is typically control and frequently claimed, by the
administration of a nation. The Reserve Bank of India (RBI) is such a bank inside India.
2.Schedule Commercial Bank:

It operates for profit. It accepts deposits from the public and extends loans to the households, the
firms and the government. The essential characteristics of commercial banking are as follows:

 Acceptance of deposits from public.

 For lending or investment

 Repayable on demand or lending or investment

 Withdrawal by means of an instrument, whether a cheque or otherwise

I. Public Sector Banks:

Public Sector Banks (PSBs) are those banks where majority of stakes fi with the Government.
All these PSBs are listed on stock exchanges. Central Government entered banking industry
with the nationalization of Imperial Bank of India in 1955, then in 1969 14 major banks were
nationalized and in 1980 4 more bank were nationalized.
To Name a few PSBs: State Bank of India and is subsidiaries, Bank of India, Bank of Baroda,
Bhartiya Mahila Bank, Central Bank of India, etc.
The objectives behind nationalization where:

 To break the ownership and control of banks by a few business

 To prevent the concentration of wealth and economic power,

 To mobilize savings from masses from all parts of the country,

 To cater to the needs of the priority sectors

II. Private Sector Banks:

Private Sector Banks in India is made up of private and public banks. But the greater part of
stake is in the hand of private shareholders and not with the Government. Private Banks are
categorized as Old and New Private bank

Old Private banks:

These are those banks which were not nationalized during the process in 1969 and 1980 due
to the smaller scale or regional reach only.

Example: thalami Bank, Federal Bank, ING Vysya Bank, Karur Vysya Bank, etc.

New Private Banks:

These are the banks which came into operations afire the liberalization in 1990s. Banking
Regulation were amended in 1993 so that new private banks can enter the Indian Banking
industry.
Example: ICICI Bank, AXIS Bank, HDFC Bank, Yes Bank, Development Credit Bank, Kotak
Mahindra Bank, RBL Bank, etc.

But there were certain criteria for the establishment of new private banks which are as follow: -

 Bank should have minimum net worth of Rs 200 Cr.

 Proprotors should hold an iminium of 25% of paid-up capital

 Within 3 years of the starting of the operations, the bank should offer shares to public and
their net worth rust increase to 300 Cr.

III. Foreign Banks:

With the globalization hitting the world, the concept of banking has changed substantially.
The concept of Foreign Banks has changed the prevailing banking scenario in India. Banking
is now crore of crore customer-friendly, modern technology have been implemented like
mobile banking, mobile application of banks, etc.
Example: HSBC Bank, JP Morgan Chase Bank, Deutsche bank, Standard Charter Bank, etc.
IV. Regional Rural Banks:

Regional Rural Banks (RRBs) were started in 1970 since even afire the nationalization, there
were cultural issues related to lending to the farmers. The main purpose of RRBs is to
mobilize financial resources from rural-semi-urban areas and grants loans and advances
mostly to small and marginal farmers, agricultural labors, etc.
Example: Karnataka Vikas Gardena Bank, Maharashtra Garmin Bank, etc.

3. Schedule Co-operative Bank:

Larger visit unions are often called cooperative banks. Like credit unions, cooperative banks
are owned by their customers and follow the cooperative principle of one person, one vote.

Unlike credit unions, however, cooperative banks are often regulated under both banking and
cooperative legislation. They provide services such as savings and loans to non-rerefers swell
as to rerefers, and some participate in the wholesale market for hands, Money and even
equities

i. Urban Co-operative Banks:

Urban Co-operative Banks are giving banking facility y to grass root persons. As Urban Co-
operative Banks are mostly working in the rural and semi-urban areas they understand the
genuine commercial needs of the local population in their area of operation Urban Co-
operative Banks help small and medium sized traders, entrepreneurs, artisans and farmers
who are deprived of banking facility as private sector and commercial banks tap only high
profile and successful entrepreneurs
Example: Ahmedabad Mercantile Co-Op Bank, Kakapo Curreri l Coop. Bank, Burrata
Mercantile Co-operative Bank, Saraswat Co-operative Bank, etc.
 ii. Rural Co-optative Banks:

The rural cooperatives are further divided into short-term and long-term structure. The short-
term cooperative banks are three tired operating in different states.

1.) State Cooperative Banks-

2.) Cooperative Banks-

3.) Primary Agricultural Credit Societies-

The long-term structures are further divided into:

State Cooperative Agricultural and Rural Development Banks (SCARDS)

Primary Cooperative Agricultural and Rural Development Banks (PCARDBS)

Different Banking activities:

 Retail banking

 Business banking

 Corporate banking

 Private banking

 Investment banking

Government Initiatives:

 Pradhan Mantri Jan Dham Yojna: The scheme has been started with a target
toprovide 'universal access to banking facility starting with 'Basic Banking Accounts"
 with overdraft facility of 15000 after six months and Rupays Debi card with inbuilt
accident insurance cover of 1 1 lakh and Rupay, Kisan Card

 Pradhan Mantri Suraksha Bema Yojna: Accident Insurance Scheme offering

accidental death and disability cover for death or disability because of an accident.

 A 112/- per annum premium will be deducted from the account holder’s savings bank
account through ‘auto debit’ facility in one instalment.

 In case of accidental death or full disability, payment of 2,00,000/- will be given to

the nominee and in case of partial disability payment of 1,00,000/- will be given.

 Pradhan Mantri Jeevan Jyoti Bind Yojna: is a government-backed Life insurance

scheme in India. This scheme will be linked to the bank accounts opened under the
Pradhan Mantri Jan Dham Yajna scheme.

 A premium of Rs 330/- per annum will be deducted from the account holder’s savings
bank account through ‘auto-debit’ facility in one installment.

 In case of death of policy holder in any case, nominee will receive 2,00,000/-.

Banking is working specifically on the guidelines of the Reserve Bank of India. Out of all the
acts Negotiable Instrument Act is one of the most important act for running of the banking
activities.

Negotiable Instrument Act:

This is an act to define and lay down the law relating to Promissory Notes, Bills of Exchange
or Cheques payable either to bearer or to order.

This act operates subject to the provisions of Sections 31 and 32 of the Reserve Bank of India
Act, 1934. Section 31 of the Reserve Bank of India Act provides that no person in India other
than the RBI or as expressly authorized by this Act, the Central Government shell draw,
accept, make or issue any bill of exchange, hundi, promissory note or engagement for the
payment of Money payable to bearer on demand.

Types of Negotiable Insurant are:

Promissory Note:

It is an instrument in writing (not being a bank-note or a currency note) containing an

unconditional undertaking, signed by the maker, to pay a certain sum of Money only to, or to
the order of, a certain person or to the bearer of the instrument.

Bill of Exchange:

A bill of exchange” is an instrument in writing containing an unconditional order, signed by the

maker, directing a certain person to pay a certain sum of Money only to, or to the order of, a
certain person or to the bearer of the instrument.

Cheque:

is bill of exchange drawn on a specified banker and not expressed to be payable otherwise than
on demand and it includes the electronic image of a truncated cheque and a cheque in the
electronic form.
 Chapter 2:
Organization Profile

Introduction:

Axis Bank is the third largest private sector bank in India. The Bank offers the entire
spectrum of financial services to customer segments covering Large and Mid-Corporates,
MSME, Agriculture and Retail Businesses.

The Bank has a large footprint of 5100+ domestic branches (including extension counters)
with 15,000+ ATMs & cash recyclers spread across the country. The Bank has 6 Axis Virtual
Centres with over 1,500 Virtual Relationship Managers as on 31st March 2023. The Overseas
operations of the Bank are spread over eight international offices with branches in Singapore,
Dubai (at DIFC), and Gift City-IBU; representative offices in Dhaka, Dubai, Abu Dhabi,
Sharjah and an overseas subsidiary in London, UK. The international offices focus on
Corporate Lending, Coverage Business, Trade Finance, Syndication, Investment Banking,
Liability Businesses, and Private Banking/Wealth Management offerings.

Axis Bank is one of the first new generation private sector banks to have begun operations in
1994. The Bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of
India (SUUTI) (then known as Unit Trust of India), Life Insurance Corporation of India
(LIC), General Insurance Corporation of India (GIC), National Insurance Company Ltd.
(NIC), The New India Assurance Company Ltd. (NIA), The Oriental Insurance Company
Ltd. (OIC), and United India Insurance Company Ltd. (UIIC). The shareholding of Unit Trust
of India was subsequently transferred to SUUTI, an entity established in 2003. GIC, NIC,
NIA, OIC, UIIC have been reclassified from promoter category to public category. As on
March 31, 2023, SUUTI and LIC are the promoters of the Bank.

With a balance sheet size of Rs. 13,17,326 crores as on 31st March 2023, Axis Bank has
achieved consistent growth and with a 5-year CAGR (2017-18 to 2022-23) of 14% each in
Total Assets & Advances and 16% in Deposits.
2.1. Background:

Axis Bank is a private-sector bank in India. It was founded in 1993 as UTI Bank and was
later renamed Axis Bank in 2007. The bank was established with the goal of providing
specialized financial services in the areas of investment banking, corporate banking, and
retail banking.
The bank was founded by a group of entrepreneurs and professionals and was initially
promoted by the Unit Trust of India (UTI), Life Insurance Corporation of India (LIC),
General Insurance Corporation of India (GIC), and National Insurance Company Ltd.
In its early years, the bank focused on building a strong retail banking franchise and
expanding its network of branches across the country. It also established a strong presence in
the corporate banking and investment banking sectors and began offering a wide range of
financial products and services to its customers.

Over the years, the bank has continued to grow and expand its operations, and today it has a
network of over 4,800 branches and over 13,000 ATMs across the country. It serves a wide
range of customers, including individuals, small and medium-sized enterprises, and large
corporations, and offers a range of financial products and services, including savings and
current accounts, loans, credit cards, insurance, wealth management, and investment
products.

How Many Axis Bank Branches in India?

As of 2021, Axis Bank had a network of over 4,800 branches and over 13,000 ATMs across
India. The bank has a strong presence in all major cities and towns in the country, and also
has a significant presence in rural and semi-urban areas.
In addition to its branches and ATMs, the bank also offers a range of digital banking services,
including internet banking, mobile banking, and phone banking, which allow customers to
access their accounts and conduct financial transactions remotely. These services have
become increasingly popular in recent years, as they provide customers with greater
convenience and flexibility in managing their finances.
Overall, Axis Bank is one of the leading private sector banks in India, with a strong network
of branches and a range of financial products and services that cater to the needs of a diverse
customer base.
2.2 Nature of Business:

Axis Bank Ltd. engages in the provision of financial solutions to retail, small and medium
enterprises, government, and corporate businesses. It operates through the following
segments: Treasury, Retail Banking, Corporate or Wholesale Banking, and Other Banking
Business. The Treasury segment includes investments in sovereign and corporate debt, equity
and mutual funds, trading operations, derivative trading and foreign exchange operations on
the proprietary account and for customers and central funding. The Retail Banking segment
constitutes lending to individuals or small businesses subject to the orientation, product and
granularity criterion and also includes low value individual exposures not exceeding the
threshold limit. It also covers liability products, card services, internet banking, ATM
services, depository, financial advisory services and NRI services. The Corporate or
Wholesale Banking segment involves in corporate relationships, advisory services,
placements and syndication, management of public issue, project appraisals, capital market
related and cash management services. The Other Banking Business segment includes para
banking activities such as third party product distribution and other banking transactions. The
company was founded on December 3, 1993 and is headquartered in Mumbai, India.

2.3 Vission mission, quality policy:

Axis Bank Vision Statement:

To be the preferred financial solutions provider excelling in customer delivery
through insight, empowered employees and smart use of technology

Axis Bank Mission Statement:

Axis Bank's mission is to be the preferred financial solutions provider excelling in
customer delivery through insight, empowered employees and smart use of
technology.

Our Policy:
Our ESG-aligned Policies articulate our approach and shape our practices on topics important
to our stakeholders:
 Code of Conduct and Ethics
 Human Rights Policy
  Diversity, Equity & Inclusion Policy
 Equal Employment Opportunity Policy
 Anti-Bribery and Anti-Corruption Policy
 ESG Policy for Lending
 Policy on Environmental Management
 Corporate Social Responsibility Policy
 Tax Policy
 Customer Privacy Policy
Enhanced transparency and disclosures are an integral component of robust corporate
governance and are essential to effectively communicating our performance to our
stakeholders.

2.4 Work flow model:

Axis Bank, like many other organizations, likely follows a typical workflow model
that includes stages such as:

1.Customer Interaction:
Initial contact with customers through various channels like branches, online banking,
or customer service.

2.Account Opening:
Processes for opening new accounts, including document verification and customer
identity checks.

3.Transaction Processing:
Handling daily transactions, transfers, and other financial activities.

4.Risk Management:
Assessing and managing risks associated with loans, investments, and other financial
products.

5.Customer Service:
Providing support and addressing customer queries and concerns.

6.Compliance and Regulatory:

Ensuring adherence to banking regulations and compliance with legal requirements.

7.Technology and Innovation:

Integrating technological advancements and innovations to enhance banking services.

8.Credit Evaluation:
Assessing creditworthiness for loans and credit facilities.

9.Internal Processes:
Streamlining internal operations for efficiency and effectiveness.
10.Reporting and Analytics:
Generating reports and using analytics to gain insights into performance and customer
behavior.

11.Marketing and Product Development:

Developing and promoting new financial products and services.

2.5 Product/service profile:

Products Offered by Axis Bank:

Some of the products offered by Axis Bank are given below:

Accounts:
Under Accounts, different products are offered, some of which are listed below:

Savings Account:
You can open a savings account with Axis Bank. There are different types of Savings
Account out of which you can choose any one depending on your financial
requirements.

Salary Account:
There are different salary accounts offered by Axis Bank which come with their own
benefits. There are six types of salary accounts available, out of which you can choose
any one depending on your monthly salary.

Current Account:
Choose any one of the 14 current accounts so that you can carry out as many
withdrawals or deposits in order to boost your business.

Safe Deposit Locker:

The bank also offers a safe deposit locker facility so that you can store all your
valuables in one place.
Safe Custody:
Avail yourself of the safe custody facility where you keep all your important
documents and valuables safe in one place.

Pension Disbursement Account:

Avail this facility to manage your pension payment easily.

Sukanya Samriddhi Yojana:

Avail this saving scheme so that you can save to make the future of your girl child
bright.

PMJDY:
Avail the PMJDY scheme from Axis Bank website.

Deposits:
There are various options under deposits which you can avail for yourself such as:

Digital Fixed Deposit:

Open a fixed deposit account online where the KYC will be done online. The whole
process is fast and smooth.

Fixed Deposit: Open a fixed deposit account where the minimum deposit amount is
Rs.5,000 and tenure ranges between 7 days and 10 years.

Recurring Deposit:
Open a recurring deposit account online where the minimum deposit amount is only
Rs.500.
Tax Saver FD:
Open a tax-saving FD account and save taxes up to Rs.1.5 lakh while continuing to
earn interest on your deposits.

Auto Fixed Deposit:

Avail this facility where the deposit amount will be transferred directly from your
 savings account to your deposit account.

Fixed Deposit Plus:

Earn a higher interest rate where the minimum deposit amount is Rs.2 crore.
Cards
Different card services such as credit cards and debit cards are offered by Axis Bank.
Some of them are given below:

Credit Card:
Choose from a host of credit cards offered by Axis Bank based on your financial
capabilities.

Debit Card:
Choose from a host of debit cards offered by Axis Bank based on your financial
capabilities.

Pre-paid Card:
Load any amount ranging between Rs.500 and Rs.10,000 and use it either as a meal
card, gift card, or smart pay card.

Transit Card:
Use Transit Card to make your shopping and travel convenient.
Commercial Credit Card: Use an Axis Bank commercial credit card to manage your
corporate expenses in a hassle-free manner.

Commercial Debit Card:

Use an Axis Bank commercial debit card to manage your corporate expenses in a
hassle-free manner.

Loans:

Axis Bank offers various types of loans to cater to different financial needs. Some
common types include:
 1. Home Loan:

Five home loan types offered by the Axis Bank:

Before we start with the last, let us know what a home loan is, when one borrows a sum from
a bank to build a home, apartment, or any such assets. The borrowing sum becomes a home
loan. And the borrower has to pay back that sum and an additional interest rate. This rate of
interest differs from one bank to another.

With that, let us now start with the loss of five types of home loans that Axis Bank offers.

1) Axis Bank Home Loan:

The Axis bank home loan is for Indian residents, self-employed customers, and NRIs. The
rates of interest are highly attractive as well as floating. The loan amount can be up to Rs. 5
Crore. And the maximum tenure for paying the loan back with interest is 30 years.

2) QuickPay Home Loan:

This is yet another type of home loan that Axis Bank offers. In this type of loan, the monthly
installments are reduced. The loan can be up to a sum of Rs. 5 Crore. And here, too, the
maximum tenure for paying back the loan and the interest rate is within 30 years.

3) Shubh Arambh Home Loan:

In this type of home loan by Axis Bank, the bank offers 12 EMIs off on the regular payment
of the EMIs. There are four EMIs waived, and they are waved on the fourth, eighth, and
twelfth year-end. Here, the maximum loan amount is Rs. 30 lakh, and the maximum tenure
for paying back the loan and the interest rate is within 30 years.

4) Fast Forward Home Loan:

This is the type of home loan that Axis Bank offers, whose features are similar to that of the
Shubh Aarambh Home Loan to some extent. Here too, there are 12 EMIs off on the regular
payment of the EMIs that the bank offers. And there are six EMIs waived at the end of the
tenth and the fifteenth year. The bank absolutely charges zero extra charges, and also, there
are absolutely no prepayment expenses or costs implemented by the bank.

5) Asha Home Loan:

The feature of the Asha Home Loan by Axis Bank is that it is an affordable type of home
loan. This type of home loan by the Axis Bank is available for salaried and self-employed
customers. This loan is available for those with a combined minimum income of Rs. 8000
p.m. the range of loan amount starts from Rs. 1 lakh and can be up to Rs. 35 lakh. The
maximum tenure for paying back and the interest rate is within 30 years and is available
when the combined minimum income of the borrower is Rs. 8000 p.m.

2. Personal Loan:

1.Eligibility Criteria:

Age: Usually between 21 to 60 years.

Employment: Salaried individuals with a regular source of income.

2.Loan Amount:

Axis Bank offers personal loans with varying amounts based on eligibility and other factors.

3.Interest Rates:
The interest rates can be fixed or floating, and they depend on factors such as the loan
amount, tenure, and applicant's credit profile.

4.Loan Tenure:
Personal loan tenures typically range from 12 months to 60 months.

5.Processing Fees:
Axis Bank charges a processing fee on personal loans, which is a percentage of the loan
amount.

6.Prepayment and Foreclosure:

Prepayment or foreclosure of the loan may be allowed, but certain charges could apply.

7.Documents Required:

Generally includes identity proof, address proof, income proof, and other documents as per
the bank's requirements.

8.Features:

 Quick processing and disbursal of loans.

 Flexible repayment options.
 No requirement for collateral or guarantor.

3. Business Loan:

Axis Bank offers business loans in the range of Rs.50,000 to Rs.50 lakh at interest rates that
are determined on the basis of your business profile, loan amount, financial assessment, loan
tenure, and past track record.
You can also avail business loans from Axis Bank under the Pradhan Mantri Mudra Yojana
(PMMY).

Axis Bank Business Loan Details:

 Loan Amount - Rs.50,000 to Rs.50 lakh

 Interest Rate - 11.50% to 20%

 Collateral - Not Required

 Processing Fee - As per the discretion of the lender

4. Car Loan:

Axis Bank offers car loan schemes at interest rates ranging from 9.10% p.a. to 13.80% p.a.
for new car loans.

Key Features of Axis Bank Car Loan:

 Get up to 100% of the on-road price of the car

 Attractive interest rates starting at 9.15% p.a.
 Priority Banking, Privee Banking, and Wealth Banking customers can get special
benefits.
 Salary account holders and pre-approved loan customers need not submit bank
statements and income documents
 5. Two wheeler Loans:

Two-wheeler loans from Axis Bank start at an interest rate of 16.50% - 24.00%. The
processing cost for loans increases to 24% of the loan amount. The lowest credit amount
required under this program is Rs.1 lakh, and the maximum loan repayment
term is 60 months.

Axis Bank Two-Wheeler Loan Interest Rate:

 Interest Rate - 16.50% to 24.00%

Two-wheeler loan:
 Salaried - Rs.1.44 lakhs per year
 Self Employed - Rs.2.5 lakhs per year

 Minimum Income
Super Bike Loan:
 Salaried - Rs.4.8 lakhs per year
 Self Employed - Rs.4 lakh per year

 Repayment Period - Up to 60 months

 Processing Fee - Up to 2.5% of the loan amount

 Prepayment Charges - Not allowed

6. Loan Against Property:

Axis bank allows you to avail loan against your properties. Availing loans against property is
the best way to monetize on your property. The loan provided against property by Axis bank
is applicable for both residential and commercial properties. The loan comes at a competitive
rate of interest and allows refinancing with a takeover of an existing loan.
Features:

 The loan comes at an attractive rate of interest

 Available for both residential and commercial properties
 Loans granted for purchase of commercial property under the scheme
 Take-over of existing loans along with the option of refinancing
 Flexible tenure period
 Lease rental discounting available
 Offers edge loyalty points on the loan
 Minimal documentation
 Doorstep service
 Easy and hassle free application process
 Can be applied for online

Benefits:

Listed below are the benefits of Axis Bank loan against property.

Take-over of existing loan - The loan allows the take-over of an existing loan along with the
option of refinancing if needed.

Loyalty points - Loyalty points are awarded on loans depending on the disbursal amount.

Eligibility criteria:

 The loan is available for salaried individuals, professionals and self-employed

individuals.
 Minimum age is 24 years
 Maximum age at the time of maturity is 65 years

Fees and charges:

  Processing charges - 1% plus service tax
 Pre-payment charges – 2%

Interest rate:

 Interest rate on loan against self-occupied residential property- 11.75%

 Interest rate on loan against residential and commercial property- 12.75%

7. Education Loan:

Education loan is one of the financial instruments that is preferred by most Indian citizens to
pursue various education and professional courses for the betterment of their carrier. Axis
Bank, one of the private sector lenders in India, allows citizens to avail themselves of
education loan at affordable rates and at minimum paperwork. The bank also ensures faster
disbursal of funds and does not impose any prepayment charges.

Borrower must secure admission to become eligible for the loan. Here are more details about
the scheme, interest rates, eligibility, documents required, and other details related to Axis
Bank education loan.

Axis Bank Education Loan Interest Rates:

The following is the list of applicable interest rates for specific loan amount for Axis
Bank education loan:

Loan Amount Interest Rate

Up to Rs.4 lakh 15.20%

Rs.4 lakh to Rs. 7.5 lakh 14.70%

More than Rs. 7.5 lakh 13.70%

Features and Benefits of Axis Bank Education Loan:
The main features and benefits of the education loan offered by Axis Bank are mentioned
below:
 High value loans can be availed.
 Attractive interest rates.
 Depending on your profile, a sanction letter may be provided before admission.
 In the case of loans up to Rs.4 lakh, no margin needs to be provided.
 Education loans can be used for various courses.
 The disbursal time is fast.
 The co-applicant can be a guardian.
 You may need to provide security.
 The education loan may be provided in installments or in full.

8. Gold Loan:

You can apply for a gold loan from Axis Bank where you can avail loan amount up to Rs.25
lakh with interest rate starting 13.50% p.a. with maximum tenure of 3 years. A processing fee
of 0.5% of the loan amount is also charged by the lender.

Axis Bank Gold Loan Details:

Interest Rate 13.50% p.a.to 14.50% p.a.

Loan Amount Rs.25,001 to Rs.25 lakh

Loan Tenure Up to 3 years

Processing Fee 0.5% of the loan amount + GST

Features of Axis Bank Gold Loan:

 High Loan Amounts - The Axis Bank Gold Loan features high loan amounts so you
can take care of any needs. This loan can be availed for a maximum amount as high as
Rs.25,00,000.

 Loan Against Gold Ornaments - The purpose of a gold loan is to allow you to easily
avail a loan with the help of the gold which you own. You can avail this loan against
gold ornaments which you are in possession of.

 Quick Loan Disbursal - With Axis Bank, you can your loan disbursed as early as the
same day of your application. While loan disbursal is subject to approval by the bank,
once it is approved, the loan will be disbursed the very same day.

 Zero Loan Prepayment Charges - You may easily pre-close your gold loan with
Axis Bank without having to pay any pre-payment charges.

 Multiple Repayment Options - Axis Bank provides loan applicants with multiple
options in terms of loan repayment. You may (i) Pay the interest upfront and repay the
principal amount of the loan on the maturity date, or (ii) Pay interest on a monthly
basis and make the repayment of the principal amount on the maturity date, or (iii)
Repay the loan via EMIs or Equated Monthly Installments.

 Safety of Gold Ornaments - Rest assured that your gold ornaments are completely
safe at the Axis Bank vaults.

 Chance To earn edge loyalty points - You stand a chance to earn up to 150 edge
Loyalty points on the disbursement of your gold loan.

Axis Bank Gold Loan Interest Rate:

Axis Bank currently provides an interest rate between 13.50% to 14.50% per annum. On their
gold loans. Only simple interest will be calculated on the loan.
Eligibility criteria for Axis Bank Gold Loan:

Any individual aged between 18 years to 75 years is eligible to apply for an

Axis Bank Gold Loan.

9. Cash Credit:
AXIS Bank offers Cash Credit facilities to meet day-to-day working capital needs. Cash
Credit is provided against the priory security of stock, debtors, other current assets, etc.

Investments:
 Mutual funds

 Axis hybrid funds

 Systematic investments plan (SIP)

 Axis focus 25

 Axis multi cap fund

 Demat account
Forex:
Various Forex products and services are offered by Axis Bank some of which are:

 Travel Forex Card: This type of card makes it convenient for you to make payments
abroad.
 Send Money Abroad: Axis Bank helps you set up an International Transfer Fund so
that you can send money to any foreign bank account from any Axis Bank branches.
 Send Money Abroad online: Axis Bank helps you set up an International Transfer
Fund so that you can send money to any foreign bank account from your Axis Bank
online.
 Send Money to India: Seamless and convenient method to send money from any
 foreign bank account to your Axis Bank account.

Insurance:

Axis Bank offers various types of insurance products such as:

 Life Insurance: Choose any one of the life insurance schemes depending on your
financial requirements and ensure that the future of your loved ones is safe and
secure.
 General Insurance: Apply for general insurance products to provide coverage to your
prized possessions such as your car, house, etc.
 Health Insurance: Health Insurance ensures that the cost of medication and
hospitalisation is met in case you fall sick or injured so that you do not have to dip
into your savings to meet the expenses.

Investments :

Some of the investment options offered by Axis Bank are:

 Mutual Fund: Explore top performing mutual fund offered by Axis Bank and invest as
per your needs.
 Digital Gold: Invest in gold digitally without having to buy the yellow metal
physically.
Some of the other investment options offered by Axis Bank are:

1. Sovereign Gold Bonds

2. Public Provident Fund
3. National Pension System
4. RBI Floating Rate Savings Bonds 2020
5. Atal Pension Yojana
6. Kisan Vikas Patra
7. AxisDirect
8. IPOSmart
9. Demat Account
 10. Alternative Investments

Banking Services:
Some of the banking services that are offered by Axis Bank are given below:

 Net Banking
 FASTag Services
 Axis Bank customer care

6. Ownership pattern:

DESIGNATION NAME
Independent director & Chairman Rakesh Makhija
MD & CEO Amitabh Chaudhry
Deputy Managing Director Rajiv Anand
Independent Director Girish Paranjpe
Independent Director Prof. S. Mahendra Dev
Independent Director Meena Ganesh
Independent Director G. Padmanabham
Independent Director Ketaki Bhagwati
Independent Director Manoj Kohli
Independent Director P.N. Prasad
Independent Director CH.S.S. Mallikarjunarao
Non-Executive Director T.C. Suseel Kumar
Non-Executive Director Ashish Kotecha

7. Achievements/awards if any:

 2010
 Best Debt House in India – Euromoney
 Best Domestic Debt House in India – Asiamoney
 Overall Winner & Consistent Performer – (Large Banks Category) – Business Today
Best Bank Awards 2010

 2011
 Bank of the Year – India –The Banker Awards 2011

 2012
 Bank of the Year – Money Today FPCIL Awards 2012–13
 Best Private Sector Bank – CNBC-TV18 India's Best Bank and Financial Institution
Awards 2012

 2013

 Ranked No 1 in the IT Biz Award – large enterprises category by Express IT Awards

 Joint winner under the ‘Most Innovative Broad Based Product Offering’ category -
IBA Innovations Award.

 2014

 Best Domestic Bank in India- Asiamoney Best Banks 2014

 Best Bank Award among Large Banks for IT For Business Innovation - IDRBT
Banking Technology Excellence Awards 2014
 Best Bank for Rural Reach in the Private Sector and Best Retail Growth Performance
in the Private Sector category – Dun & Bradstreet - Polaris Financial Technology
Banking Awards 2014

 2015

 Axis Bank has been adjudged winner in the Best Bank Category, Outlook Money
Awards 2015
 Axis Bank awarded for the Best Security among Private Sector Banks in India by
Data Security Council of India (DSCI).
 Best Domestic Bank in India – Asiamoney Best Banks 2015
 Axis Bank has been featured in Limca Book of Records 2015 for creating a National
Record for its campaign – 'Plant a Sapling'
 No. 1 Promising Banking Brand of 2015, Economic Times Awards 2015

8. Future growth and prospects:

The bank management believes that credit growth for banking can sustain around 12-
13 percent levels and that Axis Bank can continue to grow at a 4-5 percentage points
higher rate (so 16-19 percent).

The management also reiterated that the bank doesn't need to raise capital given its
CET-1 CAR of 14 percent and ROE (annualised) of 19 percent in 10FY24.

Axis Bank is confident of 18 percent sustainable ROE and believes focus on

improvement in funding profile will reduce volatility as well as improve net interest
margins, which makes the lender an attractive pick among bank stocks, Jefferies said.

The global brokerage firm hosted CEO of Axis Bank for investor meetings in the US,
and released a report based on the discussions.

"One of the key areas of focus for the bank is improvement in funding mix through
increase in share of retail deposits (term and savings deposits) to be in line with best-
in-class peers: Towards this, there is a broader focus on improved customer
experience, reorientation of branch staff, focus on corporate salary accounts and
digital banking platforms," the report said.

This process can take 18-24 months to play out in terms of improved funding mix and
lower cost of funds. Over the past year, rise in share of retail funds has helped reduce
outflow rate (now in line with larger banks), which has in turn helped grow loans.

The bank management believes that credit growth for banking can sustain around 12-
13 percent levels and that Axis Bank can continue to grow at a 4-5 percentage points
higher rate (so 16-19 percent).

"The pricing environment in corporate lending has improved, which allows for greater
participation for Axis. Capex cycle is seeing some improvement, but banks and
promoters (in general) will remain cautious about pushing capex," Jefferies said.
 Chapter: 3
Mckensy’s 7S framework and Porters’s Five Force Model with
special reference to Organization under study

Mckensy’s 7S framework

Strategy:
AXIS Bank needs to build a balance between short run cost savings and protecting its
core competitive advantage. Customers perceive AXIS Bank products and services to
deliver ‘value for money’ proposition plus a bit extra. In its zest to gain more market
share through competing on prices, AXIS Bank should avoid cutting costs that can
result in inferior product and service delivery.

Structure:
The pandemic has questioned the current structure and supply chain management of
the company. To be more resilient organization and prepare itself for future disruption
of similar magnitudes AXIS Bank should focus on – diversifying suppliers
geographically so that climate related, geopolitical, and other disruptions don’t impact
the long term survival of the company.

Reduce the dependence on China – As the trade war between US and China is getting
aggressive, it should reduce its dependence on supply chain emerging out of China.
This will help the organization to diversify risks, avoid regulatory problems etc.

To achieve the above two goals – AXIS Bank needs to fine tune its organization
structure. It needs to have smaller teams, easy reporting to the headquarters, and
enabling teams to take decisions based on real time developments.

Systems:
AXIS Bank needs to focus on the following areas – Improve internal processes, such
as risk management, Customer Relationship Management (CRM), web app
optimization, and data visualization across the organization.
AXIS Bank needs to put in place robust system for “work from home” employees so
that there can be greater interaction among the employees both online and in physical
environment. It will not only improve productivity but also increase the data security
and cyber security.

Staff:
Some of the steps AXIS Bank can take in to improve the human resources are –

Recruitment and remote onboarding – Because of the pandemic, a lot of employees

are working from remote locations. To make the environment more inclusive for the
new employees, AXIS Bank should build system for remote onboarding such as –
catalog of short videos, small groups interaction, technical demonstrations.

Open chats for the people to approach people at various levels in the hierarchy. It will
not only help the top management to directly interact with the people below but also
help in building an open and transparent culture.

Skills:
AXIS Bank can build a structured training and development program for people
working from remote locations.

AXIS Bank can hire fresh talent as more and more people are leaving their existing
jobs because they are not challenging them enough.

Style / Leadership Style & Culture:

The leadership styles required in the physical location and in remote scenario are
completely different. In a physical environment manager can stop by a chat, provide
inputs and go through the work. But in the remote locations employees have to work
in far more isolated environment. To improve the workflow – leaders should pursue
collaborative and inclusive form of leadership. Leaders should build smaller teams as
part of larger teams.
Shared Values:
The organization has built a successful business model based on its core values, vision
and mission. It doesn’t have to change much in the shared values segment. One area
where it can focus more is – sustainability. Investors are putting a lot of stress on
Environmental, Societal, and Governance issues, so it can bring more transparency by
using the Triple Bottom Line concept in its ESG and financial reporting.

Porters’s Five Force Model

Managing Change At Axis Bank A has gotten a variety of companies that helped it in
diversification and growth of its product's profile. This is the thorough explanation of
the Porter's model of five forces of Managing Change At Axis Bank A Company,
given in Display B.

Competitiveness:
There is severe competitors in the market of food and drinks. Managing Change At
Axis Bank A is among the leading business in this competitive industry with a
number of strong competitors like Unilever, Kraft foods and Group DANONE.
Managing Change At Axis Bank A is running well in this race for last 150 years.
Each company has a certain share of market. This rivalry is not simply limited to the
price of the product but likewise for quality, innovation and variation. Every market is
aiming hard for the upkeep of their market share. The competition of other business
with Managing Change At Axis Bank A is quite high.

Threat of New Entrants:

A variety of barriers are there for the new entrants to take place in the customer food
industry. Just a couple of entrants succeed in this industry as there is a requirement to
comprehend the consumer need which requires time while current competitors are
well aware and has advanced with the consumer commitment over their items with
time. There is low risk of new entrants to Managing Change At Axis Bank A as it has
rather big network of circulation internationally dominating with well-reputed image.
Bargaining Power of Suppliers:
In the food and beverage market, Managing Change At Axis Bank A owes the largest
share of market requiring higher number of supply chains. In response, Managing
Change At Axis Bank A has likewise been concerned for its providers as it thinks in
long-lasting relations.

Bargaining Power of Buyers:

Hence, Managing Change At Axis Bank A makes sure to keep its consumers pleased.
This has led Managing Change At Axis Bank A to be one of the loyal company in
eyes of its purchasers.

Threat of Substitutes:
There has actually been an excellent threat of alternatives as there are substitutes of
some of the Nestlé's items such as boiled water and pasteurized milk. There has also
been a claim that a few of its products are not safe to use leading to the decreased
sale. Therefore, Managing Change At Axis Bank A began highlighting the health
benefits of its items to cope up with the replacements.

Competitor Analysis:
It has actually ended up being the second biggest food and drink market in the West
Europe with a market share of about 8.6% with only a difference of 0.3 points with
Managing Change At Axis Bank A. Managing Change At Axis Bank A attracts
regional customers by its low expense of the item with the local taste of the products
preserving its very first place in the global market. Managing Change At Axis Bank A
company has about 280,000 workers and functions in more than 197 nations edging
its rivals in lots of areas.
Keep in mind: A short comparison of Managing Change At Axis Bank A with its
close competitors is given up Display C.
Exhibit B: Porter’s Five Force Model
 Chapter 4:
SWOT Analysis

 Strengths in the SWOT Analysis of Axis Bank:

 Axis Bank was ranked is the fastest growing Bank in the Private Sector.
Financial Express and KPMG have rated Axis Bank as the best bank on the
basis of 26 parameters.
 Axis Bank has 4800 regional branches and 17801 ATMs.
 Banks ‘ financial positions are rising at a rate of 20% last year, which is a big
positive sign for every country.
 Operating sales of 2.7 billion US dollars in 2019.
 Total assets of US$ 110 billion in 2019.
 Gross Profit Rs. 1677.90 Crores.
 Axis Bank has a strong picture of the urban population. Axis Bank is rising
well in the Indian banking sector.
 Broad array products and services are provided by the Bank.
 Decent penetration in rural areas has boosted the industry.
  One of India’s largest private-sector funding for agricultural loans is Retail
Agri & Corporate Agri.
 Great online services provided by Axis Bank, such as net banking, smartphone
phones, etc.
 Effective ads and branding have helped the brand to expand.

 Weaknesses in the SWOT Analysis of Axis Bank:

 Gaps – primarily focused on corporate banking, wholesale banking, treasury

services, retail banking.
 Global branches account for just 8 % of the total assets. The bank has recently
begun to concentrate its attention on personal banking and rural areas.
 AXIS bank’s share prices are continually fluctuating at higher margins,
leaving investors in an awkward position most of the time.
 There are a lot of efficiency differences in the financial product as well as
reaching out to the consumer.
 There are many fraudulent activities involving credit cards, as banks process
the acceptance of credit cards even without the verification of the original
documents.
 Their financial advisors are not smart enough to direct consumers into the
right investment.
 Customer support needs to change a lot in order to contend with other big
players.
 Lower branch number relative to its rivals.
 Axis Bank has minimal market share due to high competition in the banking
sector.

 Opportunities in the SWOT Analysis of Axis Bank:

 The rural market is also a major market for Axis Bank.

 Acquisitions for filling the void. Various future prospects in financial markets,
such as mutual funds, maybe exploited in the Bond Market.
 The internet banking network can be supported.
  UPI payments and mobile wallets can be promoted.
 The number of e-transactions rose from 0.7 million to about 2 million.
Geographical extension to the rural market – 80% of them do not have access
to structured lending. 46 percent of them use informal lending platforms. The
bank should target the rising demand for business loans and vehicle loans. 24
percent of unregulated money lenders.
 Since it’s a new era of banking, there are a lot of opportunities to provide
innovative banking solutions techniques compared to established major
players.
 The Assets of Axis Bank are rising at a much faster growth rate of 9%.
 AXIS Bank ‘s definition of ATM had a strong response in terms of attracting
new customers to the personal banking market.

 Threats in the SWOT Analysis of Axis Bank:

 RBI control of interest rates.

 Regulation of the State on the basis of pandemic circumstances.
 Foreign Investments in Banking Sector.
 Government schemes are most frequently run only by SBI, Indian Banks,
Punjab National Bank, etc.
 ICICI and HDFC are placing their aggressive marketing campaigns at
significant risk in terms of their growth in the consumer base.
 New banking license issued by Reserve Bank Of India.
 Foreign banks entering India could reduce the presence of Axis Bank.
 Competing banks are growing their operations in India.

Chapter 5:
Analysis of financial statements
 Chapter 6:
Learning Experience

So, here's a list of the top seven things I learned from doing an internship.

1. How to put my knowledge and skills into practice:

From conducting comprehensive competitor analysis research, to designing a
marketing and communication plan, my knowledge of business and marketing
theories was transformed into a series of practical techniques and skills that I can now
implement in real-life business scenarios, all thanks to my internship.

2. The benefits of networking:

During my internship, I learned how to communicate and build relationships with the
people I worked with. I learned how to introduce myself, talk about my interests,
knowledge and skills with entrepreneurs and business owners, as well as how to ask
questions and gain a better understanding of businesses not only in the co-working
space, but also others in the market. This process overall helped me develop my
professional network and emphasised the importance of creating these connections. I
also connected with most of them via LinkedIn, which is obviously a great
networking platform for professionals.

3. Understanding workplace culture:

Culture influences communication, and as an international student, I learned that
every company or organization has its own culture. It’s essential to observe others and
learn how they engage and interact with co-workers, or help them with projects and
tasks. I quickly learned that whenever something is unclear for me, or I don’t
understand, it’s fine to ask for clarification.

4. Enthusiasm is invaluable:
As an intern, I discovered it’s essential to be enthusiastic and open to learning new
skills, asking for more work and being curious to learn and ask questions. This
attitude will show that you enjoy being part of the team and that you're keen to help.
Having curiosity and enthusiasm also means that, as an intern, you get a lot out of
what you’re doing, which opens lots of opportunities.

5. Keeping a journal is great for personal growth:

During my internship, I had a journal and took notes every day about new things I
learned, feedback I was given by my manager, strengths and weaknesses I noticed,
and things I wanted to research and learn more about. This helped me understand
myself more and identify the areas that I needed to improve in.

6. How important good communication is:

Communication is the key to success in a professional environment. I learned that it’s
important to communicate with my manager via phone, email or SMS if I have
questions or if I don’t know how to work on a task. Asking for help and clarification
is better than pretending you’ve understood what you need to do, no matter what.
However, I also found that if you can Google something, then do. Avoiding asking
questions if you can find answers elsewhere is part of being a good communicator –
keep in mind that everyone’s time is valuable. As an intern, good communication will
help with productivity, efficiency, engagement and growth.

7. The benefits of taking on feedback:

Asking for and receiving professional feedback is very important. It is essential to
take note of both the positive and negative points for the future, so you can grow and
excel in your career. I learned that sometimes asking for feedback or receiving
feedback is difficult to hear, but it will have a significant impact on your future career
and success.

I am really grateful to have had the opportunity to do an internship and have received
so much value from what I learned.
 Bibliography:

https://www.rbi.org.in/

http://www.axisbank.com/personal/index.aspx

http://jansuraksha.gov.in/

"Retail Banking: Facing the Future" by Boston Consultancy Group

http://www.bcgindia.com/documesnts/file15123.pdf

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2. Mishra, D. (1997). Fundamentals for Banks. IBA Bulletin, XIX (8), 42.

3. Singh, Gaga jot. (1998). New Innovations in Banking Industry – A study of

New Private Sector Banks. Deep and Deep Publications, New Delhi, 36-63.

4. Parimal Vyas (2000). “Measurement of Customer Satisfaction: A Study of

Banking Services”, Business Perspectives, Vol. 4, September, pp.73-87.

5. Mosad Zineldin (2005). “Quality and Customer Relationship Management as

Competitive Strategy in the Swedish Banking Industry”, The TQM Magazine,
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